City, Smartphone shipments, IDC released 2016Q1: Huawei win again-IDC, shipments statistics, Huawei, millet, OPPO-IT information
Information on IT before 2016, China-made mobile phones compared to more emphasis on high-end and offline role, in fact, due to the convergence of supply chain, many mobile phone manufacturers hit the high end remains the problem of insufficient differentiation, thousand hot why China's mobile phone market is precisely because of this, 3500 still is Chinese-made mobile phones great threshold.
Meanwhile, after a scorching price era, cell phones among the many cell phone users also look for quality, reputation, marketing, product features on mobile phone manufacturers gradually replaced the previous mobile phone manufacturers to dominate the Chinese market. Authoritative statistical agency IDC recently released the first quarter of 2016, China Mobile phone shipments in the latest data confirm this trend.
From the data we see that Huawei's shipments accounted for 16.6 million Chinese-made mobile phones for the top spot, market shares reached 16.2%, the second and third line of powerful OPPO and vivo, their total market share is close to 30% . Fourth place for international companies Apple, shipped 13.1 million, fifth place for millet, 9.2 million units in shipments.
Notable among them is, list the top three is on the rise in shipments, while Apple and millet growth rate is negative.
We can also see from the growth rate OPPO/vivo annual growth rate data visible, have reached a 3-digit number, and OPPO and vivo focused on main line laying, young brand are inseparable.
This is not about Huawei handset shipments topped for the first time in April, another survey of the market research firm TrendForce, Huawei cell phone still shares top spot in the 2016Q1, ranking the first in China, the world's third place. Huawei has so painstakingly built up years of brand strategy has paid off.
Millet in Lei back in charge of the supply chain but also to greater efforts.
IDC公布2016Q1大陆智能
手机出货量：华为再夺冠 - IDC,出货量统计,华为,
小米,OPPO - IT资讯
IT资讯讯 2016年的中国国产手机相较于之前而言更加重视高端与线下的作用，事实上由于供应链趋同，不少的手机厂商冲击高端依然存在差异化不足的问题，千元机为何能够在中国手机市场火爆也正是因为这一点，3500元依然是中国国产手机很大的门槛。
与此同时，在经历了超级火热的性价比时代，手机用户也在众多的手机当中寻找品质感，一些在口碑、营销、产品上有特色的手机厂商逐渐取代了之前的手机厂商主宰了中国市场。权威统计机构IDC在近日发布了2016年第一季度中国大陆手机出货量最新数据，也印证了这个趋势。
从数据上我们看到，华为以1660万台的出货量占据了中国国产手机头把交椅，市占率达到了16.20%，第二、第三名线下实力强大的OPPO与vivo，他们合计的市占率已经接近3成。第四名为国际大厂苹果，出货量1310万台，第五名为小米，出货量为920万台。
其中值得注意的是，榜单当中的前三名出货量都处于上升状态，而苹果与小米增长率为负数。
从增长率上我们也可以看到OPPO/vivo年增率数据显眼，都达到了3位数，这与OPPO与vivo注重线下铺设、主打年轻品牌密不可分。
这已不是华为第一次获得手机出货量榜首，在4月份另外一家市场研究机构TrendForce的调查报告显示，华为手机在2016Q1依然占率榜首，位居中国第一、世界第三的位置。华为苦心经营多年的品牌战略已见成效。
小米在雷军重新掌管供应链之后也要多加努力。