ARM CEO: cheap mobile phones sell like hot cakes, is a good thing for us-ARM, mobile phone-IT news

Beijing time June 1, despite growth slowing global demand for smartphones, ARM CEO believes that cheap Smartphone growth favourable to consumers, is also beneficial for chip designer ARM.

On Tuesday, the ARM CEO ximeng·xijiasi (Simon Segars) said in an interview, though high prices weak mobile phone sales, the company can continue to prosper because faster growth in emerging markets, where consumers prefer entry-level equipment and terminal equipment. ARM in the mobile chip market dominance.

? ARM CEO ximeng·xijiasi (Simon Segars)

Lower-priced ARM is also an opportunity

At the COMPUTEX Taipei show, xijiasi a media interview, "said smartphones far peaked, there is still a lot of room to grow. "He quotes Gartner said that by 2020, the global smart-phone users will increase from 1.6 billion to more than 2 billion.

"If everyone in the world to buy US $ 700 for a phone, the technology industry as a whole will be very happy, but that's not going to happen. "Xijiasi said," allows users to voice phone (only voice) upgrade to a $ 30 Smartphone, is also a good thing for our business. "Xijiasi also believe that ARM, Africa, India, South America, South-East Asia is a market of great potential for growth,

"In many developing countries, access to smart phones can have a positive effect on the economy, in the long run, it is beneficial to our business. "Xijiasi," says sales of lower-priced Smartphone, I have no worries. Let technology appears in the lower-priced product, so that everyone can afford, the benefits are obvious. ”

In 2013, the xijiasi became the ARM CEO, new highs since took office after the company's annual sales. This year, xijiasi has been in the ARM for 25 years. In 2015, ARM employees no more than 4000 people, creating revenues of 1.5 billion dollars, an increase of 25%, profit rose 31%, to 608 million dollars.

Data Center: another point

In addition to mobile phone chips, and ARM data center as an engine for growth. Xijiasi confirmed that the United States's largest mobile chip supplier Qualcomm, Huawei Hai SI semiconductor chip design company in cooperation with the ARM, development of next-generation data center with chips. Xijiasi, AMD, Cavium, Marvell Technology also formed a partnership with ARM.

By the year 2020, ARM hoping to win global 25% of the server chip market. In the global smart phone market, ARM chip architecture 95% of the market, but on the data center server chip, its market share is less than 1%, the ruler of Intel's server chip.

Data Center market growing rapidly, it is vital for the development of cloud computing, AI, ARM has in cooperation with TSMC to jointly challenge Intel.

Taiwan Semiconductor Manufacturing Co-CEO make·Liu (Mark Liu) last week said that TSMC will be the first production of 7 NM chips next-generation data center business. On Tuesday, TSMC Hou Yongqing, Vice President of research and development (Cliff Hou) that ARM and TSMC have the opportunity with 7-nanometer chips in the data center market to expand their business.

Xijiasi believe that ARM chip provides data center, big Internet companies--such as Google, Amazon, Facebook, Alibaba-a high performance chip will have more choices. He added: "there is no doubt that this is a growth market. I think that if companies want to deploy a large number of servers, they will inevitably look for ways to improve efficiency. ”

Huawei's IC design sector sea thinking think so. A Hass Executive says: "Huawei's servers still use Intel X86 chip, and we look forward to a better new ecosystems. We believe that Hass definitely chips taste a small trial run in the data center. ”

ARM CEO：低价手机热销，对我们是好事 - ARM,手机 - IT资讯

北京时间6月1日消息，尽管全球智能手机需求增长速度越来越慢，ARM CEO却认为，低价智能手机的增长对消费者有利，对芯片设计商ARM也是有利的。

本周二，ARM CEO西蒙·希加斯(Simon Segars)在接受采访时表示，虽然高价手机销售疲软，公司仍然可以继续保持繁荣状态，因为新兴市场增长更快，那里的消费者偏爱入门级设备和中端设备。ARM在移动计算芯片市场占据统治地位。

▲ARM CEO西蒙·希加斯(Simon Segars)

低价手机对ARM也是机会

在台北电脑展上，希加斯接受媒体采访时表示：“智能手机远没有达到顶峰，还有很大的增长空间。”他引用Gartner的数据称，到2020年，全球智能手机用户将从16亿增加到20多亿。

“如果全球所有人都购买价值700美元一台的手机，那么整个科技产业都会很高兴，但是这种情况是不可能发生的。”希加斯说，“如果可以让用户从语音手机（只具有语音功能）升级到30美元的智能手机，对我们的业务也是好事一件。”希加斯还认为，对于ARM而言，非洲、印度、南美、东南亚都是很有增长潜力的市场，

“在许多发展中国家，接入智能手机能够给经济带来积极的影响，从长远来看，它对我们的业务也是有利的。”希加斯称，“销售低价智能手机，我没有什么担忧的。让技术在更低价的产品中出现，让每一个人都可以承受得起，其好处非常明显。”

2013年，希加斯成为了ARM CEO，自从上台之后公司的年销售连创新高。今年，希加斯已经在ARM工作了25年。2015年，ARM员工不到4000人，创造营收15亿美元，同比增长25%，利润同比增长31%，达到6.08亿美元。

数据中心：另一个增长点

除了手机芯片，ARM还将数据中心作为增长的动力。希加斯证实，美国最大移动芯片供应商高通、华为芯片设计公司海思半导体都在与ARM合作，一起开发下一代数据中心芯片。希加斯称，AMD、Cavium、Marvell Technology也与ARM建立了合作关系。

到了2020年，ARM希望能拿下全球服务器芯片市场的25%。在全球智能手机市场，ARM的芯片设计架构占了95%的市场，但在数据中心服务器芯片上，它的市场份额不到1%，英特尔才是服务器芯片的统治者。

数据中心市场快速增长，它对云计算、AI的发展至关重要，ARM已经与台积电合作，联手挑战英特尔。

台积电联合CEO马克·刘（Mark Liu）上周曾表示，台积电将会成为第一家生产7纳米下一代数据中心芯片的企业。周二时，台积电研发副总裁候永清（Cliff Hou）表示，ARM和台积电有机会凭借7纳米芯片在数据中心市场拓展业务。

希加斯认为，ARM如果提供数据中心芯片，大型网络公司——比如谷歌、亚马逊、Facebook、阿里巴巴——在高效能芯片上会有更多的选择。他还说：“毫无疑问，这是一个正在增长的市场。我觉得，如果有企业想部署大量的服务器，它们势必会寻找办法提高效率。”

华为芯片设计部门海思也是这样认为的。一位海思高管表示：“华为的服务器仍然使用英特尔的X86芯片，我们期待能够出现更好的新生态系统。我们认为，海思绝对可以在数据中心芯片领域尝小试牛刀。”