Millet is India brand? Lei laughing-millet, Chinese mobile phone, India-IT information
Foreign media said Chinese handset manufacturers from 2013 a foray into India and achieved amazing results in a short time, not only erode the Korea territory of international brands such as Samsung, LG, also robbed India share of the local mobile phone market. According to the international data Corporation (IDC) has just released the India mobile market report, China Mobile phones in India's market share has increased from 5% in 2013 to 22% today.
According to voice of America radio April 29, India fashion magazine Outlook (Outlook), "from China with love" published a survey article, China Mobile in India market sought after by consumers, in particular young people reason. Article cites Bangalore scientist Cheng Kapa (Kuldeep Chengappa), " China Mobile offers competitive features, and the price is cheap, is the obvious choice. ”
Reports that India now has surpassed the United States, second only to China's second largest smart phone market in the world, with 220 million users. In the context of China's mobile phone market is saturated, mobile phone manufacturers have stepped up its efforts to explore overseas markets, China and India as their preferred destination. Reporters in India cities everywhere Association, millet, OPPO, Huawei, China Mobile phone advertising, retail shops, random interviews with some of the India consumer evaluation of the China Mobile phone are very high.
These Chinese manufacturers in India introduced mobile phone model prices are between $ 100 and $ 300, below the price of international brands such as Samsung and Apple, and distinguish it from the main push below $ 100 low-end market India local phone. However, price is not the only advantage of China's mobile phone. Market research company "counterpoint" (Counterpoint Research) Designer Pathak (Tarun Pathak) says: "Chinese brand of Smartphone hardware design and software flexibility, as well as user interface (UI) integration has been significantly improved. Further, they market trends and product aspects are also very positive. ”
For example, Samsung, Apple and other international brands are often prefabricated binding a lot of software in the mobile phone, however, this is inconsistent with India consumer habits, they like to feel free to load or unload APP on your phone (third-party applications on Smartphones). Most Chinese mobile phone provides the convenience for them, rarely force the installation of some consumers think of useless stuff.
Reports that Chinese mobile phone companies in terms of brand image and positioning is also carefully designed. For instance, millet said its mobile phone parts 75% from India itself, fully respond to India's Prime Minister MODI came to push the "India manufacturing" (Make in India) national strategy, even its advertising also used the "India of m" (Mi from India) slogan with great affinity, that India consumers think of millet as India local brands .
From Shenzhen, set up in Calcutta, mobile phone parts and components company, China Manager Allen (Allen), told reporters: "75% is currently unlikely, Chinese mobile phone makers are now parts of items internally to get India to assemble, it is called semi bulk (SKD). "In the development of the Chinese mobile phone companies in the past few years, established a relatively complete set of supply chain in the country, India native mobile parts actually purchased in China, in India to complete Assembly.
Reports that China Mobile phone manufacturers in India surging, but, just like any other Chinese-made products to overseas markets, these phone companies are also more or less some specific local problems. Phone in 2014 by India Government briefly banned because of a patent lawsuit with Ericsson, it appears that India in foreign manufacturers of patent disputes, the Government at least, is willing to make a "fair judgement" (India violations are also a lot of local enterprises, most of the time, India Government does not take measures).
In addition, according to the India Times reports, India Government also announced last week, banned the import of Chinese mobile phone, on the grounds that these phones "no international identification codes in mobile equipment, lacking some India Government-mandated security features."
However, in General, China Mobile phone in India also is out of the world. India mobile phone industry association Mo Xinzhuo (Pankaj Mohindroo) that Chinese mobile phone manufacturers to absorb the lessons of other industries, China entered the international market, in terms of product quality and after-sales service are comparable with international brands: " in smartphones, they have made India the consumer removes the previous ' made in China ' a negative impression. ”
小米是印度品牌？雷军偷笑 -
小米,国产
手机,印度 - IT资讯
外媒称，中国手机厂商从2013年开始大举进军印度，并在短时间内取得了惊人的成绩，不仅蚕食了韩国的三星、LG等国际品牌的领地，还抢夺了印度本土手机的市场份额。据国际数据公司（IDC）刚刚发布的印度手机市场报告，中国手机在印度的市场份额已经从2013年的5%上升到如今的22%。
据美国之音电台网站4月29日报道，印度时尚杂志《展望》（Outlook）以“来自中国，带着爱”为题发表了调查文章，分析中国手机在印度市场受到消费者、尤其是年轻人追捧的原因。文章援引了班加罗尔一位科学家成咖帕（Kuldeep Chengappa）的话，“中国手机提供具有竞争力的功能，而且价格便宜，是显而易见的选择。”
报道称，印度目前已经超越美国、成为仅次于中国的世界第二大智能手机市场，拥有2.2亿名用户。在中国手机市场日趋饱和的形势下，中国手机厂商加大了开拓海外市场的力度，而印度则成为他们的首选目标。记者在印度各个城市随处可见联想、小米、OPPO、华为等中国手机的广告或门市店，随机采访的一些印度消费者对于中国手机的评价也都很高。
这些中国厂家在印度推出的手机机型售价大多在100美元到300美元之间，低于三星和苹果等国际品牌的价格，又区别于主推100美元以下低端市场的印度本土手机。然而，价格定位并非中国手机的唯一优势。市场调查公司“对位研究”（Counterpoint Research）的设计师帕塔克（Tarun Pathak）认为：“中国品牌的智能手机在硬件设计上、软件灵活性上、以及用户界面（UI）的集成方面有了明显的提升。此外，他们在市场投放和产品趋势的把握方面也都做得很积极。”
比如，三星、苹果等国际品牌往往在手机中预制绑定了很多软件，然而，这并不符合印度消费者的习惯，他们喜欢随意加载或卸载手机中的APP（智能手机上的第三方应用软件）。中国手机大多为他们提供了这种便利，很少强制安装一些被消费者认为毫无用处的东西。
报道称，中国手机企业在品牌形象和定位上也有精心的设计。比如，小米宣称其手机零部件75%来自于印度本土，充分响应印度总理莫迪上台后力推的“印度制造”（Make in India）国家战略，甚至其广告也采用了“印度之米”（Mi from India）这样极具亲和力的口号，以至于一些印度消费者认为小米就是印度本土的品牌。
来自深圳、在加尔各答设立了手机零部件公司的中国经理艾伦（Allen）对记者表示：“75%目前不大可能，中国手机厂商现在还大多是将国内的物料散件拿到印度来组装，这叫半散装件（SKD）。”中国手机企业在过去几年的发展中，在国内建立了较为完整的供应链，一些印度本土的手机实际上也是在中国购买的部件，在印度完成组装的。
报道称，尽管中国手机厂商在印度一路高歌猛进，但是，像其他中国制造的产品进入海外市场一样，这些手机企业也会或多或少地遇到一些当地的特殊问题。小米手机曾于2014年遭到印度政府的短暂禁售，原因是与爱立信之间的一起专利诉讼，看来，印度政府至少在国外厂家的专利之争中，还是愿意做出“公正裁决”的（印度本土企业的侵权事件也不少，大多数时候，印度政府并不会对其采取措施）。
另外，据《印度时报》报道，印度政府还于上周宣布，禁止了一些中国手机的进口，理由是这些手机“没有移动设备国际识别码，缺少一些印度政府规定的安全功能”。
不过，总体来说，中国手机在印度还是闯出了一片天地。印度手机行业协会的莫欣卓（Pankaj Mohindroo）表示，中国手机厂商吸取了中国其他行业进入国际市场的教训，在产品质量和售后服务方面都可以与国际品牌相媲美：“在智能手机领域，他们已经让印度消费者消除了以往‘中国制造’的负面印象。”