The Warriors into the NBA Finals, technology investors are crazy-warriors, NBA Finals-IT information
With the Braves into the NBA Finals, Oracle Stadium ticket prices are way higher, the New York Times reporter fahade·man Zhu (Farhad Manjoo) written analysis, which reads as follows:
Last week, when I entered the Oracle Stadium watching the NBA Finals for the first time, I began to search Science Guy in the audience figure.
Over the years, basketball and celebrity culture – arena small sake and courtside seats, watching up close as well as "to be seen" is a core benefit of the premium tickets. Zhiqian, Jack Nicholson (Jack Nicholson) to become a Los Angeles Lakers game fixed spectator, and the New York Knicks announced that Spike Lee (Spike Lee) and Woody (Woody Allen) as the official mascot.
In Oakland, the Golden State Warriors with AiDi·Ku (Eddy Cue).
Who is AiDi·Ku? He is responsible for Apple Internet software and services Senior Vice President – Yes, with iTunes is that he did it. He is the first familiar faces in the audience find, when sidifen·Kuli (Stephen Curry) and when the Braves started to warm up shots, he excitedly like a 10-year-olds jumping up and down. A few days ago, warriors in the Western Conference finals seventh beat the Oklahoma City Thunder finished reversing miracle AiDi·Ku crazy celebration was on the cover of the San Francisco Chronicle,
Driving Tesla from Silicon Valley to Oracle as long as the pitch for a while, AiDi·Ku is not the only one for the Warriors mad scientist. Shareholders of warriors is a group of technology investors, any game night, you can find many sidelines executives, venture capitalists and other billionaires hail figure.
Old fans for the team's struggles painful for decades, but for now many fans-especially those who came to the Bay area settlers--engaged in hardware and software development, the Braves as if born in General. The Warriors in a modern, Subversion-type game destroyed the block in its title--all on the road to goal is to mercilessly swallowed the whole world of science and technology industries, the Warriors without a doubt is the best mascot.
But success comes at a corresponding price. Driven by fashion fans like me, ticket prices have skyrocketed, long-term season ticket holders suffer. Fans of gentrification had begun, and that is bound to worsen. Soon the team will run out of Oakland's industrial area grassroots fans, dedicated a new stadium to move to San Francisco.
In other words, you can take the warriors to the technology industry's development, and science and technology industries, has destroyed almost all the relative risk.
"Warriors team currently exists such of a hidden, boss are seems to has such of feel, ' Oh, we buy Xia has this support team, team record is Rod, but we life in a everyone habits for all things paid increasingly high price of market, so ball votes also should price's, '" Warriors team quarter votes holds who, and basketball Mania lovers, and designer Yueshi·weilianmusi (Josh Williams) said, "I is worried, high ball votes will will such as of really fans shut out. ”
Williams is the new warriors fans. A few years ago after he sold his startup Gowalla Facebook, moved to the Bay area from Austin, Texas. His corner in the upper arena seating, $ 50 a game, next season will be increased 40%.
The past few weeks, with the Warriors team finals against the Cleveland Cavaliers, and ticket prices to be more serious. Finals ticket prices to the sky.
Williams is not the ideal corner position rose from $ 50 to $ 400. Pretty good level--during the regular season won't seat $ 200-now the official price is $ 1000 to $ 2000. In the secondary market, more outrageous ticket prices are too high. An anonymous fan has bought two courtside seats for the Western Conference finals, spent $ 58,000. According to the ESPN report, several Cleveland players to give up their family purchased two tickets for the finals--just because it's too expensive.
Dragged down because of ticket prices and team with technology, I thought the Braves game audience--young like a venture capital company opening reception, bizarre, knows his business, mostly white, mostly male. I feel shame for being blindly follow the trend. I know little of basketball rules a few years ago, but with the wonders of this team, breaking the record, I also in the Warriors ' poison.
However, I went to see this year--including the first two games of the finals-the audience, not all of them are, like me, "winning honey." Home of the brave is the place where one can still see the people of the Bay area. Come to watch the game of all kinds--regardless of age, race, or like a nerd shout enthusiasm levels--except for one thing: almost everyone wearing yellow warriors t shirt, almost everyone is very happy.
Start-ups AppLovin, Chief Marketing Officer of kaidi·zhansen (Katie Jansen) course at Oracle have a private room, for use by employees and clients, she also endorsed this view.
"Following a private room and I met the owner, Oakland, they are a group of locals, from small to large are Braves fans, that room they had rented for 30 years. "She said.
Many flock to Oakland tech who told me that they like the atmosphere. "Auckland has a real fan base, this arena is now witnessing the legend took place," Spotify recently hired Vice President of engineering keleige·batele (Craig Butler) said he and some of his friends are season ticket holders. "Oracle's stadium twice times the energy level is anywhere else – this is the best show in town. ”
And the Braves say, fan base and has not changed. Even though ticket prices, about 99.5% season-ticket holders decided to hold next year – means that only 23 were not renewed. Buy season-ticket queue names on the list now has more than 30,000. Is making many fans happy, even at the current prices, season tickets are a good investment.
Last year, the Braves tickets sold at higher than face value an average of 119% price, namely $ 100 tickets in the secondary market can sell for $ 219, means that if you buy a season ticket then half of all tickets sold, has already cost recovery.
But with rising admission ticket, how can I keep the fan base? From the macro perspective, the Braves this and Bay area housing problems are the same. Limited supply of tickets in this amazing wealth of industry, there are always enough people, they have enough money to buy tickets for almost any price.
Of course, basketball is a business deal, Braves owner has the right to use the team's great success to make a profit.
"Most of the people who have invested hundreds of millions of dollars are hoping to get in return," when I asked the Braves if there is a way to avoid price increases, avoid changing the current success of fan culture, learning andelu·jinbalisite, a sports Economist at Smith College (Andrew Zimbalist) angrily told me.
But there is a way. Team bosses just don't always think about pressing fans in his pocket every penny on the line. There is a huge amount of television revenues and sponsorship contracts, as well as other revenue opportunities, tickets to basketball but also can earn a lot of money.
Another option is only for the rich to raise ticket prices. Williams pointed out that of the young Dallas Mavericks fans, another technology billionaire Mark Cuban (Mark Cuban) when you bought the team and make it revive, he tried to keep ticket prices low.
"My one year season ticket price is $ 24 for a ticket, they bring the price down to $ 14 when I renew," Williams said, "it turns out that Mark Cuban pushed up the price of lower-level seating, he knows that seat was bought by large companies, and then reducing the fare of real fans upstairs. ”
Mark Cuban confirmed the policy in a message:
"We've lowered all ticket prices," he said, "prices edged up only the best of those seats. "He said, adding:" I bought the Mavericks are not in order to maximize profits. Now we are in a profit. But it is more important to me is that fans will have been paid ball tickets, and watch the game. ”
He did change your point of view?
勇士队杀入NBA总决赛，科技投资者疯狂 - 勇士队,NBA总决赛 - IT资讯
随着勇士队杀入NBA总决赛，甲骨文球场的门票价格也一路飙高，《纽约时报》记者法哈德·曼朱（Farhad Manjoo）就此撰文分析，全文如下：
上周，当我踏进甲骨文球场观看NBA总决赛第一场时，我就开始在观众中搜寻科技大佬的身影。
一直以来，篮球与名流文化相得益彰——由于球馆较小和场边座位的缘故，近距离看球以及“被别人看到”就是高价门票的一项核心福利。之前，杰克·尼克尔森（Jack Nicholson）成为了洛杉矶湖人队比赛固定看客，而纽约尼克斯宣布斯派克·李（Spike Lee）和伍迪·艾伦（Woody Allen）成为官方吉祥物。
如今在奥克兰，金州勇士队有了埃迪·库（Eddy Cue）。
埃迪·库是谁？他是苹果负责互联网软件和服务的高级副总裁——没错，难用的iTunes就是他搞的。他是我在观众席中找到的第一张熟悉面孔，当斯蒂芬·库里（Stephen Curry）和勇士队开始热身投篮时，他像10岁小孩那样兴奋地跳上跳下。几天前，勇士队在西部决赛第七场击败雷霆队完成逆转奇迹时埃迪·库疯狂的庆祝动作登上了《旧金山纪事报》的封面，
开着特斯拉从硅谷到甲骨文球场只要一会儿时间，埃迪·库绝不是唯一一个为勇士队疯狂的科技人士。勇士队的股东是一群科技投资者，任何一个比赛夜晚，你都可以在场边找到许多高管、风险投资人和其他各种亿万富翁欢呼的身影。
老球迷们为这支球队的苦苦挣扎痛心了几十年，而对于现在的许多球迷——尤其是那些来到湾区从事软硬件开发工作的移居者——来说，勇士队仿佛横空出世一般。勇士队以一种现代、颠覆式的打法摧毁了挡在其总冠军路上的所有人——对于目标就是无情吞噬整个世界的科技行业来说，勇士队毫无疑问是最理想的吉祥物。
然而成功也要付出相应的代价。在像我这样赶潮流的球迷的推动下，门票价格一路飙高，让长期季票持有者苦不堪言。球迷群体的贵族化已经开始，而且势必会更加严重。很快这支球队就会抛弃奥克兰工业地区的草根球迷，搬迁到旧金山专门的一个新球场去。
换而言之，你可以把勇士队比作科技产业的发展过程，而且和科技产业一样，有着毁掉几乎所有相关事物的风险。
“勇士队目前存在这样的一个隐患，老板们似乎有这样的感觉，‘噢，我们买下了这支球队，球队战绩很棒，但我们生活在一个大家习惯为所有东西支付越来越高价钱的市场，那么球票也应该涨价吧，’”勇士队季票持有者、篮球狂热爱好者、设计师约什·威廉姆斯（Josh Williams）表示，“我很担心，高价球票会将这样那样的真球迷拒之门外。”
威廉姆斯是勇士队的新球迷。几年前他把自己的创业公司Gowalla卖给Facebook后，从德克萨斯州的奥斯丁市搬到了湾区。他在球馆上层角落的座位，一场比赛50美元，下赛季要涨价40%。
过去几周，随着勇士队打进总决赛迎战克里夫兰骑士队，门票价格飞涨的问题更加严重。总决赛的门票价格要上天了。
威廉姆斯并不理想的角落位置从50美元涨到400美元。相当不错的一级座位——常规赛期间都要不了200美元——现在官方价格为1000美元到2000美元。在二手市场，门票价格高得更加离谱。一位匿名球迷买了两张西部决赛的场边座位，花了5.8万美元。据ESPN报道，几位骑士队球员放弃为自己的家人购买头两场总决赛的门票——只是因为太贵了。
由于门票价格以及球队与科技界的羁绊，我以为勇士队比赛的现场观众会像风险投资公司开酒会那样——年轻，稀奇古怪，精通业务，大部分是白人，男性居多。我也因为自己的盲从潮流而感到羞愧。几年前我几乎不懂篮球规则，但随着这支球队不断创造奇迹、打破记录，我也中了勇士队的毒。
然而，今年我去看的两场比赛——包括第一场总决赛——的观众，并非都是像我这样的“赢球蜜”。勇士主场是为数不多仍能看到湾区各种人群的地方。前来观看比赛的人各种各样——无论是年龄，种族，还是像傻瓜一样大声喊叫的热情程度——除了一件事：几乎每个人都穿着黄色的勇士队T恤，几乎每个人都无比地欢乐。
创业公司AppLovin的首席营销官凯蒂·詹森（Katie Jansen）在甲骨文球场有一套包间，提供给员工和客户使用，她也赞同这一观点。
“我和下面几层一个包间的所有者碰过面，他们是一群奥克兰本地人，从小到大都是勇士队球迷，那间包间他们已经租了三十年了。”她说道。
许多涌向奥克兰的科技人士告诉我，他们喜欢这种氛围。“奥克兰有着真正的铁杆球迷基础，眼下这所球馆正在见证传奇的发生，”Spotify最近聘请的工程副总裁克雷格·巴特勒（Craig Butler）说，他和几位老友都是季票持有者。“甲骨文球场内的能量等级是其它任何地方的两倍——这就是城里最棒的演出。”
而且据勇士队称，球迷基础并没有发生变化。尽管门票涨价，大约99.5%的季票持有者决定明年继续持有——意味着只有23人没有续订。购买季票排队名单上的名字如今已经超过3万。或许让许多球迷开心的是，即便以目前的价格来看，季票也是一笔好投资。
去年，勇士队球票平均可以卖出比面值高处119%的价格，即100美元的球票在二手市场可以卖219美元，意味着如果你购买季票再把一半的球票转手的话，就已经收回成本了。
但随着入场票价的上涨，怎样才能保持球迷基础？从宏观角度看，勇士队的这个问题和湾区买房问题是一样的。比赛球票供应有限，在这个产出惊人财富的产业里，总有足够的人，他们有着足够的钱可以买下几乎任何价格的门票。
当然，篮球是笔生意，勇士队老板有权利用球队的巨大成功赚取利润。
“大部分投资了数亿美元的人都希望能得到回报，”当我问及勇士队是否有办法避免涨价、避免改变目前取得巨大成功的球迷文化时，在史密斯学院学习体育的经济学家安德鲁·津巴利斯特（Andrew Zimbalist）有些愤怒地告诉我。
但总有办法。球队老板只要别老想着压榨球迷兜里的每一分钱就行了。有了巨额的电视转播费，企业赞助合同，以及其它营收机会，在球票之外篮球还能赚到许多钱。
另一个办法是只对有钱人提高票价。从小是达拉斯小牛队球迷的威廉姆斯指出，另一位科技界亿万富翁马克·库班（Mark Cuban）买下球队并使之振兴时，他想尽办法保持球票低价。
“某一年我季票价格是24美元一张票，我续订时他们把价格降到了14美元，”威廉姆斯说，“原来，马克·库班把低层座位的价格抬高了，他知道那些座位都是大公司买的，然后降低了楼上真正球迷的票价。”
马克·库班在邮件中证实了这一策略：
“我们已经多次调低全线票价，”他表示，“价格微涨的只有最好的那些座位。”他还补充：“我买小牛队不是为了赚取最大利润。现在我们处于盈利状态。但对我来说更重要的是，球迷们能一直付得起球票，能一直来看比赛。”
他的话有没有颠覆你的观点？