Endemic: United States Internet company-Uber has never conquered China, drops-IT information
Beijing time on August 2, drops yesterday announced the acquisition of Uber's China operations. The Wall Street Journal Online Edition published an article saying, in order to build a successful company, Uber has made a lot of effort, but ultimately failed. So far, not a United States Internet company had successfully conquered the Chinese market. Did not understand the Chinese consumer preferences, could not be reached with the Government became good relations, media companies in China and part of the reason for the failure.
The following is the full text of the article:
In order to build a truly successful Chinese companies in China, Uber, more than any other United States Internet company may have to work. But it turned out, this was not enough.
Uber fail in China
After nearly three years of development in China, Uber drops agrees to sell its China business to a Chinese rival. Despite the launch of private taxi services in China longer than drop drop exactly one year earlier, but Uber in competition with the drops have been at a disadvantage in the process. Added localization features in the service to the last drop, received a strong support from investors, and to curry favor with local regulators and the media.
Uber is not the first failed to conquer the Chinese market of the United States Internet company. In fact, it still does not have a United States Internet company to do this. Valley song, Facebook, Twitter encountered insurmountable Internet censorship barriers. With China's increased use of "safe" domestic equipment, Apple, Microsoft and other United States technology giants felt the chill sales in China.
Even the least politically sensitive Yahoo, eBay, Amazon and the Uber technology companies in China are also not suitable, because Chinese rivals to more quickly adapt to the preferences of Chinese consumers.
"So far, we have not seen a foreign Internet companies in China," the capital of Entamoeba histolytica (Ameba Capital) managing partner, Zhao Hong (Andrew Teoh). Capital of Entamoeba histolytica is a trickle of early stage investors.
New regulatory requirements
Uber CEO telaweisi·kalannike (Travis Kalanick) decided to sell its China business, just in China last week issued some regulations after the new network, it is probably no coincidence. The formulation of new rules took two years, company has been the industry known in advance. The guidelines formally legalize network about the car industry, but China's largest taxi drop in pole position. Users in China up to the last drop, the company Apple, Alibaba group, and the support of giants such as Tencent Holdings.
New rules prohibit enterprises operating below cost for a taxi service, which actually terminated the worst war of subsidies, but makes it difficult for Uber China and fight to the last drop in price because of the company's smaller. The guidelines also require drivers of enterprise implementation of more stringent regulatory measures, leading enterprises are exposed other management fees. Larger users, lower the cost of each taxi orders.
Their market share in China, drops and Uber differ, but most third-party research firms say, drops sharply ahead of the Uber. According to Analysys, in May this year, with 42.1 million active users in China to the last drop, and Uber China to 10.1 million.
Drops says, will keep the Uber service and brand in China independently. Similar commitment also appears in drop a taxi and quickly merged in 2015 by taxi after traveling to the last drop, but smaller, faster products can then be marginalized.
Other failures in China the United States Internet company
Uber's efforts in China not only conjures up eBay, Groupon and other United States companies, which China lost decisions faster, more understanding of Chinese consumers of domestic rivals.
"We are a young United States enterprises, into a most United States Internet company did not conquer markets," kalannike said in a statement.
For United States companies, faces increasing challenges in China. China United States Chamber of commerce survey released in January this year, last year, only 64% of United States enterprises made a profit, a 5-year low. Survey of United States enterprises, close to one-third does not plan to expand investment in China, up from 2008 to 2009 financial crisis proportions.
Drops CEO Wei Cheng recalled in an interview in 2015, July 2014, kalannike proposed to buy the drop, he says there is a way to conquer the Chinese market. Wei Cheng said he had rejected the offer, and said to kalannike: "one day we will be more than you. ”
Uber spokesman confirmed the meeting, but said Uber executives remembered the conversation differently.
Uber fail to good relations with Government, media
Drop start in 2012, when help is a taxi driver looking for passenger use. Although the service did not immediately provide a profit drops, but it helped the company accumulated a loyal user. When drop launched in 2014 and Uber-like a taxi service, the company has more than 100 million registered users and drivers.
Still in China in Uber focused on cars and car services, trickle won the licence to extend service to the bus, the driver, and test drive areas, competition for potential car buyers.
On the relationship with the local government, the media, local taxi market leader position to help beat Uber drops. Last year, took a taxi in most Chinese cities still in the grey areas, but drops formed a partnership with the Shanghai Government.
Uber found in China, companies in the micro-letter account has been shut down, and attempts to hinder their extension service to ordinary consumers. Tencent or micro-operations, which is a drop of investors. Tencent, declined to comment.
However, the Uber won drops nearly 20% of shares, which may be a good investment. Drop is the second most valuable startups in China, is expected to become China's fourth largest Internet giant.
水土不服：美国互联网公司从未征服中国市场 - Uber,滴滴 - IT资讯
北京时间8月2日消息，滴滴出行昨天宣布收购Uber中国业务。《华尔街日报》网络版对此刊文称，为了在华建立一家成功公司，Uber做出了很多努力，但是最终仍是失败。目前为止，还没有一家美国互联网公司成功征服过中国市场。不了解中国消费者的偏好，未能与政府、媒体搞好关系成为了这些公司在华失败的部分原因。
以下是文章全文：
为了建立一家真正能够在华取得成功的中国公司，Uber比其他任何美国互联网公司可能都要努力。但事实最终证明，这些还不够。
Uber在华也失败了
在中国发展了近三年后，Uber同意将中国业务出售给中国对手滴滴。尽管在中国推出私家车打车服务的时间比滴滴早了整整一年，但是Uber在与滴滴的竞争过程中一直处于下风。滴滴在服务中增加了本地化功能，获得了强大投资者的支持，并讨好地方监管部门和媒体。
Uber并不是第一家未能征服中国市场的美国互联网公司。事实上，现在还没有一家美国互联网公司做到过这一点。谷歌、Facebook、Twitter遇到了难以逾越的互联网审查障碍。随着中国加强使用“安全的”国内设备，苹果、微软等美国科技巨头在中国感受到了销售寒意。
即便是政治敏感度最低的雅虎、eBay、亚马逊以及Uber等科技公司在华发展也不顺，原因是中国对手能够更加迅速地适应中国消费者的偏好。
“目前为止，我们还未看到一家外国互联网公司能够在中国最大，”阿米巴资本（Ameba Capital）管理合伙人赵鸿（Andrew Teoh）表示。阿米巴资本是滴滴的早期投资者。
新监管规定
Uber CEO特拉维斯·卡兰尼克（Travis Kalanick）决定出售中国业务，恰好在中国上周出台新的网约车监管规定之后，这很可能不是巧合。新规定的制定花费了两年时间，内容已经被业内公司提前获知。这一指导方针正式将网约车行业合法化，但是让中国最大打车应用滴滴占据了优势。滴滴在中国的用户最多，该公司获得了苹果、阿里巴巴集团以及腾讯控股等巨头的支持。
新规定禁止企业低于成本价运营打车服务，这实际上终止了恶劣的补贴战，但使得Uber中国难以在价格上与滴滴抗衡，因为该公司的规模更小。该指导方针还要求企业执行更为严格的司机监管措施，导致企业承受其它管理费用。用户规模越大，每份打车订单的成本就越低。
对于各自在中国的市场份额，滴滴和Uber存在分歧，但是多数第三方研究公司认为，滴滴大幅领先于Uber。易观国际的数据显示，今年5月份，滴滴在中国拥有4210万活跃用户，而Uber中国为1010万。
滴滴称，将保持Uber服务和品牌在中国独立运营。类似的承诺也出现在滴滴打车和快的打车于2015年合并成为滴滴出行后，但是规模更小的快的产品随后被边缘化。
其他在华失败的美国互联网公司
Uber在中国所做的努力不仅让人想起了eBay、Groupon等美国公司，后者在中国不敌决策更快，更为了解中国消费者的本土对手。
“我们是一家年轻的美国企业，进入的是一个多数美国互联网公司没有攻克的市场，”卡兰尼克在一份声明中称。
对于美国企业来说，在华面临的挑战不断增多。中国美国商会在今年1月份发布的调查显示，去年，只有64%的美国企业实现了盈利，创下了5年来的最低。在接受调查的美国企业中，接近三分之一不计划扩大在中国的投资，高于2008年至2009年金融危机时的比例。
滴滴CEO程维在2015年接受采访时回忆称，2014年7月，卡兰尼克提议收购滴滴，他表示总有办法征服中国市场。程维表示，他当时拒绝了收购，并对卡兰尼克说：“总有一天我们会超过你们。”
Uber发言人当时对这次会面予以证实，但表示Uber高管记住的谈话内容有所不同。
Uber未能与政府、媒体搞好关系
滴滴在2012年起步，当时是一款协助中国出租车司机寻找乘客的应用。尽管该服务并未立即为滴滴带来盈利，但是它帮助公司积累了忠实用户。当滴滴在2014年推出类似于Uber的打车服务时，该公司的注册用户和司机已超过1亿。
在Uber依旧在中国专注于私家车和拼车服务时，滴滴获得了牌照将服务扩大到了公共汽车、代驾以及试驾领域，争夺潜在汽车买家。
在与地方政府、媒体的关系上，本土打车应用市场的龙头企业地位帮助滴滴打败了Uber。去年，打车应用在中国多数城市依旧处于灰色地带，但是滴滴当时与上海政府达成了合作。
Uber中国发现，公司在微信上的账户多次被关闭，阻碍了他们向普通消费者推广服务的尝试。微信由腾讯运营，后者是滴滴的投资者。腾讯不予置评。
不过，Uber获得了滴滴近20%的股份，这可能是一笔不错的投资。滴滴是中国第二大最具价值的创业公司，有望成为中国第四大互联网巨头。