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published in(发表于) 2016/5/17 9:08:28
Telecommunications, eat the day, network play bad holiday

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中文

Telecommunications, eat the day, play bad holiday by network-telecommunication day foodie Festival-IT information

On May 17, a long time ago, Chinese new year is the most exciting time of the year, the Festival you can see many usually difficult to see friends and family, the Lantern Festival lanterns ... ... In general many traditional festivals are so meaningful. As the network era, festivals seem to get a taste, before Chinese new year, "Spring Festival", happy new year by QQ/micro replaced letters and envelopes, buy buy buy zongzi dumplings, Dragon Boat Festival, Mid-Autumn Festival Lantern Festival moon cake. Thousands of years of cultural heritage, now seem only simple cakes and Ale.

China's booming economy, reflected on the spending power of the public, from Apple's iPhone to Japan toilet lid, rice cookers, Chinese big spenders again shocked the world. When it comes to consumption, naturally you want to talk about the holiday promotions. For traditional merchants, each holiday is full of opportunities, of everyone walking down the street is moving "Grandpa". After the e-commerce era, Taobao, cat, East of Beijing and other major e-commerce start fighting for resources and traditional businesses. With the boom of Internet and fixed holidays to meet growing market demand, therefore, all born to stimulate consumption of "network Festival" was born .

Among the many "Internet Day", the most influential days Carnival of the cats/two-11 shopping Taobao, Alibaba's promotion, this is a holiday for single men and women, abruptly turned into a woman, let a man terrified of shopping spree. Later, Taobao has introduced a pair of 12 Shopping Festival, size and penetration than the 11, but in recent years has spread to offline trends, momentum is also not small. In addition, all major e-commerce platform to snipe "double 11" have also created a variety of festivals, Jingdong "618" is a relatively successful examples.

Other new festivals were stigmatized as the Internet, such as "girls section 37", "520 express Festival", organized by the mobile phone manufacturer millet "rice noodle Festival" is more successful. Festivals are the origin of the above, to express the meaning is slightly different, but the actual objective is the same, is to stimulate people to spend. For merchants, whether you were playing, as long as you're willing to spend money on the line.

What day is today? For geeks, and loved IT for digital users, today is World Telecommunication day. For cargo is "foodie", no matter which holiday you, are filled with a heavy flavor of the Internet today.

First "foodie" foodie Festival set for May 17, are 517 sounds like "I'm going to eat" meaning, the Festival consists of sticky rice, the mass comment, the US mission and other e-commerce platform, jointly organised participation of tens of thousands of branded food and beverage, and later extended the "takeout food goods". In short, cargo section with a very typical Internet gene.

Telecommunication day name "World Telecom day" is one of the many international festivals, in honor of the International Telecommunications Union building and emphasized the role of telecommunications in the development of the national economy and people's life in 1968 the 23rd meeting of the Administrative Council of the International Telecommunication Union decided to designate May 17 as "World Telecommunication day". The Festival is meant to share with Telecom's gratitude, nostalgia for the major events in the history of telecommunications, has in recent years been turned into a "carrier promotions".

When telecommunication day meet the cargo section, both completely different nature Festival, is the same attitude. Merchant promotions, operator's promotion, over holiday sales, while stimulating consumption, increased income, but give the Festival a "tired" and "boring". Is the carrier of culture festivals, but left with a variety of "looting" and "large".

Often see someone has lamented the profound traditional Chinese culture, it was also sorry for no inheritance of Chinese traditional culture. The age of the Internet, this cultural loss has accelerated, while the Internet itself is innocent, but the Internet should not become a weapon of strangling traditional culture.

When network Festival, our culture and go from here?


电信日、吃货节,被网络玩坏的节日 - 电信日,吃货节 - IT资讯

5月17日消息,很久以前,过年是一年当中最兴奋的时刻,中秋节则可以看到很多平时难见到的亲朋好友,元宵节则可以看花灯……总之众多传统节日都是那么富有意义。随着网络时代来临,节日似乎也慢慢变了味道,过年前要过“年货节”,拜年由QQ/微信和红包代替,元宵节买汤圆、端午节买粽子、中秋节买月饼。本来是千年的文化传承,如今好像只剩下简单的吃喝玩乐。

中国经济的繁荣,体现在大众的消费能力上,从苹果iPhone到日本马桶盖、电饭煲,中国人的强大购买力一次又一次让全世界震惊。说到消费,自然也要谈一谈节假日促销。对于传统商家来说,每个节假日都充满商机,街上走的每一个人都是移动的“毛爷爷”。电商时代来临后,淘宝、天猫、京东等各大电商开始和传统商家抢资源。随着互联网的繁荣,固定的节假日难以满足日益增长的营销需求,于是,各种为刺激消费而生的“网络节日”纷纷诞生

在众多“互联网节日”中,影响力最大的要数天猫/淘宝的双十一购物狂欢节了,在阿里巴巴的推动下,这个本来是单身男女的节日,硬生生的变成了让女人疯狂、让男人胆寒的购物节。后来,淘宝又推出了双十二购物节,规模和普及程度虽不如双十一,但近年来又向线下蔓延的趋势,声势同样不小。另外,各大电商平台为了狙击“双十一”也纷纷创立各种节日,其中京东“618年中大促”算是比较成功的例子。

另外一些新兴节日也被打上了互联网的烙印,比如“三七女生节”、“520表白节”等等,手机厂商小米举办的“米粉节”也比较成功。以上节日虽然各有各的由来,要表达的寓意也有所不同,但实际目的是相同的,就是让刺激大家去消费。对于商家来说,不管你是吃喝玩乐,只要你肯花钱就行。

今天是什么节日?对于极客和热爱IT数码类的网友来说,今天是世界电信日。对于吃货来说则是“吃货节”,不管你过哪个节日,今天都充满了浓重的互联网气息。

首先来说“吃货节”,吃货节之所以定在5月17日,是取517谐音“我要吃”之意,该节日由糯米、大众点评、美团等电商平台联合举办,上万家品牌餐饮参与,后来还延伸出了“外卖吃货节”。总之,吃货节具备了非常典型的互联网基因。

电信日全称“世界电信日”,是众多国际节日之一,为了纪念国际电信联盟的建立和强调电信在国民经济发展和人民生活中的作用,1968年国际电信联盟第23届行政理事会会议决定把5月17日定为“世界电信日”。该节日本意是大家表达对电信人的感激、对电信发展史上重大事件的怀念,近几年却被搞成了一场“运营商促销大会”。

当电信日遇到吃货节,这两个本质完全不同节日,却呈现出了同样的姿态。电商的促销、运营商的促销,过度的节日营销,虽然刺激了消费,增长了收入,却让人对节日产生了一种“疲倦”、“乏味”。本来是文化载体的节日,却只剩下了各种“哄抢”、“大促”

经常看到有人感叹中国传统文化的博大精深,也有人为中华传统文化无人继承而惋惜。互联网时代,这种文化流失开始加速,虽然互联网本身是无罪的,但互联网也不应该成为人们扼杀传统文化的凶器。

当各种网络节日兴起,我们的文化又该何去何从?






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