When imitators encounter plagiarize, and renren and kaixin fell-happy NET, renren-IT information
For the Chinese, 2008 is a very special year, snowstorms, earthquakes, Olympics, pain and sweetness are intertwined. China's Internet, 2008 is a very important year, that year, kaixin, turned out in less than a year's time, it has attracted millions of users. By the end of 2008, kaixin has entered the top ten Chinese website, international rankings are almost all networks. That is called "deciding the fate after China's Internet" SNS world war broke out.
On July 21, 2016, kaixin CEO Cheng Binghao, founder announced his resignation as happy net positions. Although the war had ended, but Cheng Binghao gone still caused a great stir in the industry. Eight years ago, this is just from Sina left the young, with less than half a year's time they were most active when the SNS communities-happy.
"Rob spaces" and "sale of friends" brings miracles
Happy burst of red, to a large extent thanks to the help from two games, "Rob spaces" and "friends for sale." However, the original of these two games are not happy, but born out of two of the most popular social networking on the Facebook application "Parking War" and "Friends For Sale". These social games had so many people obsessed with Facebook with kaixin successfully defeated their rivals.
In 2007, MySpace is the largest social network in the world at that time. Murdoch's News Corporation, "globalization, localization operations" under the course of action, MySpace China had just launched. Facebook set up just less than half a year later than MySpace, but relegating under MySpace at the time.
However, all this with Facebook's changed by the implementation of a policy change.
In May 2007, Facebook held the first F8 Conference, announced that it would provide open development tools to develop new services. In the years that followed, tens of thousands of Facebook open platform-based Web applications for MySpace is helping Facebook achieve transcendence. Among them, Friends For Sale and the Parking War is happy depends on the rapid rise of the "sale of friends" and "spaces" prototype.
Copy the happy Friends For Sale and Parking War was not simply the two games are finished, they skillfully use their Friends For Sale and Parking of War two games "transmission" and "interactive" features, and "Instant Messaging" and "email" combined have a viral effect.
When imitators encounter plagiarize
Obviously, kaixin "Copy To China" policy does not form a barrier to effective business, be happy-footed domestic SNS community quickly began to fight back.
Soon, similar to the spread of social games in the country's major social platforms. Despite playing a slightly different, images are not the same, but is still not out of copying and imitation of Facebook applications.
However, even so, has first-mover advantage of happy still have made brilliant achievements. In 2009, the happy user growth rate as high as 500%, at the end of happy users has reached 70 million.
Kaixin's sudden rise, then China's largest SNS communities-Facebook (renamed in 2009 renren) sit. In October 2008, Chen yizhou oak Pacific interactive launched the SNS communities "kaixin" (kaixin.com). Two happy name exactly the same as the Web site is very close to (Cheng Binghao kaixin site kaixin001.com), both sides began a protracted legal battle.
Until October 2010, this 1.5-year "true and false accounts" formal sentencing case. Oak Pacific interactive be liable shall no longer be used "happy net" name, but can still use the kaixin.com domain name. The case was considered a symbol of domestic enterprises to pay more attention to domain name protection events.
Although it lost the lawsuit, but all networks does not hurt, but by happy fast-growing East and actually gets tens of millions of users. By contrast, happy but mired in 2010, subscriber churn rate of 65%.
Missing "open platforms", happy to be ahead
Happy through the imitation of Facebook social networking application gets a large number of users, but Facebook open platform strategy has been dismissed. Facebook has quickly realized that the open platform's potential. In July 2008, the school held a news conference in Beijing, announced the official launch open platform.
In just two months ' time, schools open application platform have nearly 800, more than 300 individuals and groups involved in the Facebook App development. Emerge many excellent applications on the Facebook platform, like "speed racing" and "three" are used by more than 1 million.
By the year 2010, happy to begin to face up to the role of the open platform, launched their open platform, and to include it in the core strategy. In 2010, however, as the beginning of an era of mobile Internet, Web applications have lost golden age of development. Facebook open platform have started their shift to mobile applications.
In the open has become a mainstream trend now, open platform does not appear to be any major innovations. However, in 2007 to 2008, open platform is nothing less than a breakthrough. You know, Apple is determined to publish only in 2008 application development kit (SDK), and prior to that, Steve Jobs has been reluctant to launch the SDK for third party. Open platform for shaping everything we are familiar with today.
SNS melee, a war without winners
Kaixin and renren is before and after 2008 the absolute protagonist of the SNS vs, but participants in this war much more than everyone, happy.
MySpace China is his "global vision, localized operation" typical representative of policy. It is a strategy that would allow Murdoch's global media business can be carried out smoothly. Under this policy, MySpace China also took a rather grounding of a Chinese name--MySpace
In 2007, MySpace China. This message makes many nervous domestic social networking sites. After all, when MySpace was the heyday when News Corp capable, that it successfully gained an official recognition. In addition, MySpace China, also chose to cooperate with Microsoft's MSN to jointly develop the user.
Unfortunately, the "pure" MySpace of China repeated the company when faced with Facebook's fiasco. Happy with the imitation of Facebook, MySpace fleeing successfully.
However, it is interesting, but MySpace is a loyal Facebook open platform strategy, in 2008 they introduced their open platform. But it did not save the decline of MySpace open platform, in 2011, suspended service on the MySpace server failure. In 2014, along with MSN out of China, MySpace officially return impossible.
In addition to happy, everyone, MySpace, and participated in the battle of 51.com, xici Hutong, tianya website.
However, when we look back on this period of history, but found it difficult to find a real winner for this war. All networks seems to be having the last laugh, but eventually fell to the mobile Internet era in the spring breeze. By 2015, renren 80% peak has shrunk compared to the market value.
SNS to the rise of Twitter as a turning point in the decline, was born as a death knell for SNS community app. The arrival of the mobile Internet era, these social networking sites have not been tried. Happy flying bean has launched the mobile IM software, but the software soon ushered in competition with the app failed.
Maybe just positioning problems, happy for white-collar workers, Facebook-oriented students, appears to be selecting their breakthrough, but ultimately was bound by these labels.
Frankly, this war does not fair enough, almost all of the participants have a wide variety of rare problems, many means it is hardly bright. But in the end, the battle left us many valuable things, such as enterprise domain security, like the open mode of thinking.
Without this war, perhaps without all that we have seen on the Internet today.
当模仿者遭遇抄袭者，结果人人网和开心网都倒下了 - 开心网,人人网 - IT资讯
对于中国人而言，2008年是非常特殊的一年，雪灾、地震、奥运，痛苦与甜蜜交织在一起。对于中国互联网而言，2008年也是非常重要的一年，那一年，开心网横空出世，在不到一年的时间里，就吸引了千万用户。到2008年年底，开心网已经进入中文网站的前十名，国际排名也直逼人人网。那场被称为“决定了之后中国互联网命运”的SNS大战也就此爆发。
2016年7月21日，开心网创始人兼CEO程炳皓宣布辞去开心网的职务。尽管那场战争早已落下帷幕，但程炳皓的离去依然给业内造成了很大的震动。八年前，正是这个刚刚从新浪离职的年轻人，用了不到半年的时间就做出了当年最为活跃的SNS社区——开心网。
“抢车位”与“朋友买卖”带来的奇迹
开心网的爆红，很大程度上得力于两款游戏的帮助，“抢车位”与“朋友买卖”。然而，这两款游戏并非开心网的原创，而是脱胎于Facebook上最火爆的两款社交应用“Parking War”与“Friends For Sale”。这两款社交游戏曾令无数人痴迷，也让Facebook与开心网顺利地击败自己的竞争对手。
2007年，那时MySpace还是世界上最大的社交网络。在默多克新闻集团“全球化视野，本地化运作”的行动方针下，MySpace中国也刚刚上线。Facebook成立虽然只比MySpace晚了不到半年，但在当时也只能屈居于MySpace之下。
然而，这一切随着Facebook的一项策略的实施而发生了天翻地覆的改变。
2007年5月，Facebook举办了首届F8大会，宣布将向开放者提供开发工具以开发新的服务。在随后的几年里，数以万计的基于Facebook开放平台网页应用帮助Facebook实现了对MySpace的超越。其中，Friends For Sale与Parking War就是开心网赖以迅速崛起的“朋友买卖”与“争车位”的原型。
开心网复制Friends For Sale与Parking War并不是简单地对这两款游戏进行汉化，他们巧妙地利用Friends For Sale与Parking War两款游戏所具备的“关系传导”与“人际互动”的特点，将之与“即时通信”和“电子邮件”结合起来，获得了病毒式传播的效果。
当模仿者遭遇抄袭者
显然，开心网这样“Copy To China”的产品策略并不能形成有效的商业壁垒，被开心网打得措手不及的国内SNS社区们迅速地开始了反击。
很快，类似的社交游戏在国内的各大社交平台泛滥开来。尽管玩法略有差别，画面也不尽相同，但本质上依然没有摆脱对Facebook应用程序的抄袭与模仿。
然而，即便如此，拥有先发优势的开心网还是取得了辉煌的成绩。2009年，开心网用户增长率高达500%，到年底，开心网的用户已经达到了7000万。
开心网的突然崛起，让当时的中国最大的SNS社区——校内网（2009年更名人人网）坐不住了。2008年10月，陈一舟的千橡互动正式上线了SNS社区“开心网”(kaixin.com)。两家开心网的名称完全一样，网址也非常接近（程炳皓的开心网网址为kaixin001.com），双方为此开始了旷日持久的诉讼战。
直到2010年10月，这场历时一年半的”真假开心网”官司才正式宣判。千橡互动被判不得再使用"开心网"名称，但仍可沿用kaixin.com域名。这个案子被视为国内企业开始重视域名保护的标志性事件。
虽然官司输了，但人人网并未因此伤筋动骨，反而借着开心网高速增长的东风，实实在在地获取了数以千万计的用户。相比之下，开心网在2010年却深陷泥潭，用户流失率高达65%。
错失“开放平台”，开心网被反超
开心网虽然通过对Facebook社交应用的模仿获取了大量的用户，但对Facebook的开放平台策略一直不以为然。校内网则迅速意识到了开放平台所具备的潜力。2008年7月，校内在北京召开发布会，宣布正式推出开放平台。
在短短两个月的时间里，校内开放平台的应用就已经拥有了近800个，超过300位个人与团体参与了校内网App的开发。校内网平台上涌现了不少优秀的应用，像“极速飙车”与“三国风云”的使用人数均超过了100万。
到了2010年，开心网才开始正视开放平台的作用，推出了自家的开放平台，并把它列入了核心战略。然而，2010年作为移动互联网时代的开端，网页应用已经丧失了发展的黄金时期。Facebook也从此时开始将自家开放平台的重心转移到了移动应用上。
在开放已经成为一种主流思潮的如今，开放平台似乎并不算什么重大的创新。然而，在2007年到2008年，开放平台却是一次不折不扣的突破。要知道，苹果也是在2008年才下定决心发布应用开发包（SDK）的，在此之前，乔布斯一直不愿意推出面向第三方的SDK。正是开放平台塑造了我们今天所熟悉的一切。
SNS混战，一场没有胜利者的战争
开心网与人人网固然是2008年前后这场SNS大战的绝对主角，但这场战争的参与者远不止人人、开心。
MySpace中国是默多克“全球化视野，本地化运作”策略的典型代表。正是这一策略使得默多克在全球的媒体业务得以顺利开展。在这一政策下，MySpace中国甚至还为自己取了一个颇为接地气的中文名字——聚友网
2007年，MySpace进入中国。这个消息一度令许多国内社交网站感到紧张。毕竟，彼时的MySpace正是如日中天的时候，新闻集团长袖善舞使得它顺利地获得了官方的认可。此外，MySpace进入中国后，还选择与微软旗下的MSN进行合作，共同拓展用户。
不幸的是，“血统纯正”的聚友网在中国重复了母公司面对Facebook时的惨败。开心网凭借对Facebook的模仿，成功地让聚友网败走麦城。
然而，有趣的是，聚友网却是Facebook开放平台策略的忠实拥护者，在2008年便推出了自家的开放平台。但是开放平台并未能挽救MySpace的颓势，2011年，MySpace以服务器故障为由暂停了服务。2014年，伴随MSN退出中国市场，MySpace也正式宣告回归无望。
除了开心、人人、MySpace，前后参与过这场混战的还有51.com、西祠胡同、天涯等网站。
但是，当我们回首这段历史，却发现很难为这场战争找到一个真正的胜利者。人人网似乎笑到了最后，却最终倒在了移动互联网时代的春风里。到2015年，人人网的市值相比于巅峰时期已经缩水80%。
有人把微博的崛起视为SNS走向衰落的转折点，而把微信的诞生视为SNS社区的丧钟。面对移动互联网时代的到来，这些社交网站并非没有进行过努力。开心就曾推出过移动IM软件飞豆，但很快这款软件就在与微信的竞争中迎来了失败。
或许仅仅只是定位的问题，开心网针对白领、校内网面向学生，看似选择了各自的突破口，但却最终为这些标签所束缚。
坦白来说，这场战争的确不够公平，几乎所有的参与者都有各种各样的奇葩问题，许多手段也难以称得上光明。但最终，那场混战还是留给我们很多有价值的东西，比如要重视企业域名安全，比如开放的思维模式。
没有这场战争，或许也就没有我们今天所见到的互联网上的一切。