Foreign Media: local brand has emerged, in China there is jiangshan-Huawei, millet, OPPO-IT information
Foreign media said smartphone market proves the extent to which some industry depends on the mood of consumers in China. United States strategic analysis company said global Smartphone shipments in the first quarter of this year to 335 million Smartphone shipments – the Chinese market accounted for nearly one-third. The bad news is that China's market is saturated.
According to the Switzerland of the Neue Zürcher Zeitung, May 2, Sweden telecom equipment maker Ericsson wrote in the report on the move, at least from a data perspective almost every Chinese person has a mobile phone contract. This is reflected in the data in the first quarter of this year. Strategy Analytics said the China Smartphone shipments this year and decreased compared to the same period last year to 5%, down 104.9 million.
Reports that Apple had to bear heavy losses. American 1 year ago accounted for 12.3% of China's Smartphone market share , ranking second, behind China Mobile phone maker Huawei. Now Apple has slipped to 5th place. This United States Enterprise smartphone sales in China fell by 15%.
There are many reasons. Apart from the saturated market, Apple iPhone cell phone lost its aura. For the Americans, is compounded by the Chinese, led by Huawei mobile phone manufacturer has to catch up . Came in second to fourth place were China Merchants Oppo, millet and Vivo. Sales Samsung didn't finish in the top five in the world.
Reported tech enterprise Huawei, based in Shenzhen, South China is leading through innovation press Apple and telecom equipment maker Ericsson. Sweden are privately about respect. Very much like this: "before we opened the company's new products in order to see which creative people stole from us. Today we look at Huawei which innovations are made. "From 2011 to 2015, Huawei's sales increased 1 time to reach 395 billion yuan; 15% of the company's cost of sales income.
Huawei's smart phones are increasingly targeting the high-end market. 2014 Enterprise smartphone sales of premium models 14%, 2015 that proportion had 31% allegedly in 2016, this proportion will increase to 55%. Huawei to comply with persuasive logic: expensive Smartphone profits higher, this can also promote sales of entry-level model, as consumers took a positive view of the product. Huawei was the only success in overseas mobile phone manufacturer in China, 40% Smartphone sold abroad in the first quarter.
For millet and Oppo, such data is only a dream. 85% Oppo products are sold domestically, millet, the proportion is even 96%. For legal reasons. With Huawei, instead, that two Chinese companies little importance to research and development. Once you leave the Chinese market, they either buy patent licenses or face patent disputes . Millet tried to enter India when you encountered this problem. China is Ericsson's lawyers aimed at. Headquartered in Beijing, millet company and Huawei are a little different.
Different from Huawei, this 6 years ago today the most Fu Lei Beijing business creation from one of the Chinese software industry. The company released the first product is based on Android Miui system, means "millet user interface." Millet banner of interaction with the user, aimed at continuous improvement Miui and other products. However, millet hardly rely on smart phones to make money, it is an open secret. But smart phones for other advertising media, success factors are air purifiers, headphones, cameras or TV.
Reported that the millet from Oppo and Vivo, both based in China's southern Pearl River Delta enterprises. After the two companies focusing on Smartphones, but target different customer groups. Oppo cell phones aimed at young people purchasing power, and relatively cheap Vivo mobile phones aimed at emerging two or three lines of the city's young people. So far, Chinese mobile phone manufacturers are successful. But Apple is a cautionary example. Land, land hard.
外媒： 本土品牌已崛起，
苹果在中国难保江山 - 华为,
小米,OPPO - IT资讯
外媒称，智能手机市场证明了一些行业在多大程度上取决于中国消费者的心情。美国战略分析公司称，今年首季度全球智能手机出货量为3.35亿部——其中中国市场智能手机出货量占近三分之一。坏消息是中国市场呈现饱和。
据瑞士《新苏黎世报》网站5月2日报道，瑞典通信设备制造商爱立信公司在《移动报告》中写到，至少从数据上看几乎每个中国人都有一份手机合约。这反映在今年首季度的数据中。战略分析公司称，今年中国市场智能手机出货量和去年同期相比下降5%，降至1.049亿部。
报道称，苹果公司不得不承受严重损失。美国人1年前还占据中国12.3%的智能手机市场份额，排名第二，仅次于中国手机生产商华为。现在苹果下滑至第5位。这家美国企业在中国的智能手机销量下降了15%。
原因是多方面的。除市场饱和外，苹果iPhone手机失去了光环。对于美国人来说，雪上加霜的是以华为为首的中国手机制造商已经迎头赶上。排在第二至第四位的分别是中国商家Oppo、小米和Vivo。世界销售冠军三星没有进入前五。
报道称，总部位于中国南部深圳市的科技企业华为是领头羊，它通过创新紧逼苹果公司和通信设备制造商爱立信公司。瑞典人私下对华为肃然起敬。像下面这样的说法非常多：“以前我们打开华为的新产品，目的是查看中国人从我们这儿剽窃了哪些创意。今天我们看华为做出了哪些创新。”2011年至2015年华为的销售额翻了一倍，达到3950亿元人民币；该公司的研发费用占销售收入的15%。
华为的智能手机日益瞄准中高端市场。2014年该企业的高价机型还只占智能手机销售额的14%，2015年这一比例已经占31%；据称，2016年这一比例将增加到55%。华为遵守有说服力的逻辑：高价智能手机利润更高，借此也能促进入门级机型的销量，因为消费者对产品持积极看法。华为是唯一在海外取得成功的中国手机制造商，首季度40%的智能手机销往国外。
对于小米和Oppo来说，这样的数据只是梦想。85%的Oppo产品都在国内销售，小米的这一比例甚至达到96%。出于法律方面的原因。与华为相反，这两家中国企业不大重视研发。一旦离开中国市场，它们要么高价购买专利使用许可，要么面临专利纠纷。小米在试图进入印度时就遇到过这种问题。中国人被爱立信公司的律师瞄准。总部位于北京的小米公司与华为公司还有另一点不同。
与华为不同，这家6年前由如今最富的中国人之一的雷军创立的北京企业来自软件行业。该企业发布的首款产品是基于安卓系统的Miui系统，意为“小米用户交互界面”。小米打着与用户互动的旗号，目的是持续改善Miui等产品。不过，小米几乎不靠智能手机赚钱，这是公开的秘密。但智能手机适合充当其他产品的广告媒介，推动成功的因素是空气净化器、耳机、照相机或电视机。
报道称，小米因此区别于Oppo和Vivo这两家总部位于中国南部珠江三角洲的企业。后两家公司专注于生产智能手机，但瞄准不同客户群体。Oppo手机瞄准购买力强的年轻人，而相对廉价的Vivo手机则瞄准不断崛起的二三线城市的年轻人。到目前为止，中国手机制造商是成功的。但苹果公司却是一个警示性例子。打江山易，保江山难。