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published in(发表于) 5/21/2016 9:45:48 AM
Founder of Oculus paermolaqi: after the most successful on Earth,

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Founder of Oculus paermolaqi: after the most successful on Earth-virtual reality, Oculus-IT information

If Zuckerberg is as of now the planet's most successful generation, he targeted one brand founder of Oculus paermo·laqi, virtual reality, can be rated as the most successful after the planet.

In March 2014, Facebook announced the price up to $ 2 billion, VR product manufacturers to buy unknown Oculus, includes $ 400 million in cash, and 23.1 million shares of common stock valued at 1.6 billion dollars. As of April 6, 2016, Facebook's stock price has risen to $ 112.11, the share price has been as high as about $ 2.6 billion.

Delving into VR products at an early age, 15, founded the industry forum in 2012 and raise to create their own brands and enterprises, 14 months after the takeover, 4 years to make breakthroughs, will soon enter mass production stage. There is no doubt that throwback is a typical "Silicon Valley entrepreneurial legend".

All the raised road

Paermo·laqi has a very legendary experiences, not only did he have a soft spot for game since childhood, but also plays a virtual reality helmets, head-mounted display that is very unpopular thing.

Virtual reality concept since 1963, began to sprout, first used in military and industrial manufacturing areas, and subsequently produced a number of head-mounted display products, including Sony, Nintendo, Intel and other companies are involved, but have not formed the climate.

Hone in on their own after 56 out of print collection of head-mounted display, a throwback to the market once existed on any helmet or glasses, has failed to match his needs and technological capabilities. So he decided it was time to make a their own product.

In 2012, the throwback to found the United States the most popular chips site Kickstarter, financing here, developed by Oculus wear their equipment.

The whole process went very smoothly, finally raised the figure of $ 2.4 million. This figure eventually became 2012 year record on Kickstarter platform project.

Then there are some venture capital involved, but as you can see, without the enthusiasm of all participants raised, a throwback to the Oculus projects find it hard to be up and running.

Until October 2015, when throwback to the forthcoming first consumer virtual reality product, when to send messages to supporters on the platform, said that in 2012 all the preparatory activities, supporters who support more than $ 275, will receive free exclusive Rift CV1 Kickstarter.

Although late, Facebook when shaking the $ 2 billion purchase of the Oculus, prompting some participants raised dissatisfaction, but because of the raise is "rewarded", rather than the equity raising, a throwback to the sale plans, have not been too many obstacles.

Boom coming

Throwback to defect to Mr Zuckerberg decides after a year, the virtual reality craze sweeping the world, spread across China.

2015 beginning in the second half, more and more people become familiar with AR, VR which had strange letters, business sector, investment sector all over the about virtual reality product, investors in the heat was burning cash, everything starts to look for and virtual reality business.

Several giants also started an active layout, through investment, mergers and acquisitions, hatching into the trillions of dollars of allegedly huge market, technology leaders and more than a few comments, virtual reality will become the PC, Smartphone after another basic computing platform.

But this does not mean that all rushed into the industry's players can earn big bucks. Up to now, very large enterprises in this industry has been very intensive layout, leaving small and medium enterprises, there is no core technology businesses running out of space.

Microsoft's holographic glasses products HoloLens main augmented reality, is now on sale for developers and enterprise users, versions, Microsoft hopes this product.

In the field wasn't the HTC phones, also very early began to lay out the virtual reality industry, want to be able to turn by VIVE products.

Samsung developed GEAR VR, and hope that this device and phone products are perfect together Google and Alibaba is investing a mysterious holographic image Magic Leap of enterprises.

Never had such a "track", in such a short time, the influx of so much stronger and larger competitors.

Unlimited future

Director James Cameron has revealed that he had experienced an Oculus Rift, but his potential for the development of virtual reality technology in the entertainment industry interest is not high, and comment on "to tell the truth, very boring."

In this regard, the paermo·laqi has responded, "he is wrong. "Throwback," says all you have to do is try to virtual reality, you will understand that it goes beyond what you can do everything. "Obviously, a throwback for virtual reality, poured hot, much better than anyone's feelings.

From the current development stage, there are still very many questions unresolved, including expensive in hardware, dizziness problems are not solved, resolution, clarity is still not very good. But for a once-long dormant, emerging industries, virtual reality from the late 60 's and 70 's after the first wave of development coming out of the trough, is very rare.

Throwback to recall in March 2014, Zuckerberg called Oculus VR offices in Irvine, California, he is not the first to sell the company. But a few weeks later, he accepted an offer from Zuckerberg's more than $ 2 billion, because the technology for decades we've been hovering on the verge of dying, which can make the recovery.

"It (VR) nearly died. "Throwback to say," we made it back from the dead. I am not sure that is the best in this business, just stick with it one of the few people. ”

Although the Rift launch of the consumer version of several twists and turns, but in the past two years, around around the Oculus hardware products, have begun to gather a large amount of content, including games, movies, TV. When matching the content industry long enough, enough, as the hardware of the VR glasses, nature will become cheaper, like the cell phone, accelerating into millions of households.

Until then, people like to talk about the $literal like Bill Gates, after the Zuckerberg, talks about after the paermo·laqi.


Oculus创始人帕尔默拉奇:地球上最成功的90后 - 虚拟现实,Oculus - IT资讯

如果说扎克伯格是截至目前,这个星球最成功的80后,那么他的收购对象、虚拟现实头号品牌Oculus创始人帕尔默·拉奇,可以被评为这个星球最成功的90后。

2014年3月,Facebook宣布以高达20亿美元的价格,收购名不见经传的VR产品制造商Oculus,其中包括4亿美元的现金,和价值16亿美元的2310万股普通股票。如今截至2016年4月6日,Facebook的股票价格已经上涨至112.11美元,这笔股份总价已经高达约26亿美元。

自幼钻研VR产品,15岁创立行业论坛,2012年通过众筹创立自己的品牌与企业,14个月后被收购,4年时间取得突破进展,即将进入量产阶段。毫无疑问,拉奇是一位典型的“硅谷创业传奇”。

众筹之路

帕尔默·拉奇有着非常传奇的经历,他不仅从小对游戏机情有独钟,还研究起了虚拟现实头盔、头戴式显示器这样非常冷门的玩意儿。

虚拟现实概念自1963年开始萌芽,最早应用于军事和工业制造领域,并在随后产生了一些头戴显示器产品,包括索尼、任天堂、英特尔等企业都有所涉及,但基本都没有形成气候。

在钻研透了自己的56个绝版的头戴显示器收藏品之后,拉奇发现市面上曾经存在过的任何一款头盔或者眼镜,已经都无法匹配他的需求和技术能力。于是,他认为是时候做出一款属于自己的产品。

2012年,拉奇找到了美国最火的众筹网站Kickstarter,准备在这里筹措资金,把自己的Oculus头戴设备开发出来。

整个过程非常顺利,最后筹得的数字是240万美元。这个数字最终成为了2012年Kickstarter平台上破纪录的项目。

随后也有一些风险投资参与进来,但是可以看到,如果没有这些热情的众筹参与者,拉奇的Oculus项目很难顺利的运转起来。

直到2015年10月,当拉奇的产品第一款消费者虚拟现实产品即将问世的时候,还向平台上的支持者发邮件,表示在2012年众筹活动中,凡是支持超过275美元的支持者,都将免费获得Kickstarter专属的Rift CV1头显。

虽然在后期,Facebook对Oculus进行20亿美元惊天收购的时候,激起了一部分众筹参与者的不满,但由于此次众筹是“奖励式”,而非股权众筹,所以拉奇的出售计划,并没有受到太多的阻碍。

热潮来临

在拉奇做出投奔扎克伯格决定一年之后,虚拟现实的热潮席卷了世界,也席卷了中国。

2015下半年开始,越来越多的人开始熟悉AR、VR这样原本奇怪的字母组合,创业界、投资界到处都在谈论虚拟现实产品,投资人手中热得发烫的现钞,开始疯狂寻找和虚拟现实有关的一切企业。

几大巨头也开始积极布局,通过投资、并购、孵化的方式进入到这个据称几万亿美元的庞大市场,更有不少的科技领袖表态,虚拟现实将成为继PC、智能手机之后的又一基础计算平台。

但这并不意味着,所有冲进这个行业的玩家都可以赚得盆满钵满。截至目前,超大型企业在这个行业里已进行了非常密集的布局,留给中小企业、没有核心技术优势企业的空间已经不多了。

微软旗下的全息眼镜产品HoloLens主打增强现实,目前已经发售了面向开发者和企业用户的版本,这款产品被微软寄予厚望。

手机领域并不如意的HTC,也非常早的开始在虚拟现实产业进行布局,希望能够通过VIVE产品咸鱼翻身。

三星开发了GEAR VR,并希望这一设备能够和手机产品完美的结合起来;谷歌与阿里巴巴则投资了神秘的全息影像企业Magic Leap。

从来没有过这样的一条“赛道”,能够在这么短的时间之内,涌入如此之多强劲且庞大的竞争对手。

无限未来

知名导演卡梅隆曾透露,他已经体验了一番Oculus Rift,但他对于虚拟现实技术在娱乐行业的发展潜力兴趣不高,并评论“说实话,很无聊”。

对此,帕尔默·拉奇特地做出了回应,“他是错的。”拉奇说,“你所要做的就是尝试虚拟现实,你就会明白它超越了你所能做的一切。”显然,拉奇对于虚拟现实,倾注了比任何人都炽热得多的感情。

从目前虚拟现实的发展阶段来看,确实仍然存在非常多的问题没有解决,包括硬件价格的昂贵、眩晕问题并未完全解决、分辨率、清晰度方面仍不算非常好。但对于一个曾经经历长期蛰伏的新兴行业来说,虚拟现实能够从上世纪60、70年代的第一波发展浪潮后的低谷中走出,已经非常难得。

拉奇回忆,2014年3月扎克伯格拜访Oculus VR位于加州尔湾的办公室,他最初并不倾向于卖掉公司。但在几周后,他接受了扎克伯格超过20亿美元的报价,因为这个技术曾经在濒死的边缘徘徊了几十年,而资本可以让其复苏。

“它(虚拟现实技术)差一点就死了。”拉奇说,“我们让它起死回生。但我未必是这门行当里能力最好的,而仅仅是坚持下来的少数几个人之一。”

虽然Rift消费者版本的推出几经波折,但在过去两年里,围绕在Oculus硬件产品的周围,已经开始聚集了大量的内容产品,包括游戏、电影、直播。当配套内容产业链足够长,产品足够多,作为硬件的VR眼镜,自然将变得越来越便宜,像当年的手机一样,加速走进千家万户。

到那时,人们也会像谈论70后的比尔·盖茨、80后的扎克伯格一样,谈起90后的帕尔默·拉奇。







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