Flashing party cry: third party ROM is dying-brushing machine, ROM-IT information
From 2011 to now, in just five years, and many third-party phone ROM manufacturers have experienced the pain of rise and fall.
Following the Dim sum, magic interesting OS OS ( IT information note: Magic interesting OS is not closed, the original error ) third parties, such as ROM after the closure of Le frog, billed as the largest platform for third-party ROM OS, has recently announced to give up domestic market, time 7th major version LeWa OS7 released exactly a month.
Domestic mobile phone manufacturers are doing a custom OS, in fact, This is not really a system, they are based on the underlying Android system for depth of customization and optimization, so that it conforms to the people's habits, while adding more features .
Today's domestic phone market ROM is fire and ice two days: on one side are traditional third parties such as Le frog OS ROM developer withdraw, while ROM is a powerful terminal support, such as the MIUI, Flyme OS, is gradually consolidating the status. In addition, Tencent and qihoo 360 has announced its own ROM and into beta. One plus, terminal manufacturers such as Lenovo magic workshops also revealed that in actively developing independent ROM.
Ice
ROM the market decline from third parties is inevitable
In May 2009, Google released Android 1.5 operating system, and then into China. Android did not localize concepts the UI of most products remain essentially the same, in that case, third-party ROM starting to sprout. By 2011, the Android Smartphone market growth, but most users are pleased with the native Android system is not, that are lacking in certain actions and Visual watch, and ROM experienced through the brush to a third party.
Meanwhile, at the time, Terminal for mobile phone manufacturers, due to funding and personnel reasons, software don't care, system software development capabilities are weak. In order to obtain better consumers of all ages, most terminal manufacturers will choose to work directly with third party ROM manufacturers. At that moment, ROM market ushered in the golden age.
However, did not last long. As development, cell phone manufacturers began to own ROM, especially Internet brand into the mobile phone industry, third party ROM no longer has the advantage in software and services, perfecting the basic functions of the system of optimization and continuous integration of local services into a phone ROM development priorities.
In fact, third-party ROM birth is drilling a Smartphone has just started the loopholes of the system is not perfect, as cell phone manufacturers its own system experience is more smooth, survival of third party ROM space must necessarily be smaller, after all, was born in the ecological chain of smartphones, by promoting their quality nor for the market .
In fact, with the explosion of Smartphone hardware standards for hardware standard to meet the needs of today's software applications and homogeneity of the ROM is more and more the same, so it has few people choose third party ROM, except for a few pleasure geek enthusiast, flashing the words heat has returned to the original.
Fire
Domestic mobile phone continuously into the independent ROM the market
Third parties such as Le frog ROM failure and the development of smart phones is partly to blame, Smartphone development up to now, both in appearance and the hardware configuration, software innovation, has entered into a new era of minimally invasive, but chances of a breakthrough are slim. Result of this is that users buy a new phone passion than before, once user choose to buy a new machine again, requirements for appearance, hardware, and system software will become higher and higher.
Hardware can be discovered, independent of OS system optimization become the mobile phone manufacturers a top priority. Chinese mobile phone OS now attach great importance to, and some of the major mobile phone manufacturers are also capable of conducting independent of OS research and development.
At present, the more mainstream MIUI, Flyme, EUI such custom ROM, and recently have hydrogen 360OS, OS, Smartisan OS and some new custom system. These custom operating system although it is not a real operating system, but showed a trend of koth. MIUI, Flyme such systems through cloud services and feature rich and perfect, using mobile phones a high viscosity products, had a large number of users. 360OS by "safe" header, also has some influence in the market. Hydrogen Smartisan OS and OS used in the genius of design and aesthetic aspects, also gained some market acceptance.
Third party ROM has gradually withdrawn from the market at the same time, many enterprises are still constantly enter the ROM the market, invested a lot of manpower and material resources, expects a foothold in the market, what is reason behind it? On one hand, for the Internet company, at first ROM market, ROM can be used to seize the mobile Internet portal , Tencent has launched the QQ-Service, Tita two independent ROM, built-in applications such as QQ, but with little success, and ultimately ended in failure. Meanwhile, aliyun OS is built into their OS under a variety of applications, not only failed to achieve the desired goal, but due to bad user experience, user retention rate and brush down. The other hand, aliyun OS and Tencent, TOS, now insists is not just rob a mobile Internet portal, but in the establishment of an eco-system, attempts to use its ROM to the Terminal and the interconnection between users .
刷机党泪奔：第三方ROM已苟延残喘 - 刷机包,ROM - IT资讯
从2011年到现在，短短五年光阴里，很多第三方手机ROM厂商已经历了盛衰之痛。
继点心OS、魔趣OS（ IT资讯注：魔趣OS没有关闭，原文有误）等第三方ROM关闭后，号称国内最大的第三方ROM平台乐蛙OS，日前也宣布放弃国内市场，时间距离第7个大版本LeWa OS7发布正好是一个月。
国产手机厂商都在做定制的OS，实际上，这些并不是真正意义上的系统，他们都是在Android系统的底层基础上进行深度的定制和优化，令其符合国人的使用习惯，同时添加更多的功能而已。
如今的国内手机ROM市场可谓是冰火两重天:一边是乐蛙OS等传统第三方ROM开发商相继退出，一边是有着强大的终端支持的ROM，如MIUI、Flyme OS，正逐步巩固地位。此外，腾讯和360都宣布推出自主ROM，并都进入到内测阶段。一加、联想神奇工场等终端厂商也透露在积极研发自主ROM。
冰
第三方ROM市场由盛转衰是必然
2009年5月，谷歌发布Android 1.5操作系统，随后进入中国。当时Android还没有本地化概念，绝大部分产品的UI基本保持一致，这种情况下，第三方ROM开始萌芽。到2011年，Android智能手机市场迎来快速增长，但大部分用户对原生的Android系统并不是很满意，认为在某些操作以及视觉观赏上都有所欠缺，于是开始通过刷机来体验第三方ROM。
同时，在当时，对于终端手机厂商来说，由于资金以及人员方面的原因，对于软件方面不是很在意，导致系统软件开发能力薄弱。而为了更好的获得消费者的青睐，大多数终端厂商会选择直接与第三方ROM厂商合作。就在那时，ROM市场迎来了黄金时代。
然而，好景不长。随着发展，手机厂商开始自己做ROM了，尤其是大量互联网品牌切入到手机行业，第三方ROM不再具备软件和服务的优势，系统基本功能的完善优化和本地服务的持续整合成为手机厂商ROM开发的重点方向。
事实上，第三方ROM的出生是钻了智能手机刚刚起步时期系统不够完善的空子，随着手机厂商自身系统体验更趋流畅，第三方ROM存活的空间必然减少，毕竟生于智能手机的生态链之上，单靠提升自己的品质也不能换取市场。
其实，随着智能手机硬件水准的大爆发，其硬件水准完全能满足当下的软件应用需求，而且各大ROM的同质化也越来越雷同，因此现在已经很少有人再去选择第三方ROM了，除了一小部分乐于此道的极客发烧友，刷机这个词语已经退去了原有的热度。
火
国产手机不断进军自主ROM市场
乐蛙等第三方ROM的失败与智能手机的发展不无干系，智能手机发展到现在，无论在外观还是硬件配置、软件创新上，都已经进入到了微创新时代，可突破的可能性很小。这带来的结果就是用户购买新机的热情大不如前，用户一旦再选择购买一部新机，对外观、硬件以及系统软件的要求就会越来越高。
硬件无可突破，自主OS系统的优化自然成为各手机厂商的重中之重。国产手机目前对OS非常重视，而且一些大手机厂商也有能力进行自主OS的研发。
目前，较为主流的有MIUI、Flyme、EUI这类定制ROM，而近期也有360OS、氢OS、Smartisan OS等一些新的定制系统。这些定制操作系统虽然算不上真正的操作系统，但却呈现出了占山为王的态势。MIUI、Flyme这类系统通过云服务和功能的丰富与完善，利用手机这样一款产品的高粘性，圈得了一大批用户。360OS通过“安全”的由头，在市场中也具有一定的影响力。氢OS和Smartisan OS利用在设计和审美层面的独到之处，也获得了一定的市场认可。
在第三方ROM逐渐退出市场的同时，多家企业仍旧不断进军ROM市场，投入巨大的人力物力，期望在市场上站稳脚跟，背后有什么原因呢？一方面，对于互联网公司来说，起初布局ROM市场，可以借助ROM抢占移动互联网的入口，比如腾讯在曾经推出过的QQ-Service、Tita两款自主ROM中，就把QQ等相关应用内置其中，但收效甚微，最终以失败告终。同时，阿里云OS也都在自家OS中内置旗下多款应用，非但没有达到预期的目的，反而由于用户体验糟糕，导致用户留存率和刷机量下滑。另一方面，对于阿里云OS和腾讯TOS来说，现在的坚持不单单是抢战移动互联网的入口，而是在建立一个生态体系，企图利用自己的ROM来在终端和用户之间实现互联互通。