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published in(发表于) 2016/5/15 6:17:16
Alibaba International Alliance against false to cancel the membership, what happened to this 1 month? ,

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Alibaba International Alliance against false to cancel the membership, what happened to this 1 month? Alibaba, fake-IT information

Alibaba's awkward, a month ago announced to join in a high profile "International Alliance against false" (International AntiCounterfeiting Coalition, referred to as IACC), this morning Ali was to suspend your membership .

IACC on the grounds that the Union member companies believe that Alibaba is the world's largest market for fakes, raised concerns about its commitment to match-fixing.

Always fast Alibaba public relations response to date has not responded to this event. In other words, in such major brands as Gucci exit IACC and IACC executives after they were reportedly holds a stake of this against Ali Baba into storm might have to pull out of the IACC as a result.

Then we tried the whole sequence of events:

1-month confrontation

Starting from April 13, Alibaba announced to join in a high profile international event against false Union. At that time, the company said in a press release it was the world's first e-commerce platform to join the Organization, "by IACC member federations, Alibaba group will be able to change the counterfeit infringement situations and issues such as intellectual property protection, and other members of the Organization to learn and engage in constructive dialogue. ”

Next things lively:

On April 29, the United States exit light luxury brand Michael Kors IACC,Michael Kors General Counsel Lee Sporn to the IACC said in a letter, Alibaba is the presence of fashion's most dangerous. Anti-counterfeiting strategies have always been just tokenism, lips says brand forced match-fixing, but actually fake problem could not be practical solutions on the platform.

About 24 brands and IACC members via e-mail and telephone privately express MK support. France luxury brands long Gallop (Longchamp) and another against false Union Unifab also criticized the decision of the IACC. Unifab told the Wall Street Journal said that if the company cannot quickly take tough measures to combat fakes, some brand manufacturers to take a series of measures will be considered.

April 30, IACC Board of directors Chairman Dawn Atlas had to send internal messages to explain "Ali joined the event" to appease the dissatisfaction of the members.

Basis billion State power get the amount of message content, Dawn said in the message, IACC--General Member new Member category this year, Alibaba has been classified under this category. Said class member rights restricted "cannot hold any leadership position in the League, not to join the Council, nor in any industry working groups, commandos, Chairman of the Joint Advisory Group, as well as in organizations without the right to vote. ”

And said that Alibaba had actively cooperate with members of the IACC 160,000 illegal commodity off the shelf, nearly 5,000 sellers account was closed down, accept its application is also recognized for its anti-counterfeiting efforts. Intellectual property and Alibaba themselves are clear, Ali platform remains a very serious problem at present, would like to see further efforts, and solve the problem.

However, these reasons are not members, the event continues:

May 11 Gucci withdrew from the coalition against false , Gucci and other luxury brands to the New York Court before Alibaba to facilitate fake sales on its platform.

On May 12, the United States jewelry brand Tiffany (Tiffany & Co.) in a message to the IACC, said, the company will be out of the Alliance Board of Directors, and is no longer a member, but did not mention the exit reason.

On May 13, according to the associated press, IACC Barchiesi, President of the International Union was found in possession of a stake, his son's close relationship with Alibaba Vice President Matthew Bassiur. From 2014 to Alibaba since listing in New York, IACC managing director holds a stake. IACC said in a statement, the shares accounted for only "a small portion of his portfolio." Matthew Bassiur before joining Ali for Apple executives during that period once employed IACC President's son to Apple. In this regard, Alibaba said this was based solely on his ability to consider. Apple declined to comment.

On May 14, the "International Alliance against false" suspended the membership of Alibaba.

What will happen next? We are waiting for.

IACC is a what? Ali, why do you want to join?

For this problem, the Tiger sniff the articles has been discussed.

IACC is believed to be the world's largest anti-counterfeiting infringement nonprofit organization, a total of more than 250 members, covering mainstream brands, has a reputation in the industry. Mainly affected by counterfeit goods, as well as providing assistance to companies seeking intellectual property protection.

Alibaba joined IACC does help get rid of the image of the trafficking of counterfeit goods in the past.

Starting in 2012, the media began to appear frequently on Alibaba to increase efforts to combat fakes reported. But Ali "fakes", still being hung and beat out every now and then.

In this case, Ali needed a authority for endorsement the image which match-fixing and determination. IACC is a good choice.


阿里巴巴被国际反假联盟取消会员资格,这1个月都发生了啥? - 阿里巴巴,假货 - IT资讯

阿里巴巴有些尴尬,一个月前高调宣布加入“国际反假联盟”(International AntiCounterfeiting Coalition,简称IACC),今日早间阿里却被暂停了会员资格。

IACC给出的理由是该联盟部分会员公司认为阿里巴巴是全球最大的假货市场,对其打假承诺表示担忧。

一向公关反应快速的阿里巴巴,截止目前却并未对这一事件作出回应。也就是说,在Gucci等各大品牌退出IACC、IACC总裁被曝持有阿里巴巴股份之后,这场反对阿里巴巴进入IACC的风波可能就会以其退出为结果。

那么我们来复盘一下整个事件的来龙去脉:

1个月的对抗

事件起始来自4月13日阿里巴巴高调宣布加入国际反假联盟。当时,阿里巴巴在新闻稿中称其是全球首个加入该组织的电商平台,“通过IACC成员联盟,阿里巴巴集团将能够就变化中的假冒侵权形势和知识产权保护等议题,与组织内其他成员探讨学习并开展建设性对话。”

接下来的事情就热闹了:

4月29日,美国轻奢品牌Michael Kors退出IACC,Michael Kors法律总顾问Lee Sporn在致IACC信函中称,阿里巴巴是时尚界最危险的存在。一直以来打假策略都只是做表面文章,嘴上说力挺品牌强制打假,但实际上平台上的假货问题一直没有得到实际解决。

约24家品牌和IACC成员通过电子邮件和电话私下表达了MK立场的支持。法国奢侈品牌珑骧(Longchamp)和另一家反假联盟Unifab也对IACC的决定提出批评。Unifab向《华尔街日报》表示,如果阿里巴巴不能迅速采取强硬措施打击假货,一些品牌厂商将考虑对其采取一系列措施。

4月30日IACC董事会主席Dawn Atlas不得不发出内部邮件解释“阿里加入事件”,以安抚成员的不满情绪。

依据亿邦动力拿到额邮件内容,Dawn在邮件中提到,IACC在今年新增了一个成员类别——general member,阿里巴巴就被归在这一大类下。称这类成员权利受限,“在联盟中不能担任任何领导职位,不能加入理事会,也不能担任任何行业工作组、突击队、顾问小组的联合主席,同时在组织当中没有投票权。”

并表示,阿里巴巴曾积极配合IACC成员16万件违规商品被下架,将近5000个卖家账户被查封,接受它的申请也是对其打假努力的认可。知识产权界和阿里巴巴自己都很清楚,目前阿里平台上的问题依然很严重,希望可以进一步努力,共同解决问题。

但是,这些理由没有被成员接受,事件持续发酵:

5月11日Gucci退出了反假联盟,之前Gucci联合其他奢侈品牌向纽约法院起诉阿里巴巴在其平台上为假货销售提供便利。

5月12日,美国珠宝品牌蒂芙尼(Tiffany & Co.)在写给IACC的一封邮件中称,公司将退出联盟董事会,并且不再是其会员,但并没有提到退出理由。

5月13日,据美联社报道,IACC国际反假联盟总裁Barchiesi被发现持有阿里巴巴股份,其儿子与阿里巴巴副总裁Matthew Bassiur关系密切。自2014年阿里巴巴在纽约上市以来,IACC总裁就持有阿里巴巴股份。IACC在一份声明中表示,这一持股只占“他投资组合中的一小部分”。Matthew Bassiur在加盟阿里之前为苹果高管,在这一期间曾经雇佣IACC总裁的儿子到苹果公司工作。对此,阿里巴巴表示,这完全是基于他的能力考虑。苹果则拒绝置评。

5月14日,“国际反假联盟”暂停了阿里巴巴的会员资格。

接下来还会发生什么?我们静待。

IACC是个什么机构?阿里为何要加入?

对于这一问题,虎嗅此前的文章已经大致论述过。

IACC被认为是全球最大反假冒侵权非营利性组织,共有250多个成员,涵盖主流品牌,在业内拥有比较的声望。主要为受假冒商品所影响、以及寻求知识产权保护的公司而提供援助。

阿里巴巴加入IACC确实有助于其摆脱过去贩卖假冒伪劣商品的形象。

虽然从2012年开始,媒体上开始频繁出现阿里巴巴加大打击假货力度的报道。但是阿里“有假货”,仍被时不时地拿出来吊打。

在这种情况下,阿里需要一家权威机构为其打假的形象和决心进行背书。而IACC显然是很好的选择。






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