Taiwan smartphone market: HTC Home is difficult-Taiwan, smart phones-IT news
In many markets worldwide, growing popularity of smartphones, which hurt sales of a new phone. According to the Taiwan e-times April 26, quoted in the industry reports, in 2016, the Taiwan Smartphone shipments will shrink down.
Market participants said Taiwan Smartphone penetration is already high, coupled with large scale replacement of conditions of the new mobile phone does not have an existing user, so 2016 mobile phone shipments will shrink.
Sources say,in 2016, the Taiwan Smartphone shipments as a whole will be between 7 million and 7.5 million to 7.5 million and 8 million, will fall near 7%.
Sony move Taiwan Jonathan Lin, General Manager of the company said, from the beginning of 2016, Taiwan's Smartphone shipments began to fell in the market, such as sales in February than in January, due to seasonal factors, shipments continues to March than in February.
The market research firm forecast Taiwan's Smartphone market 7%, and such a high rate of already belongs to a more serious.
In March, the United States marketing consulting firm Gartner predicts that the global smart-phone market growth this year will fall further, which China's market grew by only 0.7%, the North American market only grew 0.4%. This weak growth, essentially marking time.
In 2015, mainland China had smartphones compared to shrink briefly, but second half sales boosted results maintain a slight growth last year.
Taiwan smartphone market space is too small, local HTC and three major cell phone manufacturers such as ASUS, Acer, are the implementation of a global marketing strategy, which as a latecomer in the market the Asus and Acer, targeting India low-end Android phones in the fast-growing market. Asus and Acer have already begun in India manufactured smart phones.
According to the information at the end of last year, Taiwan markets popular smartphone brands including ASUS, HTC, Samsung, Sony, Apple, LG, etc. China Mobile phone brand in Taiwan market remains relatively weak.
台湾智能
手机市场萎缩：HTC在老家也不好过 - 台湾,智能
手机 - IT资讯
在全球诸多市场，智能手机日渐普及，这也殃及了新手机的销量。据台湾电子时报网站4月26日引述业内人士报道称，2016年，台湾地区智能手机发货量将向下萎缩。
市场人士称，台湾智能手机普及率已经在高位，再加上不具备现有用户大规模更换新手机的条件，因此2016年手机发货量将会萎缩。
消息人士称，2016年，台湾智能手机的整体发货量将会在700万-750万部到750万-800万部之间，下滑幅度将近7%。
索尼移动台湾公司的总经理Jonathan Lin介绍说，从2016年年初开始，台湾市场的智能手机发货量开始环比下滑，比如二月份销量低于一月份，另外受到季节性因素影响，三月份发货量继续低于二月份。
目前市场研究公司的预测来看，台湾地区智能手机市场萎缩7%，如此高的幅度已经属于比较严重。
三月份，美国市场咨询公司Gartner预测说，今年全球智能手机市场的增速将会进一步下降，其中中国市场增长率仅为0.7%，北美市场仅仅增长0.4%。这样微弱的增幅，基本上属于原地踏步。
2015年，中国内地曾经出现短暂的智能手机同比萎缩，不过后半年销量有所提振，去年仍然保住了小幅增长的成绩。
台湾智能手机市场空间太过狭小，本地的HTC、华硕、宏碁等三大手机厂商，均执行全球性销售策略，其中作为市场迟到者的华硕和宏碁，瞄准了印度高速增长的中低端安卓手机市场。华硕和宏碁已经开始在印度本土制造智能手机。
去年底的资料显示，在台湾市场比较流行的智能手机品牌包括华硕、HTC、三星、索尼、苹果、LG等。中国大陆手机品牌在台湾市场的影响力仍然比较微弱。