China-made Android shopping high-end, expert: Kan-3500 is a iPhone, Samsung, Chinese-made mobile phones, phone-IT news

IT information news regardless of is zhiqian "for fever and health" of millet, also is sale glory V8 of Huawei, from currently seems are has breakthrough has 1999 Yuan of constraints "magic curse", although said in sales aspects than home main price flagship, but in profit and influence aspects can be described as is a big good, actually for China domestic phone this year General play up has high-end route, Internet phone are towards high-end towards.

But compared to the big international brands such as iPhone and Samsung, Chinese-made mobile phones remains an issue in price positioning, the highlight of which is limited by the supply chain, components are too uniform, although can rely on a number of "micro-innovation" or software localization to gain competitive advantage, but still unable to confront. Jingdong 618 before sales statistics also showed that Apple Sales is not the first, but dominates the top sales to prove it.

The price of China-made mobile phones to enter 3500 remains a key Biscayne, industry-renowned experts and old Yao said China Mobile phone brands also stand 3500 Yuan price .

Recently, the millet Li Wanqiang, in their letter to the public, said "we certainly will do expensive products, will be released later this year. How to do it? Even if we sold for 4,000, 5,000 dollars, must be the quality of 10,000 dollars, which is our values. We entered 4,000 this document in the future, people will be a lot of misunderstanding in the trade, but that is not important. I think a lot of times when it comes to industry revolution and a pioneer of misunderstanding is a natural.

Every brands wants a firm foothold in the high-end, objectively speaking, so far, city, phone in the so-called high-end shipments mainly focused on the 2500-3000 price and firm in the interval of real brands only Huawei, VIVO and OPPO three companies, although both have the same price other companies models, shipping is not a huge amount.

Millet hope hit the high end of determination is understandable, not only millet, including Lenovo and the acquisitions of Moto pricing as much as 4,000 yuan, but prices slid after publishing, not only to hold this price range, it will hurt their brand .

Really can stand up-market brands Samsung, Apple, Samsung cost up to 5,000 yuan, the more expensive iPhone, even including Huawei, VIVO, OPPO has taken hold in the high-end mobile phone brands, Samsung, Apple's core competitiveness, in fact, it is generally cost effective, only this brand premium relative to other local manufacturers of the three companies higher.

A brand can stand high-end market not only depends on products, more rely on long of brand precipitation, Samsung real stand high-end market, except function phone times years of accumulated, also depends on phone into intelligent phone times Amoled display of monopoly sex advantage , certainly any brand are can to high-end pricing, but pricing high-end not means with stand high-end, no sales for guarantee of pricing up just publicity of stunt, achievements can't real of brand.

A maturing mobile phone brand in the high-end market often have a fixed model, such as Apple's iPhone and iPhone plus, Samsung's Galaxy s and r series Note,OPPO, VIVO x and x-Play series, Huawei and Mate series p, after the feet to 3000 Yuan price, Huawei's Mate s impact 3500 series has even higher prices, but sales is not good, Key p-series and Mate series Huawei mobile phone almost all the innovation has been covered, Mate s hard to attract consumers to pay higher costs to buy.

Mobile industry is no secret to any mobile phone manufacturers, in this era of innovation-poor, not in the short term that brands can launch original landmark innovation, brand competition is less innovation, is more basic than battle, Huawei, VIVO, the OPPO also, other phone brands will not be different.

中国中国国产安卓手机血拼高端，专家：3500元是一道大坎 - iPhone,三星,中国国产手机,小米手机 - IT资讯

IT资讯讯 无论是之前“为发烧而生”的小米，还是发售荣耀V8的华为，从目前看来都已经突破了1999元的掣肘“魔咒”，虽然说在销量方面不及自家主力性价比旗舰，但是在利润和影响力方面可谓是一大利好，事实上对于中国国产手机今年普遍玩起了高端路线，互联网手机正朝着高端迈进。

不过相较于国际大牌iPhone与三星等品牌而言，在价格定位方面中国国产手机依然存在问题，其突出一点是受到供应链的限制，元器件过于统一，虽然说能依靠一些“微创新”或者软件本土化获得竞争优势，但是却依然无法正面对抗。之前京东618销量统计也显示，苹果虽然销量不是第一，但是却稳坐销售额榜首力证这一点。

中国国产手机想要迈入3500元的价位依然是一个坎，业界著名专家老杳表示，中国手机品牌还站不稳3500元价位档。

近期，小米黎万强在其微信公众号表示，“我们肯定会做高价产品，今年下半年会发布。怎么做呢？就算我们卖到四千、五千块钱，打的肯定是1万块钱的品质，这是我们的价值观。我们未来要进入四千这个档，业内人会有很多误解，但这不重要。我认为很多时候面对行业的革命和先行者的时候，误解是天然的。

每个手机品牌都希望站稳中高端，客观的说至今为止，大陆手机在所谓中高端出货主要还集中在2500-3000元价位，而且真正站稳这一区间的手机品牌只有华为、VIVO及OPPO三家公司，其他公司虽然也都有同一价位机型，出货量并不大。

小米希望冲击中高端的决心可以理解，不仅小米，包括联想及收购的Moto都曾定价高达四千元，可惜发布之后往往售价一路下滑，不仅难以站稳这一价格区间，反而会伤害自己的品牌。

目前真正能站稳高端市场的手机品牌只有三星、苹果，三星售价高达五千元，iPhone更贵，即使包括华为、VIVO、OPPO已经站稳中高端的手机品牌，相对三星、苹果的核心竞争力其实也主要是性价比，只不过这三家公司的品牌溢价相对其他本土厂商更高。

一个品牌能否站稳高端市场不仅仅取决于产品，更依赖长久的品牌沉淀，三星真正站稳高端市场，除了功能手机时代多年的积累，也有赖于手机进入智能手机时代Amoled显示屏的垄断性优势，当然任何品牌都可以往高端定价，不过定价高端不意味着站稳高端，没有销售作保证的定价最多只是宣传的噱头，成就不了真正的品牌。

一个成熟的手机品牌在中高端市场往往有固定的机型，比如苹果的iPhone及iPhone plus，三星的Galaxy S及Note，OPPO的R系列，VIVO的X及X Play系列，华为P及Mate系列，在站稳3000元价位之后，华为Mate S系列曾冲击3500元甚至更高价位，可惜销量并不好，关键在于P系列及Mate系列已经将华为手机几乎所有的创新涵盖在内，Mate S很难再吸引消费者支付更高的费用去购买。

手机产业链对任何手机厂商都没有什么秘密，在这个创新贫乏的时代，短期内没有那家手机品牌可以推出独创性的划时代创新，品牌竞争与其说是创新之争，不如说是基本功之争，华为如此，VIVO、OPPO也如此，其它手机品牌也不会有两样。