Rise of Internet cafes, but still bottom-the esports industry chain Internet cafes, Internet cafes-IT information
Dim environment, mixed with the smell of smoke and sweat, odor, dust-filled tables and chairs, greasy mouse ... ... If you have an image of Internet cafes are like this, then you might be out. Near the summer of Internet cafes in the city again as many young people in Guangzhou "Po." This reporter recently visited the market found that, all kinds of Internet cafes on the tall (commonly known as "Internet cafes"), with the domestic electric hot, a growing number of enthusiasts, making "Internet Café + esports" and became the new business model.
Transformation of traditional Internet premium "Internet cafes"
There was a time when "go to Internet cafes to play games," young people tend to be dubbed the "bad boy" image, however, the "online game" and has been "white washing", eSports, and enabled the Internet to "revive".
However, the traditional Internet single business model to adapt to the market, a development bottleneck, Internet industry overall revenues tend to decline each year probably will 10% even more Internet cafes are mergers and disappeared. Traditional café business in crisis, and move up the end of the "Internet café" is the direction of their transformation.
Reporter in Tianhe, and yuexiu district interview more than new network Lady found, and traditional Internet cafes dark of environment, and mixed with smoke taste and Khan taste of odor, and full is dust of chairs, and greasy of mouse phase corresponds to of, high-end "network Lady" to fashion of Apple computer "added holding", or 32 inches of cool head Qu Bing, and mechanical keyboard, and expanded machine headphones, plus high-speed WiFi, let players can from Visual, and hearing, and touch full immersed in game world in.
Some Internet cafes in order to promote the transformation and upgrading of Internet services, have taken the "bar + books + coffee + network + training + esports live mode", expanded the scope of business, income sources. Comfortable sofa seats, lumbar support, a smoke-free environment, Café quality dining, and greatly enhances the user experience.
After the game the players into consumer "workhorse"
"Our target customers are 18~28zhousui young group. "A cyber café, Tianhe district, said that the apartment, migrant communities and higher education campus areas are" Internet Café location more central place. Because it concentrated on the higher-income, willingness to pay and payment ability of the younger age groups. Reporters learned that at present, most gamers were male, almost 80%, in which 80, after the consumption of the main force. ”
It is reported that generation are older "generation" group, and gradually also in College after the accession, become the main player. In General, competing players are mostly concentrated in the 19-35, total ratio of 68%; esports, and content into a lot of entertainment, social networking, especially "Otaku".
Yuexiu district, according to a high-end Internet café owners, said today's "Game Boy" with spending power, "not bad money". Statistics, competing groups of average monthly income reached 6380 Yuan, higher than the average monthly income of Internet users (4648). And among competing groups of daily consumption, consumer electronics at 70% per cent, entertainment consumption accounted for more than half. "In the future after the increasingly high proportion of, this part of the group will gradually reduce the sensitivity to price, are likely to continue to pay in the future. ”
It is understood that, in recent years, competing in the domestic market is very hot. Because e-sports competitions and sports events like, has the characteristics of winning and the reversal of the ending, game is exciting, entertaining strong. Apart from confrontation lines, there are Internet cafes in the integration of online and offline resources, competing lovers have the opportunity to not only Internet show on the stage of myself online, there are opportunities to communicate face to face with the likes of anchor. Viewers can also watch live form competing content, adds Internet cafes viscosity, attracting legions of fans.
Analysis
Internet cafes in the esports industry chain bottom
However, even in the game industry today, competing models continues to be important issues facing the Internet Café operators.
Industry people on reporter admits: "currently we by can involved of electric competing content, just including events undertake, is electric competing industry chain most bottom of part, as some registration game, and trials,, real senior other events not by we do, because official of events not in business of places held, even we opened 100 square meters of site do stage, actually also also enough, official of events will in venues held, they need stage, and Auditorium and perfect of events operation system. ”
It is understood that, in 2015 the size of competing industries reached 26.9 billion, race and race-derived revenue is relatively small, doubling the growth momentum. Esports industry developments are all optimistic about the "meat and potatoes", but how to promote an Internet café in which the role of, and is still a bottleneck.
Industry people analysis think, line Xia network lady has many electric competing members data, understand senior user paid habits, "If has products need promotion, we can provides is precise of push sent way, currently we can control stores of desktop, game update system, members App end,, these are is directly face customer of, can and highest end of customer completely fitting, timely to they push sent, this is most has value of a. ”
Specialist
Internet Café needed scale integration
"The low level of the chain of Internet cafes in South China region, less than East. How to attract a new generation of consumer groups joined in the contemporary Internet Café practitioners explore the major issues. "It is understood that currently there are about 150,000 Internet cafes, Internet Café market concentration as a whole is less present divided state. Experts believe that the scale of Internet cafes on the need for integration, through third party services and into new revenue.
"Internet cafes must be innovative innovation can allow players to get out of the House, came to an Internet café to find happiness. As the soul of the Internet, online games for the player's appeal is seized of. If competing game can not only increase the popularity of Internet cafes, is enough to activate the player's enthusiasm. In addition, the characteristic forms of entertainment are more likely to bring young people together, set off an Internet Café popular can also create more profits for Internet Café investor value. ”
网咖兴起，但仍是电竞产业链最低端 - 网吧,网咖 - IT资讯
幽暗的环境、混合着烟味和汗味的异味、满是灰尘的桌椅、油腻腻的鼠标……如果你印象中的网吧还是这个样子，那么，你可能out了。临近暑假，广州市内的网吧再度成为不少年轻人的“蒲点”。记者近日走访市场发现，各类高大上的网吧咖啡厅涌现（俗称“网咖”），随着国内电竞的火热，越来越多的电竞爱好者涌现，也使得“网咖+电竞”崛起，成为新的商业模式。
传统网吧转型高端“网咖”
曾几何时，“去网吧打游戏”的年轻人往往容易被冠以“坏小孩”的形象，然而，“网游”近年被“洗白”，成为电竞，也使得网吧得以“死灰复燃”。
然而，传统网吧单一的经营模式难以适应市场，出现发展瓶颈，网吧行业总体收入趋于下滑，每年大概会有10%甚至更多的网吧被兼并和消失。传统网吧行业面临危机，而走高端路线的“网咖”则成为它们转型的方向。
记者在天河、越秀区采访多家新型网咖发现，与传统网吧幽暗的环境、混合着烟味和汗味的异味、满是灰尘的桌椅、油腻腻的鼠标相对应的，高端“网咖”以时尚的苹果电脑“加持”，或是32英寸的爽目曲屏、机械键盘、扩大机耳机，加上高速wifi，让玩家可以从视觉、听觉、触觉全方位沉浸在游戏世界里。
一些网吧为了推动上网服务业的转型升级，纷纷采取了“网吧+书吧+咖啡+直播模式+网络培训+电竞”等方式，扩大了经营范围，使收益来源扩大。而舒适的沙发座、腰枕、无烟的环境、咖啡馆档次的餐饮，也大大增强了用户体验。
90后游戏玩家成消费“主力”
“我们的目标客户是18~28周岁的年青群体。”天河区一家网咖的负责人表示，单身公寓、外来人口聚居区和高教园区等区域，是“网咖选址较为集中的地方。因为这里集中了收入较高、付费意愿和付费能力较强的年轻群体。记者采访了解到，目前，电竞玩家以男性居多，比例接近80%；其中，80、90后更成为消费主力军。”
据悉，80后们为较早的“电竞一代”群体，而上大学后的90后也逐渐加入，成为玩家主力。总体来说，电竞玩家大多集中在19至35岁，占总比例的68%；电竞以及内容成了很多人的娱乐消遣、社交方式，尤其是“宅男”。
据越秀区一家高端网咖店主表示，如今的“游戏小孩”具有消费力，“不差钱”。统计发现，电竞群体的平均月收入达到6380元，高于互联网网民的平均月收入（4648元）。而在电竞群体的日常消费当中，电子消费占比达到了七成，娱乐消费占比也过半。“今后随着90后的比重越来越高，这部分群体对价格的敏感性将逐步降低，未来还有可能继续付费。”
据了解，近年电竞在国内市场十分火爆。由于电子竞技的赛事与体育项目赛事类似，具有输赢与结局的反转等特点，比赛过程扣人心弦，观赏性较强。除了线上对抗，还有网咖将线上、线下资源整合，电竞爱好者不仅有机会在线下网吧的舞台上秀出自己，还有机会与喜欢的主播面对面交流。观众也可以通过直播形式观看电竞内容，增添了网咖的黏性，吸引了大批粉丝。
分析
网咖处于电竞产业链最低端
然而，即便是在游戏产业蓬勃发展的当下，电竞的变现模式仍然是网咖经营者要面临的重要问题。
业内人士对记者坦言：“目前我们所能涉及的电竞内容，仅仅包括赛事承接，是电竞产业链最底端的部分，如一些报名赛、选拔赛等，真正高级别的赛事不会由我们做，因为正式的赛事不会在营业的场所举办，哪怕我们开辟100平方米的场地做舞台，实际上也还不够，正式的赛事会在场馆举行，他们需要舞台、观众席以及完善的赛事运营体系。”
据了解，2015年电竞行业的规模达到了269亿，电竞赛事和电竞衍生收入占比较小，呈现了翻倍增长的势头。电竞行业的发展是众人看好的“香饽饽”，然而怎样提升网咖在其中扮演的角色，仍然是一个瓶颈。
业内人士分析认为，线下网咖拥有很多电竞会员数据，了解资深用户付费习惯，“如果有产品需要推广，我们可以提供很精确的推送方式，目前我们可以控制门店的桌面，游戏更新系统，会员App端等，这些都是直接面对客户的，可以和最高端的客户完全贴合，及时向他们推送，这是最有价值的一块。”
专家
网咖亟需进行规模整合
“华南区域网吧的连锁化程度低，不及华东。如何吸引新一代消费群体的加入成为当代网咖从业者探讨的重大课题。”据了解，目前全国大约有15万家网吧，整个网咖市场的集中度比较低，呈现分散的状态。专家认为，网咖有必要进行规模整合，通过第三方服务和切入做出新的营收。
“网咖必须求新创新，能够让玩家走出家门，来到网咖寻找快乐。作为网吧的灵魂，网络游戏对于玩家的吸引力是需要抓住的要点。如举办电竞比赛，不仅可以提高网吧的人气，也能激活玩家的热情。此外，具有个性的娱乐方式也更容易将年轻人聚集在一起，引爆网咖人气，也能为网咖投资人创造更多的利润价值。”