Five manufacturers of Smartphone "brain up" selling point summary: totally wishful thinking-smart phones, selling point, no border-IT information

Statement : the personal view of the author only, and do not represent information positions IT.

Recently, the research agency reports it is for Apple to start embarrassing, because research showed that final sales, small-screen mobile phones more popular is Apple's own ideas, in fact, consumers were not buying it. Reflected in the report is on the small screen of the iPhone SE sale is far from expected.

This dilemma more than Apple has in fact, each of us on a Smartphone, there is a selling point, or so called "featured" lay there forever be ignored by us. These are from mobile phone manufacturers are chasing on product differentiation: these attractions had opened the gap with other brands, mobile phone manufacturers believe these selling points will impress users, but users don't have a cold, and sometimes being shut out. Well, when it comes to this kind of selling point, first thought of the what? Check today on the phone five "wishful thinking" selling points.

1, small screen

If said user has been ridicule the screen more and more large, feedback from the market, most likely users just say it. Apple to launch iPhone 6S, iPhone 6S Plus did not meet on the large screen to cater to users, further launched the small-screen mobile iPhone SE, want to use a small screen phone to draw more users to, but the reality is pretty brutal, from some recent survey data for Apple and the media report and said iPhone SE failure is harmless.

So is actually on the domestic mobile phone brand, from just past the East Beijing 618 data, as long as there are big-screen models in the market, with price small-screen mobile phones will all lose, not to mention iPhone SE ultra small model like this, even the Galaxy lost to higher-priced Galaxy S7 S7 Edge. Return to the small screen is rationality, uses small screen as a selling point, lol.

2, no borders design

Borderless selling point seems to be that vendors use PS to consumers, "brain up" out of the cool selling point, but the actual implementation is difficult. Around the mobile phone LCD screen has black edges, in order to achieve "no border", some mobile phones and try to do thin borders of the phone itself, was most exposed to the outside of the screen by phone, which is "ID no border", still on the phone with an unsightly black border, and more are only encountered minor bumps, the screen is fragile. The selling points like "Sunflower", vendor acquisition of supernatural powers, have to pay a heavy price.

Take a step back and said, how about the maximum out of the border? Samsung Galaxy S7 Edge with similar designs, with easy mistake and been criticized until updating firmware is optimized. Also almost entirely eliminate the border of Nubia, regardless of the Z9 and Z11, provides a side operation function. But from another point of view, is not so much added functionality, rather than through the initiative of developing to do reverse hit.

3, pressure-sensitive screen

Pressure-sensitive screen in a popular trend now, has become popular in IOS. But by pressure-sensitive screen use, yet stays in the cell phone manufacturers are "fun" stage, third parties follow up has been slow. From reason, evaluation with APP and you think it may be different, varying between deep customization system of adaptation related to various third-party APP on the other hand has its own development programme, and not because it provides such a selling point, part designed for cell phones disrupt their plans. Therefore, the usefulness of this feature was not high on the Android platform.

For users, the screen does not necessarily lead to better experience. When users in the use of smartphones, is based on the function menu operations already on the screen, this is the most straightforward and almost without thinking of the mode of operation. Think about pressure-sensitive screen and the user does not know what kind of press it will pop up a menu, nor can it guarantee their desired function must be inside, therefore destined function not be used too much. For a similar example, you can use PC software right-click menu content keep in mind different?

4, phonetic Assistant

Speaking of speech assistants, it was very cool selling point, but not many vendors have made it by now, because it can be done has been trying to do, but effect ... ... Effect of China's domestic mobile phone voice Assistant Siri is better than some, but it is only just a little bit.

Many speech before the Assistant can only answer simple questions, if dialogue is slightly more complicated, one word not just search for you, without any help. Some of today's speech assistants through interface features and some third-party APP interaction with the system, but this was the end all. For example, "I took a taxi to the train station" demand at best, automatically drops, then the APP will prompt said also does not support voice input the address for the time being. Such speech Assistant to what?

5, gestures

When it comes to gesture should be the original "egg" sells, you know their phone support gestures operation? You remember a few gestural commands? The selling point is easy to implement, even now with touch-screen technology can recognize the finger pads, finger joint, in order to distinguish the different commands, and in nearly all mobile phones can perfectly without error, but to the user learning costs are too high. Mobile device smart, what users think that learning to use it? So the selling purpose of design is well worth exploring.

App public: digital assessment

智能手机五大厂家“脑补”卖点总结：完全一厢情愿 - 智能手机,卖点,无边框 - IT资讯

声明：本文仅代表作者个人观点，不代表IT资讯立场。

最近，调研机构的数据报告又让苹果开始尴尬了，因为一些调研显示，从最终销量来看，小屏幕手机更受青睐只是苹果自己的想法，实际上消费者并不买账。反映在报告上就是小屏幕的iPhone SE销量远远没有达到预期。

其实这种尴尬不止苹果会有，我们每个人的智能手机上，都有一堆卖点或者所谓“特色”，永远躺在那里被我们无视。这些都来自于手机厂商对于产品差异化的追逐：这些卖点当初拉开了他们与其他品牌的差距，手机厂商认为这些卖点会打动用户，但用户完全不感冒，甚至有时候还被嫌弃。怎么样，说到这样的卖点，首先想到了什么呢？今天就盘点一下手机上五大“一厢情愿”的卖点。

1，小屏幕

如果说用户一直在吐槽手机屏幕越来越大的话，从市场的反馈来看，很可能用户只是说说而已。苹果在推出iPhone 6S、iPhone 6S Plus之后并没有满足于用大屏迎合用户，更进一步推出了小屏手机iPhone SE，希望再用一款小屏手机拉拢更多用户来，然而现实相当残酷，从最近一些针对苹果的调研数据和媒体报到来看，说iPhone SE失败也并无不妥。

实际上对国内手机品牌也是如此，从刚刚过去的京东618数据来看，只要有大屏机型在的市场，同价位小屏手机必定全部落败，不要说iPhone SE这样的超小机型，就连Galaxy S7都输给了价格更高的Galaxy S7 Edge。回归小屏幕是理性，拿小屏幕当卖点，呵呵。

2，无边框设计

无边框这个卖点似乎是厂商用PS给消费者“脑补”出来的炫酷卖点，但实际实施起来相当困难。手机液晶屏四周本来就有黑边，为了做到“无边框”，一些手机又尽量把手机本身的边框做薄，让手机屏幕最大限度裸露在外，这样做的结果就是“ID无边框”，手机上依然有一个碍眼的黑边，而更大的代价是只要遇到轻微磕碰，屏幕就容易碎裂。这个卖点就如同“葵花宝典”，让厂商习得绝世武功，却要付出巨大代价。

退一步讲，把边框最大限度的去掉又如何呢？采用类似设计的三星Galaxy S7 Edge，以容易误操作而被诟病，直到后来不断更新固件进行优化。同样几乎全部消除了边框的nubia，不论Z9还是Z11，都提供了侧边操控功能。但换个角度看，与其说是增加功能，不如说是通过主动式的开发来做到反误触。

3，压感屏

压感屏在时下正有普及的趋势，在IOS上则已经普及了。但说起压感屏具体使用，目前还停留在手机厂商们“自娱自乐”的阶段，第三方跟进步伐缓慢。从原因来说，评价君觉得可能跟APP与不同方案、不同深度定制系统之间的适配程度有关，另一方面各个第三方APP都有自己的开发计划，并不会因为手机提供了这样的卖点，就专门为一部分手机打乱自己原有的计划。所以，Android平台上这个功能的实用性并不高。

对于用户而言，压感屏也并不一定能带来更好的体验。用户在使用智能手机的时候，是基于屏幕上已有的功能菜单进行操作，这是最直观而且几乎无需思考的操作方式。再想想压感屏，用户并不知道按压下去会弹出什么样的菜单，更不能保证自己想要的功能一定在里面，因此注定了这功能不会被太多使用。举一个类似的例子，你用PC的时候能把不同软件右键菜单的内容全记住么？

4，语音助手

说起语音助手，当初是很炫酷的卖点，但现在提它的厂商已经不多了，因为能做的都已经努力在做了，然而效果……反正中国国产手机的语音助手效果会比siri好一些，但也仅仅是好一点点而已。

以前很多语音助手只能回答简单问题，如果遇到稍微复杂一点的对话，一言不合就搜索给你看，完全没有任何帮助。如今一些语音助手可以通过接口与系统功能和部分第三方APP联动，然而一切也就到此为止了。例如那种“帮我打车去火车站”的需求，最多只是自动打开滴滴出行，然后APP会提示说暂时还不支持语音输入地址。这样的语音助手要来何用？

5，手势操作

说到手势操作，应该是元老级的“然并卵”卖点了，各位都知道自己的手机支持手势操作吗？各位又都记住了几个手势操作命令呢？这个卖点很容易实现，甚至现在的触屏技术能够识别出手指肚、手指关节，以此来区分不同的命令，而且在几乎所有手机上都能完美呈现不会出错，但对用户来说学习成本太高了。既然手机智能，那凭什么要用户动脑学习使用呢？所以这个卖点设计的初衷就值得探讨。

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