Smartphone business failed, Nokia with VR comeback? -Nokia, VR, virtual reality-IT information

Speaking of Nokia, it is estimated that many people is very sorry it. Nokia was the phone King, in its day, it happened: the highest brand value, the best of industrial design, the best quality, most users agree, the largest market share, the brand with the highest premium. However, "prosperity will decline" is like a spell, coupled with Nokia's own innovation fatigue and contempt for competitors, it has inevitably become the biggest victims of this curse from an overlord of the mobile phone sector step by step, to the decline of the embarrassing way. By now, this it can only say it in smart phones lose too much. Faced with this situation, estimated Nokia's heart is full of injustice. Watching group after group rivals have swung it back to Nokia is to accept, it is time to change strategy.

Recently on has media reported: to promotion its VR digital media strategy, Nokia many sought cooperation partners, regardless of is Facebook of Oculus, also is Google launched of Daydream platform, Nokia President Haidamus think virtual reality field is a new of market, only can let Nokia again growth of way is technology company of teamed up cooperation, launched of OZO now in virtual reality camera this field of top products, Nokia pulled down manufacturing costs through a variety of channels, and ultimately into consumers ' hands.

Although Nokia and other business development at hand, then why did it choose attacked in virtual reality?

, The current popular virtual reality nothing more to say, as many had predicted, it is leading the trend of next generation technologies. Coupled with the many big manufacturers have joined this Council, virtual reality seems to have become the hot new field of Nokia can you die?

Second, in the smart-phone, nuoyaji estimated unable to roll over, after all, the situation has made it no special advantage. Now hiring not looking for a new direction in advance, that is don't give yourself the opportunities to help themselves .

Nokia has which we can looks forward to of products does? according to abroad media reported, Nokia in last year July released has a paragraph name for OZO of virtual reality camera, this paragraph equipment price up to 380,000 Yuan Yuan, let consumers put Hollywood Theater moved to home, Haidamus think OZO of performance very excellent, and said on Nokia very satisfaction, and Nokia also and several movie making business cooperation, including famous of Disney, aimed at vigorously promotion VR project. Haidamus also said: "digital media and VR has close relationship, we of mobile business development plans is will they combined up, phone of media business by Nokia first, and now this is Nokia of another a items revolutionary of first, we believes can to consumers brings very better of experience, VR can let digital media connection have more real, Disney of many executives are awareness to has this problem, traditional media and VR of combined will collision out huge of sparks. ”

Nokia now has the ability to VR this piece with you?

According to the latest news, Foxconn subsidiary Chi group-rich (02038,HK) 18th announcement, announced a $ 350 million cost of conditional acquisition of target assets--Microsoft's feature phone business, including design, manufacture and sale of "Nokia" branded feature phones and accessories.

Nokia's big club now Foxconn is expected to strongly support the development of virtual reality, because Foxconn's Hon Hai group has investment focus on eye-tracking technology Japan virtual reality startups FOVE,FOVE raising website Kickstarter famous landing at 2015 with eye-tracking technology for it's virtual reality head raised, 1480 supporter, raised a total $ 480,000. Foxconn also invested in virtual reality which, if Nokia had financial and technical needs, Foxconn will still strongly support.

Nokia submitted after patents related to virtual reality equipment, also began looking for related skills to this device in popularity. Nokia last year in a wide range of talents in the field of virtual reality. "Scene capture applications belonging to Nokia's high-tech sector, business products is to build video and audio conversion in the virtual reality of the 3D scene. Nokia is looking for a senior software engineer to join our software development team. "Nokia in optics, sensors and audio fields have a very strong technical base. To combine all these technologies, Nokia in virtual reality has its own contribution to this block may not be difficult .

Even though Nokia HTC does not like other companies, Facebook, Sony launched the virtual products directly to consumers, Deputy OZO currently has only a virtual reality camera, positioning is aimed at the professional market--from Hollywood studios to broadcast company, sells for up to $ 60,000, prices are not bandits. But with the development of virtual reality, expedite the introduction of VR products for the consumer market may be Nokia's next step. Nokia mobile phone of the year, from the consumer's point of view, durable good quality and affordable prices, VR helmet market product number these days, but there are no sell explosions VR products, future Nokia to deliver breakthrough in this field do? With the power of Nokia in the field of virtual reality, in small series it with VR is a new way. As its loyal user, stupid hope that Nokia will make a comeback .

Micro letter public number: VR news

智能手机业务铩羽，诺基亚凭借VR东山再起？ - 诺基亚,VR,虚拟现实 - IT资讯

说到诺基亚，估计不少人还是挺惋惜它的。诺基亚是曾经的手机王者，在它那个时代，它曾经拥有:最高的品牌价值，最好的工业设计，最好的手机质量，最多的用户认同度，最大的市场份额，最高的品牌溢价。然而“盛极必衰”就像是一道魔咒一样，再加上诺基亚自身的创新乏力以及对竞争对手的轻视，它竟然不可避免的成为这道魔咒的最大受害者，从一个手机界的霸主一步一步走向了衰败的囧途。而事到如今，只能说它在智能手机这块它输得太多了。面对这样的局面，估计诺基亚心里也是一肚子的委屈。眼看着一批又一批的竞争对手都把它甩到后面，诺基亚是要觉悟了，它也是时候改变发展策略了。

最近就有媒体报道：为了推广其VR数字媒体战略，诺基亚多方面寻求合作伙伴，不论是Facebook 的Oculus，还是谷歌推出的Daydream平台，诺基亚总裁Haidamus认为虚拟现实领域是一片新的市场，唯一能让诺基亚再次成长的方式便是技术公司的联手合作，推出的OZO现在处于虚拟现实摄像机这个领域的顶端产品，诺基亚相信能够通过多种渠道方式把制造成本拉下来，最终送到消费者的手上。

尽管诺基亚手头上还有其他业务的发展，那它为什么会选择大举进攻虚拟现实了呢?

一、当前虚拟现实的火爆无需多言了，甚至不少人预言，它就是引领下一代潮流的科技技术。再加之众多巨头厂商们纷纷入局，虚拟现实俨然成了当下最火热的一个新领域，诺基亚能坐以待毙吗?

二、在智能手机领域，诺亚基估计无力翻身，毕竟现在的形势已经让它没有特别的优势。现在不找好新的发展方向提前招兵买马，那就是自己都不给自己自救的机会了。

诺基亚有哪些我们可以期待的产品呢?据国外媒体报道，诺基亚在去年7月发布了一款名为OZO的虚拟现实摄像机，这款设备售价高达38万元人民币，让消费者把好莱坞影院搬到家里，Haidamus认为OZO的表现非常出色，并表示对诺基亚非常满意，而诺基亚也和几家电影制作商合作，包括著名的迪斯尼，旨在大力推广VR项目。Haidamus还说：“数字媒体和VR有密切关系，我们的移动业务开发计划就是将它们结合起来，手机的媒体业务由诺基亚首创，而现在这是诺基亚的另一项革命性的首创，我们相信能够给消费者带来极佳的体验，VR能够让数字媒体连接得更加真实，迪斯尼的很多高管都认识到了这个问题，传统媒体和VR的结合必将碰撞出巨大的火花。”

诺基亚现在有能力在VR这块发力吗？

据最新消息，富士康旗下子公司富智康集团(02038,HK)18日发布公告，对外宣布以3.5亿美元的代价，有条件收购目标资产——微软旗下的功能手机业务，包括设计、制造及销售“诺基亚”品牌功能手机及配件。

现在诺基亚的大东家富士康估计会大力支持它发展虚拟现实的，因为富士康旗下的鸿海集团投资了专注于眼球追踪技术的日本虚拟现实初创公司FOVE，FOVE在2015年登陆国外著名众筹网站Kickstarter为其配备了眼球追踪技术的虚拟现实头显众筹，获得1480名支持者，一共筹集48万美金。富士康自身也对虚拟现实这块进行了投资，如果诺基亚有资金和技术的需求，富士康肯定还是会大力支持的。

诺基亚在提交了有关虚拟现实设备的专利之后，也在开始寻觅相关的技能人才来将这个设备普及开来。诺基亚在去年就在虚拟现实领域广泛的招揽人才。“场景捕获应用程序属于诺基亚高科技部门，经营的产品是构建视频和音频转换到虚拟现实中的3D场景。诺基亚正在寻找一位高级软件工程师加入我们的软件开发团队。”而且诺基亚在光学、传感器和音频领域都有着非常深厚的技术基础。要将所有的这些技术结合起来，诺基亚在虚拟现实这块有自己的建树也许并不难。

尽管现在诺基亚并未像其他公司HTC、Facebook、索尼等推出直接面向消费者的虚拟产品，暂目前也只有一个虚拟现实摄像机OZO，定位是面向专业级市场——从好莱坞电影制作公司到广播公司，售价高达6万美元，价格还不匪。但是随着虚拟现实的快速发展，尽快推出面向消费者市场的VR产品也许会是诺基亚的下一步。当年的诺基亚手机，站在消费者角度看耐用质量好价格也实惠，现如今VR头盔市场虽说产品数量与日俱增，但是还没有出现卖爆款的VR产品，未来诺基亚能不负众望在这块领域有所突破吗?随着诺基亚在虚拟现实领域的发力，在小编看来它借助VR不失为一条新出路。作为它曾经的忠实用户，也脑残的希望nokia能够东山再起。

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