Global mobile application revenue the next four years to double China accounted for 30%-mobile applications, smart phones-IT news
On April 26, according to foreign reports, market research firm Ovum's latest report said that over the next four years, development of the mobile applications market will travel faster than speed of development over the past eight years.
Ovum expects mobile application revenue stemming from 2016 to 2020, will be three times more than all revenues between 2008 and 2015. However, in the United States and Western Europe and other mature market, application of market saturation and increased subscriber acquisition costs, would result in between 2016 and 2020, downloads of the application showed a significant slowdown in growth.
1, in the next four years, global app revenue will increase by more than 1 time, China's share of the 30%. Between 2015 and No. 2020, application revenue growth rate will be 2.2 times last year. By 2020, global application market is expected to grow to more than 79 billion dollars and in 2015, the figure of US $ 36 billion.
2, the application downloads will grow, but the pace of growth is relatively slow. In 2015, to 211 billion application downloads in the world . In the year 2020, global application downloads will grow to 1.8 times times 2015, to 378 billion.
3, in the next five years, the application downloads and revenue, growth in emerging markets will be the highest. In particular, with emerging technologies in the market levels gradually catch up with the developed countries, their average revenue per download of increase rate will be much larger. However, in mature markets will continue in the application holds the largest share sales.
Finally, China is rapidly growing application market will soon become the world's highest-revenue market. Now, in the global application downloads in China accounted for more than half Hadad. China's huge mobile gaming industry and the rise of the middle class will help to continue pushing the application downloads and revenue.
In the next few years, as hardware sales became more and more difficult, application revenue growth will become more and more important. In the next few years, the global smart-phone market is expected to shrink. In 2015, despite holiday season sales set a new record, but this year could be double digit growth in Smartphone sales last year.
This year, the speed of smartphone sales in mature markets have started to slow down. In the United States, Europe and China and other key markets, smart phone usage has reached record highs. First-time purchase growth in these countries sharply reduced smartphone sales comes from mobile phone upgrades.
Meanwhile, smart phone sales in emerging markets will continue to be a strong momentum of development. In the next few years, growth in worldwide Smartphone sales in the emerging markets, especially India and Indonesia will take enormous proportions.
Senior Analyst at the market research firm BI Intelligence weier·maiketelike (Will McKitterick) codified in a detailed report, predicted by 2021 national developments in the Smartphone market. This report shows that from a long-term perspective, the Smartphone market will show a slow but steady growth.
The following is the main points of the report:
1, because the emerging smartphone usage continues to increase, global smartphone market will steadily grow. We estimate that in 2021, the global smart-phone market sales will reach about $ 2.1 billion.
2, in the last few years, Smartphone sales growth, the driving force has been the decline in its price. In emerging markets, falling Smartphone prices so that more people can afford to buy it. In India, from 2010 to 2015, the Smartphone average selling price dropped by nearly half.
3, in India, and Smartphone penetration is relatively low, so we expect in the next five years, rapid increase in Smartphone sales in this market will be. However, India will overtake China as the world's largest smartphone market still has a long way to go. In 2016, India's share in the global smart phone market is about 10%; far below China's 30%.
4, while smartphone usage in different markets around the world will continue to climb, but the global operating platform wars are over . In 2015, theAndroid and iOS per cent share of the global mobile operating system market reached 97.3%; last year, the figure was 96.3%.
5, in 2015 the fourth quarter due to iPhone6s and iPhone6s Plus launched, Apple's smart phone sales are booming. However, due to the fierce competition in mobile phone operators such as Samsung and Huawei, Apple's share in the global smartphone market, compared with a slight decline.
全球移动应用营收未来四年将翻番：中国占3成 - 移动应用,智能
手机 - IT资讯
4月26日消息，据外电报道，市场研究公司Ovum的最新研究报告称，在未来四年内，移动应用程序市场的发展速度将会超过它在过去八年中的发展速度。
Ovum预计，在2016年到2020年期间产生的移动应用程序营收，将是2008年和2015年之间全部营收的三倍以上。但是，在美国和西欧等成熟市场上，应用程序市场的饱和以及日益增加的用户获得成本，将会导致2016年到2020年之间的应用程序下载量出现明显的减速增长。
1、在未来四年内，全球应用程序营收将会增长一倍以上，中国占3成份额。在2015年到2020期间，应用程序营收的增长率将是去年的2.2倍。到2020年，全球应用程序市场有望增长到790多亿美元；而2015年，这个数字为360亿美元。
2、应用程序下载量也会出现增长，但是增长的速度相对较慢。在2015年，全球应用程序下载量为2110亿次。在2020年，全球应用程序下载量将增长到2015年的1.8倍，达到3780亿次。
3、在未来五年内，在应用程序下载量和营收方面，新兴市场的增长率将是最高的。特别是，随着新兴市场上的科技水平逐渐赶上发达国家，它们的每下载应用平均营收的增长率将要相对大得多。然而，成熟市场将继续在应用程序营收方面占有最大的份额。
最后，中国迅速成熟的应用程序市场将很快成为全球营收最高的市场。现在，在全球应用程序下载量中，中国占比达一半以上。中国巨大的移动游戏行业和崛起的中产阶级将会有助于继续推高应用程序的下载量和营收。
在未来几年内，随着硬件的销售变得越来越艰难，应用程序的营收增长将会变得越来越重要。在未来几年内，全球智能手机市场有望大大萎缩。在2015年，尽管假日季的销量创造了新的记录，但是这一年可能是智能手机销量出现两位数字增长的最后一年。
在今年，成熟市场上的智能手机销售速度已开始减缓。在美国、欧洲和中国等重要市场上，智能手机的使用率已达到了历史新高。这些国家的第一次购机者数量增长急剧减少；智能手机的销量主要来自于手机的更新换代。
与此同时，新兴市场的智能手机销量将会继续出现强劲的发展势头。在未来几年内，在全球智能手机销量增长额中，新兴市场尤其是印度和印度尼西亚将占有极大的比例。
市场研究公司BI Intelligence的高级分析师威尔·迈克特里科（Will McKitterick）汇编整理了一份详细的报告，预测了到2021年各个国家智能手机市场的发展情况。这份报告显示，从长远来看，智能手机市场将会呈现出缓慢而稳定的发展态势。
下面是这份报告的几个要点：
1、由于新兴市场智能手机的使用率继续提高，全球智能手机市场仍将会稳定地增长。我们估计，在2021年，全球智能手机市场的销量将会达到大约21亿部。
2、在过去几年中，智能手机销量增长的驱动力一直是其价格的下降。在新兴市场上，智能手机价格的下跌使得更多人有能力购买它。在印度，从2010年到2015年，智能手机的平均售价跌了将近一半。
3、在印度，智能手机的渗透率相对较低，因此我们预计在未来五年内，这个市场的智能手机销量将会迅速增加。然而，印度要赶超中国成为全球最大的智能手机市场还有很长的路要走。在2016年，印度在全球智能手机市场上所占的份额约为10%；远低于中国的30%。
4、尽管智能手机使用率在全世界不同市场上会继续攀升，但是全球操作系统平台之争已经结束。在2015年，Android和iOS在全球移动操作系统市场上所占的份额达到了97.3%；而在去年，这个数字是96.3%。
5、在2015年第四季度，由于iPhone6s和iPhone6s Plus推出，苹果的智能手机销售情况很火爆。然而，由于三星和华为等手机商的激烈竞争，苹果在全球智能手机市场上所占的份额同比略有下滑。