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published in(发表于) 2016/5/10 5:21:43
Mobile phone manufacturers in China crazy, scorning the global shipments contrarian growth,

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Mobile phone manufacturers in China crazy, scorning the global shipments contrarian growth-millet, Huawei, a Chinese mobile phone-IT news

Last year and the first quarter of this year, show marking the global smartphone market growth, competition is more intense. According to a Nikkei report,2016, the global mobile phone market are manufacturers in other countries to collective decline, only the pattern of Chinese enterprises continued to grow. China handset shipments are expected to grow 15%, Samsung Apple shipments reached sum . In 2018, China Mobile phone shipments will account for half of the world.

According to Nikkei News reported on May 10, according to a number of institutions, brokers report, Nikkei finishing a report the global mobile phone market this year. The report points out that, under pressure from mobile phones businesses in China this year, Samsung Electronics and Apple both companies, both fell for the first time.

Second Apple, shipment is estimated to be 200 million handsets this year, down from 230 million units last year. Top Samsung, shipments will be less than 320 million units last year.

In 2012, Apple and Samsung, two 47% of the monopoly of the global smartphone market, but this year's share will fall to 34%, from half to one-third, most of the market share by Chinese companies away.

A quarter of iPhone sales have been a plunge in 16% per cent, which is Apple's handset sales fell for the first time in history. It is estimated that iPhone contract would be increases in the first half of 10%. Apple will release a new phone this fall, but industry analysts say the phone innovative upgrades are limited in functionality, it is difficult to boost sales.

Compared with Apple, China Mobile phone company has bigger impact from the rise of Samsung Electronics. Samsung phone cover three markets of high, medium and low, and in low areas, Samsung faced the brunt of Chinese enterprises. In addition, Samsung is improving the operational efficiency of mobile phones businesses, reducing a lot of models, so margins improve at the same time, at the expense of sales results.

According to this report, China's top ten handset manufacturers (including Huawei, millet, Lenovo, ZTE, etc) total shipments this year will increase by 15% to reach 550 million, the equivalent to Apple Samsung's total sales this year .

Huawei becomes China's mobile Corps of Star enterprise. Huawei has a large number of patents accumulated in the international market for telecommunications equipment work for many years, this help Huawei accelerate global expansion in mobile phone business. It is estimated that Huawei 20%-30% shipments are expected to grow this year, to 130 million units.

Is in stark contrast with a Chinese company, Korea, and Japan and the United States mobile phone manufacturers, such as Sony, LG will face per cent contraction. Here other than the impact of Chinese enterprises, also have reasons for slowing global market.

It is estimated that the total global Smartphone shipments this year to 1.5 billion, compared with growth of 7% and 8%, will say goodbye to the double-digit growth of the past.

The Nikkei pointed out that global smart phone in developing countries began to erupt, and the low-priced Android phones in China to bring great good.

In addition, mobile phone companies, China has long been out of China, beginning in Southeast Asia, India, Africa and other regions to expand the market . Along with new opportunities for developing countries, Nikkei report predicted that by 2018, the company's mobile phone shipments in China will account for more than half of the world.

Facing the rise of China's mobile phone company, Japan parts manufacturers are turning to China, competition for orders.

As the world's largest provider of phone screens Japan display company, has set up a research and Development Center in Shenzhen, China, expand cooperation and Chinese mobile phone companies.

Japan TDK electronic parts company also plans to set up in China's research and development institutions, in addition, Alps Electric, Kyocera, Murata Manufacturing is also expanding activities in the Chinese market.


中国手机厂商疯狂,发货量逆势增长笑傲全球 - 小米,华为,国产手机 - IT资讯

去年和今年一季度,全球智能手机市场呈现出原地踏步式增长,厂商竞争也更加激烈。而据日经的一份预测报告,2016年全球手机市场将会呈现出其他国家厂商集体下滑,唯有中国企业继续增长的格局。中国企业的手机发货量预计将会增长15%,达到三星苹果发货量之和。另外在2018年,中国企业手机发货量将会占到全世界一半。

据日经新闻5月10日报道,根据多家机构、券商的相关报告,日经整理出了一份今年全球手机市场的预测报告。这份报告指出,在中国手机企业的压力之下,今年三星电子和苹果两家公司将会第一次双双下滑。

排名第二的苹果,今年发货量预计为两亿部手机,低于去年的2.3亿部。排名第一的三星,发货量也将低于去年的3.2亿部。

2012年,苹果三星两家垄断了全球智能手机市场的47%,但是今年份额将会下滑到34%,即从半壁江山变成了三分之一,大部分市场份额被中国公司抢走。

一季度,苹果手机销量已经出现了同比16%的暴跌,这也是苹果手机销量史上第一次下滑。而据估计,上半年苹果手机萎缩的幅度将是一成。今年秋季苹果将会发布一款新手机,但是行业分析师认为,这款手机在功能上的创新升级同样很有限,很难刺激销量。

苹果相比,中国手机公司崛起给三星电子带来的冲击更大。因为三星手机覆盖了高中低三个市场,而在中低端领域,三星面临中国企业的正面冲击。此外,三星正在提高手机业务的运营效率,减少大量的机型,因此利润率提高的同时,也牺牲了销量成绩。

这份报告指出,中国十大手机制造商(包括华为、小米、联想、中兴等)今年总发货量将会增长15%,达到5.5亿部,这一成绩相当于三星苹果今年的总销量

华为成为中国手机军团中的明星企业。华为拥有大量的专利积累,在国际电信设备市场耕耘多年,这帮助华为加速在全球扩张手机业务。据估计,华为今年发货量有望增长两到三成,达到1.3亿部。

和中国公司形成鲜明对比的是,韩国、日本和美国的手机厂商,比如索尼、LG等将面临同比萎缩。这里除了中国企业冲击之外,也有全球市场放缓的原因。

据估计,今年全球智能手机总发货量为15亿部,同比增速为7%到8%,将会告别过去的两位数高增长。

日经新闻指出,全球发展中国家的智能手机开始爆发,而这给低价位的中国安卓手机带来了巨大利好。

另外,中国手机企业早已走出了中国,开始在东南亚、印度、非洲等地区开拓市场。伴随着发展中国家带来的新机会,日经报告预测说,到2018年,中国公司的手机发货量将会占到全球一半有余。

面对中国手机公司的崛起,日本的零部件厂商也开始转向中国,争抢订单。

比如全球最大的手机屏幕提供商日本显示器公司,已经在中国深圳市设立了一个研发中心,扩大和中国手机企业的合作。

日本TDK公司也计划在中国设立电子零部件的研发机构,此外阿尔卑斯电气、京瓷、村田制作所也在扩大中国市场的活动。






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