Google engineer: I am dedicated to Google "loss" huge advertising-Google, advertising-IT information

As we all know, Google for false advertising, advertising-induced review is very strict, Google also has a dedicated team of engaging in this kind of work, 2015 year Google removed a total of 780 million against its advertising policy ads, up nearly 50% from 2014.

Woman in Google's engineers worked for 8 years for Tencent technology says Google's advertising policies in recent years is the increasing trend. A few years ago, he was responsible for advertising as part of the filter under the Google display advertising business.

"When we first started the new business, in fact, felt very depressed," the Google engineers on the phone said, "because other advertising department is making money to do things, and what we do is ' lose money ' thing. ”

He called the "lost money", refers to the communication administratively prohibited by filtering out large numbers do not meet Google's advertising policy ads advertising charge less. The filtered information includes health care, gambling, pornography, etc .

"Was the top boss of the will, we all realize the importance of doing this step by step. "The engineers said.

Known, Google of commercial mode is established in online advertising Shang, that get more more of click volume, Google get of corresponding income also more more, but regardless of is for established a long-term of good of brand image or, also is for high of violations cost or, Google in recent years is has been in is committed to reduced bad advertising of number , hope established a benign of online advertising environment.

In 2011, Google also because advertising audits do not suffer a strict eating. United States Department of Justice filed suit against Google for failing to add Canada online pharmacy advertising for proper disposal, resulting in illegal import of non-prescription drugs, eventually Google paid 500 million dollar settlement in the case settled .

Since then, Google has stepped up the monitoring of drug advertising review, in 2015 alone, more than 12.5 million and drug ads banned by Google or removal, which often is unauthorized and may be misleading to the user. In 2014, the processing of drug advertising is about 9.6 million.

Misleading drug advertising to users, largest number of weight-loss products, such advertising is banned by Google last year more than 30,000 articles.

All 60,000 employees of Google, more than 1000 people specializing in monitoring and clear violation of advertising work, last year to 780 million removals are simple calculations, average to clear nearly 800,000 a year , this seems like a great deal of work, but the work was not completed entirely by hand, Google's malicious advertising monitoring system has been improved year by year,

The engineer said, to Google's display ads, for example, is to release precise user-oriented, based on user browsing the contents of its corresponding ad display.

" If the user is browsing a medical-related content, so we're not medical advertisements show him . ”

For filtered amount of advertising and the loss of advertising, he said to say, it is not hard to imagine it's going to be a huge number, and with annual growth of advertising business, was "cut" advertising fees are also rising.

The engineer said, and now he has started to display advertising department under new business development, before ad filtering system is well developed, was handed over to the maintenance team, maintenance is a dynamic process, including through constant testing and system optimization.

In Google of official page Shang, clear to lists has its by followed of advertising policy, including four a aspects: ban of content, and ban of behavior, and by limit of content and edit and technology, ban of advertising content including false products, and dangerous goods (including weapons, and ammunition, and explosion material,), and led to not honest behavior of products and service (for example hacker software and guide, and human improve website flow of service, and academic fraud service,), and with attack sex and not appropriate of content (for example promote violence, and hatred, and intimidation, and Racism, etc).

He said Google has been actively promoting advertising review, filter, not only because of United States legal regulation, once mistakes will have to pay a painful price, because internal think that this is the right thing.

"When companies have large enough, needs more consideration to social rather than economic benefits . "The engineers said.

谷歌工程师：我专门负责让谷歌“损失”巨额广告费 - 谷歌,广告 - IT资讯

众所周知，谷歌对于虚假广告、诱导广告的审核十分严格，谷歌内部也有专门的团队在从事这样的工作，2015年全年谷歌共去除了7.8亿条违反其广告政策的广告，比2014年增长了近50%。

一位在谷歌工作8年的高级工程师对腾讯科技表示，谷歌近年来的广告政策是呈现越来越严格的趋势。几年前，他负责谷歌展示广告业务下的一部分广告过滤业务。

“刚开始做这个新业务时，其实感觉很郁闷，”这位谷歌工程师在电话中说，“因为其他广告部门做的都是挣钱的事，而我们做的是‘亏钱’的事。”

他所谓的“亏钱”，指的是由于过滤掉大量的不符合谷歌广告政策的广告而少收的广告费。这些过滤掉的信息包括医疗、赌博、色情等。

“当时是上面老板的意愿，大家也逐步意识到做这件事的重要性。”这名工程师表示。

众所周知，谷歌的商业模式是建立在在线广告上，即获得越多的点击量，谷歌获得的相应收入也越多，但无论是出于建立一个长期的良好的品牌形象也好，还是出于高昂的违规代价也罢，谷歌近年来却一直在致力于减少不良广告的数量，希望建立一个良性的在线广告环境。

2011年，谷歌也曾因为广告审核不严格吃过苦头。美国司法部当时起诉谷歌由于未能对一加加拿大在线药店的广告进行适当处理，导致非处方药的非法进口，该案最终以谷歌支付5亿美元的和解费了结。

此后，谷歌加大了对药品类广告的监测审查力度，仅2015年，就有超过1250万和药品相关的广告被谷歌禁止或清除，这些药通常是未经许可或可能对用户产生误导的。2014年，相关被处理的药品广告约为960万。

在对用户产生误导的药品广告中，减肥相关产品的数量最多，此类广告在去年被谷歌禁止了3万多条。

谷歌的全部6万名员工中，有超过1000人专门从事监测和清除违规广告的工作，以去年7.8亿清除量简单计算，平均每人每年要清除近80万条，这看起来是个很大的工作量，但该工作并非完全由人工来完成，谷歌的恶意广告监测系统已经在逐年完善中，

这位工程师表示，以谷歌的展示广告为例，是面向用户进行精确投放，根据用户所浏览的内容对其进行相应的广告的展示。

“如果这名用户浏览的是医疗相关的内容，那么我们就不会将医疗的广告展示给他。”

对于过滤掉的广告而损失的具体广告费金额，他称不便透露，但不难想象这会是一个庞大的数字，而且随着每年广告业务的增长，被“砍掉”的广告费也在不断增长。

这位工程师说，现在他已经开始展示广告部门下的新的业务的开发，之前所开发的这套广告过滤系统，已经交给维护团队在做，维护工作是一个动态的过程，包括进行不断的测试和系统优化等。

在谷歌的官方页面上，明确地列出了其所遵循的广告政策，包括四个方面：禁止的内容、禁止的行为、受限制的内容以及编辑和技术，禁止的广告内容包括虚假产品、危险品（包括武器、弹药、爆炸材料等）、导致不诚实行为的产品和服务（例如黑客软件和指导、人为提高网站流量的服务、学术欺诈服务等）、带有攻击性和不适当的内容（例如宣扬暴力、仇恨、恐吓、种族主义等）。

他表示，谷歌之所以一直在积极推动广告审核、过滤，不仅是因为美国的法律监管严格，一旦犯错将要付出惨痛的代价，还因为公司内部也认为这是正确的事。

“当企业已经足够大时，就需要更多地考虑到社会效益而不仅仅是经济效益。”这位工程师说。