US media: Asian payment method new,
Apple Apple Pay out-mobile payment,
Apple Pay-IT information
US media said that when Apple first introduced in 2014, payments made by Apple, known as simpler ways to buy goods and services. Take out your cell phone and paste it to the credit card on the card reader, on the line. Looks very convenient, isn't it? But some consumers believe there are better ways to pay.
According to the United States published in the Washington Post, June 2, entitled Asia's novel way of payment reports in recent years, tens of thousands of people have used to communicate communication application. Some applications now support personal digital transfer of an individual. So the next step is very logical: Asian retailers are starting to use these communication platform for selling all kinds of things: from clothes to Hamburg to train tickets. As a consumer, without having to exit the application software will be able to pay .
Reported on the face of it, this and pay Apple a lot like. But online payments in real time through a communication application will be changed by unmatched by other services retailing. People in the United States through hardware mobile payments, but in Asia, the rise of mobile payments, mainly through software. This simple distinction or be changed all the key to accelerate the spread of mobile payments to entities shop better combined with the consumer, away from Amazon's e-commerce giant .
Prior to further analysis, let people see how the technology works. Mary Meeker, Kleiner win venture partner on June 1 released her annual analysis of Web trends. In the report, she shows how the Chinese micro-applications can be used by McDonald's:
Micro letter if you want to order payments, consumers only need to identify the app with your credit card or other financial account of the QR code. As long as the cashier scanned the QR code, on the line--no additional action is required. China's retailers will often provide discounts to micro-credit, paid to motivate consumers to use the application.
Reports that according to blogger sidifen·mierwode first-hand test, there are many retailers are not supporting this technology. However, it is too early now, and the app's parent company, Tencent said, already has 300 million users to bind credit or non-credit card payment platform. Many of these people may be waiting for a chance to use a more meaningful way to start using this means of payment.
However, it's only mobile business of the tip of the iceberg. In other countries, some people go further, by communication application for all Amazon deals. This is the introduction to Mick:
Thailand enterprising enterprises has become Instagram digital shop, and they will resume communications Line that is listed in the account name. Sometimes, even Instagram photo Monogram shop on Line watermark. In this way, consumers can easily find shops in the communications on the application, other steps of the transaction--from shopping to pay-are there. Retailers can provide personal service to consumers through the Line, because the applications support one-to-one communication.
The platform has become the most trusted transactions except for face-to-face transactions.
Reports said that shopping approach is completely unfamiliar to Westerners. It has the potential to completely change the way we shop. This is not just another way of paying also innovates the way consumers communicate with stores, businesses can make use of user scale, reduce infrastructure costs. Apple and Samsung try to create demand for their mobile payment platform is different, this is the organic development of the mobile payment ecosystem, more users, more convenient, more self-sufficient.
美媒：亚洲人付款方式新奇，
苹果Apple Pay落伍 - 移动支付,
Apple Pay - IT资讯
美媒称，当苹果公司于2014年首次推出苹果支付时，被称为购买商品和服务的更简单的方式。拿出手机，贴到信用卡读卡器上，就行了。看起来很方便，不是吗？但是亚洲一些消费者认为有更好的支付方式。
据美国《华盛顿邮报》网站6月2日刊登题为《亚洲人付款的新奇方式》的报道称，近些年，成千上万人已经习惯了用通讯应用沟通。其中一些应用现在支持个人对个人的数字化转账。因此下一步是非常符合逻辑的：亚洲零售商开始用这些通讯平台卖各种东西：从服装到汉堡到火车票。作为消费者，无需退出应用软件就能支付。
报道称，表面上看，这种方式与苹果支付非常像。但是通过通讯应用进行网上实时支付将以其他服务都无法比拟的方式改变零售业。人们在美国试图通过硬件进行移动支付，但是在亚洲，移动支付的兴起主要是通过软件。这个简单的区别或成为改变一切的关键，从加快移动支付的传播到实现实体店与消费者之间更深入的数字结合，到把电子商务从亚马逊这样的网络巨头转移出去。
在进一步分析之前，让人们看看这种科技是如何运作的。凯鹏华盈创业投资基金合伙人玛丽·米克6月1日公布了她对网络趋势的年度分析。在报告中，她展示了中国微信应用可如何被麦当劳运用：
要想用微信点餐付款，消费者只需要找出微信中与自己信用卡或其他金融账户相连的二维码。只要收银员扫描一下该二维码，就行了——不需要其他动作。中国零售商通常会向微信用户提供折扣，以激励消费者用该应用支付。
报道称，根据博主斯蒂芬·米尔沃德的一手测验，并非有很多零售商支持这项技术。不过现在为时尚早，而微信的母公司腾讯表示，已经有3亿用户将信用卡或非信用卡绑定该支付平台。其中很多人可能正在等待机会用更有意义的方式开始使用这项支付手段。
不过，这只是移动商务的冰山一角。在其他国家，一些人更进一步，通过通讯应用进行所有亚马逊式交易。这还是米克的介绍：
泰国有进取心的企业已经把Instagram变成了数字店铺，它们会在简历中列出通讯应用Line的账户名。有时候，甚至Instagram个人照片上也会标有店铺Line名水印。这样，消费者就能很容易在通讯应用上找到店铺，交易的其他步骤——从挑选商品到支付——都能在那里进行。零售商能通过Line向消费者提供私人服务，因为该应用支持一对一通讯。
该平台已经成为除当面交易之外最受信任的交易渠道。
报道称，这种购物支付的做法对西方人来说是完全陌生的。它有可能完全改变我们购物的方式。这不仅是另一种支付方式，还深深创新了消费者与店家沟通的方式，商家可利用用户规模，降低基础设施开支。与苹果和三星试图营造对它们的移动支付平台的需求不同，这是有机发展的移动支付生态系统，更加关注用户，更方便，更加自给自足。