Dong Lei, gree and millet: love kills-Dong mingzhu, Lei, gree, millet-IT information

Remember, there will be echoes. Even once during the two sessions of "box CP" Lei and Dong 1 billion bet old stem despite the rotten old tough chew, but still attractive. And this time, Dong's position seems to be more, she said, " says Dong mingzhu, dead, I live well enough. Rest assured that the last transmission of certain he (Lei). Real dilemma in mind, as long as there is no dilemma, all problems are not difficult. ”

According to the economic daily news reported that this statement is May 15, Dong in Guangzhou to "2016 corporate woes and the broken Board titled" open award Dong media lesson first lesson in public speaking a Word.

Background: millet, and gree's 2015 was not very good

Gree: bad fiscal 2015

Miss Dong said that the passage of the gree electric appliances company-2015 revenue cliffs in the background were down more than 39 billion yuan. According to the report, and gree electric appliances in 2015 achieving operating income of 100.564 billion yuan, up 140.005 billion yuan decline in 2014 28.17%.

Dong mingzhu, the report found confidence: "down more than 39 billion yuan by 2015, according to the enterprise is 1 billion yuan of revenue, that is, 39, a lot of people say gree problem, but not. Each enterprise to fully understand the business situation to myself, do you have a problem is to decide for myself. People often say this person is not outside, it's very beautiful, but already have cancer, although I wear something a bit broken, but strong. Therefore, we often find in the market, the business is very good, but suddenly it's over, which is accumulated for a long time, but didn't say it. ”

In addition, dabble in mobile since last year Dong mingzhu, change of is in the area of media cynicism and the outside world, with low (720p 5 inch screen, Qualcomm 4 cores), high prices and domestic sales, and Dong "gree phone to sell 50 million" zhentianxiang slogan, didn't look at the beautiful portrait of Miss Dong splash screen ... ... Let her become the talk of media entertainment.

Even during the two sessions this year, Lei Wu xiaoli interview, when asked whether it would be possible when working with and Dong mingzhu, gree also quipped, "mobile phone manufacturing was a very professional. ”

But Dong also did not give up, she comes out again on May 15 the gree mobile generation 2 prototype, allegedly equipped with 6-inch sharp 2K screen (should) carry is mycophenolate mofetil 820 processor, 4GB memory and 64GB storage, camera (possibly) are front-8 million + rear 16 million pixels. According to her, has scheduled June 1 shipping, priced at 3300. Miss Dong how will miss the free advertising it? Suggested that the Dong is the will to play women entrepreneurs in marketing, just so you know, she was 62 years old "old age".

Millet: missed first quarter of 2015 and 2016

Last year, the millet marketing dividends, and lack of technological innovation be millet's ills, criterion of the success of phone but still simple and direct shipments to grossly cruel –.

In 2015, the millet has held a series of flagship product launches of the now redundant and distracting to ecological small meters chains, these behavior reflects directly on the phone shipments. Lei in February this year proudly bask in a few third-party data, claims that shipments of millet in 2015 in the Chinese market first, not surprisingly, have exceeded the Huawei:

But there is a premise that Huawei mobile global shipments last year more than 100 million, and millet was expected in 2015 sales of between 80 million to 100 million, rice did not meet my expectations. In other words, rice played a scheming: you talk to me than the global market, I would not, I just like you more than the domestic market, said I don't care first, but my heart does!

If by 2015 on "the Chinese market" statistics or millet can find a little face, then third-party research firms released shortly before 2016 first-quarter handset shipments reports were very embarrassed by millet.

On April 28, Beijing time, the market research firm IDC released Q1 mobile market data report for 2016, Samsung, Apple, the company swept the top three, OPPO and vivo to carve up the fourth and last, millet was squeezed into the "other".

Faced with this bitter, Lei did not worry! Not only to be overtaken by Huawei, OPPO and vivo also beyond, is a great shame, for anyone anxious. But anxiety does not works, millet of problem in outside seems is "bald Shang of lice, obvious of thing": 1, and go not Shang high-end, price Shang not to, brand premium capacity mention not up, road more go more narrow; 2. chip and patent technology short Board increasingly obviously, millet now most need of is independent development capacity, and not patchwork of skill, so-called millet 5 of more than 10 more than items "black technology" eventually Shang shall not table.

One difference: the leitmotif of Dong and anxiety Lei

But 1 billion bet in the end who wins or loses is hard to say, with Dong and Lei's character, "your character is your destiny" it sometimes quite crap, sometimes often becomes a decisive factor.

Dong mingzhu, resilience

On December 29, 2015, we all know Dong sat on the gree from a small sales difficult course as Chairman of the group, suggesting a distinct personality-Dong this woman-tough. When she runs the gree electric appliances, openly challenging the parent company gree group, declaring that "Hercules" brand gree electric appliances a-owned, to acquire the shares owned by the Group and gree group then tried to sell foreign gree electric appliances can't say when the tide is at least fought wits.

This article on Dong and her ex-boss Zhu jianghong has a vivid description and evaluation, as follows:

22 years to, Zhu jianghong, and Dong mingzhu, has been is "wire combat": sales front face of is beauty of, and Chunlan, and Haier, and kelon, strong of opponents; production and technology front, management billions of scale of production manufacturing also to hold development innovation; third article front is and big shareholders gree group dangerous of wrapped around bucket, out, and ruined, and prison end of sat wear what are has may.

Hood vanke China resources management team about ten years, hundreds of the Board of Directors did not cast a vote, Wang Shi, Yu Liang called "good partners". Zhu jianghong, Dong mingzhu, no such luck, but far better than Wang's "tenacity and ferocity": major shareholders for three in two years as Chairman, five executives in prison, from the Secretary of the Municipal Commission on airborne shameful "election" mess after a meal out ... ...

Apparently, after 22 years "in-fighting" Dong mingzhu of baptism is not fuel-efficient lights, typical of entrepreneurs on renjiner, to put it bluntly, "I'm not scared. ”

Lei anxiety

Recent articles about Lei anxiety abound. The China Entrepreneur magazine in an article yesterday described in: "Li Wanqiang return at the end of last year, is widely seen as Lei was in turn. In addition, beginning when Lei around recruiting, within a few months, his exposure to trades people talked in person again. Lei's sense of grave is already an open secret in the industry. ”

Visible, Lei talk millet this year to return to the beginner's mind, happiness is more important, but he's not happy. Lei had in accept interview Shi said, millet from established first days up is to became a long-term great of company, "I cannot guarantee millet eventually into a has great results of company, this who also guarantee can't, but I dedicated, and do I by can do of, seven days inside I weekly work six days, daily work 12 hours, this is I to shareholders of commitment, I dedicated best, this is I to shareholders of commitment. ”

Phone from 2014 peak to current difficulties, a year's time, there are three nodes to destroy it:

1. Li Wanqiang left. The marketing men to do in millet millet leave when the Sun at high noon, but did not think the world is changing so fast, even though January 4, 2016, announced Li Wanqiang regression, is responsible for the marketing of millet back and took control of the millet, a Studio, but have not seen any great changes.

2. high pass, defeat for Qualcomm. Fever of mycophenolate mofetil 810 is a landmark event, has still not solved the problem, let an audience using the 810 chip's flagship mobile phone live special twist, and especially millet that "fever" big buyers afraid of Xiao long 810 hot. If nothing more is not enough to kill, is the most deadly, Xiao long 820 late millet this procurement account to appear the product dating, millet 5 launches last July that drove students off until February 2016. Because Samsung and Huawei have their own chip, so during this time live special moisturizing, Huawei is potential sprang up during this period of time.

In the past 2015, millet had to set up on a flagship event for "irregular" meeting about millet's patience and look forward to, and set for release, just make one more reason to question it.

3. don't go the heart of millet 5 released. Millet millet 5 distance 4 launched after 19 months, arguably, millet 5 tion reopened butcher model the best opportunity, but millet 5 released a Standard Edition, with high and exclusive editions, issues came out. Launches a end, overwhelming of noise focused in has millet standard version used of mycophenolate mofetil Dragon 820 was millet human drop frequency has, and high distribution version and statue enjoy version of price and no and standard version opened a security of distance, so problem on to has: everyone are wants to more spent 700 block money purchase statue enjoy version (3GB+32GB standard version 1999 Yuan, 4GB+128GB statue enjoy version 2699 Yuan, selected which also with selected did).

But this is Lei render to process the most complex versions which are ceramic cover is obstructed labour, yield is too low to cause users to see spot. I've been millet 5 Prestige Edition, I even got the goods like millet co-founder Wang chuan and millet employees f codes, but this item is out of stock, it is conceivable that ordinary consumers can buy more likely small.

Lei and Dong mingzhu, of gamble, and millet and gree of competition, not traditional enterprise and Internet enterprise of competition, also not this times and Shang a times of competition, but technology trend of competition, if you can stepped on in the future years of technology trend, you on may like millet as enjoy 4 years of bonus period, but in enjoy of when, must to like Huawei as hard to make development, make patent technology, not to opened patent war, but to in playing patent war of when has defense and counter of capacity, Even become a tool for maximising the value of the brand.

Not long ago on a new Conference in the millet, I met millet on the outside of the venue hired Orrick, a former President of Qualcomm China, I asked millet in the research and development for mobile chips, he begun to answer without thinking: "is. "Subsequently denied immediately changed, I should think of millet and development of the chip is the optimal solution.

But millet will be Nokia or Motorola, I can't imagine, Lei did not dare to imagine. It's by far the most are Samsung, to avenge. This Korea phone giant experienced considerable success and glory of the Galaxy S3 also experienced iPhone6 Plus brings big-screen sweep, but starting from S7, S7 Edge, Samsung's popular all over again, for what?

Because the belief in technology.

董明珠与雷军，格力与小米：相爱相杀 - 董明珠,雷军,格力,小米 - IT资讯

念念不忘，必有回响。何况是曾经两会期间的“同框CP”，雷军和董明珠10亿元赌约的老梗尽管已经老到咬不动嚼不烂，却依然吸引眼球。而这一次，董明珠的底气似乎更加足了，她说：“大家都说董明珠死定了，我活得好得很。放心，最后输的一定是他（雷军）。真正的困局在心中，只要心里没有困局，所有的困难都不是难。”

根据每日经济新闻的报道，这句话是5月15日，董明珠在广州以“2016企业困局与破局”为题开授董明珠自媒体公开课第一课上讲的一句话。

一个背景：小米和格力的2015年过得都不太好

格力：糟糕的2015财年

董小姐讲这段话的背景是格力电器公司2015年营收断崖式下降了390多亿元。根据财报，格力电器2015年实现营业总收入1005.64亿元，同比2014年的1400.05亿元下滑28.17%。

董明珠却在这份财报找到了自信：“到2015年下滑了390多亿元，按照10亿元营收企业算，那就是39家，很多人就说格力有问题，格力不行了。每个企业对自己要充分了解企业现状，企业是否有问题是自己来判断。经常有人讲说这个人不行了，外面很漂亮，但是已经得癌症了，虽然我穿得破一点，但是体格强壮。所以，我们在市场上经常发现，这家企业很好，可是突然间就没了，这是长时间的积累，只是没说出来。”

另外，从去年开始涉足手机领域的董明珠换来的是媒体和外界的冷嘲热讽，低配（5吋720p屏幕，高通4核）、高价、内销，加上董明珠“格力手机要卖5000万部”震天响的口号，美得不敢看的董小姐头像开机画面……都让她成为媒体消遣的谈资。

甚至，今年两会期间，雷军接受吴小莉采访、当被问到是否有可能与格力和董明珠合作时也不无嘲讽地说，“手机制造还是个非常专业的。”

但董明珠还没有死心，她在5月15日再次亮出了格力手机2代真机，据称配备了6寸夏普2K屏，（应该）搭载的是骁龙820处理器，4GB内存和64GB存储空间，摄像头（可能）是前置800万+后置1600万像素。据她说，已经可以预定，6月1日开始发货，售价3300元。这样免费的广告董小姐怎么会错过呢？有人认为董明珠是最会玩营销的女企业家，你要知道，她已经62岁“高龄”。

小米：失去的2015年和2016年第一季度

去年开始，小米的营销模式红利殆尽，技术创新的不足成为小米的顽疾，衡量小米手机成败的标准却依然简单直接粗暴残忍——出货量。

2015年，小米举行了一系列目前来看冗余的次旗舰产品发布会，并分散注意力去做小米生态链，这些行为举止直接反映在小米手机的出货量上。雷军自豪地在今年2月份晒了几家第三方数据，声称小米2015年出货量在中国市场第一，毫无意外的，均超过了华为：

但有一个前提，华为手机去年全球出货量超过了1亿部，而小米曾预期2015年的销量在8000万-1亿部之间，小米没有达到自己的预期。也就是说，小米玩了一把心机：你跟我比全球市场，我偏不，我就跟你比国内市场，我嘴上说不在乎第一，但我心里在乎！

如果上面2015年第三方关于“中国市场”的统计数据还能让小米找回点儿颜面，那么，前不久第三方调研公司发布的2016年第一季度手机出货量报告则让小米非常难堪。

北京时间4月28日，市场调研机构IDC公布了2016年Q1手机市场数据报告，三星、苹果、华为包揽前三名，OPPO和vivo瓜分第四和第五，小米被挤进了“其它”里。

面对这样的惨痛，雷军不焦虑才怪！不仅被华为超越，还被OPPO和vivo超越，简直是奇耻大辱，换做谁都会焦虑。但焦虑并不管用，小米的问题在外界看来是“秃头上的虱子，明摆着的事儿”：1、走不上高端，价格上不去，品牌溢价能力提不上去，路越走越窄；2.芯片和专利技术短板越来越明显，小米现在最需要的是自主研发能力，而不是东拼西凑的本事，所谓小米5的十余项“黑科技”终归上不得台面。

一个区别：老辣的董明珠和焦虑的雷军

但10亿赌局到最后谁赢谁输还不好说，这跟董明珠和雷军的性格有关，“性格决定命运”这句话有时候挺扯淡的，有时候又往往成为一种决定性因素。

董明珠韧劲

2015年12月29日，大家都知道董明珠从一个小业务员一路坐上格力集团董事长职位的艰难历程，这表明了董明珠这个女人鲜明的个性——坚韧。她执掌格力电器的时候，曾公开叫板母公司格力集团，宣称“格力”品牌归格力电器一家所有，还要收购集团公司所拥有的股份，并在随后格力集团想把格力电器卖给外资时进行了不能说力挽狂澜至少是浴血奋战的斗智斗勇。

该文对董明珠和她的前任上司朱江洪有一段生动的描述和评价，如下：

22年来，朱江洪、董明珠一直是“三线作战”：销售战线面对的是美的、春兰、海尔、科龙等强有力的对手；生产与科技战线，管理千亿规模的生产制造还要抓紧研发创新；第三条战线是与大股东格力集团凶险的缠斗，扫地出门、身败名裂、牢底坐穿什么都有可能。

华润集团罩了万科管理团队十来年，上百次董事会没投过一次反对票，被王石、郁亮称为“很好的合作伙伴”。朱江洪、董明珠没有这样的幸运，却有远胜于王石的“坚韧和凶残”：大股东两年间换了三任董事长、五名高管入狱、从市国资委空降的书记先是丢人的“落选”后因一餐饭狼狈出局……

显然，经过22年“内斗”洗礼的董明珠不是省油的灯，有上一代企业家特有的韧劲儿，说白了，“老娘不是吓大的。”

雷军焦虑

最近关于雷军焦虑的文章不胜枚举。昨天《中国企业家》杂志在一篇文章中描述道：“去年年底黎万强回归，外界普遍认为雷军此举是在力挽狂澜。除此之外，年初时候雷军四处招兵买马，几个月内，他把行业内能接触到的人都亲自谈了一遍。雷军的危机感深重已经是业内公开的秘密。”

可见，雷军嘴上说今年小米要回归初心，快乐最重要，但是他今年一点儿都不快乐。雷军曾在接受采访时说，小米从成立第一天起就是要成为一家长期伟大的公司，“我不能保证小米最终变成一个有伟大成绩的公司，这个谁也保证不了，但是我尽心尽力、做我所能做的，七天里面我每周工作六天，每天工作12个小时，这是我给股东的承诺，我尽心尽力全力以赴，这是我给股东的承诺。”

小米手机从2014年的巅峰到目前的困境，一年多的时间，有三个时间节点摧毁了它：

1.黎万强的离开。这位一手把小米营销模式做起来的男人在小米如日中天的时候离开，只是没想到这个世界变化太快，尽管2016年1月4日，黎万强宣布回归，重新负责小米的市场营销，并接管了小米影业，但目前还没有看出什么巨大的变化。

2.成也高通，败也高通。发热的骁龙810是一个标志性事件，迟迟没有解决好这个问题，让一众使用810芯片的各家旗舰手机活得特别拧巴，尤其小米这个“为发烧而生”的大买家也怕骁龙810的烫。如果仅此而已也还不足以致命，最致命的是，骁龙820的姗姗来迟让小米这个采购大户出现了产品断代，原本去年7月份该开的小米5发布会被生生拖到了2016年2月份。而三星和华为因为都有自家的芯片，所以在这段时间活得特别滋润，华为也就是在这段时间突然起势的。

在过去的2015年，小米不得不靠开一个又一个次旗舰发布会来“非正常”满足外界对小米的耐心和期待，而每开一场发布会，只是让外界多一个质疑它的理由。

3.不走心的小米5发布。小米5距离小米4隔了19个月才推出，按理说，小米5是小米重新开启屠夫模式最好的契机，但小米5发布了标准版、高配版和尊享版，问题就出来了。发布会一结束，铺天盖地的声浪聚焦在了小米标准版采用的骁龙820被小米人为降频了，而高配版和尊享版的售价并没有与标准版拉开一个安全的距离，所以问题就来了：大家都想多花700块钱购买尊享版（3GB+32GB标准版1999元，4GB+128GB尊享版2699元，选哪个还用选吗）。

但这款被雷军渲染为工艺最复杂的版本却又因为陶瓷后盖极为难产、良品率太低导致用户迟迟见不到现货。我也一直在等小米5尊享版，我甚至为了得到这货跟小米联合创始人王川和小米员工要F码，但是这货就是没有货，可想而知，普通消费者能买到的几率就更小了。

雷军与董明珠的豪赌、小米与格力的竞争，不是传统企业和互联网企业的竞争，也不是这个时代和上一个时代的竞争，而是技术趋势的竞争，如果你能踩中未来几年的技术趋势，你就可能像小米一样享受4年的红利期，但在享受的时候，一定要像华为一样勤奋地搞研发，搞专利技术，不是为了开启专利战争，而是为了在打专利战的时候具备防御和反击的能力，甚至成为品牌价值最大化的利器。

前不久在小米的一个新品发布会上，我在会场外偶遇小米挖来的高通中国区前总裁王翔，我问他小米是否在研发手机芯片，他一开始不假思索地回答我：“是。”随后立马改口进行了否认，我倒是认为小米研发自己的芯片是目前的最优解。

只是，小米会成为诺基亚还是摩托罗拉，我不敢想象，雷军也不敢想象。它目前最应该学习的是三星，知耻而后勇。这家韩国手机巨头经历过Galaxy S3带来的巨大成功和荣耀，也遭遇过iPhone6 Plus带来的大屏扫荡，但从S7和S7 Edge开始，三星又重新受欢迎起来了，为什么呢？

因为科技带来信仰。