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published in(发表于) 2016/7/17 6:20:36
Half of China-made mobile phones in China: Jiang Shan took turns sitting, sand covered bones,

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Half of China-made mobile phones in China: Jiang Shan took turns sitting, sand-buried bone-China-made mobile phones, phone, OPPO cell phones-IT news

When talking about a hot market, where competition is fierce, and we often use to describe the Red Sea, for Chinese-made mobile phones, however, with "blood" to describe the more appropriate. Unconsciously 2016 have more than half of it for half a year, we witnessed the ups and downs of mobile phone brands and death.

How intense is competition in the Smartphone market in China? We'll look through data. According to a data released by the China Research Institute of information and communications shows that first quarter of 2016, market new models of smartphones in China up to 274. This means that the average daily three handsets new listing.

According to market research firm IDC data show that the first quarter of this year, mobile phone brands sales rankings show relatively larger, Samsung, Apple, Huawei ranked among the top three, Vivo and OPPO instead of millet and Lenovo's position, squeezed into the top five.

There are brands not in 2016 to survive, once drawing attention of big Cola brand died on March 8 this year, founder of big Cola brand Ding Xiuhong officially announced the venture failed. IUNI flagship clean Internet phone brand has quietly go away, the official website only a aftermarket telephone.

In addition, although China-made mobile phones that most are now protected from the patent problem, but breath of patent war is drawing near. Frequent mobile patent lawsuits in the first half of this year, a representative of the "Huawei sued Samsung" and "Qualcomm sued Meizu" two.

We see that the first half of this year, OPPO, VIVO, Huawei focused line of products sold in the market, Internet mobile phone manufacturers of "value for money" mode when challenged, also started with Internet phone begins to market under the investment line.

Mountain rain, war of China's domestic mobile phone market has continued to ...


中国中国国产手机的上半年:江山轮流坐,黄沙埋万骨 - 中国国产手机,小米手机,OPPO手机 - IT资讯

当谈到某个市场火爆、竞争激烈时,我们经常用红海来形容,但是对于中国国产手机来说,用“血海”来形容更加合适。不知不觉2016年已经过半,这半年,我们见证了手机品牌的沉浮和死亡。

中国的智能手机市场竞争有多激烈?我们先通过数据看一下。据中国信息通信研究院发布的一则数据显示,2016年一季度,在中国市场上市的智能手机新机型高达274款。这就意味着平均每天有三款手机新品上市。

根据市场调查研究机构IDC的数据显示,今年第一季度,手机品牌销量排名出现较大变动,三星苹果、华为排名前三,OPPO和vivo取代了原来的小米和联想的位置,挤进前五。

还有一些品牌没能在2016年活下来,一度引起人们注意的大可乐手机品牌死亡,今年3月8日,大可乐品牌创始人丁秀洪正式宣布创业失败。主打小清新的互联网手机品牌IUNI也悄悄离我们而去,官网只剩下一个售后电话。

另外,虽然中国国产手机目前大多数被国内市场保护,免受专利困扰,但是专利战的气息已经越来越近。今年上半年手机专利诉讼频发,比较有代表性的有“华为起诉三星”和“高通起诉魅族”两起。

另外我们看到,今年上半年,OPPO、vivo、华为专注线下市场的产品大卖,互联网手机厂商的“性价比”模式开始遭受质疑,以互联网起家的小米手机也开始将目标投向线下市场。

山雨欲来,中国国产手机市场的战争还在继续…






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