GT: "Google back to inhibit the Baidu" Baidu | defect | Wei XI _ news

Original title: Baidu, but self-strict requirements

Source: global times

National Internet Information Office announced on 2nd network in conjunction with multiple departments to set up a joint investigation group into the company, Wei Zexi investigations into the incident. The "51" most sensational Wei XI cheated during "treatment" has significant official response to the death.

A Department of the armed police corps hospital in Beijing suspected "outsourcing", Baidu charges as it was advertised, make it "competitive position" to the forefront. 21 year old college student Wei Zexi already mortally ill, he learned through the Baidu search armed police hospital from a United States University introduced the therapy, parents despair then make 200,000 signed him for treatment, but it soon caused further metastasis of cancer cells, Wei Zexi soon died. This is the event context information.

Died a young man suffering from a terminal illness, has made human compassion, sob. And when he was in the most desperate and misguided, is infuriating. On the Internet these days is filled with condemnations of alleged wrong, this is a normal thing.

Due to the massive criticism points to the company, net led a joint investigation group stationed in Baidu, is natural.

It now appears that for profit purposes to provide exaggerated and untrue information is a chain, Baidu became a link in this chain. In fact, this problem is quite widely exist in the Chinese media, combating false medical advertising business over the years departments and information systems for their tireless efforts, but it is far from radical. Many websites have this problem to varying degrees, urban media.

Large amount of Baidu's platform, advertising, medical advertising the same volume, the problem may be more serious.

Address false medical advertising issues, the need to focus on providing hospital sources of false advertising. Because the media want reliable published ads, but they are often not able to verify the authenticity of all advertising, sometimes by hospitals as advertising providers misinformation and pressure. Always wanted to do, "soft" hidden advertising, eroded the media's advertising team.

Media should be proud, not for money, but the reality is that many market-oriented media hard to survive, they in the game with the advertisers at a total disadvantage, as long as there are a few "water", it will destabilize published medical advertising media lines will.

Baidu is one of the most powerful Internet media, it should have greater ability to fight irregular medical advertisements, but it also appeared to relax the standards, this regrettable. Baidu has been criticized and false medical advertising initiative to cater to, it depends on what the results of investigations.

Baidu really need to assume much greater responsibility, and should be a lot of moral condemnation, may be subject to the findings. In a certain universality of Chinese medical advertisement not rigorous, and we hope this matter contributed to reflection by the whole society, became a milestone in governance seriously false medical advertising.

Meanwhile, we also hope that it is against false medical advertising, and a variety of false advertising, but not against Baidu in China's role on the Internet. Some accused form the fact that the monopoly on the Baidu in the Chinese search market, Google out of China is the root of all these problems, come back and argue that only Google can help inhibit the Baidu, we think things will move in this direction, is inappropriate.

China metropolis and other websites that are not short of competition, but false medical advertising in them still exists. Low-quality ads are clearly not political issues, but management of social ills. Baidu development not just because of Google's departure, Google when it was China's domestic search market leader Google in those years, just more time to China's market-oriented media.

All agencies and members of our community are required to improve the standard of business ethics, more responsibility, this requires a social construction of battle continue to achieve. We must have determination and patience, neither forgiveness nor destroy constructive to solve the problem of accumulation. Web giants like Baidu should move towards self-strict requirements to speed up progress, which welcomed the initiative of its own, for it industry initiative. In short, cut off the chain of false medical advertisement is a top priority.

Responsible editor: Ni Zi Jiang

Article keywords:
Baidu Wei Zexi

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环球时报:“谷歌回来才能抑制百度”想法欠妥|百度|魏则西_新闻资讯

　　原标题：百度因为大，更应自我严要求

　　来源：环球时报

　　国家互联网信息办公室2日宣布，网信办会同多个部门成立联合调查组进驻百度公司，对魏则西事件展开调查。“五一”期间最轰动的魏则西受骗“医治无效”死亡事件有了重要的官方回应。

　　武警北京总队第二医院的一个科室被疑“外包”了出去，百度收费为它做了广告，使得它因“竞价排名”排到前列。21岁的大学生魏则西已经身患绝症，他通过百度搜索了解到武警二院有从美国大学引进的疗法，父母绝望之中再凑出20万元带他前往治疗，但很快造成癌细胞的进一步转移，魏则西不久去世。这就是互联网信息提供的事件大体来龙去脉。

　　一位年轻人患绝症早逝，已经让人恻隐、唏嘘。而他一家在最绝望的时候又受到误导，则令人愤怒。互联网上这几天充满了对涉嫌有错方的谴责，这是再正常不过的事情。

　　由于大量批评指向百度公司，网信办牵头组成联合调查组进驻百度，也就顺理成章了。

　　现在看来，以获利为目的向患者提供夸张、不真实的信息是一个链条，百度成为这个链条中的一个环节。事实上，这个问题在中国媒体相当广泛的范围内存在，打击虚假医疗广告是这些年工商部门和宣传系统的不懈努力，但它远未得到根治。很多网站、都市类媒体不同程度上存在这个问题。

　　百度平台大、广告量大，医疗广告同样量大，这个问题就可能更严重些。

　　解决不实医疗广告问题，还需重点打击提供不实广告的医院源头。因为媒体都希望刊登可靠的广告，但它们往往没有能力验证所有广告的真实性，有时还受到医院作为广告提供方的误导和压力。后者总是希望做“软文”等隐性广告，侵蚀了一些媒体的广告团队。

　　媒体本应是有骨气的，不为金钱所动，但现实是很多市场化媒体生存困难，它们在与广告主的博弈中处于整体劣势，其中只要有少数媒体“放水”，就会动摇刊登医疗广告媒体一条线的意志。

　　百度是相对最强势的互联网媒体之一，它本应有对抗非正规医疗广告的更大能力，但它看来也放松了标准，这让人遗憾。至于有人批评百度与不实医疗广告做了主动迎合，这要看调查得出什么样的结果。

　　百度到底需要承担多大责任，以及应受到多大的道德谴责，或许都应以调查结论为准。在中国医疗广告不严谨具有一定普遍性的时候，我们希望这件事促成全社会的大反思，进而成为严肃治理不实医疗广告的一个里程碑。

　　与此同时，我们也希望这件事打击的是不实医疗广告，以及各种不实广告，但不是打击百度在中国互联网上所扮演的角色。一些人指责百度在中国搜索市场上形成了事实垄断，认为谷歌退出中国市场是所有这些问题的根源，并主张只有谷歌回来才能帮着抑制百度，我们认为将事情朝这个方向引，是欠妥的。

　　中国都市报和其他网站都不缺竞争，但不实医疗广告等在它们那里并未绝迹。低质量广告显然不是政治问题，而是社会管理中的沉疴。百度发展起来并不仅仅因为谷歌的离去，谷歌走时它已是中国国内搜索市场上的龙头老大，谷歌在的那些年，恰是中国市场化媒体问题更多的时候。

　　我们社会的所有机构和成员都需提高商业道德水准，更具责任心，这需要通过一场场社会建设的具体战役不断实现。我们必须同时拥有决心和耐心，既不能宽恕问题，也不能为解决问题而摧毁建设性的积累。而百度这样的网络巨擘应当朝着自我严要求加快前进，这将为它自身迎来主动，也将为它所在的行业增加主动性。总之，斩断不实医疗广告的链条是重中之重。

责任编辑：倪子牮

文章关键词：
百度 魏则西

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