YouTube's first "network red" rise: scam-YouTube, net red-IT information
16 year old Bridget video blogger is a fun, friendly, and her family a little odd, but that's not all as it seems. Ten years later, now let us relive it on YouTube first "net red" is emerging.
In June 2006, a 16 year old girl started posted on YouTube videos. Her name is Bree, have been diving at this emerging community for a while. She claimed to be a homebody, feel that their home was boring-"maybe this is the reason why I spend so much time on the computer......"
She is very interesting, and very friendly. She is cute the first few videos, introduced her friend Daniel, also complained of at home (instead of going to school) education, so in June had to do homework. She is very lonely, and this is probably the reason why her user name is Lonelygirl15.
YouTube was a slow development community, where some bloggers use the webcam to show their lives. Their number of followers grew slowly, but very stable. They ignored by the mainstream media, even YouTube is also played as a kitten puppy video Web site.
Lonelygirl15 has changed all that. Her followers to rapidly expand, she became one of the site's most popular stars. Even the New York Times blog also often wrote of her. Online forum about her. Hundreds of people have wanted to add her as a friend on MySpace.
Problem is that Bree is not a real person. Lonelygirl15 is actually composed of several writers team. Bridget and her best friend Daniel is a dedicated actor.
YouTube users and media fooled. However, things are not so simple, this is the first network drama on YouTube. First time anyone proves you really can make money on YouTube.
So, Lonelygirl15 has changed everything.
Creative ideas
Miersi·beikete (Miles Beckett) was a doctor, when he was hooked on YouTube, YouTube has just started, and age, but it is growing rapidly. The next summer, it will become one of the fastest growing websites on the Internet, and then was acquired by Google for 1.65 billion dollars.
Before the advent of Lonelygirl15, up to video was watching two men lip-lip synching the Pokemon theme song. Their cameras to shoot the video, before you delete it, and won a total of 24 million watched.
Beckett had an idea: on YouTube, how can you really know what is true and what is false? You can a person out of fiction.
"I think, if there is a video blogger, could tell stories like TV, that would be very cool," he said.
One day, in a bar in Los Angeles, he met maixi·fulindesi (Mesh Flinders). The two men hit it off, Beckett told Flinders himself. Within days, they began writing the script. Less than two weeks, they have developed video episodes focus on the first three months.
Set up is like this: main character Bridget is a 16 years old girl, homeschooling, with few friends. Her time is spent on the Internet spent on homework, or spending time with Daniel and a friend. She seems to be a happy, go with the girl, to be interested in science and history, but her parents joined a strange religion is a cult.
Flinders grew up in a community of Northern California, which is actually the story he has been brewing for a long time. "Until I was about 15 years old, I didn't really see the outside world," he said. "So I know how the people have been to school--because I'm like that. ”
What is the most important thing? People need to believe Bridget is a real person. Flinders and Beckett observed all major YouTube users, examine how they talk, what settings to use. And Lonelygirl15 as possible to keep things real.
In the first couple of videos, Bridget did not appear, but she provoked the interest of everyone, people encourage Lonelygirl15 publishes more content.
Beckett, it was in a race against time, because if they don't do this, somebody else would have done.
He said: "someone's going to write the script, made into a first-person network dramas play on YouTube, and if they are good at marketing it, the story will seem very real, hot Center. ”
Business physical is determined by their friend, lawyer geleige·gudefulaide (Greg Goodfried), who went on to become one of the show's creators. His wife Amanda in the creative artists Agency (CAA), the task is the maintenance of Bridget's MySpace page.
They have a plan, a webcam, and scripts. Now just need to find a suitable for the role of the girl.
Actors join
Jiexika·Li·luosi (Jessica Lee Rose) on the Internet is not interested. Of course, she has a MySpace account, but she's not on MySpace.
She had just graduated from the New York Film Academy, moved to Los Angeles, Burbank, while working two jobs, she wanted to open the professional actor's career. One day, Ross accidentally on the Craigslist Web site found a name for "maowan children" project in the cast.
She got an audition opportunities, but because she was not familiar with the traffic in Los Angeles, "I don't have enough time to get to an audition where I had to call and say I can't go! "She recalls.
But she arrived, and she was chosen.
Ross was 19 years old, you might think she'd be playing a girl of 16 does not seem like much, but she had to receive education at home, it's like Bridget. But the best part is that she has just stepped off the plane. None of the actors in this city agency had seen her!
Also need a boy friend Daniel to play Bridget, a role that was Sufu·Abu-Taleb (Yousef Abu-Taleb) were obtained. He moved to Los Angeles a year ago, was a bartender, and as a waiter. Many other boys to audition like a walk out from the trendy boutiques, but Daniel with Otaku, so Abu-Taleb's appearance is very suitable for this role. At that time, he know where seen on YouTube a few funny videos.
NET the concept did not exist in the play, and no YouTube users gain enough influence, so much so that you can make money from video blog. Ross learned after the details of the project are very frustrated, think this may involve erotic content finally reluctantly agreed to join.
Now they have to put their real Internet account deleted or set to private mode.
And then began to work.
"Hey, everyone! This is my first video blog, I've been here to watch the video, I really like the community of Internet users. ”
"My name is Bridget and I am 16 years old......"
Video of Bridget in the room is actually the Flinders room. They bought a bunch of stuff from the supermarket, it is decorated like a typical girl's room.
Netizens think Bridget is very charming and cute, kinda funny. Her fans more and more.
Behind the scenes, Beckett YouTube work mechanisms. Most videos how to watch column? How it is to climb up the rankings? When they realized that YouTube are counted each comment, including your comments, they start to reply to every comment-let it in "most comments" column are emerging, the Lonelygirl15 presence, brought more scoring.
The effort paid off. Lonelygirl15 watched continues to rise.
Change of plan
Their initial plan is to make plot of the play about half a year, creating a hot spot, and then disappear, shooting a popular independent film. However, YouTube's popularity rising to change the plan.
In the summer of 2006, YouTube is the fastest growing site on the Internet. People flock there to watch the video. And, if you like Bridget, a video update every two days on YouTube, getting fans is the inevitable result.
They released a video on July 4 independence day, won 50,000 watched for two hours. The video called "my parent's awful", this is Bridget for the first time in front of the camera to be upset. This is the first time she suggested that parents have joined a mysterious cult.
Bridget video posted before, generally can get 50,000 to 100,000 in one week to watch. But this time, no two days will get 500,000 watched.
Flinders says, they quickly realized, had been scheduled to shoot an independent film, get the audience can't compare and they continue to operate on YouTube. He said: "if we are going to make a movie, and then attend the Sundance Film Festival, is far from getting so much attention. ”
Raised doubt
Lonelygirl15 YouTube subscriptions on the largest number of channels, but people suspected of also increases, but they have yet to find any conclusive evidence.
Plot is very dramatic video: Bridget found Daniel crush yourself, is in the video tells the story of this incident, the two fell out in the face, then back together--young typical plot. Bridget spoke of family mystery religion, it turns out she had been selected to take part in certain ceremonies, one of her parents are unable to participate in the ... ...
Fans began at LonelyGirl15.com forum to discuss their views. Someone found this forum posted the actual registration date is earlier than Bridget video day--in fact, it is registered in Flinders and Beckett.
Some journalists began to investigate the truth about Bridget, but it pushed the Lonelygirl15 's popularity.
Once rose to the bookstore and was almost to be recognized, and she lives in the United Kingdom's cousin started asking her, Ross had to admit the truth, and he is sworn to secrecy.
The whole thing was exciting, Beckett remembered it rather nervous. At the time, no one is making money from online video. They just want their videos to attract popularity.
But more and more people are beginning to doubt the truth of Lonelygirl15.
"Our idea is to not have messed this thing. As people get closer to the truth, we are terrified because we don't want to cause anger, think we caught up to them.
"We have never told a lie, we just put the video there. When people ask when it is true or not, we've never responded. ”
The truth exposed
Someone searches for Ross's MySpace username, found a cached version of the page, and found enough information to prove Ross is Lonelygirl15 girl.
It's time to tell the truth. But they did not expect, a move that has attracted worldwide media attention.
For Ross, "I'm really scared, to be honest," she said. "I was so young. I was thinking: ' Oh, my God, do you hate me? How would you look at this thing? ’”
And the Los Angeles Times after discussions, they held a press conference. The result, exposure of the truth bring more popularity to this network drama. Ross thought I receive hundreds of angry e-mail messages, but in fact did not.
The truth after the exposure of Lonelygirl15 and ran for two years. This drama also introduced the aerial game, fan engagement to a new level. In the United Kingdom there is a spin-off, a name for the Lonelygirl15: sequel to resistance.
Teams from Lonelygirl15 earned money, it became the first on YouTube product placement of network dramas. Sign a contract with Neutrogena's income is enough to sustain a full season.
Lonelygirl15 appears in the next 10 years, more and more people create successful and profitable network drama. In 2013, a network drama also won an Emmy Award. As you might expect, all these authors are like Lonelygirl15.
Ross is still continuing her acting career, and her fiance currently living in Australia. She is clear Lonelygirl15 on YouTube and the significance of the Internet as a whole.
"I like the role. This is one of my favorite roles once played. Bridget is similar to when I was younger. I miss Bree, I miss that world. ”
People always ask Ross, she will do her own YouTube video, but she said, insist on Instagram post is more than enough trouble.
Abu-Taleb made his video, he is "through gas red one on YouTube."
Flinders says, "having too much fun in the summer, can be said to be the most fulfilling creative experience of my life. ”
Now there are a lot of online video platforms, such as Lonelygirl15 do this sort of thing will happen again? They all thought that unlikely.
"If you are now on YouTube, the video broadcast as long as 30 seconds, people will see that she is a fake. "Flinders says," no one trusting in YouTube. ”
YouTube上第一个“网红”的崛起：竟是骗局 - YouTube,网红 - IT资讯
16岁的布丽是一个有趣的、友善的视频博主，她的家人有些古怪，但是事情并不是大家看上去的那样。十年过去了，现在让我们来重温一下YouTube上的第一个“网红”的崛起。
2006年6月，一个16岁的女孩开始在YouTube上发视频。她的名字叫布丽，已经在这个新兴的社区潜水好一阵子了。她自称是个宅女，觉得自己的家乡很无聊——“也许这就是为什么我花那么多时间在电脑上的原因......”
她很有趣，也很友善。她的前几个视频都很可爱，介绍了她的朋友丹尼尔，还抱怨自己在家（而不是去学校）接受教育，所以6月还得做功课。她很孤独，这大概就是为什么她的用户名是Lonelygirl15的原因。
YouTube当时是一个正在缓慢发展的社区，那里有一些博主用网络摄像头展示他们的生活。他们的追随者数目增长虽然缓慢，但却很稳定。主流媒体对他们持无视态度，当时就连YouTube也被看成是一个播放小猫小狗视频的网站。
而Lonelygirl15改变了这一切。她的追随者迅速扩张，她成为了这个网站上最受欢迎的明星之一。就连《纽约时报》的博客也经常写她。网上有关于她的论坛。数以百计的人想在MySpace上加她为好友。
问题是，布丽并不是一个真人。Lonelygirl15实际上是几个写手组成的团队。布丽和她最好的朋友丹尼尔都是请专门的演员扮演的。
YouTube的用户和媒体上当受骗了。然而事情并不是这么简单，这是YouTube上的第一个网剧。第一次有人证明你真的可以在YouTube上赚钱。
所以说，Lonelygirl15改变了一切。
主创的构想
米尔斯·贝克特（Miles Beckett）是个医生，他迷上YouTube的时候，YouTube才刚刚起步，还不满周岁，但它迅速增长。第二年夏天，它将成为互联网上增长最快的网站之一，然后被谷歌以16.5亿美元的价格收购。
在Lonelygirl15出现之前，观看量最多的视频是两名男子对口型假唱《宠物小精灵》主题曲。他们用摄像头拍摄了这个视频，在将它删除之前，总共获得了2400万观看量。
贝克特有一个想法：在YouTube上，你怎么能真正知道什么是真的，什么是假的？你完全可以虚构一个人出来。
“我认为，如果有一个视频博主，能像电视节目那样讲故事，那会非常酷，”他说。
有一天，在洛杉矶的酒吧里，他遇到了麦希·弗林德斯（Mesh Flinders）。两人一拍即合，贝克特把自己的想法告诉了弗林德斯。几天之内，他们就开始写剧本。不到两周，他们已经把前三个月的视频情节重点拟定了出来。
设定是这样的：主角布丽是一个在家上学的16岁女孩，没什么朋友。她的时间都花在互联网上，花在做作业上，或者和朋友丹尼尔一起消磨时间。她似乎是一个快乐的、随遇而安的少女，对科学和历史感兴趣，但她父母加入了一种奇怪的宗教，可能是一种邪教。
弗林德斯在北加州的一个社区长大，这实际上是他酝酿了很久的故事。“直到我是15岁左右，我才真正看到了外面的世界，”他说。“所以我知道这种一直在家上学的人是怎样的——因为我就是这样。”
最重要的事情是什么？是人们需要相信布丽是个真人。贝克特和弗林德斯观察了所有主要的YouTube用户，研究他们如何说话，使用哪些设置。然后尽可能地让Lonelygirl15保持真实感。
最先几个视频中，布丽并没有出镜，但她挑起了大家的兴趣，人们鼓励Lonelygirl15发布更多内容。
贝克特觉得，这是在和时间的赛跑，因为如果他们不这样做，别人也会这样做的。
他说：“有人打算写剧本，拍成第一人称网剧在YouTube上播放，如果他们善于营销的话，故事就会显得很真实，变成人们热议的中心。”
商业方面的实物是由他们的朋友、律师格雷格·古德弗莱德（Greg Goodfried）负责，他后来成为该节目的主创之一。他的妻子阿曼达当时在创意艺术家局（CAA）工作，任务是维护布丽的MySpace页面。
他们有了一个计划，有了网络摄像头，有了剧本。现在只需要找到一个合适扮演这个角色的女孩了。
演员加盟
杰西卡·李·罗斯（Jessica Lee Rose）对互联网不怎么感兴趣。当然，她有MySpace账户，只是她不常上MySpace。
当时她刚从纽约电影学院毕业，搬到了洛杉矶伯班克，同时在打两份工，她的愿望是开启专业演员的职业生涯。有一天，罗斯无意中在Craigslist网站上发现了一个名为“锚湾儿童”的项目在招演员。
她得到了试镜机会，但由于她对洛杉矶的交通不熟悉，“我没有足够的时间赶到试镜的地方，我差不多要打电话说我去不成了！”她回忆道。
但她赶到了，然后她就被选上了。
罗斯当时19岁，你可能觉得她要扮演一个16的女孩不太像，但她曾经在家接受教育，这一点很像布丽。但最棒的是，她差不多才刚刚走下飞机。这座城市里没有任何一个演员中介机构见过她！
还需要一个男生来扮演布丽的朋友丹尼尔，这个角色被优素福·阿布-塔利布（Yousef Abu-Taleb）获得了。他在一年之前搬到了洛杉矶，当时是个调酒师，兼当服务员。来试镜的其他很多男孩都像是从新潮时装店里走出来的，但丹尼尔应该带点宅男的感觉，所以阿布-塔利布的外形很合适这个角色。当时，他对YouTube的了解只是在那里看过几个滑稽视频。
网剧的概念当时并不存在，也没有哪个YouTube用户获得了足够大的影响力，以至于可以从视频博客中赚钱。罗斯了解到这个项目的详情后感到非常失落，觉得这可能涉及情色内容，最后勉强才同意加盟。
现在他们必须把自己的各种真正互联网帐号删除，或者设置为私密模式。
于是就开始工作了。
“嗨，大家好！这是我的第一个视频博客，我一直在这里看视频，我真的很喜欢这个社区的一些网友。”
“我的名字叫布丽，我16岁......”
视频中布丽的房间实际上是弗林德斯的房间。他们从超市买了一堆东西，把它装饰得像是一个典型的女孩的房间。
网友们觉得布丽很迷人、可爱，还挺逗。她的粉丝越来越多。
在幕后，贝克特一心研究YouTube的工作机制。视频怎么才能登上观看次数最多的栏目呢？它是如何爬上排行榜？当他们意识到YouTube把每条评论都计算在内，包括你自己的评论时，他们就开始回复每一个评论——让它在“评论最多”的栏目里不断出现，提高了Lonelygirl15的存在感，带来了更多的评分。
这样的努力获得了回报。Lonelygirl15的观看量持续上升。
改变计划
他们最初的计划是制作大约可以播放半年的情节，制造一个热点，然后消失，拍摄出一部热门的独立电影来。但是，YouTube的人气高涨改变了这个计划。
在2006年的夏天，YouTube是互联网上发展最迅猛的网站。人们蜂拥那里观看视频。而且，如果你像布丽那样，每两天就在YouTube上更新一段视频，获得粉丝是必然的结果。
他们在7月4日独立日发布了一段视频，两个小时内获得了5万观看量。这个视频名为“我的父母太可怕了”，这是布丽第一次在摄像头前表现得心烦意乱。这也是她第一次暗示父母加入了一个神秘教团。
之前布丽发布的视频，一般可以在一个星期内获得5万到10万观看量。但这一次，没两天就获得了50万观看量。
弗林德斯说，他们很快就意识到，如果按照原计划拍摄独立电影，获得的观众根本无法与他们继续在YouTube上运作相提并论。他说：“如果我们去拍摄一部电影，然后参加圣丹斯电影节，是远远不会获得这么多关注的。”
引发怀疑
Lonelygirl15成为了YouTube上订阅人数最多的频道，但人们的疑心也加重了，只是他们一直都没有找到什么确凿证据。
视频的情节很有戏剧性：布丽发现丹尼尔暗恋自己，就在视频里讲述了这件事，两人闹翻了脸，然后又和好了——青少年节目的典型剧情。布丽谈到家人的神秘宗教，原来她已经被选中参加某种仪式，其中一个连她的父母不能参加……
粉丝们开始在lonelygirl15.com的论坛上讨论他们的看法。有人发现这个论坛的实际注册日期早于布丽张贴视频的日子——事实上，它是贝克特和弗林德斯注册的。
一些媒体的记者开始调查布丽的真相，但这反而推高了Lonelygirl15的人气。
有一次罗斯去逛书店的时候差点被认出来，而且她住在英国的表弟开始追问她时，罗斯不得不承认了事实真相，并让他发誓保密。
整个事情很令人兴奋，贝克特记得那段时期相当紧张。在那个时候，没人从在线视频中赚到钱。他们只是希望自己的视频能吸引人气。
但越来越多的人开始怀疑Lonelygirl15的真假。
“当时我们的想法是不想搞砸这件事。当人们越来越接近真相时，我们吓坏了，因为我们不想引发大家的愤怒，觉得是我们欺骗了他们。
“我们从来没有撒过谎，我们只是把视频放在那里。当人们问起它真实与否时，我们从来没有回应过。”
真相曝光之后
有人搜索罗斯的MySpace用户名，发现了页面的缓存版本，因此找到了足够的信息证明罗斯就是Lonelygirl15女孩。
是时候和盘托出真相了。但他们没有想到，此举引起了全球媒体的大量关注。
对于罗斯来说，“我真的吓坏了，说实话，”她说。“我还那么年轻。当时我想：‘哦，天哪，大家会恨我吗？大家会怎么看这件事呢？’”
在和《洛杉矶时报》讨论之后，他们举行了一个新闻发布会。结果，真相的曝光给这个网剧带来了更高的人气。罗斯本以为自己会收到数百名愤怒的电子邮件，但其实没有。
真相曝光之后，Lonelygirl15又播出了两年。这个网剧还推出了架空游戏，把粉丝参与度提升到了一个新的水平。它在英国还有一个衍生剧，一个名为叫《Lonelygirl15：抵抗》的续集。
团队也从Lonelygirl15赚到了钱，它成为YouTube上第一个有产品植入的网剧。和露得清签的一个合同收入就足够维持一整季。
Lonelygirl15出现之后的10年中，越来越多的人创作了成功的、盈利的网剧。2013年，其中一个网剧还赢得了艾美奖。正如你所料，所有的这些创作者都很喜爱Lonelygirl15。
罗斯依然在继续她的表演事业，目前和未婚夫居住在澳大利亚。她很清楚Lonelygirl15对YouTube和整个互联网的意义。
“我喜欢这个角色。这是我曾经扮演过的最爱的角色之一。布丽和我自己年轻的时候很相似。我很怀念布丽，我很怀念那个世界。”
总是有人问罗斯，她是否会做自己的YouTube视频，但是她说，要坚持在Instagram上发帖就已经够麻烦了。
阿布-塔利布制作了自己的视频，自嘲是“YouTube上第一个过气网红”。
弗林德斯说：“那年夏天有太多的乐趣了，可以说是我人生中最满足的创作经历。”
如今网上有大量的视频平台，像Lonelygirl15这样的事情会再次发生吗？他们都觉得不大可能。
“如果是在现在的YouTube上，视频只要播出30秒，人们会看出她是假的。”弗林德斯说，“没有人再在YouTube上轻信别人的话。”