Why China's domestic mobile phones are popular-Huawei, millet, OPPO,vivo-IT information

Evaluation of June sees users in many news commentary for China-made mobile phones of all kinds of ridicule, but have to say that China-made mobile phones had become the Smartphone market is a very powerful force. China-made mobile phone outstanding performance in the domestic market, and even once brought great threat to Samsung. Various third-party research data will also proves the power of China-made mobile phones:

According to IDC's figures, even if sales are not favoured in 2016, Huawei, OPPO and vivo's three in the first quarter growth was also very amazing, Huawei 50% growth, blue-green plants has risen by more than 100%, are included in "other" millet, Meizu, music video, and so on, although there are no data, but its development and growth are obvious. Several well-known Chinese domestic brands rose other than increases the total number of the mobile phone market, other share shrinking from Samsung, Apple, others were eroding other brands.

Often in the media "could go abroad" to measure the success of the China-made mobile phones, but the rapid growth of China-made mobile phones, is the biggest contribution to the Chinese market. China is the world's largest consumer market, China's domestic mobile phone has won the domestic users widely recognized, relatively speaking, exporting to developed countries but rather difficult to say how many sales can bring, more like winning a sense of identity.

Is more interesting now, domestic users agree to China's domestic mobile phone has almost has nothing to do with price, OPPO cell phones cheap? Vivo mobile phones cheap? As Huawei cell phone is good performance and experience of the brand, rather than price, the price of these phones are not low, really only do low prices have already been deported to the "other". Now that the price advantage does not exist, but what exactly are these huge sales of China-made mobile phones?

1, the system interface in accordance with habits

Single-layer desktop, a variety of localized design, tens of thousands of APP icons to redraw, are essential selling point for China-made mobile phones. When foreign users still using native UI, many mobile phone manufacturers have been eager to try to the depth of the UI customization. Until now each of the brands of China-made mobile phone UI has its own characteristics and design logic, and each UI has its own user base. Say if it is a kind of native UI, probably wouldn't have such a large market in the country.

2 to provide localized content

China-made mobile phones, audio and video player, not just as a player, but a service terminal. In music, for example, shrimp, QQ music, cool dog music, and so on, every music APP has a monopoly of a group of high quality licensed music. These vendors also have some cooperation with the mobile phone brand, bought phone hardly need another similar APP download, don't even have to pay for quality content. In addition to music, video, books and even mobile phones pay, basic services such as taxis are also being integrated into mobile phones, brand doesn't offer many of these localization services abroad.

3, tailored security features

China-made mobile phones now come with built-in phone software, in addition to garbage outside, system maintenance and antivirus, also has a large local calling blacklist support, harassment calls, spam messages can be processed in a timely manner, and blacklist last updated. Brand like Huawei also provides a pseudo base station filter provides a fundamentally secure environment. Non-Chinese-made mobile phones rely on a third party, due to a permissions problem, system integration, and third parties in some functional use as well as there is a big difference.

4, environment

China-made mobile phones usually have an official community, Forum, in which user interaction, sharing of resources and experience, Groove at the same time, a lot of information will be timely feedback to vendors, as a reference for future product functionality upgrades. Many questions about cell phone use, you can also visit the Forum to ask for help, you can even receive answers in the official. In the after-sales service, too, some phones have built-in online services, online help is to find offline outlets, China-made mobile phones are a lot easier.

5, mobile work excellent material

China-made mobile phones, many selling followed up very quickly. So we could see the metal fuselage, signals, illegal dumping of zhanbi, high metal, pressure-sensitive, mobile HiFi sound quality, better camera and many of the more advanced design, pioneered the use of in the Chinese-made mobile phones, which are closely followed by Apple and others is the first phone to achieve. Many non-Chinese-made brands of mobile phone in these details is flat in design, are proceeding very slowly.

China-made mobile phones this advantage, partly because the cell phone manufacturers are able to more timely and more accurate and clear the air, to keep abreast of demand, partly because China's domestic mobile phone replacement frequency is very high, now average two a year, and many of those technologies has just launched in the upper reaches, China-made mobile phones have a chance to use them. But with China market increasingly by attention, China domestic phone of these advantage also is was international brand imitation, like front mentioned for China user of interface, and content, and security design and so on are has in Samsung latest phone Shang was preliminary fusion, although also not too mature but has has has such of trend, and Samsung of s health, and s Assistant, selling also appeared in has Huawei, and charm family, and millet, phone Shang. So go on, says brands around the world are customized for Chinese users in the future mobile phones, also is not exaggerated.

为什么中国国产手机现在大受欢迎了 - 华为,小米,OPPO,vivo - IT资讯

评价君在很多新闻评论中都看到用户对于中国国产手机的各种吐槽，但不得不说中国国产手机已经是智能手机市场一股非常强大的力量。中国国产手机在国内市场表现优异，甚至一度给三星带来巨大威胁。各种第三方调研数据也能充分证明中国国产手机的强大之处：

根据IDC的数据来看，即使销量不被看好的2016年，第一季度华为、OPPO和vivo三家增幅也十分惊人，华为增幅50%，蓝绿两厂增幅则超过100%，而被列入“其他”里面的小米、魅族、乐视等等，虽然没有数据，但其发展壮大的程度也是有目共睹的。几大知名中国国产品牌的增幅除了手机市场总保有量增大之外，其他一部分来自三星、苹果的份额萎缩，另一部分则是蚕食其他品牌。

媒体经常以“能不能出国”来衡量中国国产手机做的是否成功，但实际上对于中国国产手机的快速成长，贡献最大的是中国市场。中国市场是世界最大的消费市场，中国国产手机赢得了国内用户广泛认同，相对而言，向发达国家出口反倒难说能带来多少销量，更像是在博取认同感。

更有意思的是现在看起来，国内用户的对中国国产手机的认同已经几乎与价格无关了，OPPO手机便宜吗？vivo手机便宜吗？同样华为手机也是以性能和体验见长的品牌，而非价格，这些手机的均价都并不低，真正只做低价的都已经被驱逐到“其他”里了。既然价格优势不存在，那这些销量巨大的中国国产手机究竟好在哪？

1，系统界面符合习惯

单层桌面、各种各样的本地化设计、动辄把成千上万个APP图标重绘，已经是中国国产手机必备的卖点。当外国用户还在使用原生UI的时候，国内很多手机厂商已经跃跃欲试，尝试对UI进行深度定制。直到如今每个品牌中国国产手机的UI都有自己的特色和设计逻辑，并且每种UI都有自己的用户群。说如果是千篇一律的原生UI，在国内恐怕不会有现在这么大的市场。

2，提供本地化内容

对于中国国产手机来说，音频和视频播放器不仅仅是作为播放器存在，而是一个内容服务的终端。以音乐为例，虾米音乐、QQ音乐、酷狗音乐等等，每一个音乐APP都垄断着一批优质正版音乐。这些厂商也都拥有一些与之合作的手机品牌，买了手机之后几乎不需要再额外下载同类APP，甚至无需为优质内容付费。除了音乐之外，视频、图书甚至手机交费、打车之类的生活服务也都被集成进了手机，这些本地化服务很多国外品牌提供不了。

3，安全功能量身定制

现在中国国产手机都内置手机管理软件，除了进行垃圾清理、系统维护、杀毒之外，还有庞大的本地电话黑名单支持，能对各种骚扰来电、垃圾短信进行及时处理，并且黑名单持续更新。类似华为这样的品牌还提供了伪基站过滤功能，从根本上提供一个安全环境。而非中国国产的手机则只能依赖第三方了，由于权限问题，系统集成和第三方在一些功能使用上还是有不小差异的。

4，有交流环境

中国国产手机通常都有官方的社区、论坛，用户在其中进行交流互动，分享资源和使用经验，同时还可以吐槽，很多信息会及时反馈给厂商，作为未来产品功能升级的参考。很多关于手机使用的问题，也可以先通过访问论坛的方式寻求帮助，甚至可以获得官方解答。在售后服务上也是如此，有些手机还内置了在线服务功能，无论线上求助还是查找线下网点，中国国产手机都方便很多。

5，手机做工材质优异

对于中国国产手机来说，很多产品卖点跟进的非常迅速。所以我们能看到包括金属机身、信号条、高屏占比、高金属占比、压力感应、手机HiFi音质、更好的摄像头和很多更前卫的设计，都在中国国产手机上率先使用，这些有的是紧随苹果手机，有的则是先于苹果手机实现。而许多非中国国产品牌的手机在这些细节设计上则表现平平，跟进非常慢。

中国国产手机这种差异优势，一方面是因为手机厂商能够更及时、更准确的消除隔阂，及时了解使用需求，另一方面是因为中国国产手机的更新换代频率非常高，如今每年平均要发布两代，而其中很多技术上游刚刚推出，中国国产手机就有机会加以使用。但随着中国市场越来越受重视，中国国产手机的这些优势也正在被国际品牌模仿，比如前面提到针对中国用户的界面、内容、安全设计等等都已经在三星最新手机上被初步融合，虽然还不太成熟但已经有了这样的趋势，而三星的S健康、S助手等卖点也出现在了华为、魅族、小米等手机上。如此发展下去，说未来全世界品牌都在为中国用户定制手机，也并不算夸张。