Apple is too overbearing, suppliers were beat up 30% profit difficulties-Lan Si technologies, supplier-IT information

Apple is losing aura. Shortly before the release of earnings, iPhone quarterly sales fell for the first time, while revenues also per cent slide for the first time in 13 years. Subsequently, investor confidence began to waver in the Apple, share prices also fell sharply. The decline in performance with Apple itself, the supply chains are seeing their dyspepsia, growing appetite has to accommodate many of the industrial chain of shipments. While recent interviews found that these industry vendors and Apple recently beat up to 30%, margins are under pressure, which included many stars of the a-share market .

Data to show that Apple is not the cold apples, Apple is no longer a "sweeter"!

"Direct question for Apple is iPhone6s product sales short of expectations, about $ 2 billion of stock, calculated in accordance with each cost $ 170, 2000duowanbu or equivalent components need to digest Apple upstream from the four quarters of last year reduces the amount of procurement, leading to upstream supply chain performance under pressure. "China International Capital Corp, an analyst, told reporters.

Reporter's interview was also informed that the current Apple's main suppliers prices seriously, most parts prices and even 30%. Under the enormous pressure, the current Apple supply chain transformation demands urgent, mainly to domestic mobile phone brand and car market. Although in theory the new energy cars and smart car alternative to traditional car markets is a trend, for lithium-ion batteries, interactive panels, cables and other upstream market demand, but from a market perspective, mobile supply chain enterprises to enter the car market is still large market problem.

Industry growth down substantially

This year a quarter Apple main suppliers Enterprise earnings displayed, glass cover Board suppliers Lan Si technology a quarter revenue fell 35%, buckle non-net profit compared fell 129.13%, losses 74 million Yuan; battery suppliers de game battery a quarter business income fell 16%, buckle non-net profit fell 42%, electric motor suppliers Gold Dragon electromechanical a quarter buckle non-net profit fell 20.98%; ring Asahi electronic buckle non-net profit fell 32.32%.

According to million have data on Apple industry chain company recently two a quarter data statistics, this year a quarter appeared has compared obviously of growth slowed, 2015 Q4 and 2016Q1 industry chain company revenue compared respectively changes 13% and-1%, this and Apple company of income changes direction anastomosis, but is better than Apple company of income performance (2% and-13%), this main benefit Yu Huawei, non-Apple camp of strong sales, however non-Apple camp of gross margin lower.

Sinolink securities, an industry research report also believes that some a-share electronic business 1Q16 results OK, but share prices fell rather than rose, indicating sentiment is not here. Shortly before that, many Taiwan Semiconductor manufacturers at international level several months March revenues were high, but the companies have said the future prospects are unknown, 2Q16 off-season effects are still evident, so a-share companies naturally can not escape this trend.

Apple is expected in the second quarter decreased supply chain off season or continue in the second quarter. Apple expects revenues for the second quarter in the earnings of 41 billion ~430 billion dollars (below market expectations of $ 47.3 billion), down 13%~17% from a year earlier. Digestion and $ 2 billion of stock and iPhone SE is the main reason for lower average selling prices.

Profit Apple prices in supply chain

Meanwhile, rumors of Apple in the market in order to ensure their own profits, began putting pressure on suppliers, required components full price range as high as 30%.

"Prices of electronic components have a natural law, past Apple's supplier price updates appear every quarter or even every month, but we understand that prices this year are slightly larger, more obvious is the chip suppliers, including TSMC. "A brokerage analyst who declined to be named, told reporters.

"20% over these high prices can only appear in chips high-profit industry, domestic industrial chain metal shell profits slightly high near 20%, suppliers of batteries, motors and other profits of around 13%, some profit pressure on prices on supply chain, but Apple has is the highest value customers, suppliers can only afford. "The analyst believes that Apple's supplier price adjustment there is another method, is the introduction of new suppliers.

Stress urgent transformation of listed companies

Apple's situation and pressure, reporters learned that several mobile phone industry chain is an intensive restructuring of listed companies. It is understood that higher market share of domestic mobile phone customers to become Apple's supply chain enterprises object.

"Can in fact be observed, optical and Lan Si Bowen in the past rarely participate in domestic mobile phone industry forum of science and technology, because they are the main service object is an Apple, but starting last year, Yang Jianwen (Bourne, Chairman of optical) and Zhou Qunfei (Lan Si technology Chairman) contact with the domestic mobile phone business has noticeably increased their domestic market demands. "The first mobile Sun Yanbiao said.

Desay battery holds more than half of iPhone battery supply, the company entered the mobile phone market since last year. From 2015 results visible desay battery Apple orders accounted for sales of nearly 70%. Apple also led directly to the downturn of desay battery net profit and gross profit margin falling.

Desay battery, a senior said in an interview with reporters, desay battery notes on customers rely on, and begin to change this situation and expand the domestic smartphone customers, millet, OPPO, VIVO supply share about 30%. Into Huawei vendor list at the end of last year, there have been no supplies, this year's main goal is to eat its segment of the market, is to enter the notebook computer market.

Kunshan, sophisticated telecommunications legislation through mergers and acquisitions again become the main supplier of connectors. On May 3, the sophisticated telecommunications legislation on interactive platforms, said, at present, almost all the major domestic mobile phone brand company Type-C connector product customers.

"And Chinese brands will give these companies bring in more profits, but from a single product shipments, Apple has billions of sales capacity. ”

Technology and market challenges facing the cross-border integration

Transverse to the domestic mobile phone market, Apple supply systems for companies, pushing part of the Pearl River Delta small and medium supplier businesses share technological and capital advantages. Number of Apple's supply chain business direction is toward the market, the cross-border integration not only faced technical challenges, and market challenges.

Desay battery after holding Huizhou shaped into shareholding in 2015 and to set up a subsidiary in Huizhou Xin Yuan the layout automotive lithium-ion batteries. Former desay battery executives said the subsidiaries in the layout of new energy vehicles at present there is no obvious progress.

Analysis of a brokerage analyst who declined to be named, Smartphone batteries have only one battery, laptop battery batteries for 4 to 6 stars, lithium car battery need battery number tens of thousands, compared with cell phone battery management, automotive battery management systems need to be more mature technologies.

Lan Si technology are trying to smart automobile industry chain layout, market targeting Tesla interactive screen glass cover. The analysts said that Tesla the suppliers of parts suppliers have Innolux display, LG, and the technical content of this Panel is small and low added value, shipments and Apple product it is nothing in comparison.

Other sophisticated telecommunications legislation by way of increased capital to expand automotive connector products, xwoda continuous with a number of new energy companies signed a strategic partnership, the layout of new energy automotive lithium-ion battery business.

In addition, the merger may be the best path of Apple industry chain the company cross-border. Angie technology is the core functionality of Apple devices suppliers, market share is close to 50%, get revenue from the Apple was close to 40%. In 2014, the company entered the field of automotive electronics through acquisitions, in 2015 and gradually a breakthrough bound customer Bosch Automotive Electronics second-tier suppliers. 2015 results shows that Bosch Angelina's income is about 6%, Angie main from Bosch automotive electronics.

For now, Angie technology also has the potential to become Tesla's partners. In April, Angie technology said it is co-operating with the Tesla development and trial production of new products, small batch production of some parts of the battery class.

苹果太霸道，供应商遭压价最多达30%盈利困难 - 蓝思科技,供应商 - IT资讯

苹果正在渐渐失去光环。前不久公布的财报显示，iPhone的季度销售首次出现同比下降，而营收也出现13年来首次同比滑坡。随后，投资者对苹果的信心开始动摇，股价也出现了大幅下跌。伴随着苹果本身业绩的下滑，其供应链也开始出现消化不良的情况，胃口已经容纳不下众多产业链日益增长的出货量。而记者近期通过采访调查发现，这些产业链供应商最近又被苹果压价至多30%，利润率面临巨大压力，其中就包括众多A股市场的明星公司。

数据冰冷地显示出苹果不再是以前的苹果，苹果不再“甜”！

“苹果面临的直接问题是iPhone6s产品销量不及预期，出现约20亿美元的库存，按照每部成本170美元计算，有2000多万部产品或者等价的元器件需要消化，苹果从去年四季度开始对上游的采购量减少，导致上游供应链企业业绩承压。”中金公司一名分析师对记者表示。

记者的采访还获悉，目前苹果对主要供应商压价严重，最高零部件压价甚至达到30%。在巨大的压力下，目前苹果供应链公司转型需求急迫，方向主要指向国产手机品牌以及汽车市场。虽然理论上新能源汽车和智能汽车对传统汽车市场的替代是趋势，对锂电池、交互面板、连接线等上游市场产生需求，但从市场表现上看，手机供应链上游企业进入汽车市场仍存在较大市场难题。

产业链增速明显下滑

今年一季度苹果主要供应商企业财报显示，玻璃盖板供应商蓝思科技一季度营收下滑35%，扣非净利润同比下滑129.13%，亏损7400万元；电池供应商德赛电池一季度营业收入下滑16%，扣非净利润下滑42%，电动马达供应商金龙机电一季度扣非净利润下滑20.98%；环旭电子扣非净利润下滑32.32%。

据万得数据对苹果产业链公司最近两个季度数据统计，今年一季度出现了比较明显的增速放缓，2015年Q4和2016Q1产业链公司营收同比分别变动13%和-1%，这与苹果公司的收入变动方向吻合，但优于苹果公司的收入表现（2%和-13%），这主要受益于华为等非苹阵营的强劲销售，然而非苹阵营的毛利率较低。

国金证券的一份行业研报也认为，有些A股电子企业1Q16财报还算可以，但股价不涨反跌，说明市场气氛不在这里。其实在这之前不久，不少台系半导体国际级大厂3月份营收都创几个月来新高，但是这些企业均表示未来前景不明，2Q16淡季效应依然明显，所以A股企业自然无法逃脱这样的趋势。

而苹果对二季度预期的降低，使得供应链淡季在二季度或继续持续。苹果在财报中预计二季度营收为410亿~430亿美元（低于市场预期的473亿美元），较去年同期下滑13%~17%。消化20亿美元的库存且iPhone SE的平均售价较低是主要原因。

保利润苹果压价供应链

与此同时，市场盛传苹果为了确保自身的获利，开始对配套供应商施压，要求零组件全面降价，最高幅度达30%。

“电子零部件都有自然跌价的规律，以往苹果对供应商价格更新每个季度甚至每个月份都会出现，但我们了解到今年压价幅度稍大，比较明显的是包括台积电在内的芯片供应商。”一位不愿具名的券商分析师对记者表示。

“20%以上的高幅度压价只能出现在芯片这些高利润行业，国内产业链除了金属壳加工利润稍高能接近20%，电池、马达等供应商利润只有13%左右，压价对供应链带来一些利润的压力，但是苹果已经是附加值最高的客户，供应商也只能承受。”该分析师认为，苹果对零部件供应商价格调整还有另外一种方法，就是引入新的供应商。

面对压力上市公司紧急转型

面对苹果的现状和压力，记者了解到，多家手机产业链上市公司正在进行密集的转型。据了解，市场份额逐渐走高的国产手机客户成为苹果供应链企业争取的对象。

“其实可以观察到，以往伯恩光学和蓝思科技几乎不会参加国内手机产业的论坛，因为他们主要服务对象就是苹果，但是从去年开始杨建文（伯恩光学董事长）和周群飞（蓝思科技董事长）与国产手机企业接触明显增多了，他们对国产品牌的市场有了诉求。”第一手机界孙燕飚表示。

德赛电池供应电池产品份额超过苹果手机用量一半，这家公司从去年开始进入国产手机市场。从2015年财报可见，德赛电池的苹果订单占到公司营收的近70%。苹果市场低迷也直接导致德赛电池净利润和毛利率双降。

德赛电池一位高层接受记者采访时表示，德赛电池注意到对大客户的依赖，并开始改变这一局面，拓展国内智能手机客户，在小米、OPPO、VIVO供应份额约三成。去年年底进入华为供应商名单，目前尚没有供货，今年的主要目标是吃下华为一部分市场，另外是进入笔记本电脑市场。

立讯精密通过并购昆山联滔成为苹果主要的连接器供应商。5月3日，立讯精密在互动平台上介绍称，目前国内主流手机品牌几乎都是公司Type-C连接线产品的客户。

“和国产品牌的合作能给这些企业带来更多的收益，但是从单款产品出货量来看，苹果单款有过亿的销售能力。”

跨界整合面临技术和市场难题

横向向国内手机市场拓展，对进入苹果供应系统的企业来说，拼抢一部分珠三角地区中小供应商企业的份额，存在技术和资本优势。而多家苹果供应链企业将方向指向汽车市场，这种跨界整合则不仅面临技术难题，还有市场难题。

德赛电池从控股惠州聚能变为参股之后，在2015年重新设立子公司惠州新源布局汽车锂电池。前述德赛电池高层表示，目前子公司在新能源汽车布局上还没有比较明显的进展。

一位不愿具名的券商分析师分析，智能手机电池只有一颗电芯、笔记本电脑电池电芯为4到6颗，汽车电池需要的锂电池电芯数量上万颗，相比手机电池管理，汽车电池管理系统需要更成熟的技术。

蓝思科技也在尝试向智能汽车产业链布局，市场目标指向特斯拉交互屏幕的玻璃盖板。上述分析师表示，特斯拉该零部件供应商已经有群创光电、LG供应商，且这种面板技术含量小、附加值较低，出货量和苹果产品相比不足一提。

另外立讯精密通过定增引入资本的方式拓展汽车连接线产品，欣旺达连续与多家新能源车企签署战略合作关系，布局新能源汽车锂电池业务。

此外，并购可能是苹果产业链公司跨界的最好路径。安洁科技是苹果功能性器件的核心供应商，市场份额接近五成，从苹果公司获得营收曾接近40%。2014年公司通过收购进入汽车电子领域，并在2015年逐渐取得突破，绑定大客户博世，成为汽车电子二级供应商。2015年财报显示，博世占安洁收入约6%，安洁汽车电子业务也主要来自博世。

眼下，安洁科技也有可能将成为特斯拉的合作伙伴。4月份，安洁科技称目前正在配合特斯拉新产品的研发和试产，小批量生产一些有关电池类的配件。