I didn't know you are hawking: open microblogging advertising-hawking, Jaguar-IT information
If Twitter is one celebrity ads can not get you tired, even fight fair comment forwarded are not belong to hawking. The superstar has just opened on April 12, SINA weibo, and finally in the noon released the first ad.
? Hawking Twitter the first ad
Not only is Twitter, he also expressed on Facebook before "into the movie," joy, he wrote: "everyone knows I am the Professor Stephen Hawking, the research physicists of the the twin concepts of time and space. However, you may not know that I had not known: the actor Stephen Hawking. I've always wanted to play classic movies United Kingdom villain. Jaguar finally let me round out this dream. ”
Just as when he published the first tweet, this "ads" drew many onlookers once they are released. Friends have said "I can't believe you are hawking" "hawking is finally advertising a" "this ad played me off guard" and "good science? Not superstitious celebrity advertising "" hawking teacher ads very hard and irrefutable ".
? User comments
Even Twitter CEO Wang Gaofei @ space between, shocked, says "I didn't know", and @ Twitter Li Liang, General Manager customer operations, saying in asking whether the record. According to the official Twitter, users want to do marketing and advertising, all prior records. Because unauthorized publication before his endorsement of information, was reported by the user for the advertising, then many users by SINA Bo, there are many Ni Ni, Boran Jing, Shu Qi star.
▲ Twitter CEO Wang Gaofei Twitter
But it turns out, scientists like hawking this aura, even the advertising is welcome. When the most Chinese people only appear in textbooks and the scientist in the science fiction film, appeared for the first time when Sina weibo, netizens just exploded. So far, the hawking team and Stradella Road Management and maintenance of social media company Twitter account, already has more than 3.8 million fans. On April 12, he issued the first microblogging has been greeting Chinese netizens commented on 410,000 times forward 400,000 times. Many netizens said he pulled high average IQ for a Twitter user, and am honored to be hawking a "cosmic level of dialogue." Therefore, hawking by Chinese netizens also affectionately known as the "cosmic Web of red".
? Hawking's first tweet
In fact, hawking was a remarkable scientist, he is not seriously old-fashioned, hobbies, full of a sense of humor, and is a favorite in the public appearance of interesting old man. When asked what is his hobby in addition to scientific research, he replied: "I like all kinds of music--pop, classical, rock and Opera ... ... I also like to play with my son, and formula one racing. ”
So far, hawking participated in a team of 20 music performances and album production. Most recently in in 2014, and the United Kingdom's top rock band Pink Floyd collaboration a torrent of hawking (Talkin'Hawkin). He is rough with a metallic voice singing.
Active in the field of music did not meet Stephen Hawking. He also starred in at least 14 television show himself, including the big bang and the interstellar travel, and became United States well-known regulars in the cartoon series the Simpsons.
▲ Stephen Hawking in the fifth season of the big bang in the 21st episode guest appearance
Not only the entertainment industry, hawking also dabbled in early advertising. Previously, he appeared in the science and technology products, children's educational toys and appliances in advertisements. In 1997, the United Kingdom broadcasting companies to follow his lead, was shot in a series of promotional nature protection. This public information film, once broadcast received wide acclaim, many Britons will start hawking as the public endorsement of the champion.
Guess the next Stephen Hawking will appear in ads in which brand?
没想到你是这样的
霍金：开微博后竟然发广告 -
霍金,捷豹 - IT资讯
如果说微博上有哪个名人打广告能不让大家厌烦，甚至是争前恐后地评论转发，则非霍金莫属了。这个刚刚在4月12日开通新浪微博的明星科学家，终于在今天中午发布了第一条广告。
▲霍金微博的第一条广告
不仅是在微博，他本人之前在Facebook上也表达过“进军影视圈”的喜悦，他写道：“大家都知道我是教授史蒂芬·霍金，那个研究时间和空间这两大概念的物理学家。但是，你们也许不知道我有不为人知的一面：演员史蒂芬·霍金。我一直想在电影中扮演经典的英国大反派。捷豹终于让我圆了这个梦。”
就像当初他发布的第一条微博那样，这条“广告贴”一经发布就引来了无数围观。小伙伴们纷纷表示“没想到你是这样的霍金”“霍金也终于发广告了”“这个广告打得我猝不及防”“说好的科学呢？不能迷信名人广告啊”“霍金老师打得广告太硬无法反驳”。
▲网友评论
就连微博CEO王高飞@来去之间也震惊了，表示“没想到”，并且@了微博客户运营部总经理李亮，调侃地询问是否备案。因为根据微博的官方规定，用户想要进行广告营销，都得进行事先备案。之前因为擅自发布自己的代言信息，被用户举报为广告，接着被新浪删博的用户可不少，不乏倪妮、井柏然、舒淇这样的明星。
▲微博CEO王高飞微博
不过事实证明，像霍金这种自带光环的科学家，连打广告都是人们喜闻乐见的。当这个对于大部分中国人来说只出现在教科书和科幻片里的科学家，第一次出现在新浪微博的时候，网友们简直炸开了锅。迄今为止，这个由霍金团队以及社交媒体公司Stradella Road共同管理维护的微博账号，已经有了超过380万粉丝。他在4月12日发出的第一条问候中国网友的微博已经被评论了41万次，转发40万次。不少网友表示他的出现拉高了微博用户的平均智商，并且很荣幸能和霍金有“宇宙级的对话”。因此，霍金也被中国网友亲切地称为“宇宙网红”。
▲霍金的第一条微博
实际上，霍金确实是个不同寻常的科学家，他非但一点也不严肃古板，还爱好广泛，充满幽默感，并且是一个十分喜爱在公众面前亮相的有趣老头。当有人问他在科研之余有什么爱好时，他回答道：“我喜欢各种各样的音乐——流行乐、古典乐、摇滚乐、歌剧……我还喜欢和儿子一起玩以及方程式赛车。”
至今，霍金参与过20个音乐团队的表演和专辑制作。最近的一次是在2014年，他和英国顶尖摇滚乐队Pink Floyd合作了一首《滔滔不绝的霍金》（Talkin’Hawkin）。他用粗糙带有金属感的嗓音献唱。
在音乐领域的活跃并未满足霍金。他还在至少14部影视剧中出演过本人，包括《生活大爆炸》和《星际旅行》，并且成为了美国知名动画片《辛普森一家》中的常客。
▲霍金在《生活大爆炸》第五季第21集中客串
不仅喜欢娱乐界，霍金其实 很早也涉足了广告界。此前，他就出现在科技产品、儿童益智玩具以及家用电器的宣传广告中。1997年，英国广播公司以他为主角，拍摄了一部宣传自然保护的系列短片。这部公益宣传片一经播出就受到了广泛好评，许多英国人开始将霍金视作为大众代言的环保斗士。
猜猜下次霍金会出现在哪家品牌的广告中？