Got Apple's $ 1 billion spent to the last drop? -Travel to the last drop, drip-IT information

Apple's intentions, drops, said not much can be said, but the money will be used to continue the development of technology, including aspects such as data and intelligence in order to further improve the user experience.

[Apple-joining may not drop to change in owner supervision, on the contrary, in order to seize more market drops can be taken higher incentives to get more car drivers]

"The results of more than 20 kilometers and ran 56 km, around half of Shanghai, Kunshan, were able to open the. "This is Mr Liu in Shanghai May 13 for friends booking limousine experience. The same day, Apple's $ 1 billion investment drops the news that had no quiet car on the market once again become a hot topic, some people even think that Apple's move to head back to China's car market as a whole.

Market speculation about the company's intentions, some believe that ApplePay want to drop fire; others think, drops the data is of great help to Apple's research and development car more think Apple is to evade taxes.

Senior Vice President drops, Tao told reporters, not much can be said, as the market gave a warm reaction, making the rounds of financing was oversubscribed, the funds will be used to continue development with drops of technology, including aspects such as data and intelligence in order to further improve the user experience.

"User experience" 4 Word has always been the pursuit of many Internet companies, in China's car market, the user experience has been mixed, sometimes amazing, sometimes outrageous. For now, there is an urgent need to improve the car platform for one of: how to regulate well millions of car drivers. It is also essential to improve the user experience, but the problem is, Apple has been operating a car platform can integrate the user experience of the company? 1 billion dollars would allow car drivers do not detour?

How to regulate the millions of car drivers

On Friday, Mr Liu and his colleagues have agreed to binjiang forest park, through easy to use App (mobile application) reserved a special car for two co-workers. Under normal circumstances, from pick-up location to binjiang forest park road is 23~25 km, App estimated cost of more than 60 Yuan, map navigation displays the total time of 35-40 minutes. But nobody expected Mr LAU's colleagues at this special car for 1.5 hours of suffering, the final costs of up to 172.

"We have more than 10 people waited at the gate of the park for a long time, they have not, to call their position, only to find that special car completely in the direction of going in the opposite. "Mr Liu told the newspaper, binjiang forest park in the northeast of the pick-up location, on the North-South elevated North, and this car driver began to open to the South, entirely in the opposite direction, around half of Shanghai arrived near the Park, still missing under the elevated highway on-ramp. The results, though haven't arrived, Mr LAU had asked the driver to stop before, but the trip has reached 56 km, is more than twice times the normal line.

Of course, not all the easy-to-use vehicle drivers were so wide of the mark. Mr LAU told the newspaper, is used to, on the one hand easy to improve preferential lines, "the first recharge, filling 100 to 120, at once is also sent to television. "On the other hand, several easy to ride limousine experience is good, once opened not long after a traffic accident, the driver immediately ends, and will deduct the money in cash back to Mr. Liu.

Passenger car drivers to detour and other irregularities complained of, is not limited to easy-to-use vehicle, in the Chinese car market several titles on the car platform there are four or five, under the huge trading orders, drops, steps and other platforms to receive all kinds of complaints from passengers every day.

According to the data provided to the last drop, the platform is more than more than 400 cities in China with nearly 300 million users with mobile travel services, we completed the order has exceeded 11 million, covering the 1400duowanming service network of owners and drivers. Be interpreted for a special new deal network booking taxi service of the interim measures for the administration of the official version has yet to come now, car drivers ' qualification examination, operation standard questions required platform is given more responsibility.

On in this year March end of, Shenzhen local Government found the city over 3,000 name car driver exists drug, crime ex, related sector interviews has drops drops, and excellent step, and easy to, and stars, five big network about car platform, requirements improve driver background review efforts, and first disclosure has network about car platform management exists of five big problem: driver enrollment recorded General checks not strict; network about car traffic illegal more, and traffic accident more; offsite licence network about car number more, increased hold blocking; passengers complaints have not to timely effective processing; take subsidies, and Low prices and other promotions, impeding fair competition.

Models controversy

Apple to join may not drop to change in owner supervision, on the contrary, in order to seize more market drops can be taken higher incentives to get more car drivers, which drops the start mode is used by stakeholders.

On April 15 of this year, there has been a lot of car drivers in Beijing "outage" due to recent car platform to cut subsidies and incentives for drivers.

Limousine driver has been in the spotlight after more was in the newspapers: no matter the Tesla is the easy-to-use vehicle drivers, also is driving a Camry and Passat joined master of economical car, earning a million easy.

Under the net last year 2014 O2O freelancers statistics analysis report, car drivers with an average after-tax income of 8509, city, Shanghai, the highest-paid white-collar workers has been exceeded.

At that time, the car company can find plenty of car drivers earning twenty thousand or thirty thousand Yuan. However, this tale of envy more stay before the Spring Festival at the end of 2014 to 2015.

Complaints from these car drivers the most is: "when is our help driver to help them market, now they have the driver has user, whether we live or die. ”

Drops, steps already have enough users accumulate reserve car platform with the driver, disappeared soon after the incident raised a storm of public opinion. But for other car platform, all the markets are mad finance, expect to spend all the money before death is not real consumption.

So, apart from the first to enter the fray of China outside the car, public transportation, first steam about cars new car platform are also a tacit understanding to choose the B2C (business customer) model to grow your business, thus avoiding competition, two-way high subsidies, as well as losses caused by the high-order superimposed.

Mobile travel market entrepreneurship project was originally used on the C2C (passenger), but China car start car and part-time drivers stopped at the door, by rental car, hiring a professional driver, to differentiate.

One divine car "loyalty powder" told the newspaper, he has used the Chinese car, experience is very good. "The driver told me, divine management is very professional for each driver to pay gold. "The passenger says, car driver told him, Shenzhou assessment requirements are very strict in recruiting drivers," one was parked in an area, while at the same time as the car around a certain distance, this will weed out a lot of people. ”

It is understood that the C2C car platforms such as than, good to the last drop-step, China special train hard threshold is to require that all vehicles for regular rent a car, does not accept private call, and divine limousine drivers are employed full-time, fixed monthly salary, takes a cut to earn more.

From management mode view, B2C of mode apparently more conducive to on driver service of regulatory, but except more high of pricing, around not open of problem is B2C car platform high enterprises of management cost eventually will conduction to user end, in current "which home cheap on with which home" of car passengers before, China car destined to cannot and drops drops, and Uber, competition opponents frequently do, and millions of level of driver scale compared.

滴滴拿到苹果10亿美元要怎么花？ - 滴滴出行,滴滴 - IT资讯

对于苹果的投资意图，滴滴方面表示没有太多可以作具体透露，但资金将用于继续发展技术，包括大数据和人工智能等方面，以进一步提升用户体验。

[苹果的加入或许并不能让滴滴在车主监管方面做出什么改变，相反，为了占领更多市场，滴滴可能采取更高的奖励额，以获得更多专车司机]

“20多公里路结果跑了56公里，绕了半个上海，都能开到昆山了。”这是上海的刘先生5月13日为朋友预订专车后的遭遇。同一天，苹果公司10亿美元投资滴滴的消息让原本就算不上平静的专车市场再度成为焦点话题，有人甚至认为苹果此举让整个中国专车市场都昂首挺胸了一回。

市场纷纷猜测苹果公司的意图，有的认为是想借滴滴带火ApplePay；也有的认为，滴滴的大数据对苹果公司研发汽车有很大帮助；更有甚者认为，苹果公司是为了避税。

滴滴出行资深副总裁陶然向记者表示，没有太多可以作具体透露，由于市场给予了热烈反应，使得本轮融资获得了超额认购，资金将用于继续发展滴滴的技术，包括大数据和人工智能等方面，以进一步提升用户体验。

“用户体验”4个字一直是不少互联网公司所追求的，可在中国专车市场的用户体验向来褒贬不一，有时好得让人赞叹，有时差得令人气愤。目前来看，有一件事是专车平台急需完善的：如何监管好百万专车司机。这也是提升用户体验的根本所在，但问题是，苹果公司一直经营的用户体验能否融入中国的专车平台公司？10亿美元就能让专车司机不再绕路吗？

如何监管百万专车司机

上周五，刘先生与同事们相约前往滨江森林公园游玩，他通过易到用车App（手机应用）为两名同事预订了一辆专车。正常情况下，从上车地点前往滨江森林公园的路程为23~25公里，App预估的费用为60多元，地图导航显示的全程时间为35~40分钟。但谁都没料到，刘先生的同事在这辆专车上整整受了一个半小时的煎熬，最终费用高达172元。

“我们十几个人在公园门口等了很久，他俩一直没到，就打电话问他们的位置，结果发现那辆专车的方向完全走反了。”刘先生告诉本报记者，滨江森林公园在上车地点的东北方向，应该上南北高架往北走，结果这名专车司机一开始就往南面开，完全走的反方向，绕了半个上海才抵达公园附近，还错过了高架路的下匝道。结果，虽然刘先生在其还没抵达目的地前就已要求司机结束行程，但整个行程已经达到了56公里，是正常线路的两倍以上。

当然，并非所有易到用车的司机都那么不靠谱。刘先生告诉本报记者，之所以会使用易到，一方面易到此前提高了优惠额度，“首次充值，充100返120，一次性充满多少还能送电视。”另一方面，几次乘坐易到专车的体验都不错，有一次开出没多久发生了交通事故，司机即刻结束行程，并将扣除的钱以现金的方式退给了刘先生。

乘客对专车司机绕路等不规范行为的抱怨，并不只限于易到用车，在如今中国专车市场上数得上名号的专车平台就有四五家，巨量交易订单之下，滴滴、优步等各家平台每天都会接到来自乘客的各式投诉信息。

滴滴提供的数据显示，该平台目前在中国400余座城市为近3亿用户提供移动出行服务，日完成订单已经突破1100万，覆盖1400多万名车主与司机的服务网络。而在被解读为专车新政的《网络预约出租汽车经营服务管理暂行办法》正式版迟迟没有出台的当下，专车司机的资质考核、运行规范等问题都需要平台给出更多的责任心。

就在今年3月底，深圳地方政府发现该市逾3000名专车司机存在吸毒等犯罪前科，相关部门约谈了滴滴、优步、易到、星星等五大网约车平台，要求提高司机背景审查力度，并首度披露了网约车平台管理存在的五大问题：驾驶员招录普遍把关不严；网约车交通违法多、交通事故多；异地牌照网约车数量多，加剧拥堵；乘客投诉得不到及时有效处理；采取补贴、低价等促销手段，妨碍公平竞争。

模式之争

苹果的加入或许并不能让滴滴在车主监管方面做出什么改变，相反，为了占领更多市场，滴滴可能采取更高的奖励额，以获得更多专车司机，这与滴滴一开始所采用的模式不无干系。

今年4月15日，北京出现了一场不小的专车司机“停运”事件，原因是近期一些专车平台削减了对司机的补贴和奖励。

一直处于聚光灯下的专车司机此前更多是以这样的形象见诸报端：不管是开特斯拉的易到用车司机，还是开着凯美瑞、帕萨特加盟经济型专车的师傅，月入过万唾手可得。

按照赶集网去年发布的《2014年O2O自由职业者分析报告》统计，专车司机平均税后收入8509元，已经超过白领收入最高的城市上海。

当时，各专车公司都能找到不少月入两三万元的专车司机。只不过，这样羡煞旁人的致富故事更多停留在2014年年末到2015年春节前。

来自这些专车司机最多的抱怨是：“当初都是我们这帮司机帮他们打下了市场，现在他们有司机有用户，就不管我们死活了。”

对于滴滴、优步等已经拥有足够用户积累和司机储备的专车平台来说，上述事件在掀起一阵舆论风波之后很快销声匿迹。但对于其他专车平台，整个市场都在疯狂融资，指望在花光所有钱之前耗死对手并不现实。

于是，除最早进入战局的神州专车外，大众交通、首汽约车等几家新的专车平台也都默契地选择了B2C（商对客）的模式来发展业务，从而避开激烈竞争下的双向高额补贴，以及高订单量叠加所造成的亏损。

移动出行市场上的创业项目最初普遍采用了C2C（客对客）模式，但神州专车一开始就将私家车和兼职司机拦在门外，通过租赁车辆、雇用专业司机，走差异化路线。

一名神州专车的“忠粉”告诉本报记者，他一直用神州专车，体验非常好。“有司机告诉我，神州的管理很专业，为每位司机缴金。”该乘客表示，专车司机还告诉他，神州招募司机时的考核要求很严，“其中有一项是将车停进某一区域，但同时又要为车子的周边留出一定的距离，光这一项就淘汰了不少人。”

据了解，相比滴滴、优步等C2C专车平台，神州专车的硬门槛是要求所有车辆均为正规租赁车辆，不接受私家车挂靠，而神州专车司机也均为全职雇用，按月领取固定薪水之外，抽取提成，多劳多得。

从管理模式来看，B2C的模式显然更利于对司机服务的监管，但除了更为高昂的定价，绕不开的问题是B2C专车平台高企的管理成本最终会传导至用户端，在当前“哪家便宜就用哪家”的专车乘客面前，神州专车注定无法与滴滴、Uber等竞争对手动辄千万、百万辆级别的司机规模相比。