Analyst: Apple deliberately slow iPhone hardware upgrade very stupid! -IPhone7,iPhone7 Plus-IT information

Technology website, according to Computerworld Magazine, two analysts think the company slowed the iPhone a major upgrade the rhythm is wrong, on the occasion of the smart phone market is saturated, Apple should speed up the pace of innovation, stimulating the desire of users to buy a new machine. However, in view of the large amount of supply chain, Apple to speed up iPhone release rhythm difficulties.

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Two analysts today that Apple's slow rhythm of significant upgrades to the iPhone will make a big mistake. They believe Apple should try to speed up the pace of significant upgrades to the iPhone.

Cause of two analysts made the comments are, the Nikkei Asia review, reported last week, Apple iPhone will be a major upgrade to extend the intervals for 3 years. The Nikkei Asia review, evidence is thin: upcoming iPhone 7 "with the iPhone 6 is almost identical."

Sources say Apple will abandon its two-year rhythm of a major upgrade to the iPhone: even-numbered years and significant change to shape and maintain the same basic shape in odd-numbered years. For example, the Apple iPhone was released in 2014 6 iPhone 6S, 6S and 6 Plus,2015 year Plus.

Jackdaw, market research firm Research Chief Analyst Jane Dawson (Jan Dawson) said, "this rhythm is very suitable for Apple. If slow, users buy new iPhone's motives are even weaker. What Apple needs to do all it can to stimulate sales. ”

Market research firm Moor Insights & Strategy Chief Analyst patelike·moerxide (Patrick Moorhead), "said slowing significant upgrades to the iPhone are wrong. And this is, Apple should consider the question is: how to accelerate the pace of upgrades so that people have a strong incentive to buy the new iPhone? ”

Apple's revenue fell for the first time in April, released 13 years (mainly due to a drop in iPhone sales 16%) after the earnings, upgrade of its 2-year rhythm began to be questioned. Insiders suggested Apple immediately accelerating new product release rhythm, iPhone sales, they say, higher the frequency of new product releases, users will enjoy new products.

Dawson and moerxide, Apple iPhone appearance every 2 years to be a major change, there are good reasons, including 24 months using the same size screen, shell is more conducive to economies of scale, that part of the reason is that Apple can gain huge profits. However, Apple originally used this model of smartphone market is much different than now. Dawson said that "operators and users signed a 2-year agreement is the industry standard, for most people, phone appearance will change every 2 years, hardware configuration will improve. ”

With the smart phone market is saturated, operators no longer users purchase subsidies, but to let mobile phone users full price purchases in instalments, this will encourage users to continue to use mobile phone, pushing them to purchase new motives.

Dawson and moerxide think slow down the pace of upgrades is wrong, but not sure if Apple is willing to, or be able to speed up the pace of upgrades. Dawson said that "speeding up the pace of upgrades is extremely difficult. IPhone sales could reach 60 million to 100 million in the last quarter, the size of Apple's supply chain, flexibility is fairly small. ”

Moerxide suggests that Apple product release interval will face considerable difficulties, because it takes a lot of technical resources. Fixed release plan-rather than complete the development and publishing, is a big motivating factor for Apple, "every two years, rhythm of the significant upgrade to the appearance of new products, information technology, purchasing and marketing departments are: you need to complete the relevant work before the deadline. Work on the new product must be completed on schedule, there was no room. "

But Apple could relieve her pressure continue to introduce new designs. Dawson said, "change for the sake of change is not necessarily a good thing, Apple said: we have launched a classic design, shape and size favored by many people. ”

Dawson ideas Apple will propagate without changing the design and the existing 3 screen sizes, emphasizing every year or every two years for internal performance improvement, such as promotion, the dual-lens camera module the camera module, or remove the Home button to increase percentage of screen.

Moerxide says, "Apple iPhone that measures must be taken to make people willing to pay. A saturated market slowed down the pace of innovation is not wise, only innovation can encourage consumers to buy new machines. ”

分析师：苹果故意让iPhone硬件升级缓慢非常愚蠢！ - iPhone7,iPhone7 Plus - IT资讯

科技网站Computerworld刊文称，两名分析师认为苹果放慢对iPhone进行重大升级的节奏是错误的，在智能手机市场饱和之际，苹果应当加快创新速度，刺激用户换购新机的欲望。不过，鉴于供应链体量过大，苹果要加速iPhone发布节奏也存在困难。

以下为文章全文：

两名分析师今天指出，苹果放慢对iPhone进行重大升级的节奏会铸成大错。他们认为苹果应当尝试加快对iPhone进行重大升级的节奏。

引发两名分析师发表上述评论的原因是，《日经亚洲评论》上周报道称，苹果将把iPhone进行重大升级的时间间隔延长至3年。《日经亚洲评论》的证据很单薄：即将发布的iPhone 7“与iPhone 6几乎完全相同”。

消息称苹果将放弃其两年对iPhone进行一次重大升级的节奏：偶数年对外形进行重大改变，奇数年保持外形基本不变。例如，苹果2014年发布了iPhone 6和6 Plus，2015年发布了iPhone 6S和6S Plus。

市场研究公司Jackdaw Research首席分析师简·道森(Jan Dawson)表示，“这一节奏对苹果非常合适。如果放慢节奏，用户换购新款iPhone的动机就更弱了。苹果需要尽其所能地刺激销售。”

市场研究公司Moor Insights & Strategy首席分析师帕特里克·摩尔希德(Patrick Moorhead)说，“把对iPhone进行重大升级的节奏放慢是错误的。与此相反的是，苹果应当考虑的问题是：如何加快升级节奏使人们有更强烈动机换购新款iPhone？”

苹果4月份发布13年来营收首次下滑(主要原因是iPhone销售下滑16%)的财报后，其2年的升级节奏开始受到质疑。有业内人士立即建议苹果加速新产品发布节奏，应对iPhone销售滑坡，他们认为，新产品发布频率越高，用户就会越喜欢新产品。

道森和摩尔希德表示，苹果每2年对iPhone外形进行重大改变，是有充分理由的，其中包括在24个月内采用相同尺寸显示屏、外壳更有利于规模效益，这是苹果能获得巨额利润的部分原因。但是，苹果最初采用这一模式时的智能手机市场远不同于现在。道森说，“运营商与用户签订为期2年的协议是业内标准，对于大多数人来说，每2年手机外形都会有变化，硬件配置会提升。”

随着智能手机市场饱和，运营商不再对用户购机进行补贴，而是让用户以分期付款方式全价购买手机，这会促使用户继续使用已有手机，打压他们换购新机的动机。

道森和摩尔希德认为放慢升级节奏是错误的，但不能确定苹果是否愿意，或能够加快升级节奏。道森说，“加快升级节奏是极其困难的。第四季度iPhone销量可达6000万至1亿部，苹果这种规模的供应链，灵活性相当小。”

摩尔希德暗示，苹果缩短产品发布间隔将面临相当大难度，因为这会占用大量技术资源。固定的发布计划——而非完成开发再发布，对苹果内部来说是一大激励因素，“每两年对新产品外形进行重大升级的节奏，向技术、采购和营销部门发出的信息是：你们需要在最后期限到来前完成相关工作。有关新产品的工作必须按期完成，没有商量余地”。

但苹果可以减轻不断推出新设计的压力。道森说，“为改变而改变未必是好事，苹果可以对外宣称：我们已经推出了经典设计，外形和尺寸受到许多人青睐。”

道森设想，苹果将宣扬没有变化的外形设计和现有的3种屏幕尺寸，强调每两年或每年对内部性能的提升，例如相机模块的提升、双镜头相机模块，或去除Home按键提高屏占比。

摩尔希德说，“苹果必须采取措施使人们愿意出高价购买iPhone。在市场饱和之际放慢创新速度是不明智的，只有创新才能促使用户换购新机。”