Lenovo mobile phones rely on a two-year turn-Lenovo, Yang-IT information

Lenovo (00992. HK) is developing its own turnaround.

On June 2, Lenovo Chairman Yang yuanqing said in a statement on Twitter, said: "a quarter or a year's performance isn't everything, we never underestimate enters new areas, the difficulty of the implementation of the new strategy, loneliness is a must. So now ... ... Or start work! ”

This is read as its response to Google for undersold Lenovo stock. Just a day earlier, news that Google intends to 4.56-$ 4.62 per share price, selling 371 million shares of Lenovo stock, now 16.9-HK $ 1.71 billion. The price discount on June 1 closing price of 2.7%-4%.

Selling outsiders and Lenovo, which has just released its fiscal year 2015 results together.

Outside the slowing demand for personal computers in addition to 66% per cent of Group revenues, revenues reached 22% per cent of smartphone sales declines in the Chinese market, is considered the Association an important cause of sluggish performance.

On May 31, the Lenovo Group Senior Vice President, mobile business group President, Xudong Chen told the China Times reporter, Lenovo plan about two years, you need two or three generations ZUK, two MOTO's products can change situation in China.

In March this year, the Organization adjusted, the Lenovo mobile business group, Xudong Chen was adjusted for mobile phones businesses dedicated to the Chinese market.

Lenovo released a small-screen ZUK Z2 on the day. Xudong Chen told journalists, associations goal is through two or three generations of ZUK product line again Association in the mainstream price segment products stand positions. United under the Lenovo brand, for $ 2.9 billion from Google to buy MOTO brand series of high-end line, Le lemon, in addition also has hit the lower end of the series.

Channels became an important knocked the Lenovo mobile battle with directions.

In April of this year, Yang yuanqing, reflections when Lenovo mobile cause of falling sales in the Chinese market, has said in the past that China's mobile phone industry is the operator-led, Lenovo last year before some 80%-90% mobile phones businesses rely on this channel.

Associations are increasingly close relationship and channels. On June 1, he appears in Ali and suning held a joint press conference, and expresses the hope that Ali and suning more open to suppliers of data sharing.

According to the reporter, return in April of this year inside the Lenovo ZUK phone after pure online sales model, and current channel as its main force direction.

Lenovo Vice President, mobile business group China sales and marketing General Manager Wang Feng told reporters, Conference we specifically mentioned Su Ning, we liked it below the line is very strong. Suning not only domestic core customers are our next partner. "Long term, ZUK more gradually to more offline channels, its price will be the same price method. ”

联想手机靠什么两年翻身 - 联想,杨元庆 - IT资讯

联想集团（00992.HK）正在酝酿自己的翻身仗。

6月2日，联想集团董事局主席杨元庆在微博上发言称：“一个季乃至一个财年的业绩不代表一切，我们从未低估进入新的领域，落实新的战略的难度，耐住寂寞是必须的。所以现在……还是开始干活吧！”

这被外界解读为其对谷歌欲低价抛售联想股票的回应。就在一天前，有消息称谷歌拟以每股4.56-4.62港元的价格，抛售3.71亿股联想集团股票，套现16.9-17.1亿港元。而这个价格较6月1日收盘价折让2.7%-4%。

抛售被外界和联想此前刚发布的2015财年业绩联系在一起。

除了占集团营收66%的个人电脑需求放缓外，营收占比达到22%的智能手机在中国市场的销量下滑，被认为是联想业绩低迷的重要原因。

5月31日，联想集团高级副总裁、移动业务集团联席总裁陈旭东对《华夏时报》记者表示，联想规划大概需要两年时间，需要两到三代ZUK产品，两代MOTO的产品才有可能转变在中国的局面。

在今年3月的组织架构调整后，原联想移动业务集团陈旭东被调整为专门负责中国市场的手机业务。

当天联想发布了小屏幕的ZUK Z2手机。陈旭东对记者表示，联想的目标是通过两到三代的ZUK产品线重新让联想在主流价位段的产品立住阵地。而在统一的联想品牌下，以29亿美元从谷歌手中收购的MOTO品牌系列负责高端路线，此外联想还拥有主打低端的乐檬系列。

渠道成为联想手机打翻阵仗的重要发力方向之一。

今年4月，杨元庆在反思联想手机在中国市场销量下滑的原因时，曾表示过去中国的手机产业是运营商主导，去年以前联想大约有80%-90%的手机业务依赖这个渠道。

而联想与渠道的关系正日益密切。6月1日，杨元庆出现在阿里和苏宁联合举行的发布会上，并表示希望阿里和苏宁更够向供应商开放数据共享。

据记者了解，今年4月重回联想内部的ZUK手机，此前采取纯线上的销售模式，而目前全渠道成为它的主要发力方向。

联想集团副总裁、移动业务集团中国区市场销售总经理王峰对记者表示，发布会上我们专门提到苏宁，我们看中它线下非常强。不仅苏宁，国内核心的零售客户都是我们接下来的合作伙伴。“长远来看，ZUK更加逐渐走到更多的线下渠道去，它的价格也会是一样的定价方法。”