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published in(发表于) 2016/7/23 7:45:04
Back to Twitter’s Dorsey, failed to become the second jobs,

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Back to Twitter's Dorsey, failed to become the second jobs-Twitter, Twitter-IT information

On July 23, in July last year, Twitter's Board with the company's poor performance by then-CEO dike·kesiteluo (Dick Costolo) class, and again back to founder and original CEO Jack Dorsey of Twitter as a company CEO. He took office, made it clear to investors that showed its ambition: let everyone believe that Twitter is the best window to the world.

But a year down under Dorsey's number of Twitter users, but rarely changes : in the first quarter of this year, only 3% to 310 million Twitter users. Last year, Twitter's share price fell by almost 50%, and along with rival Facebook and Snapchat a strong part of the news broadcast operations, Twitter seems to be zhiyouzhaojiazhigong, there is no protection against them.

Next Tuesday, Twitter will release second-quarter earnings reports, but perhaps we will not be able to listen to he tells how to attract millions of users, to understand the world through the Twitter window topics. In the view of some investors, if Twitter can be bought by companies such as Google, Twitter, might be a better choice.

Daibi·weilianmusen, analyst at market-research firm eMarketer (Debbie Williamson) says that while Twitter users who have been trying to solve their own problems, but it is surrounded by competitors. "In order to facilitate user base growth, Twitter has been struggling. Meanwhile, other opponents in terms of driving user growth seem effortless. "Williamson said," it does not belong to the same level of problems. ”

Currently, people spend more time on social media, which also contributed to the surge in the number of active users of the company within the industry, rather than Twitter value increase in the number of monthly active users. According to research firm SunTrust Robinson Humphrey analyst luobote·paike (Robert Peck) estimates that the number of daily active users of Twitter to 136 million, and Snapchat the data is 150 million, although the latter creates only half of Twitter. In addition, the daily quantity of 300 million active users of Facebook owned Instagram, Twitter is only one-second; is unable to compare with Facebook and Twitter only for the number of daily active users of Facebook 1/12.

This year, Twitter has been busy adjusting and optimizing the site, however, Parker said, he gave Twitter CEO Jack Dorsey my score is still "fail", "we are really disappointed, we didn't see Twitter launched new products at a faster pace, especially the creation of new products that have an impact. "Pike said.


回归Twitter的多西,没能成为第二个乔布斯 - Twitter,推特 - IT资讯

7月23日消息,去年7月,Twitter董事会以公司业绩不佳为由让时任CEO迪克·科斯特罗(Dick Costolo)下课,并从新请回了Twitter创始人兼原CEO杰克·多西担任公司CEO。多西上任伊始,就明确向投资者亮出其抱负:让每个人都相信,Twitter是通向世界最好的窗口。

但一年时间下来,多西治下的Twitter用户数量几乎没有发生什么变化:在今年第一季度,Twitter用户仅增长了3%至3.1亿。一年来,Twitter股价下滑了将近50%,而且随着竞争对手Snapchat和Facebook强势介入新闻事件直播业务,Twitter似乎只有招架之功,并无还手之力。

下周二,Twitter将发布第二财季业绩报告,但或许我们将无法再次聆听多西讲述如何吸引数百万用户、通过Twitter窗口了解世界的话题。在部分投资者看来,如果Twitter能够被诸如谷歌一类的公司所收购,对Twitter而言,或许是一种更好的选择。

市场研究公司eMarketer的分析师黛比·威廉姆森(Debbie Williamson)表示,尽管Twitter一直在努力解决自己的用户群问题,但目前其已被竞争对手包围。“为推动用户群增长,Twitter一直苦苦挣扎。与此同时,其他对手在推动用户增长方面却显得毫不费力。”威廉姆森表示,“这不属于同一层面上的问题。”

目前,人们在社交媒体上花费了更多时间,这也促进了行业内公司的日活跃用户数量激增,而不是Twitter所看重的月度活跃用户数量增长。据研究机构SunTrust Robinson Humphrey分析师罗伯特·派克(Robert Peck)估计,Twitter的日活跃用户数量为1.36亿,而Snapchat该数据为1.5亿,但后者创建时间仅有Twitter的一半。此外,Facebook旗下Instagram的日活跃用户数量为3亿,Twitter仅为其二分之一;更是无法与Facebook相提并论,Twitter的日活跃用户数量仅为Facebook的1/12。

虽说今年以来Twitter一直忙于调整、优化网站,但派克表示,他给Twitter CEO杰克·多西本人的评分依然是“不及格”,“的确令我们感到失望,我们没有看到Twitter能以更快的节奏推出新产品,特别是推出能够产生影响的新产品。”派克表示。






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