Who killed the drive? -Network backup, cloud storage-IT information
Nearly two months after the Thunder, the UC network disk, kingsoft fast, micro-cloud transit, SINA weibo, announcing the end of personal storage services.
Tencent micro cloud had previously announced that it would officially closes the file transfer feature in May 27, 2016; the evening of May 3, Huawei's Web site also announced that now stores user data share service is stopped, all user data will be retained until June 30, 2016.
The reason for closing, the Web site announcement says, the personal storage services close to coincide with government departments in special drive actions.
In March this year, the national anti-pornography Office, Ministry of public security, the Ministry, the national network and five of the press and publication administration departments to carry out special rectification action. Full-scale combat using clouds to spread pornographic information special rectification action, and published 6 marketing cloud (Web site) ID and password spread obscene information for profit case.
There is news that starting in 2009 and 115 drive is also closed. But then the 115 denied this news, said only off line 115 NET disk "talk to me", "send files" module, 115 file upload backup and online management capabilities are not affected.
? Photo: vision China
Worth noting is that 115 drive is one of the 6 cases in connection with the above.
As of May 16, the campaign achieved important results, "Huang-related" issues have been effectively curbed, Yun Pan spread obscene information, deal with a large number of cases, of which 10 cases have been national "anti-pornography" Office listed for supervision.
Collective closing of this network, has fueled a wail.
According to third-party consulting firm--Thompson advisory issued by 2015 mobile Internet industry development report shows,in December 2015, moving clouds, Yun to 37.86 million monthly active users, Baidu ranked Huawei network disks with 13.71 million monthly active users, followed by 360 to a 6.87 million in third place. Thin clouds IV monthly active users to 4.17 million, SINA weibo, 115 drive and (Thunder) quickly separated from six to eight, with 2.4 million respectively, 2.05 million and 1.05 million month active households.
Cloud's function is to store, access, backup, and sharing. It can help users save hassle of carrying electronic documents, at different times, places to read data. Was meant to be a user-friendly good things. So netizens use network location to store the increasing number of electronic information, including documents, videos, photos, and more.
However, because it is a personal upload, which are not lacking in yellow, and suspected pirated content.
Because of the large number of users, and drive business to each audit, porn has become rampant in the Web site.
Insiders told reporters that they used common approaches are: company reporting and verification to delete or close the account of resources. But with the recent regulation increasingly restrictive, reports on methods of reprocessing work, enterprises need to take the initiative to prohibit storage and dissemination of inappropriate content .
However, currently the personal Web site of most are losing money, if the increase in staff to monitor prohibited content, which will increase the burden on businesses. So, who choose turn off personal Web site, is also a way to stop.
According to press reports, net profit mainly through membership fees, advertising fees, but these costs are difficult to cover costs of bandwidth and server hardware. 115 Lai Lin Feng, Chairman of science and technology said in an interview in 2011, 115 monthly server bandwidth and hardware costs reached tens .
Lai Lin Feng argue that pure share is not a healthy pattern of the chain, its closure is an inevitable trend. He said: "first of all, huge flow from outside the chain of distribution would lead to soaring bandwidth costs and, secondly, this pattern of regulatory risk caused by issues such as copyright. ”
115 Web share closing in 2012 of the chain (the spread can be shared elsewhere than at a 115) features. It is 115 staff, this line of "file sharing" function is only after you become a VIP Member can be enabled, and both sides must be a VIP Member to be able to share.
High traffic costs, regulation tougher, drive market seems to be difficult to sustain.
However, Lai Lin Feng is still optimistic about the field, he believes companies need to find a better revenue model. He said: "cloud storage model is making money, but now the mode does not. Apple iCloud according to capacity to pay and it is certainly making money. At home, under space charge not profitable, because of domestic user needs are different. Domestic users share links, downloads, actually consumed more traffic brings the loss. ”
115 found new direction is 115+, which is somewhat similar to nails and Micro-Enterprise Edition. And the difference is not only for business, can also be used for groups of 2 or more, 115+ the current price of 150 yuan a year. The project management, scheduling, document collaboration, and so on.
Lai Lin Feng said: "115 there is no profit, 115+ and will not be paid in the education market, we will find dealers to promote the advocacy mode, I believe that we will be profitable this year, could do to 10 billion. ”
Xinhua also learned, 1151 in preparation for the listing, and profits become key to its successful functioning in the domestic market.
Although the network disk to burn money and profit model of a single, but Tencent micro, Baidu is clouds, just close the sharing service does not shut down the storage business. Future space because they are still concerned about this area. According to iResearch data shows that 2015 individual net users grows 96%, obviously; also, users will be more network applications in the Office file storage, backup, remote office scenarios such as file synchronization .
However, the market for personal Web site does exist, but companies didn't find a better revenue model, and well before content regulation, short-term development situation is still not optimistic.
是谁杀死了网盘？ - 网盘,云存储 - IT资讯
近两个月来，陆续有迅雷快盘、UC网盘、金山快盘、微云中转站、新浪微盘等宣布停止个人存储服务。
腾讯微云此前宣布将于2016年5月27日正式关闭文件中转站功能；5月3日晚间，华为网盘也宣布，即日起停止用户数据存储分享服务，所有用户数据将保留到2016年6月30日止。
对于关闭的原因，这些网盘公告都表示，此次将个人存储服务关闭是为了配合政府部门专项治理网盘行动。
今年3月开始，全国扫黄打非办、公安部、工信部、国家网信办和新闻出版广电总局五部门开展专项整治行动。全面开展打击利用云盘传播淫秽色情信息专项整治行动，并公布6起利用销售云盘（网盘）账号和密码传播淫秽色情信息牟利案件。
此前也有消息称起始于2009年的115网盘也将关闭。但随后115否认了这一消息，称只是下线了115网盘“我聊”中的“文件发送”模块，115文件上传备份和在线管理功能不受影响。
▲图片来源：视觉中国
值得注意的是，115网盘则是上述6起案件涉案者之一。
截至5月16日，专项整治工作取得重要成效，云盘“涉黄”问题得到有效遏制，各地查办了一大批云盘传播淫秽色情信息案件，其中有10起案件被全国“扫黄打非”办公室挂牌督办。
这次网盘集体关闭，引起网友们的一片哀嚎。
根据第三方咨询公司——比达咨询发布的《2015年中国移动互联网行业发展报告》显示，2015年12月，在移动云盘中，百度云以3786万的月活跃用户数位居第一，华为网盘以1371万的月活跃用户数紧随其后，360云盘以687万位居第三。第四为微云，月活跃用户为417万，新浪微盘、115网盘和（迅雷）快盘分居六到八位，分别拥有240万、205万和105万的月活跃用户。
网络云盘的功能是存储、访问、备份、共享。它可以帮助用户省去随身携带电子文件的繁琐，在不同时间、地点读取数据。本意是方便用户的好东西。因此网友们利用网盘来存储日渐增多的电子资料，包括文件、视频、照片等。
但是，由于是个人上传，这些资料中也不乏黄色以及涉嫌盗版的内容。
由于用户数量巨大，网盘企业很难进行逐个内容审核，黄色内容在网盘中也逐渐变得猖獗。
有业内人士告诉记者，过去他们通用的处理方式是：企业接到主动举报，核实后进行删除资源或者关闭账号的处理。但随着近期监管越来越严，举报后再处理的方式已经行不通了，企业需要主动地去禁止不良内容的存储和传播。
然而，目前国内的个人网盘的企业大部分都在亏损，如果在增加人手去负责监测违禁内容，这无疑增加了各个企业的负担。所以，前面那些企业选择关闭个人网盘，也是一种止损的方式。
据记者了解，网盘的盈利模式主要就是通过会员费、广告费，但这些费用很难覆盖掉带宽和硬件服务器的成本。115科技董事长赖霖枫在接受记者采访时表示，2011年，115每月带宽和硬件服务器的花费就达到千万级别。
赖霖枫认为网盘纯外链分享不是一个健康的模式，它的关闭应该是必然的趋势。他分析道：“首先，外链分发产生的巨额流量会导致带宽成本直线上升；其次，这种模式带来了由版权等问题引发的监管风险。”
115网盘在2012年关闭了大众分享外链（即可以在115以外的地方进行分享传播）功能。据115工作人员介绍，这次下线的“文件分享”功能是只有成为VIP会员后，才能启用，而且双方必须都是VIP会员才能进行分享。
流量成本居高不下，监管又更加严厉，网盘市场似乎难以维持下去。
但是，赖霖枫依然看好这一领域，他认为企业需要找到一个更好的盈利模式。他说：“云存储模式是可以赚钱的，但是现在模式不对。苹果iCloud按照容量来收费，肯定也是挣钱的。而在国内，按照空间收费不能盈利，是因为国内的用户需求不一样。国内用户的分享链接、下载其实消耗更多的是流量带来的损耗。”
115自己找到的新方向是115+，这个项目有点类似钉钉和微信企业版。而与两者不同的是，不仅仅适合企业，还可以用于2个人以上的团体，115+目前售价150元一人每年。该项目可以事务管理、日程、文档协作等。
赖霖枫说：“115现在还没有盈利，115+也不会去成为教育市场付费的产品，我们会通过找到各地经销商推广的模式进行宣传，我相信我们今年能够盈利，能做到100个亿。”
记者还了解到，115一直在筹备上市，而盈利成为其日后能否在国内上市的关键。
虽然网盘烧钱且盈利模式单一，但腾讯微云、百度云盘等只是关闭了分享服务，并没有关闭存储业务。原因是他们依然看重这个领域未来的空间。根据艾瑞监测数据显示，2015年个人网盘用户规模增长96%，增幅明显；同时用户也更多将网盘应用于办公文件存储、备份、异地文件同步等办公场景。
不过，个人网盘的市场规模确实存在，但企业们在没有找到更好的盈利模式、且做好内容监管之前，短期发展情况依然不容乐观。