India not only 26 the God machine, high-end smart phone is sweet pastry-India the God machine, smart phone, one plus-IT information
IT information News India local manufacturers Ringing Bells Qian soon launched has a paragraph price only has 4 dollars around of super cheap intelligent phone, conversion into Yuan also only 26 Yuan around, official said this Department phone only need "a cup coffee of price", due to its price low, currently reservation volume has over 70 million, currently official only shipping 200,000 Taiwan, and said will will through third party software profit.
India's current population count of about 1.3 billion, if you look at a predetermined amount, each more than 10 India people would have booked the "God machine", but India people not only like the cheap cell phone, for high-end products if they will pay.
India research CMR (CyberMedia Research) released a report, says high-end cell phones in India's growth is expected from growth in 2016 to 2015 in 19%.
Report says 2015 India 163 brand in the market for smartphones, only 19 brands selling high priced products (priced at more than 20,000 rupees, about 1958), high-end high barriers to entry in the market, and some high-end phones in the consumer's mind is still "brands" occupy. Meanwhile, there are 46 brands hand phone (120,000 rupees), 153 brands sell less than 10,000 rupees of lower-end phones.
Noteworthy is that in India people like high-end handsets other than Samsung, Apple, mobile phone performance is also very bright eyes, Samsung and Apple respectively accounted for 44% of the top end of the market and 27.3% market share, Sony, HTC and LG's market share is down; one plus (OnePlus) occupy India market for high-end cell phone 6.1%, ranked fifth.
According to the 2015 high-end phones shipments in India less than 4%, low-end mobile phone is still in India flagship.
印度不仅喜欢26元神机,高端智能
手机也是香饽饽 - 印度神机,智能
手机,一加 - IT资讯
IT资讯讯 印度本土厂商Ringing Bells前不久推出了一款售价仅有4美元左右的超廉价智能手机,换算成人民币也只有26元左右,官方称这部手机仅需要“一杯咖啡的价格”,由于其价格低廉,目前预订量已经超过7000万,目前官方只能发货20万台,并表示将会通过第三方软件盈利。
印度目前人口统计数量为13亿左右,如果从预定量来看,每十几个印度人就会预定这款“神机”,不过印度人不仅喜欢物美价廉的手机,对于高端产品如果给力他们自然也会掏腰包。
印度研究机构CMR(CyberMedia Research)发布了一份报告,称高端手机在印度的销量增速有望从2015年的15%在2016年增长到19%。
报告称,2015年印度智能手机市场的163个品牌中,只有19个品牌销售高端价位产品(售价2万卢比以上,约合1958人民币),说明高端市场仍有较高的进入门槛,且高端手机在消费者心智中仍被一些“老品牌”所占据着。同时,有46个品牌出手中端手机(1-2万卢比),153个品牌出手不足1万卢比的低端手机。
值得关注的是,在印度人民喜欢的高端手机当中除了三星、苹果之外,国产手机表现也非常亮眼,三星和苹果分别占据高端市场的44%和27.3%市场份额,而索尼、HTC和LG的市场占有率则有所下滑;一加(OnePlus)占据印度高端手机市场6.1%,位列第五名。
据2015年统计高端手机出货量在印度占比不足4%,中低端手机仍然是印度主打。