April 2016, China's mobile market data: who is number one? -Millet, glory, Huawei-IT information

May 31 message, recently, market research institutions game Connaught announced has April 2016 China intelligent phone market report, morning IT information to everyone introduced has the report in the, line Shang phone market share of ranking situation , but alone see line Shang data for some line Xia channel powerful of phone manufacturers for some not fair, and from line Shang + line Xia integrated results view, millet also difficult keep first throne, following we with view Xia April China intelligent phone market report of detailed situation.

From this report, in April on the phone line market share reached 26%, Huawei brand market share of glory 15.7%, depending on the mobile phone market share has more than 10.5%. Specifically in terms of sales volume, millet April EBP the market sales of 2.677 million China mobile market, monthly decline of 3%, is the biggest decline of the brand .

Then who is the King of April mobile phone market share in China as a whole?

Whole (online + offline) smartphone market share,Apple with 11.8% share first place, OPPO, Huawei, VIVO, respectively, with 11.1%, 10.2%, 9.7% market share ranked second, with 9.3% share fifth place with millet , it is worth noting the glory 7.4% of the mobile phone market share. This also means that the company's market share will be as high as 17.6%.

There is also an episode, in this report, show letv mobile phone sales in April reached 1.077 million, third on the top line, months of up to 4.8%, which may be in April organized two activities, but as the official results showed that "414 hardware free day" Letv sold 582,000 units phone, 426-sold 1 million units in less than two hours, two sales add up to close to 1.6 million, far more than the total report given as April sales.

Compared with such a huge letv mobile phone sales is false? See sanofi-statistical methods of data we know. Sanofi-data website points out that retail monitoring network covering other than store, and data from the 3 operators, there is also e-commerce channels. This also means that this statistic may only involve activating the phone, have been sold but not yet activated phone to where nature speaks for itself.

2016年4月中国手机市场数据：究竟谁才是第一？ - 小米,荣耀,华为 - IT资讯

5月31日消息，近日，市场调研机构赛诺公布了2016年4月份中国智能手机市场报告，早上IT资讯给大家介绍了此次报告中，线上手机市场份额的排名情况，不过单单看线上数据对于一些线下渠道强大的手机厂商来说有些不公平，而且从线上+线下综合成绩来看，小米也难守第一宝座，下面我们一起来看下4月份中国智能手机市场报告的详细情况。

从这份报告来看，4月份小米手机的线上市场份额的确达到了26%，华为的子品牌荣耀市场份额达到15.7%，乐视手机的市场份额也有10.5%之多。具体到销量方面，小米4月份中国移动市场EBP市场销量为267.7万，月度下滑幅度为3%，是下滑幅度最大的品牌。

那么究竟谁才是整个4月份中国手机市场份额的王者呢？

从整体（线上+线下）智能手机市场份额来看，Apple凭借11.8%的市场份额位居第一，OPPO、华为、vivo分别凭借11.1%、10.2%、9.7%的市场份额位居第二、三、四，小米凭借9.3%的市场份额位居第五，值得注意的是荣耀手机的市场份额也有7.4%之多。这也意味着华为系的市场份额将高达17.6%。

另外还有一个小插曲，在这份报告中，显示乐视手机4月份销量达到107.7万台，位居线上第三，月增幅高达4.8%，这可能和乐视在四月份举办了两场活动有关，不过据乐视官方公布的成绩显示，“414硬件免费日”乐视就售出58.2万台手机，426日在两小时之内又售出100万台，两次加起来的销量已经逼近160万台，远远超过报告给出的乐视四月份总销量。

两者差距如此悬殊，难道是乐视手机销量造假？我们来看下赛诺数据的统计方式就知道了。赛诺数据官网指出，零售监测网络覆盖除了实体店之外，还有来自3个运营商的数据，此外就是电商渠道。这也就意味着，此次统计可能只涉及了已经激活的手机，至于已经售出但尚未激活的手机去了哪里，自然不言而喻。