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published in(发表于) 2016/7/18 6:42:20
Goodbye, Google China! Hello, Google in China! ,

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Goodbye, Google China! Hello, Google in China! -Google, Google-IT information

Google China's headquarters in Beijing is going to move, and are said to last 10 years doing a farewell.

Starting from the afternoon of July 14, social networks and more people publishing and Google China headquarters in Beijing-related pictures and videos. After August, Google headquarters in Beijing will be building from the section moved into science information center in Beijing. Google, in the building of the decade has gone through too many dramatic changes, the move, and bid farewell to the past ten years, is also a new beginning.

▲ Branch building and distance into science information centre

Google's headquarters building as part of its Beijing Branch is from 2006. 2006 Google formally entered China in the first year. After a few years, the birth of many fresh products of Chinese Internet users, history has witnessed some memorable China's Internet. After 2010, because the review of its search results, Google from building is becoming more scarce, but the last two or three years, here and in a number of new developments, bid farewell to building Google also celebrates its new situation.

In the building of the first 4 years: a continuous development of new products and localized Google

A year after Kai-Fu Lee joined Google, building became the headquarters of Google in China. Just moved in two years ago, the building was born when Google users are familiar with the product, such as the Google Web site navigation, Google hot list, Google pinyin input method, Google, live search, Google Finance Chinese version, the Chinese version of Google music, transit and so on.

Corresponding to the constant introduction of new products is that Google is increasing the number of employees in China. In September 2008, Kai-Fu Lee, President of Google greater China, said in an interview with Tencent technology: "these three years I think I'm most proud of, from scratch, did a team of almost 700 people's team".

In fact, in addition to the new products and localization, but in 2008 this special year, Google began to actively participate in disaster relief in China. National resistance when the snow earlier in the year, Google pushes out the spring emergency traffic map services help people understand China's traffic, Wenchuan earthquake in the year, Google also launched joint of the economy and a half hours of CCTV "post-disaster reconstruction, hand in hand, caring assistance point to point" activities to assist people looking for loved ones in the disaster area.

Saw Google become more and more closely associated with the Chinese society, Bai spent some of his contemporaries was not so good. Starting in late 2008 by China Central television as a representative of the media continued exposure of Baidu's bid ranking dark, achieving a 27% Baidu shares decline this once.

When Baidu because counterfeiters when the issue was taken to the waves of public opinion, Google China began actively promoting the search for justice. Kai-Fu Lee said in a media interview: "the final sorting of search results should be the overall contribution to the Internet community the result, rather than human intervention and change to the detriment of public interests of the Internet community."

Perhaps benefiting from this kind Act, this phase of Google China was named the pacesetter enterprises at the Ministry. At that time, I'm afraid no one can think of 2008 the best year after the next Google China would be worse.

A halt 2010: Chinese Internet in the darkest day

When Google announced on March 23, 2010 Google two domain names in China (Google.CN and g.CN) Web search, image search and Google News (News) search domain name redirect to Google Hong Kong (Google.com.hk), it into hard to get policy quagmire is already more than six months at a time.

Back in June 2009, Google China because of so-called spreading pornographic information has been interviewed by the authorities. In the next few months, Google has taken some steps to adjust, but this did not solve the contradiction between the relevant departments. The end result of this series of events is-users in mainland China will be difficult to have seamless access to Google services.

? Google Logo on flowers

On January 13, 2010, when Google announced that it might shut down Google.CN, and in front of the Google Office building, flowers were placed beside the Google Logo, Chinese netizens to commemorate Google leaving in this way. Chinese Internet in the darkest day come quietly.

In the building after 6 years from fully voice to find new breakthroughs

Before turning to the Hong Kong search service, Google's market share in China's search market once occupied by 30%, and after 2010, the figure slowly falls to around 2%. The period from 2011 to 2014, the outside world hardly listened to remain in the building of what are Google employees.

? Eric Schmidt to participate in Park activities

However, the long silence has not faded in the minds of Google users in China memory. Then Google Chairman Eric Schmidt (Eric Schmidt) at the beginning of 2013 came to China to participate in the activities of science and technology geeks Park, he still received a warm welcome.

With the rapid development of mobile Internet in China, while Google's search service in mainland China is still the same, but Google and China Association for Android smartphones become more and more closely, some well-known Smartphone manufacturers are hoping to keep in touch with Google.

After 2014, rumors between Google and China gradually increased, new CEO Sundar Pichai publicly expressed the hope that Chinese users access to Google services, AlphaGo chess wars triggered widespread concern in China, Google Play are repeated rumours are about to enter the Chinese market.

Now, some ultimately failed to achieve these rumours, but Google does have tried some of the possibilities. Google's attitude towards China is no longer what 2010 looks like, what it hopes to do in China, even if only to bring a little plain Jane Google for Entrepreneurs project.

New: search Google China

When they saw this picture on the Internet, there will be a fresh feeling, but after 6 years of time, a lot of things have changed. Half a month later, Google China will completely leave it was sacrificed once to take office. On July 14, 2016, Kai-Fu Lee to Google in front of the Office building to attend the farewell ceremony of the Decade, and this is after he announced his resignation on September 4, 2009, China publicly for the first time to participate in Google's activities.

? Participation of Kai-Fu Lee, Google's Beijing Office downstairs farewell activities for the Decade

Next, Google search may still be in a State of almost unusable, and mobile application development, mobile advertising, artificial intelligence-related operations should be China and countries producing more and more contacts. The Internet as an increasingly competitive environment in China, should encourage more companies to go abroad, and Google of course, is one of the important channels.

Farewell is often a better start. After you moved to the new site, hope that the next 10 years Google China will bring more new experiences for Chinese Internet users, just like in 2008, had done so.


再见,Google中国!你好,谷歌中国! - 谷歌,Google - IT资讯

Google中国的北京总部要搬家了,并且说要和过去的10年做一个告别。

从7月14日下午开始,社交网络上陆续有人发布与Google中国北京总部搬迁相关的图片和视频。8月之后,Google在北京的总部将从科建大厦搬往北京融科资讯中心。对于Google来说,在科建大厦的十年经历了太多戏剧性的变化,这次搬迁,是和过去十年的告别,也是新的开始。

▲科建大厦和融科资讯中心的距离

Google把科建大厦作为其在北京的总部是从2006年开始的。2006年也是Google正式进入中国的第一年。之后的几年,这里诞生了不少让中国网民记忆犹新的产品,也见证了一些中国互联网领域难忘的历史。2010年之后,因为搜索结果审查问题,Google从科建大厦传出来的声音越来越少,不过好在最近这两三年,这里又慢慢有了一些新动态,告别科建大厦的Google也将迎来它的新局面。

在科建大厦的前4年:一个不断开发新产品和本地化的Google

李开复加盟Google一年后,科建大厦就成了Google在中国的总部。刚搬进来的前两年,这幢楼里诞生了不少当时的Google用户们所熟悉的产品,比如谷歌网站导航、谷歌热榜、谷歌拼音输入法、谷歌生活搜索、谷歌财经中国版、谷歌音乐、中国版公交搜索等等。

与不断推出的新产品相对应的是,Google在中国的雇员人数也不断增加。2008年9月,时任Google大中华区总裁的李开复在接受腾讯科技采访时说:“这三年我想我最自豪的事情,应该是从无到有,把一个人的团队做到了差不多七百人的团队”。

其实,除了新产品和本地化外,在2008年这个特殊的年份,Google中国开始积极参与到自然灾害的救助事务中来。在年初全国抵抗雪灾时,Google紧急推了出春运交通地图服务,帮助人们及时了解中国的交通情况;在年中汶川地震时,Google又联合中央电视台《经济半小时》推出“灾后重建手拉手,爱心援助点对点”活动,帮助灾区人民寻找亲人。

眼看着Google与中国社会之间的关联变的越来越紧密,同时期的百度过的却不太好。2008年末以中央电视台为代表的媒体开始续曝光百度的竞价排名黑幕,这一度让百度股价的跌幅达到27%。

百度因为假药的问题被送上舆论的风口浪尖时,Google中国开始积极倡导搜索的公正性。李开复当时在接受媒体采访时就表示:“搜索结果的最终排序应当是对互联网大社区的总体贡献的运算结果,而不是人为干预和改变,损害互联网大社区的公共利益”。

或许得益于这种种善意的举动,这个阶段的Google中国还被工信部评选为标兵企业。那个时候,恐怕谁也想不到2008年这个最辉煌的年份过去之后,Google中国接下来的状况会急转直下。

嘎然而止的2010:中文互联网最暗淡的一天

Google在2010年3月23日凌晨宣布将Google中国的两个域名(google.cn和g.cn)中的网页搜索、图片搜索和资讯(新闻)搜索重定向至Google香港的域名(google.com.hk)时,它陷入难以脱身的政策泥潭其实已经超过半年之久。

早在2009年6月,Google中国就因为所谓的传播淫秽色情信息被有关部门约谈。在这之后的几个月,Google虽然采取了一些措施进行调整,但这并没能从根本上解决它与相关部门之间的矛盾。这一系列事件带来的最终结果就是——中国大陆用户再也难以流畅地访问Google服务了。

Google Logo上的鲜花

2010年1月13日,当Google宣布可能关闭google.cn时,在科建大厦的Google办公室前,一些鲜花陆续被放在了Google Logo旁边,中国网民以这种方式纪念Google的离开。中文互联网最暗淡的一天悄然降临。

在科建大厦的后6年:从彻底失声到寻找新突破

在把搜索服务转到香港之前,Google在中国搜索市场一度占据了三成左右的市场份额,而在2010年之后,这个数字慢慢跌落到2%左右。从2011年到2014年的这段时间,外界几乎没听过仍然留在科建大厦内的Google员工们还在忙些什么。

▲埃里克·施密特参加极客公园的活动

不过,长时间的沉默并没有磨灭Google在中国网民脑海中的记忆。当时任Google董事长的埃里克·施密特(Eric Schmidt)在2013年初来到中国参加极客公园的科技活动时,他仍然受到了热烈的欢迎。

随着移动互联网在中国的快速发展,虽然Google的搜索服务在中国大陆还是老样子,但Google和中国之间的关联却因为Android智能手机而变的越来越紧密,一些知名的智能手机厂商也都希望能和Google保持联系。

2014年之后,Google和中国之间的传闻逐渐增多,新上任的CEO Sundar Pichai公开表示希望让中国用户用上Google服务,AlphaGo围棋大战在中国引发了广泛的关注,Google Play更是被多次传出将要进入中国市场。

现在来看,这些传闻有些虽然最终没能实现,但Google内部确实曾经尝试过某些可能性。Google对待中国的态度已经不再是2010年时的样子,它希望能在中国做些什么,即便只是带来一个不太起眼的Google for Entrepreneurs项目也好。

新局面:搜索之外的Google中国

虽然在网上看到这张图片时,还会有一种记忆犹新的感觉,但毕竟已经过去了6年多的时间,很多事情都变了。半个月过后,Google中国就要彻底离开这座曾经被献过花的办公楼了。2016年7月14日,李开复也来到Google在科建大厦的办公室前参加这场十年告别仪式,这也是他在2009年9月4日宣布辞职后,首次公开参与Google中国的活动。

▲李开复参加Google北京办公室楼下的十年告别活动

未来,Google的搜索或许仍将处在几乎不可用的状态,但与移动应用开发、移动广告、人工智能相关的业务应该会和中中国国产生越来越多的联系。中国互联网日益激烈的竞争环境,应该会促使越来越多的公司走向海外,而Google自然是其中一个不可忽视的渠道。

告别往往是为了更好的开始。迁到新址后,希望未来10年Google中国能为中国网民带来更多新鲜的体验,就好像在2008年时做过的那样。






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