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published in(发表于) 2016/7/4 11:02:10
China Chinese-made hand small plant rare survival secret: the only “reference“,

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中文

China Chinese-made hand small plant rare survival secret: the only "reference"-hand, plagiarism-IT information

Radio for the mobile games market, China recently issued a circular, stepped up all da channels identified in the notification regulation. While domestic tour must have a version number, but at the end of confirmation from Apple,App Store Shelves in China Games will need to have version numbers . This tour now is the time to go to the radio through the trial. Links are also very rare, first 3 installation package CD, CD's you need to provide the installation of games cannot be provided "professional review equipment" 3, and if a company has n game need to be audited, which needs 2*N a cell phone. And at least two phones must have mobile data networking capabilities, and the SIM card of a certain balance .

In today's travel industry development, require the qualified help some small game makers can't survive. But they also came up with some of the more exotic techniques---fake skin, forcing keywords, bang Bo, brush the eye. Only you can't think, can't do without them. Then let the little tape together to see these game developers at home in order to survive, how to survive it!

Means of survival: fake copy

Hand the audit policies, tour the national is not hard to imagine the market will become a "fortress besieged": work abroad does not come, domestic independent games out. And such is the case in many cottage Studio would like to see, they can go unchecked beauty area, select game fortress, glamorous agent last operation before they'll rush rush, to be genuine advance into China in line, these workers can now sleep for a full night's sleep. "Li GUI" Bisi "Li Kui" after the event should be a lot less, because in most cases, "Li Kui" may have not "ghost" the same opportunity.

This way I thought of Li Kui and Li GUI

Of course, developers are not stupid. If copied down completely will be spraying stand up or even be unable to operate. This principle, like school examination copy the answers, learn slag slag, certainly not to xueba levels, feel free to simply copy to copy multiple choice questions blank, like questions, essay topics eyes just brush away brush away. And if you're a verbatim copy will attract the teacher's suspicions. Manufacturers copy is carrying those easy copying, not forcibly shoehorned into small personalities, even how stupid it is.

Copying the most classical case

When the Royal war set off a wave of competitive at the same time, everyone thought the game huge waves in the country cottage. Sure enough, soon a paragraph called universal three war of game screenshots and video appeared in has players front, this paragraph Chengdu snow Falcon development of "pixel level complex block" tribal disputes: Royal hegemony also in GDC Shang was as cautionary tale named criticism, let people embarrassing was, despite they future repeatedly stressed and no plagiarism, game development of than CR early, just happens to be creative crash has.

excuse me? Really creative?

Of course the developers of the civil wars of the three kingdoms also not stupid, I tried all the way round the circle, though without success. But then, the developers seem to be more "upright". Recent foreign media reports called the runaway domestic a hand copy of the graffiti of the Wiiu Jet Regiment, when players with questions to ask the official this is the transplanted version of the Jet Regiment? Genuine authority? Official gives "Hi, we just took it." Note that "" the word is very clever, the civil wars of the three kingdoms is still changing the skin, while the game inside and out is very clever "reference" of the Jet Regiment.

Hehe

Nintendo: "this tour is a bit like me..." developers: "write your name yet? ”

Means of survival II: brush list

What the user wants to download games to play, most likely to suffer the effects of downloads, so the ranking is very important. Some tour started a small factory to make your own game profits, in ranking for real users and the exposure would have to embark on a road of no return-the brush list.

CCTV reported some time ago you hand brush list

Faced with a huge number of mobile games, brush seems to have become the top game makers ' of "consensus". If you want to stand out in many of the games, brush the top is "cost-effective" methods with the highest. But now you hand industry seems to be caught in a "everyone brushes, brush, before" dilemma, when your opponents using the brush list boost ranking, don't brush, we feel disadvantaged. Coupled with the brush list cost is not high, so most developers do not "mean".

Brush top

According to my statistics to make their top ten games into the App Store for free, can lead to the natural flow of 2000 to 5000. The current brush list price, also can calculate average cost per user for 4~10 Yuan.

Mosaic consists of hundreds of words from the five-star "praise"

In order to survive, they would say, "forced by the markets, promotion required, there was no way."

Survival means: keywords Gets the world

You can never imagine the game developers of the brain how big is the hole in the end, a few days ago, I fled the temple out of boredom in the App Store to download to finish it, but found a strange thing, when I was wondering why when you find it, I am relieved after the opening.

I do not know if, like me, "strokes". While you obviously want to play a game, but after searching various and unrelated BCDEFG this game.

? Who did such wonderful work the keyword is not

Keyword is the factory launch players into the game frequently searched keywords. In General keywords and this game will be about. And if we get confident that direct sea admits hundreds of rivers. What do players were the most direct one! Although this side effect is that the keyword is too long visually beautiful, and ridicule the blind get hot, but well said, this is called promotion optimization to do good!

This forced keywords, I don't know what to say

We can see that China tour started a small factory to earn money, and follow the "crooked path", allowing players to rival tour at arm's length. And because of their practices, the height of the games, China will be pulled down, as it goes, I can't help but want to ask China hand where is the way-out?


中国中国国产手游小厂奇葩生存方式揭秘:只是“借鉴”一下 - 手游,抄袭 - IT资讯

最近中国广电总局针对移动游戏市场颁发了一项通知,通知中标明加大了对各大安卓渠道的监管。同时要求国内发行手游必须拿到版本号,但是在月末时来自苹果的消息证实,App Store中国区上架游戏也将需要拥有版号。这意味着手游现在都需要去广电总局过一遍审。过审环节也非常的奇葩,首先必须3张安装包光盘,而无法提供光盘的则需要提供已安装游戏的“专业审查设备”3部,而如果一个公司有N个游戏需要审核,也就是需要2*N个手机。而且至少两部手机必须具有移动数据联网功能,并且带有一定余额的SIM卡

在手游行业快速发展的今天,要求版本号这个限定让一些小的游戏厂商无法生存。但他们也想出了一些比较奇葩的手法———山寨换皮、强行关键词、刷榜等等来博人眼球。只有你想不到,没有他们做不到的。那么接下来就让小编带大家一起来见识一下国内这些游戏开发商们为了生存,是怎么活下来的吧!

生存手段一:山寨抄袭

面对手游审核新政,不难想象中国手游市场将变成一座“围城”:国外的作品进不来,国内的独立游戏想出去。而这样的情况正是许多山寨工作室所希望看到的,他们可以肆无忌惮的去美区、日区选取优秀的游戏进行山寨,堂而皇之的找代理公司上架运营,以前他们还会加急赶工,要在正品入华之前提早上线,现在这些工作者可以多睡几个饱觉了。“李鬼”逼死“李逵”的事件之后应该会少了很多,因为大部分情况下“李逵”可能都没有跟“李鬼”同台的机会。

这个手法让我想到了李逵和李鬼

当然了,开发商也不傻。如果完全抄袭下来的话肯定会被喷的站不起腰甚至无法运营。这个原理就和上学时候的考试抄答案一样,学渣就是学渣,肯定到不了学霸的程度,随意只能简单的抄抄选择题填空题,像应用题、作文题那些大题就闭着眼瞎划拉划拉就得了。而且你要是一字不差的抄下来多少会引起老师的怀疑。而厂家们抄袭也是挑着那些容易的抄,没思路了就强行把小个性硬塞进去,哪怕是多么的蠢。

抄袭最经典的案例

当《皇室战争》掀起一波竞技浪潮的同时,所有人都觉得这个游戏会在国内迎来大波山寨。果不其然,很快一款叫《全民三国大战》的游戏截图和视频出现在了玩家眼前,这款成都雪隼研发的“像素级复刻版“《部落纷争:皇室争霸》还在GDC上被当成反面教材点名批评,让国人尴尬不已,尽管他们日后再三强调并没有抄袭,游戏开发的比CR早,只是恰巧创意撞车了。

excuse me?真有创意吗?

当然这款《全民三国大战》的开发商也不傻,好歹想尽了一切办法圆了圆,虽然没有成功。但是接下来这位开发商似乎就比较“耿直”。最近外媒报道国内一款叫做《暴走涂鸦》的手游抄袭Wiiu的《喷射军团》,当玩家们带着质疑去询问官方这个是《喷射军团》的移植版么?还是正版授权?官方给出了“您好,我们只是借鉴了一下”。注意“一下”这个词用的很巧妙,《全民三国大战》好歹还是换了换皮,而这款游戏从内而外都很巧妙的“借鉴”了《喷射军团》。

呵呵

任天堂:“这手游有点像我的…”某开发商:“写你名了么?”

生存手段二:刷榜

用户想下载什么游戏玩,最容易受到下载量的影响,所以排名很重要。而有些手游小厂为了让自己的游戏盈利,以榜单排名换取真实用户和曝光量,就不得不走上一条不归路——刷榜。

前段时间央视报道手游刷榜

面对数量庞大的手机游戏,刷榜似乎已经成为了游戏厂商们的“共识”。要想在众多的游戏中脱颖而出,刷榜是“性价比”最高的方法。但现在手游行业似乎陷入了“人人都刷,不刷才怪”的窘境,在自己对手利用刷榜提升排位时,自己不刷反倒觉得吃亏。再加上刷榜成本不高,因此大多数的开发商都不会“吝啬”。

刷榜现场

据笔者统计,要想让自己开发的游戏进入App Store免费榜前十的话,能带来的自然流量为2000到5000。而根据目前刷榜的价格来看,也可以算出平均每个用户的成本为4~10元不等。

由数百个词拼接出来的五星“好评”

而为了生存下去,他们会说“市场所迫,推广所需,实在没有办法啊”。

生存手段三:得关键词者得天下

你永远也想象不到游戏开发商的脑洞到底有多大,前些日子,笔者出于无聊想在App Store上下载神庙逃亡来回味一下,可谁知搜出来了一个奇怪的东西,当我正纳闷为什么会搜到它时,点开后我释然了。

不知道大家是不是和我一样中过“招”。有的时候明明想玩A游戏,但是搜索完以后出现了各种各样和这个游戏毫无关联的BCDEFG。

如此奇葩的关键词也是没谁了

关键词是厂家在推出游戏后会加入一些玩家们常搜的关键词。一般来说关键词都会和这款游戏有关。而要是碰上丧心病狂的就直接海纳百川了。玩家最爱搜什么直接塞就是了!虽然这样做的副作用是,关键词太长外观上不美观,而且会被吐槽瞎蹭热点,但是往好了说,这就叫做推广优化做得好呀!

这种强行关键词我都不知道说什么了

可以看出,中国手游小厂为了挣钱,而走这些“歪路子”,从而让玩家们对手游敬而远之。也正是因为他们的这些做法,将中国游戏的高度拉低了,照这样下去,笔者不禁想要发问,中国手游出路在哪里?






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