Huawei Samsung Patent Wars Insider: four years of fruitless negotiations ... ...-Huawei, Samsung, patent-IT information

Huawei to launch the Samsung patent lawsuits, like throwing a stone into a pool, the outside world, even rising to the real rise of China's independent innovation. Before the results are not yet clear, slightly exaggerated. However, the low-key trial of Huawei, why "challenged" Samsung is worth considering.

On May 25, Huawei announced the United States, China is also suing the trio after the patent infringement, Tencent technology from the internal channels, behind this event is Huawei and Samsung's four-year-long patent negotiations failed. Huawei's positive "attacking", Samsung does not sit in wishful thinking in the Korean media say Samsung or reports can be seen in the attitude of the counterclaims. Judging from Tencent technology to master the latest Samsung internal response team has been set up, are assessing the impact, not eliminate the possibility of counterclaims.

Patent stick war

"Choose this time to initiate patent litigation, is deliberate. While the current global smart-phone market is too competitive, Huawei, beyond Apple Samsung has entered the Sprint stages, patent litigation is a necessary means of market competition. "One person close to the company informed of the initiation of proceedings against Tencent technology said.

Since the beginning of this year, Huawei and Ericsson in succession (renewed), Apple (new) giant reached a licensing agreement, according to authorization number and importance, Huawei, pay royalties to the Ericsson a year, and Apple each year have to pay royalties to Huawei.

Internal data from Huawei, Huawei is now about $ 300 million a year to pay patent licensing fees. Huawei sees, and this paid off nearly $ 40 billion in annual sales revenue is a good deal.

Huawei's founder ren zhengfei has been emphasized, for enterprises, no need to fully engage in independent innovation, but to stand in others on the basis of innovation. To legally pay for someone else's technology to use, enables enterprises to quickly introduce high quality and low price products.

Unable to agree, ren also made it clear that, under the nuclear umbrella of intellectual property to speed up terminal business in 170 countries to solve the soldier, Huawei in the key markets of strategic investment. These key markets are encountered with Samsung, Apple, confrontation, therefore, intellectual property as "nuclear umbrella" for the sell out, don't hesitate.

The said negotiations with Samsung's patent was started four years ago, but before litigation has not come to an agreement. "Now to compete for key stage, a lawsuit is the right way, this is ren zhengfei, Huawei EMT members agree. ”

Huawei's success in recent years is largely due to the outbreak of the terminal business, until 2007 when the company announced into the phone, a lot of people don't look good. At the time of China's mobile phone market is Apple, Samsung, and forcibly occupied, until the company decided not to do OEM brand, that year is 2011.

Subsequently, the Huawei Ascend P1 's first high-end smartphones, in short supply Huawei exposed weaknesses in supply chain management, but helped the company opened the door to the consumer market. When it comes to P2, supply chain issues have been solved, it can be said that Huawei Terminal early transition is complete.

P7, P8, P9 till now, and later subdivided out Mate series of high-end business, Huawei rely on continuous product and technology inputs, four years has laid the world's top three positions. In the mobile space changed from OEM, the change of brand to high-end brands. The latest data show that the first quarter of 2016, Huawei handset shipments have reached third in the world, the first.

Although it is the world's third, and at the first camp with Samsung, Apple, but in contrast, Huawei's shipments, market share, user reputation still lags. In the outside world, Huawei's harvested at the same time, has gradually entered the home stretch.

Remember that P1 comes comes as the smart phone at the beginning of the outbreak, showing HTC run, roll. Samsung has always been good at quick follow policy and started to brush itself in the smart-phone market product strategies and quickly complete representative features Anycall brand to a more scientific and futuristic Galaxy global switching brands. The change is much more faster than Huawei, Samsung smartphone was subsequently prolonged occupation of first place.

According to the first quarter of 2016, Samsung is still the master of the global smart-phone, up to 27.8% market share, followed by Apple 14.4%, Huawei 9.35%.

Huawei's consumer business CEO Yu is often spoken of and wish to use 3-5 more than Apple, Samsung. If shipments are a possibility. Last year, Huawei Terminal sales soared more than 40%, is the first domestic mobile phone brand sales of over 100 million brand.

Sprint, Huawei to profit and global brand than Samsung and Apple may take longer time, patent litigation is only the first step. It is easy to see, confront Huawei hope and Samsung intellectual property, establish their own technical skills, promote their brands in the strong global spread and form a solid pattern of the first camp.

Settlement pattern changes after

For patent litigation, Samsung has extensive experience, and years of infighting and ultimately to reconciliation, with Huawei, the outcome for granted.

Usually, the intellectual property of the Corporation and take evidence argument takes a long time to assess economic losses are also quite difficult, patent disputes tend to last for a long time. So once in a mass litigation, it will take a lot of resources in the market, there is a high possibility both sides reach an agreement.

In addition, Samsung is, after all, its one of the main suppliers, particularly in terms of screen Panel, but when reconciliation is unknown.

Tencent technology from Samsung was informed that the relevant patent agencies are discussing strategies, and to collect examples of Huawei's infringement, as to whether a counterclaim and not yet entirely clear.

In addition, Samsung's patented reserves than Huawei, and even some regions more than Huawei. Public data show that at the end of last year, the company applied for China Patent 52,550, and Samsung applications 54,991; Huawei 800 United States patents, Samsung is 5072.

No matter how much patent litigation results, impact on the Smartphone landscape should not be overlooked.

In the global mobile phone market, Huawei has occupied the third place, to realize the surpassing of Samsung. Win the patent lawsuit, Huawei achieve this goal will be of great help. It can be said that if the winning party in this lawsuit is Huawei, it will directly affect the pattern of the global smart-phone market.

As the popular HTC, in the United States market quarterly sales catch up with Samsung and Apple, the two giants. But in the face of the barrage of patent lawsuits, HTC is losing, loss of market, also plummeted.

In the global market, Samsung shares have lost 1.7% last year. Competition is particularly fierce in the domestic market, from third-party statistics, Huawei phones sell 28.8 million in the first quarter of this year, over the same period last year, an increase of 10 million, flat compared with Samsung. Winning will accelerate its eroded Samsung's market share.

For other mobile phone brands, patents of importance will be elevated to a new height, especially in the relatively weak patent reserve Internet phone brand, last year began to intensify its layout. Such as millet from Datang, Broadcom, Intel, Microsoft and other large purchases by more than 2000 patents patents technology to prepare for overseas markets.

In addition, the patent is the core competitiveness of mobile phone of the future, but it also has been made in the phone's dying pain. Because many domestic manufacturers are designing patent, is not the core of the invention patent, Huawei's move to the other handset brands play a warning function. At present, domestic brands have not seen real patent wars and once, reshuffle is inevitable.

华为三星专利战内幕：四年谈判未果…… - 华为,三星,专利 - IT资讯

华为向三星发起的专利诉讼，一石激起千层浪，在外界看来，甚至上升到了中国自主创新的真正崛起。在结果尚未明确之前，说法略显夸张。不过，一向低调隐忍的华为为何选择此时“发难”三星却值得深思。

在5月25日华为宣布美国、中国两地同时起诉三星专利侵权之后，腾讯科技从内部渠道获悉，这一事件的背后是华为与三星长达四年之久的专利谈判未果。而面对华为的正面“进攻”，三星并非坐以待毙，在韩媒一厢情愿称三星或将反诉的报道中可窥见其态度。从腾讯科技掌握的最新情况来看，三星在内部已成立了应对小组，正在评估影响，不排除反诉的可能。

专利下的卡位战

“选择这个时间发起专利诉讼，是经过深思熟虑的。一方面目前全球智能手机市场竞争过于激烈，对于华为而言，超越三星苹果已进入冲刺阶段，专利诉讼是市场竞争的必然手段。”一位接近华为发起诉讼的知情人士对腾讯科技说。

从今年年初开始，华为陆续与爱立信（续签）、苹果（新签）等巨头达成专利授权协议，依据授权数量和重要性，华为每年要向爱立信缴纳专利费，而苹果每年要向华为缴纳专利费。

来自华为内部的数据显示，华为现在一年要交约3亿美元的专利许可费。在华为看来，这换来了近400亿美元的年销售收入是划算的。

因为华为创始人任正非一直在内部强调，对于企业来讲，没必要搞百分之百的自主创新，而是要站在别人的基础上去做创新。通过缴费来合法地换取别人的技术进行使用，使得企业能够快速地推出质优价廉的产品。

对于无法达成一致的，任正非也明确指出，在知识产权的核保护伞下，要加快170个国家的终端业务的布阵点兵，要求华为在重点市场做战略性的投入。这些重点市场则必然遭遇与三星、苹果正面交锋，因此，知识产权这“核保护伞”该出手就出手，不要犹豫。

述人士称，与三星的专利谈判四年前就已开始，但截至诉讼前始终未达成一致。“现在已经到了竞争关键阶段，发起诉讼是正确的方式，这一点从任正非到华为EMT成员均认同。”

华为这几年的成功很大程度上缘于终端业务的爆发，要知道2007年当华为宣布进军手机时，很多人都不看好。彼时的中国手机市场基本被苹果、三星霸占，直到华为决定不做贴牌做自主品牌，那一年是2011年。

随后，华为首款高端智能手机Ascend P1问世，供不应求暴露出华为供应链管理的弱点，但却帮助华为打开了消费级市场的大门。到了P2的时候，供应链的问题已基本解决，可以说，华为终端初期转型已完成。

此后P7、P8到现在的P9，以及后来细分出来定位高端商务的Mate系列，华为凭借对产品、技术的持续投入，用四年时间奠定了全球前三的位置。在手机领域完成了从贴牌、自主品牌到中高端品牌的转变。最新的数据显示，2016年第一季度，华为手机出货量已经达到了世界第三，国内第一。

虽然是世界第三，并与三星、苹果同处第一阵营，但相比之下，华为在出货量、市场份额、用户口碑等依然存在较大差距。在外界看来，华为收获的同时，也逐渐进入了保位冲刺阶段。

记得P1发布之际，正值智能手机爆发之初，先声夺人的HTC一路狂奔，势如破竹。三星以其一向擅长的快速跟随策略，开始梳理自己在智能机市场的产品策略，并迅速完成从代表功能机的Anycall品牌向更具科技感和未来感的Galaxy品牌的全球切换。这个变化远比华为更早更快，也使得三星后来长期霸占了智能手机的第一位置。

2016年第一季度的数据显示，三星依旧是全球智能手机的霸主，市场份额高达27.8%、紧随其后是苹果14.4%，华为9.35%。

华为消费者业务CEO余承东已多次表态，希望用三到五年的时间超过苹果、三星。若从出货量来看有这个可能。去年，华为终端销量猛增超过40%，是国产手机品牌中第一个超过1亿销量的品牌。

面对冲刺阶段，华为要在利润和全球品牌度上超越三星和苹果则可能需要更长时间，专利诉讼只是第一步。不难看出，华为希望与三星知识产权对垒，树立起自己技术过硬的形象、带动自己品牌在全球范围内有力传播，并形成牢固的第一阵营格局。

和解后的格局之变

对于专利诉讼，三星可谓经验丰富，与苹果多年的明争暗斗最终走向了和解，与华为的诉讼结果也不过如此。

通常，科技公司的知识产权案取证论证都需要很长时间，评估经济损失也相当困难，专利纠纷往往持续很长的时间。所以一旦陷入大规模诉讼，则会耗费大量资源在市场以外，因此双方达成和解的可能性很高。

此外，毕竟三星也是华为的主要供应商之一，尤其是屏幕面板方面，但何时和解确是一个未知数。

腾讯科技从三星内部获悉，有关专利部门正在讨论应对策略，并搜集华为侵权的例证，至于是否反诉并目前还没有完全明确。

此外，三星的专利储备并不亚于华为，甚至某些区域超过华为。公开数据显示，截至去年底，华为申请中国专利52550件，而三星则申请54991件；华为获得800项美国专利授权，三星则是5072项。

不管专利诉讼结果如何，对智能手机格局的影响不容忽视。

在全球手机市场，华为已占据了第三的位置，要实现对三星的赶超。在专利官司中获胜，对华为实现这个目标会有很大的帮助。可以说，如果这场官司中获胜的一方是华为，那会直接左右到全球智能手机市场的格局。

如当初红极一时的HTC，在美国市场的季度销售额曾赶超三星和苹果这两大巨头。但面对接二连三的专利诉讼，HTC节节败退，痛失市场，排名也一落千丈。

在全球市场，三星去年份额已下滑了1.7个百分点。在竞争尤为激烈的国内市场，来自第三方统计数据显示，华为手机今年第一季度销售2880万部，比去年同期增加1000万部，与三星同比持平。胜诉都将加速华为蚕食三星的市场份额。

对于其他国产手机品牌而言，专利的重视度将被提升到一个新高度，尤其是在专利储备相对薄弱的互联网手机品牌，从去年便开始加紧布局。如小米已从大唐、博通、英特尔、微软等专利大户购买了2000多项专利技术为进军海外市场做准备。

此外，专利是未来手机的核心竞争力，但也一直是国产手机的殇痛。因为国产厂商很多都是设计专利，不是核心的发明创造专利，华为此举无疑对其他手机品牌起到一定警示作用。目前，国产品牌还没有出现过真正的专利战，一旦爆发，洗牌在所难免。