The food start-ups, proudly refused to Google-Ridge-IT $ 300 million takeover information

Committed to using plant protein food United States Impossible Foods food technology company founder and CEO Patrick Brown (Patrick Brown) has revealed Code Conference in VoxMedia, had previously rejected largely because Google is very generous offer "Impossible Foods does not want to depend on a is engaged in numerous projects of enterprise".

Last year from the United States The Information technology website reported that Google was considering buying popular United States artificial meat burger startups Impossible Foods. It is reported that Google was Impossible Foods bid between $ 200 million to $ 300 million. But because the two sides could not reach an agreement on price that the deal eventually failed to become a reality.

For that decision, Brown explained: "in short, I do not think anything bad about Google. We are a goal-oriented company that Google exists in many areas of business interest, and we hope to continue to control their own destiny. In other words, we do not want our own success depends on a company that is engaged in a number of business, from time to time and to apply for resources and support, so we are at this stage any takeover is unreasonable. ”

Analysts believe that the Google acquisition Impossible Foods seems to be the main business of the company without any contact. But Google has a team of 90 people, all have a deep background in science and food scientists. And Google really has a world-class research and development team, including the development of driverless cars, medical care and other products.

Impossible Foods founder, Patrick Brown, a biochemistry scientists from Stanford, the company is currently developing an artificial beef burgers, this Burger from the appearance of the tastes and smear the cheese just like beef burgers, but ingredients are all natural, no animal ingredients or artificial added. Hamburg, the plant contains protein, iron, and vitamins, even higher than the generally similar burgers from the animal, and it is completely zero cholesterol.

Impossible Foods's goal is not just to get people eating more green and healthy, and also hope that the weak many livestock population in developing countries are able to afford future will sell cheaper plants in Hamburg.

"We provide the perfect ingredients for the meat lovers, but these ingredients at the same time they are very health conscious. "Brown said.

It is worth mentioning that last November, the VC-dimension of the Li Ka-Shing Hong Kong join hands in Google, Bill Gates (Bill Gates) 's joint venture company paid $ 74 million investment of ImpossibleFoods.

It is reported that when the Impossible when first introduced Foods products, this beef burger prices with the ordinary price of organic meat burger, but Mr Brown said the price will be reduced gradually in a few years as the technology matures.

这家食品初创企业，傲然拒绝谷歌3亿美元收购要约 - 瑞杰 - IT资讯

致力于用植物蛋白制作食物的美国食品科技公司Impossible Foods创始人兼CEO帕特里克-布朗(Patrick Brown)日前在VoxMedia召开的Code大会上透露，公司此前之所以拒绝谷歌十分大方的收购邀约主要是因为“Impossible Foods不希望依赖于一家正在从事无数项目的企业”。

去年来自美国科技网站The Information的消息称，谷歌曾考虑收购热门的美国人造肉汉堡初创公司Impossible Foods。据悉，当时谷歌对Impossible Foods的出价在2亿美元至3亿美元之间。但因为双方在收购价格上无法达成一致，导致交易最终未能成为现实。

对于当时的这一决定，布朗是这么解释的：“简单来说，我并不是认为谷歌有什么不好的地方。我们是一家以目标为导向的公司，谷歌则对许许多多的业务领域都存在兴趣，而我们则希望能够继续掌管自己的命运。换句话说，我们不希望自己的成功依赖于一家正在从事许多业务的公司，并时不时的向他们申请资源和支持，因此我们在现阶段被任何企业收购都是不合理的。”

分析认为，谷歌收购Impossible Foods似乎与公司的主业无任何联系。不过在谷歌内部拥有一支90人的团队，全部由有着深厚科学和食品背景的科学家组成。而且谷歌也确实拥有一支世界级的研发团队，开发了包括无人驾驶汽车、医疗等产品。

Impossible Foods创始人帕特里克-布朗是来自斯坦福的生物化学科学家，该公司目前正在开发一款人造牛肉汉堡，这款汉堡从外观到口味上与涂抹了奶酪的牛肉汉堡别无二致，只不过食材全部是天然植物，完全没有动物成分或人工添加。这款植物汉堡含有的蛋白质、铁质和维生素，比一般来自动物的同类汉堡还要高一点，而且是完全零胆固醇。

Impossible Foods的目标不仅是让人们的饮食更加绿色健康，而且也希望无力饲养许多牲畜的发展中国家人口也能够负担得起未来售价将更便宜的植物汉堡。

“我们正在为肉食爱好者提供完美的食材，但这些是食材同时又非常注重健康。”布朗说道。

值得一提的是，去年11月李嘉诚旗下的风投公司维港投资还携手谷歌、比尔-盖茨（Bill Gates）旗下的风投公司共同出资7400万美元对ImpossibleFoods进行过投资。

据悉，当Impossible Foods首次推出产品的时候，这一人造牛肉汉堡的价格将同普通有机肉质汉堡的价格相当，但布朗表示这一价格会在数年内随着技术的成熟而逐渐降低。