Nokia then why do spell failure without Android? -Nokia, Android-IT information
Nokia too I believe its hardware power users attracted by features machine era popular by hardware advances get sticky, viscous soft experience users on the importance of gradually replaced.
Nokia is basically spell the collapse that year, without the Android system, in fact , that is, as happy with Android, Nokia lost the chance of a comeback . Recently there were rumors Nokia cell phones, new Nokia phones will use Android to consider this rumor is true or not, you should first think about Nokia's then why not Android phones.
Nokia had not Android cell phones, public strategies, then Nokia CEO Stephen Elop is a public statement, thinking of this strategy is the Nokia care decisions, why they do so.
Wants to stand high-end, must to for differences of, at Android camp in "AA Union" led Xia are fast for with system and hardware upgrade, Nokia if using Ann Zhuo system words, due to not can like Samsung as has supply chain advantage and can through machine sea tactical guarantee leading of hardware and software upgrade rhythm, is Nokia will will because system and hardware Shang and cheap brand or low-end machine keep same grade and passive of will brand image reduced . So Nokia only take system Shang and Ann Zhuo camp for district across, Nokia began tries to used himself development of intelligent phone system, late and Microsoft for Alliance, tries to built "N+W Union", certainly due to Microsoft System of evolution speed behind Ann Zhuo system too more, while Huawei Samsung strategic gave up WP phone market, led to WP system market share has been do not up, eventually Nokia had to will himself of phone sector sold to has Microsoft.
Although so, and Sony, and LG, and MOTO these used Ann Zhuo system of brand was Asia cheap phone brand combat of is miserable different, Nokia of intelligent phone market share relative safe points, relies on with "N+W" structure, lumia phone has been can maintained live high-end brand image, less by including Samsung zainei of Asia manufacturers of attack, also proved through used different Yu Android of operating system achieved differences of of strategy is right of. It main problem comes from the function machine age too much market share, and the era of smartphone market share is too small, smart alternative to function too quickly, finance, personnel adjustment capacity cannot keep up, has to arm to survive.
Second, on involved to has Nokia and Google of game problem, Ann Zhuo camp with quality of problem led to Ann Zhuo camp the big brand relative Yu disguised for Google working, Google through Ann Zhuo system promotion its application market, application service, and search service, and map service, and paid account, became Ann Zhuo camp maximum of profit gets who , and Nokia when in phone territories status peak, itself also has success of application market, and map business, two home in interests distribution Shang of conflict, Eventually led to the company not to continue his MEGOO system, all to Microsoft.
Most times, Nokia too too believes himself of hardware strength on user of attract, function machine times popular of that by hardware progress gets user viscous of way, importance Shang for soft experience brings of user viscous gradually replaced, but Symbian system of success, let Nokia senior for intelligent phone of concept by raised of change of consequences estimated insufficient, or deliberately not willing to admitted, not willing to admitted phone intelligent of of trend of effect, is ignored user for system evolution of attention, Leading paranoid that continue to rely on hardware, you can let users continue to choose to buy Nokia mobile phones, but IOS and Android system provides a more comfortable service with more freedom of choice when Nokia's decision to the neglect of the system, it tasted bitter.
Today Nokia has lost everything in the past, the mobile phone sector after selling to Microsoft, it had ceased to be associated with research and development, marketing resources, whether its true or reboot the phone project, you know the thing is, other than the OEM manufacturers chose to become an ordinary, have lost any of the other choices.
诺基亚当年为啥拼着倒闭也不用安卓系统？ - 诺基亚,安卓系统 - IT资讯
诺基亚太过于相信自己的硬件实力对用户的吸引，功能机时代流行的那种由硬件进步获取用户粘性的方式，重要性上为软体验带来的用户粘性逐渐取代。
诺基亚当年基本上是拼着倒闭，都不用安卓系统的，事实上，也就是因为自绝与安卓系统，让诺基亚失去了一个东山再起的机会。最近有传言诺基亚要重做手机，新的诺基亚手机将采用安卓系统，要考虑这个传言的真假，应该先考虑清楚诺基亚当年为何不做安卓手机。
诺基亚当年不做安卓系统手机，是公开的战略，时任诺基亚CEO的埃洛普是公开声明过的，说明这个战略是诺基亚谨慎思考的决策，那么它们为何这样做。
想站稳高端，必须要进行差异化，当时安卓阵营在“AA联盟”主导下正快速进行着系统与硬件升级，诺基亚如果使用安卓系统的话，由于不能够像三星那样具有供应链优势而能够通过机海战术保证领先的软硬件升级节奏，则诺基亚势必会因为系统与硬件上与廉价品牌或者低端机保持同一档次而被动的将品牌形象降低。所以诺基亚只能采取系统上与安卓阵营进行区隔，诺基亚开始试图采用自己研发的智能手机系统，后期与微软进行结盟，试图搭建“N+W联盟”，当然由于微软系统的进化速度落后安卓系统太多，同时华为三星战略性放弃WP手机市场，导致WP系统市场份额一直做不起来，最终诺基亚不得不将自己的手机部门出售给了微软。
虽然如此，与索尼、LG、MOTO这些采用安卓系统的品牌被亚洲廉价手机品牌打击的很惨不同，诺基亚的智能手机市场份额相对安稳点，依靠着“N+W”结构，lumia手机一直能够维持住高端品牌形象，较少受到包括三星在内的亚洲厂商的攻击，也证明通过采用不同于安卓的操作系统实现差异化的策略是正确的。它主要的问题来源于功能机时代市占率太大，而智能机时代市占率太小，智能机对功能机的替代过快，它财务、人员调整能力跟不上，不得不断臂求生。
其次，就牵涉到了诺基亚与谷歌的博弈问题，安卓阵营同质化问题导致安卓阵营各大品牌相对于变相为谷歌打工，谷歌通过安卓系统推广其应用市场，应用服务、搜索服务、地图服务、支付帐户，成为安卓阵营最大的利润获取者，而诺基亚当年在手机界地位鼎盛，本身也有成功的应用市场、地图业务，两家在利益分配上的冲突，最终导致了诺基亚虽然没有继续自己MEGOO系统，却全线投向了微软。
最次，诺基亚太过于相信自己的硬件实力对用户的吸引，功能机时代流行的那种由硬件进步获取用户粘性的方式，重要性上为软体验带来的用户粘性逐渐取代，但是塞班系统的成功，让诺基亚高层对于智能手机的概念所引发的变革的后果估计不足，或者故意不愿意承认，不愿意承认手机智能化的趋势的影响，就是忽视用户对于系统进化的重视，而偏执的认为继续依赖硬件上的领先，就可以让用户继续选择采购诺基亚手机，但是当IOS系统与安卓系统可以提供更舒心的服务与更自由选择之时，诺基亚决策层对系统的忽视，就尝到了苦果。
今天的诺基亚，已经失去了过往的一切，将手机部门出售给微软之后，它已经不再具有相关的研发、营销资源，无论它真实重新启动手机项目与否，可以知道的一点是，它除了选择成为一个普通的OEM厂商之外，已经失去其他的任何选择权利。