In addition to hammer phone into VR, Luo Yonghao geometry with an edge? -Luo Yonghao, VR, hammer phone-IT news

If it were not for outgoing Luo Yonghao has recently dabbled in VR (virtual reality) news, I believe that most people in the industry like the rest of us, Luo Yonghao and their phone had forgotten many of the hammer.

The reason is simple, Luo Yonghao virtual out of so-called "feelings" rather than become the hammer phone plus, instead highlighted Luo Yonghao said and do or say for a strong contrast between the saying and doing to understand and excessively and prematurely dilutes their own cross-border brand at the same time, exposing themselves to get involved in the lack of a basic understanding. Luo Yonghao in VR made a comeback this time, VR industry really know?

First of all we want to say is that while VR was very hot in the industry, but the industry maturity (technology, supply chain, and marketing), far less than the Smartphone industry. But it is known that truth is, Luo Yonghao, even in highly developed in the mobile phone industry, has a capacity crisis and phone quality and factory closures and many other issues .

Of course, this is not to say that all of these problems and the hammer phone-related, after all, other companies may also face a similar problem, but if the related industry are the key links on the hammer, then out luck, still reflect the Luo Yonghao for product and industry knowledge, lack of control and predictability.

In a mature industry with traceable so in, it has yet to mature and there are many challenges and uncertainties in the VR industry, we're not sure Luo Yonghao is bound to fail, but the risks it faces and the failure rate is much higher than the mobile phone industry.

From the VR market major players, including Facebook, Samsung, HTC, Sony. As long as we slightly observation on will found, except HTC outside, remaining three a players are in its belongs industry in the in boss of location, for example Facebook in network social, and Samsung in intelligent phone, and Sony in game host, and this three home Enterprise maximum of features is in each other of industry in the has quite of scale (Facebook billion level, and Samsung phone of billion level and Sony PS host of tens of other user), and this also became its development VR of prerequisites.

As for HTC, even though its not like Facebook, Samsung and Sony have tens of other users, but the VR on the performance and experience of the hardware itself is near the top (test many third party indirectly confirmed this) and bishijiuxu position in the PC market.

By contrast, Luo Yonghao which early users of mobile phone today is hundreds of thousands of, far less than the above manufacturer's users, technology and experience, Luo Yonghao said in mobile offerings with a hammer before given old world best mobile phone with very different after the fact, we don't have too much hope.

It is important to note, Samsung is the first in the above manufacturers dabbled in VR, but also for mobile VR (hopefully with his huge mobile phone users to contribute to the development of VR), but until this year, its Gear VR users million.

This shows that Smartphone ownership with VR conversion ratio between the low, which means that even if the hammer even with hundreds of thousands of users, but specific to the VR probably few, and for the moment, Hammer's mobile phone business was close to collapse, follow-up will be less and less the number of users increases, which makes this a weak mobile phone supports VR will be weaker.

In addition, from the current development of VR, in mainstream VR manufacturer before the introduction of the VR hardware at the same time, all in an attempt to woo developers to build their own VR ecosystem. And they can attract developers to your VR application development, mentioned in their respective industry's market position and brand impact and scale, and is closely related to .

But given that before Luo Yonghao in the mobile phone industry depends more on his own personal brand, and the brand has been diluted, so even if the hammers on the VR hardware no problem, application support is also an insurmountable threshold.

Finally, as Google recently Daydream of VR platform release, closer to VR and Smartphones, Google even recently said that VR the key to prosperity is the Smartphone of the future, and this will increase the number of mobile phone manufacturers joined to the VR's dominance.

It is understood that current cell phone manufacturers in addition to Samsung and HTC, Huawei and ZTE are publishing their VR equipment, and millet, LG, ASUS, and TCL (Alcatel), also joined the Google's partners in the Daydream, which manufacturers of smartphones cell phone strength much higher than a hammer. Here, Luo Yonghao into VR while already in themselves or in a paradox, that can bring VR booming Smartphone business exists in name only.

To sum up, we believe that Luo Yonghao's move to a VR, enter the phone before it is compared to the industry's competitive environment, technology and markets for Luo Yonghao needs to consider more complex and far more uncertain, before the mobile phone industry, after all, Luo Yonghao should understand the truth, that is far more than the simple and easy to do .

除了锤子手机还要进军VR，罗永浩胜算几何？ - 罗永浩,VR,锤子手机 - IT资讯

要不是近日传出罗永浩欲涉足VR（虚拟现实）的消息，相信业内多数人和我们一样，对于罗永浩及其所属的锤子手机已经淡忘了许多。

原因很简单，罗永浩虚拟出来的所谓“情怀”非但没有成为自己锤子手机的加分项，反而反衬出罗永浩在说和做或者说对于一个产业的说和做的理解之间强烈的反差，进而在过度和过早稀释了自己跨界品牌效应的同时，暴露出自己对于涉足产业缺乏基本的了解。那么此番罗永浩以VR卷土重来，真的对于VR产业有所了解吗？

首先我们要说的是，尽管VR被业内炒得火热，但其产业成熟度（技术、供应链、渠道、市场等）远不及智能手机产业。但众所周知的事实是，罗永浩即便是在高度成熟的手机产业中，先后遭遇了产能危机、手机品质及代工厂倒闭等诸多问题。

当然，我们在此并非说出现这些问题全部和锤子手机有关，毕竟其他的厂商也可能会遇到类似的问题，但如果事关产业的关键环节均被锤子遇上，那么剔出运气成分的话，还是从侧面反映出罗永浩对于产品和产业的了解、把控和预知能力的欠缺。

既然在有迹可循的成熟的手机产业中是如此，那么在尚未成熟且存在诸多挑战和不确定性的VR产业中，我们不确定罗永浩一定会失败，但其面临的风险和失败的几率要远远高于手机产业。

其次从目前VR市场中的主要玩家看，主要有Facebook、三星、HTC、索尼。只要我们稍加观察就会发现，除HTC外，其余三个玩家均在其所属行业中处在老大的位置，例如Facebook在网络社交、三星在智能手机、索尼在游戏主机，而且这三家企业最大的特点是在彼此的行业中具备相当的规模（Facebook亿级别、三星手机的亿级别和索尼PS主机的千万级别的用户），而这也成为其发展VR的先决条件。

至于HTC，虽然其不像Facebook、三星和索尼具备千万级别的用户，但其在VR硬件本身的性能和体验上则是名列前茅（诸多第三方的测试间接证实了这点）且避实就虚地定位在了PC市场。

相比之下，罗永浩目前通过前期手机累计下来的用户也不过几十万，远远低于上述厂商的用户规模，至于技术和体验，鉴于之前罗永浩在锤子手机发布所言的东半球最好用的手机与之后大相径庭的事实，我们对此并不抱有太大希望。

需要说明的是，三星是在上述厂商中最早涉足VR，而且还是针对手机的VR（希望借助自己庞大的手机用户来促进VR的发展），但直到今年，其Gear VR用户才突破百万。

由此可见，智能手机保有量与VR转换之间的比率之低，这意味着即便锤子即便有数十万的用户，但具体到VR恐怕也是寥寥无几，况且从目前看，锤子的手机业务已经接近崩盘，后续的用户增加数会越来越少，这让本就很弱的手机支撑VR的力度会更弱。

另外，从目前VR的发展看，前述的主流VR厂商在推出VR硬件的同时，都在试图拉拢开发者打造自己的VR生态系统。而它们之所以可以吸引开发者来为自己的VR开发应用，与前述它们在各自产业中的市场地位、品牌影响力和规模等又密切相关。

但鉴于罗永浩之前在手机产业中更多是依靠自己个人的品牌，且这个品牌已经被稀释，所以即使锤子在VR硬件上没有什么问题，应用上的支持也是不可逾越的门槛。

最后则是随着谷歌日前VR平台Daydream的发布，让VR与智能手机的联系更加紧密，甚至谷歌近日称，未来VR繁荣的关键就在于智能手机，而这势必会使更多的手机厂商加入到VR的争夺中。

据了解，目前的手机厂商中，除了三星和HTC外，华为、中兴均发布了自己的VR设备，而小米、LG、华硕以及TCL（阿尔卡特）等也加入到了谷歌Daydream的合作伙伴中，而这些厂商在智能手机中的实力都远远高于锤子手机。其实在这里，罗永浩进军VR之时，就已经让自己陷入或者说处在了一个悖论中，即可以带来VR繁荣的智能手机业务已经名存实亡。

综上所述，我们认为，罗永浩此番转战VR，其相较于之前进军手机产业的竞争环境、技术和市场等因素对于罗永浩需要考虑的要复杂和不确定得多，毕竟之前的手机产业应该让罗永浩明白一个道理，就是说远比做简单和容易得多。