While you are sick, and kill you! Now Apple godsend is Samsung-Samsung, Apple, Samsung S7,iPhone6s-IT information

According to a Forbes report, there is an old saying in China called "before you, kill you", this both on the battlefield and in the business are very instructive. For Samsung, now in trouble (market value of 200 billion a year) apples are the most vulnerable, if they fought in the months ahead, likely to reverse the downturn. In previous years has been marked by Apple this year, Samsung has a certain amount of improvement, the latest Galaxy S7 series mobile phone in global sales, helping its handset business back next spring. We will usher in a more robust Note 6 in the second half, Samsung's efforts have produced results.

Godsend: Apple and insufficient

Even more important is that Samsung now holds a trump card in the hand, it is an Apple began losing support.

Apple quarterly results this week are breaking, we watched this "unsinkable" ship was an iceberg at the waist. This quarter iPhone sales were down 10 million, Apple ushered in unprecedented sales receivable falling. In addition, the company's performance in the next quarter will not be good.

Although the earnings figures are bad, but Apple should worry about users on iPhone brand perception and his understanding of future trends in Smartphone market. Prior to this, upgrade big-screen product Apple has forgotten like users with small screens, SE sells this time proved their strategic error. In addition, Apple aesthetic recent deviation, amazing products for a lot of ugly. The company has been proud of the iOS system upgrade bug more and more.

If iPhone7 we see Apple's sincerity, I doubted if iPhone itself as innovative and cutting-edge products, its sales continue to slide's fate is bound to continue.

Apple was badmouthing

The media plays an important role in modern society, so their opinion is vital to the public, and on the cusp of Apple is the most popular. Apple Watch have absolute dominance in the field of intelligent wear, but it can not escape the bad-mouthing of the media, and Apple to replace your computer's iPad Pro is described by the media as wishful thinking. In addition, while Apple's MacBook product line is continually updated, but in the eyes of the media, and Microsoft Surface compared to the Book, it has lost its imagination.

In short, Apple is not the Super Kings of the past, the market no longer allows it to make a mistake. The future, as long as the slightest mistake, will change to sales revenue falling, which is undesirable. Although Cook can use the economic situation and the objective factors such as a strong dollar to explain Apple's plunge, but normal users, Apple really is in decline.

Many people want to defend Apple, they thought last year iPhone6 Plus publishing has opened up new markets, played a role in boosting its sales growth, so little change this year's iPhone does not copy the myth is taken for granted. However, in this "game of Thrones", the market value is not realistic, but expected. And expectations in the market, Apple is in a disadvantaged position, but Samsung is good all the way.

Samsung momentum Golden

Samsung momentum right now were in bloom, its Smartphone with highlights of the opponent, and Samsung has a new heavyweight products available in the second half, in addition, technically it is a ride of the dust, and Apple had been considering a similar cancel 3.5 mm connection "dishonest".

Of course, Apple's dominance in the high-end smartphone market is still superb, its market share and gross margins are beyond the reach of Samsung, but Samsung can borrow 2016 year of success built more selling Galaxy products, and steady growth momentum is Samsung's best wealth.

Well Samsung has already opened its own catch-up plan, but Apple's weakened greatly shortens the catch-up process, in addition to Apple stop this goal to become even more realistic, Samsung now unnecessary to go with Apple, they can inject their own ideas on the market, but I'm afraid this is Apple should fear the most.

趁你病，要你命！现在是三星反击苹果天赐良机 - 三星,苹果,三星S7,iPhone6s - IT资讯

据《福布斯》报道，中国有句老话叫“趁你病，要你命”，这句话无论是在战场还是商场上都十分有指导意义。对于三星来说，现在陷入困境（一年市值蒸发2000亿）的苹果是最为脆弱的，未来几个月它们如果能奋起反击，极有可能会扭转颓势。前几年一直被苹果压着打的三星今年有了一定的起色，最新的Galaxy S7系列手机在全球大卖，帮助其手机业务找回了第二春。下半年我们还会迎来更为强悍的Note 6，三星的努力已经初见成效。

天赐良机：苹果后劲不足

更为重要的是，三星的手中现在握有一张王牌，那就是苹果开始有些后劲不足了。

本周的苹果季度财报真是石破天惊，我们眼看着这艘“永不沉没”的巨轮被冰山撞了一下腰。本季iPhone销量同比暴跌1000万台，苹果迎来了前所未有的销量应收双降。此外，该公司下一季度的表现也不被看好。

虽然财报数字很糟糕，但苹果真正应该担心的是用户对iPhone品牌的看法和自己对智能手机市场未来趋势的理解。此前，苹果升级大屏幕产品时却忘了喜欢小屏的用户，这次SE的大卖就证明了它们的战略失误。此外，最近苹果还审美跑偏，出了许多丑的惊人的产品。该公司一直引以为豪的iOS系统也是越升级bug越多。

如果在iPhone7上我们还见不到苹果的诚意，恐怕iPhone就再难以创新和尖端产品自居了，其销量继续下滑的命运必然会延续下去。

苹果被各界唱衰

媒体在现代社会中扮演着重要角色，因此它们的意见对公众来说至关重要，而处在风口浪尖上的苹果必然是最受关注的。Apple Watch虽然在智能穿戴领域拥有绝对统治力，但它也逃不过各路媒体的一片唱衰声，而苹果口中要替代电脑的iPad Pro也被媒体形容为痴心妄想。此外，虽然苹果的MacBook产品线在不断更新，但在媒体眼中，与微软Surface Book相比，它已经丧失了想象力。

简单来说，苹果已经不是昔日的超级王者，市场不再允许它犯错。未来，只要稍有不慎，就会换来销量营收双降的恶果。虽然库克可以用经济形势和强势美元等客观因素来解释苹果的暴跌，但在普通用户心里，苹果确实正在衰落。

许多人还想为苹果辩解，他们认为去年iPhone6 Plus的发布开拓了新市场，它对销量的增长起了助推作用，因此今年变化不大的iPhone没有复制该神话也是理所当然的。不过，在这场“权力的游戏”中，市场看重的可不是现实，而是预期。而在市场预期中，苹果处在不利的位置，但三星却一路看好。

三星气势正盛

眼下的三星气势正盛，其智能手机拥有对手缺乏的亮点，而且下半年三星还有新的重量级产品面世，此外，在技术上它又一骑绝尘，而苹果则一直在考虑类似取消3.5毫米接口的“歪门邪道”。

当然，苹果在高端智能机市场的统治力依然是一流的，其市场份额和毛利都是三星无法企及的，但三星完全可以借2016年的成功之势打造出更加有卖点的Galaxy产品，而稳步增长的势头是三星最大的财富。

其实三星早已开启了自己的追赶计划，不过苹果的衰弱大大缩短了这一追赶进程，此外，苹果停步不前也让这一目标变得更加现实，现在三星无须处处跟着苹果走，它们也可以在市场上注入自己的想法了，而恐怕这是苹果最为恐惧的。