The Smartphone boat, turned over? -IPhone, Android phones-IT news

The rapidly growing smartphone market for years and finally into the plateau. The whole market now certain, how much space is feared to have left, but each brand's sales will continue to rise and fall. The Smartphone market has no room for development. According to statistics from market research firm IDC, the first quarter of 2016, global smartphone maker sold equipment for a total of 334.9 million units, compared with the same quarter of last year grew by 0.2%, is the smallest growth ever year.

This means that the age of the insane growth of the Smartphone market has finally become a history. Market leader Apple is still unbeatable omnipotent, but compared to the last quarter of iPhone sales last year had fallen by 16%, only break 2007 since the advent of iPhone sales grow records . Although iPhone last quarter's profit of USD 3.2 million, still a considerable, but even some Apple's ambition.

Plateau into the smart-phone market for many reasons, but the most important thing is because people want Smartphones have smartphones, and they buy phone performance is good enough, no regular upgrade. Manufacturers today are to identify their location, open up a world of their own also in the market is more and more difficult. To say the winner is probably the Samsung--according to the latest IDC statistics, last quarter, Samsung smartphone segment profit of $ 8.19 million, and Apple more than Huawei.

Samsung in the market as a whole has certain circumstances can lead, mainly because the Korea companies provides users with all aspects of a wide variety of choices. Especially in the mobile, Samsung machines from cheap machine to top of machine you choose. For chestnut, according to the IDC report, March Samsung Galaxy high-end lines S7, S7 Edge sales people "stunned", while lower-end line of J-series also attracted a large number of less affluent customers.

Apple uses a similar strategy. This year, Apple launched the iPhone SE of relatively cheap and small, basically iPhone 5s longer shape of iPhone 6S. Through the expansion of product lines, attracting budget less well-off customers, Apple may now have been sold on the market is ripe for setting of another one.

Limitlessness of the China market

IDC in the report there is a shocking piece of news: two Chinese brand reputation is not too high OPPO and Vivo, respectively in the Smartphone brand came in fourth and fifth place, selling pressure after a relatively unknown Association and millet.

In view of the size of China's consumer market, this kind of result is also reasonable. However, sales of these brands can not escape a plateau. According to IDC figures, China smartphone sales this year than last year, only 2.5% higher than 62.5% growth by 2013, was pitiful .

At first, everyone thought the Chinese consumers most want is a cheap Chinese Android phones. It says is China's largest mobile phone maker millet. Apple thought it through relatively inexpensive iPhone 5C may in the Chinese market to make a buck, but it turns out they miscalculated. Compared to other top-level configure Apple's expensive phones, iPhone 5C is the most sold of that. IDC data showed consumers to buy smart phones prices are on the rise. In 2013, the Chinese Smartphone average selling prices on the market for $ 207, but rose to $ 257 last year.

According to the analysis of IDC Senior Research Manager Melissa Chau, Huawei, OPPO, winners in such as Vivo sells mobile phone prices are higher than US $ 250, which is one reason they have an advantage in the market. But this does not represent the future trend of the market. "Changes in the Smartphone market has told us, even cult brands millet is very difficult to retain customer loyalty. "Chau said. Therefore, although the entire smartphone market has entered a period of platform, but each brand's sales there will be room for big changes.

智能手机的小船，翻了？ - iPhone,安卓手机 - IT资讯

多年来飞速成长的智能手机市场终于步入了平台期。整个市场大局已定，生长空间恐怕已经没剩多少了；不过每个品牌的销量还会继续起起伏伏。智能手机市场已经没什么发展空间了。据市场调查公司IDC统计，2016年第一季度，全球智能手机生产商总共出售的设备为3.349亿台，较之去年同季度值增长了0.2%，是有史以来增长率最小的一年。

这意味着智能手机市场疯狂成长的年代终于成为了历史。市场霸主Apple看似依旧所向披靡无所不能，但上一季度的iPhone销量相比去年已经下降了16%，打破了2007年iPhone问世以来销量只增不减的记录。虽说iPhone上一季度的盈利为3.2千万美金，还算是相当可观，但显然连Apple都有些力不从心了。

智能手机市场进入平台期的理由有不少，但最重要的还是因为想要智能手机的人都已经有了智能手机，而且他们买的手机性能足够好，无需经常升级。如今厂商们都认清了他们所处的位置，在市场中开辟自己的天地也就愈发困难。要说赢家的话大概就是Samsung了——据IDC最新统计，上一季度，Samsung的智能手机部分利润为8.19千万美金，比华为和Apple加起来还多。

Samsung在整个市场大局已定的情况下还能如此一马当先，主要是因为这家韩国公司给用户们提供了全方面的各种各样的选择。尤其是手机，Samsung的机子从廉价机到顶级机任你挑选。举个栗子，据IDC报告，3月份时Samsung高端线Galaxy S7和S7 Edge销量让人“目瞪口呆”，同时低端线的J-series也吸引了大批经济不太宽裕的客户们。

Apple也采用了类似的战略。今年，Apple推出了相对廉价和小型的iPhone SE，基本就是长了iPhone 5s的外形的iPhone 6S。通过如此扩张产品线、吸引预算不太宽裕的客户，Apple的销量或许可以在现已成熟定型的市场上再涨一把。

潜能无限的中国市场

IDC的报告中还有一条令人震惊的新闻：两个相对名气不太高的中国品牌OPPO和Vivo分别在智能手机品牌中排在第四和第五位，销量压过了相对有名气的联想和小米。

鉴于中国这么大的消费市场，这样的结果其实倒也在情理之中。然而这些牌子的销量也逃不过平台期。据IDC统计，今年全中国智能手机销量比去年只高出了2.5%，比起2013年时62.5%的增长量，简直少得可怜。

起初，所有人都以为中国消费者们最想要的是廉价的本土Android手机。这说的其实就是当年中国最大的手机生产商小米。Apple由此以为通过相对便宜的iPhone 5c或许可以在中国市场大赚一笔，但事实证明他们打错了算盘。比起Apple其他顶级配置的昂贵手机，iPhone 5c倒是最卖不出去的那个。IDC的统计数据显示消费者们购买的智能手机价位正在上升。2013年，中国市场上智能手机的平均售价为207美金，而去年则升到了257美金。

据IDC的Senior Research Manager Melissa Chau分析，华为、OPPO、Vivo等赢家卖的手机价格基本都高于250美金，这也是他们在市场上占有优势的原因之一。但这并不能代表市场今后的走向。“智能手机市场的变动已经告诉我们，即便是小米这样的邪教品牌也很难保住用户的忠诚度。”Chau说道。因此，虽说整个智能手机市场已经进入了平台期，但每一个品牌的销量还会有很大变动的余地。