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published in(发表于) 2016/8/4 1:03:43
In addition to the Uber, these foreign giants in China, has fallen,

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中文

In addition to the Uber, these foreign giants in China, has fallen-Uber, step, Google, Yahoo-IT information

On August 1, the world's largest mobile application by taxi Uber sold its China business to drop, another United States tech giant raised the white flag in the tough competition in the Chinese market.

China's huge market, attracting many technology giants rushed to layouts, but the harsh reality is, few foreign companies actually occupy a leading position in this market, is "corpses", along with the rise of the Internet in China during this period, there are a lot of overseas Internet companies, fell on the inside.

In April 2012, eBay eBay split.

In March 2014, Microsoft officially announced the closure of MSN software.

In October 2005, Alibaba, Yahoo China.

In March 2009, AOL's second withdrawal from China.

In January 2010, Google announced its withdrawal from the China market.

In February 2011, best buy announced its withdrawal from China.

In November 2011, MySpace MySpace Web site is closed.

In April 2012, Rakuten Mall closed joint venture with Baidu cool days.

September 2014 Adobe shut down China's research and development branch.

Tencent technology detailed inventory of their rise and fall in the Chinese market.

"E-commerce companies meet Alibaba sniper"

EBay eBay

In August 1999, two graduates of Harvard Business School was founded in Shanghai, Shao yibo and Tan Haiyin eBay.

In June 2003, holding eBay 100% eBay for $ 150 million, eBay's China business 90% market at this time.

Prior to this month, Taobao was founded.

With Taobao's online eBay eBay in China in increasingly difficult circumstances, continued decline in market share.

In 2005, beyond eBay eBay for Taobao.

Data show that in 2005, eBay eBay's market share is 29.1%, and its rival Taobao is 67.3%.

In April 2012, eBay is no longer the eBay related sites in China, Tom group, a wholly owned subsidiary of all eBay business eBay Strip independently.

Comment: eBay eBay's difficulties in China, on the face of it, is due to Taobao's free service, and eBay has always insisted on charging a fee, but its root cause is, United States company eBay under eBay eBay lacks the in-depth study of China's domestic market, failed to cater to the needs of the local market.

Le cool days

In October 2010, Japan with Baidu established B2C e-commerce giant Rakuten shopping mall "Le cool day", both for $ 50 million, Lotte 51%, 49%, Baidu's shares.

In April 2012, the performance has been poor since line, Rakuten Mall closed Le cool days.

Comment: activities is inadequate and cannot pull the old customers, and attract new customers, most of the shops were dead, Le cool days and no dedicated staff for docking and want to solve the problem can not find people, although the model and on Taobao Mall, similar, but lacks the Taobao online communication mechanisms.

"Portal and search hard to overcome local brand"

Yahoo China

In September 1999, Yahoo officially opened.

In November 2003, the wholly-owned acquired 3721, Yahoo paid $ 120 million in China, Chinese Internet market 90% market share 3721, acquiring another alternative – Baidu, Baidu for $ 150 million.

In October 2005, Alibaba's wholly-owned Yahoo China, access to Yahoo's brand rights and the right to operate in mainland China, Yahoo Group for $ 1 billion price has made the 35% stake in Alibaba group, Alibaba and the 40% right.

On September 1, 2013, Yahoo no longer offer Chinese information and community services, so Yahoo's service in mainland China traces erased.

Comment: the decline of Yahoo China, has a close relationship with Yang. Like Chinese Yahoo into the Mainland earlier, but not localized in time, such as Sina momentum ahead act only after it was too late.

Google China

In July 2005, Google announced that it would set up research and development centers in China.

In January 2010, Google announced its withdrawal from the China market.

In April 2010, the name "Google" abandoned, "Google" is changed back to the "Google of China".

Comment: before exiting the County market, Huang, Google library project, Google is CCTV exposure involved sued, and the relevant government departments have come forward to accuse Google inappropriate, Kai-Fu Lee, left, and so on, all this makes Google headquarters are headache, eventually led to the results later.

AOL (United States online)

On June 11, 2001, AOL and legend Group invested $ 100 million to set up a joint venture company, Lenovo shares 51%,,AOL shares 49%, late but because friction caused by the slow progress, the two sides formally ended on January 9, 2004 in cooperation.

In April 2008, AOL back into China, set up a fly Dragon (Beijing) technology development limited, the greater China business planning during AOL's total number of employees in China's rapid expansion to hundreds of people.

But a year later, AOL China's business to be less than satisfactory. On March 10, 2009, AOL announced another evacuation to the Chinese market.

Comment: AOL into China for the first time in two years, hit United States during the bursting of the dotcom bubble, having lost their headquarters, the joint venture could not be put too much effort, led to defeat for the first time. Second failed again, you just perform the expansion strategy, failed to understand the demands of the local market and competitive landscape.

"IM Nandi Tencent"

Microsoft MSN

In 2005, MSN to enter China, and MSN Instant Messaging software with the highest global share, but contrary to global share is that MSN in China's market share has been stagnant.

2012 for integrating MSN worldwide except the Mainland, that gradually migrate MSN users to Skype Messenger service.

In March 2013, Microsoft announced that it will close the MSN, due to Skype in China by joint venture operations, Microsoft did not integrate users in China, MSN continues to operate in China.

In March 2014, Microsoft officially announced the closure of MSN software and integrate more than more than 100 million users of MSN to Skype network.

On October 31, 2014, the official closing of the MSN services.

Comments: closed mainly due to their MSN without products "in China", also appeared unable to log on, frequently dropping and slow file transfer speed, and many other issues, and Tencent QQ, Tencent micro credit, Ali wangwang, the rise of native instant messaging software such as fetion, MSN market share is shrinking.

"Local warlords and the Web 2.0 era"

MySpace MySpace

On April 27, 2007, was the second-largest social networking Web site MySpace to set up China, formal entry into the Internet market in China.

In June 2011, at MySpace is media Specific Media and advertising company for $ 35 million after the acquisition of an implied waiver.

In November 2011, the MySpace CEO chenpengfei took over in the second term after 4 months, under the authority of the Board to close the MySpace and make a start a new project, external to the MySpace "failed" response.

Comment: domestic accounts, the rise of local social-networking sites such as Facebook, Twitter, give enormous competitive pressures for foreign entrants, MySpace in the United States have not developed along made it away from the Chinese market.

Groupon GroupOn

In February 2011, United States originator buying Groupon and Tencent, Yunfeng Fund entering the Chinese market.

In August 2011, GroupOn China, Qinhuangdao, Yantai, Nanning-13 local stations was taken as a whole, Foshan, Shanghai, Hangzhou, 18 stations, such as layoffs, cuts total more than 400 people.

In May 2012, the GroupOn and the integration of domestic group purchase websites f in August, integration completed, original GroupOn over more than 20 expatriate staff to retain only two. Shares of the new company are: Tencent 30%,Groupon 10%, legend capital accounted for almost 10% and the rest of management holds about 40% shares.

Comment: Groupon's drastic expansion of model risk in the home-buying market are not based on adequate research, copying the United States model, chaotic management and continuous damage to the brand image, leading to high points in China cannot.

"E-store is hard to shake the GOME and suning,"

Best buy

In 2003, best buy opened an Office in Shanghai.

In 2005, best buy purchases 72% per cent of its global procurement in China, Hisense, Haier, CHANGHONG, xoceco, are the important suppliers.

In May 2006, best buy for $ 180 million cost of holding the five-star appliances, double opening the Chinese market brand road.

In February 2011, best buy closing 9 stores in mainland China, announced its withdrawal from China.

In 2014, the best selling off five star stakes held by exiting China.

Comment: 2005 layout of China's home appliance chain in China, 2006 best buy into China has lost its first-mover advantage, so have been coerced by GOME and suning, a mainland chain. In addition, best buy persist "buy-out operation" mode, push up operating costs, local stores lose price advantage in the competition.

"The reality in the Chinese market"

Adobe

1998,Adobe to enter the Chinese market, Chinese market popular software Photoshop Photoshop, PDF reader, AdobeReader, two-dimensional animation software Flash, audio processing software by Adobe Audition are research and development production.

In October 2006, the Adobe China research and Development Center opened, Adobe said, a move that is designed to accelerate product localization in China and Asia markets, and provide targeted development.

September 2014, said Adobe Chinese official micro-blog, will withdraw and close its research and development branch in China, Adobe After the company shut down in China, about 400 employees will start from the end of October were dismissed, leaving only the sales department in the future.

Comment: rigid pricing policy, the prices in China can buy an iPhone, and purchased the old version, still needs to spend more than 1000 Yuan to update new version crack Adobe software and not the simple, leading to counterfeit in China's market performance is not satisfactory.


除了Uber,这些国外巨头在中国也倒下了 - Uber,优步,谷歌中国,雅虎 - IT资讯

8月1日,全球第一大移动打车应用Uber将其中国业务出售给滴滴出行,又一家美国科技巨头在中国市场的严酷竞争中举起白旗。

中国的巨大市场,吸引了海外众多科技巨头争相布局,但残酷的现实却是,鲜有海外大公司真正在这一市场占据主导地位,多是“尸横遍野”,而伴随中国互联网崛起的这一时期,也有许多海外互联网公司,倒在了里面。

2012年4月,eBay将易趣剥离。

2014年3月,微软正式宣布关闭MSN软件。

2005年10月,阿里巴巴收购雅虎中国。

2009年3月,AOL第二次撤离中国市场。

2010年1月,谷歌宣布退出中国大陆市场。

2011年2月,百思买宣布退出中国。

2011年11月,MySpace聚友网关闭网站。

2012年4月,乐天关闭与百度合资成立的乐酷天商城。

2014年9月,Adobe关闭中国研发分公司。

以下腾讯科技详细盘点了他们在中国市场的兴盛与落寞。

【电商企业遭遇阿里巴巴阻击】

eBay易趣

1999年8月,两个哈佛商学院毕业生邵亦波和谭海音在上海创办易趣网。

2003年6月,eBay以1.5亿美元100%控股易趣,此时易趣占据中国电商90%的市场。

在此之前一个月,淘宝网成立。

随着淘宝网的上线,eBay易趣在中国的处境日益困难,市场份额开始不断下滑。

2005年,淘宝网超越eBay易趣。

一项数据显示,在2005年,eBay易趣的市场份额为29.1%,而它的竞争对手淘宝网则是67.3%。

2012年4月,易趣不再是eBay在中国的相关网站,成为Tom集团的全资子公司,易趣所有的业务从eBay剥离,独立运营。

点评:eBay易趣在中国市场的困难,表面上看,是由于淘宝网的免费服务,而eBay则一直坚持收取一定的费用,但其根本原因却是,美国公司eBay主导下的eBay易趣缺乏对中国本土市场的深入研究,未能及时迎合本土市场的需要。

乐酷天

2010年10月,日本电商巨头乐天与百度合资成立B2C网购商城“乐酷天”,双方共同出资5000万美元,乐天、百度各占51%、49%的股份。

2012年4月,因上线以来一直表现不佳,乐天关闭乐酷天商城。

点评:活动力度不够,不能拉动旧客户,也吸引不了新客户,大部分店铺都死气沉沉的,乐酷天并没有专门的员工进行对接,想解决问题都找不到人,虽然模式上和淘宝商城类似,但缺乏淘宝在线客服的沟通机制。

【门户与搜索难敌本土品牌】

雅虎中国

1999年9月,雅虎网正式开通。

2003年11月,雅虎中国出资1.2亿美元全资收购3721公司,当时3721占据中文上网服务市场90%以上市场份额,放弃收购另外一个备选——百度,当时百度要价1.5亿美元。

2005年10月,阿里巴巴全资收购雅虎中国,获得雅虎在中国大陆的品牌权和运营权,雅虎集团以10亿美元的价格取得了阿里巴巴集团35%股份,以及阿里巴巴40%的收益权。

2013年9月1日,中国雅虎不再提供资讯及社区服务,至此,雅虎服务在中国大陆的痕迹抹去了。

点评:雅虎中国的没落,与杨致远有着密不可分的关系。比如中文雅虎进入内地较早,却没有及时地本地化,等到新浪等势头反超后才有所行动已经晚了。

谷歌中国

2005年7月,谷歌宣布将在中国设立研发中心。

2010年1月,谷歌宣布退出中国大陆市场。

2010年4月,名称“谷歌”废弃使用,“谷歌”改回“Google中国”。

点评:退出中国大陆市场之前,谷歌被央视曝光涉黄、谷歌图书馆计划遭遇起诉,并且政府相关部门也出面指责谷歌不妥,李开复离职等等,这一切都让谷歌总部很头痛,最终导致了后来结果的发生。

AOL(美国在线)

2001年6月11日,AOL与联想集团各斥资1亿美元成立合资公司,联想占股51%,,AOL占股49%,但因为后期进展缓慢致摩擦不断,双方在2004年1月9日正式结束合作。

2008年4月,AOL再度进入中国,成立了翱龙(北京)科技研发有限公司,对大中华区业务统一规划,期间AOL在华员工总数迅速扩张至百余人。

但在此后的一年中,AOL中国业务表现得不尽如人意。2009年3月10日,AOL宣布再次撤离中国市场。

点评:AOL第一次入华的两年,遭遇美国互联网泡沫破裂时期,总部自顾不暇,无法对合资公司投入过多精力,导致了首次溃败。第二次再失败,则因一味执行扩张战略,未能理解本土市场的需求和竞争格局。

【即时通讯难敌腾讯

微软MSN

2005年,MSN进入中国,MSN全球占有率最高的即时通讯类软件,但与全球占有率相反的是,MSN在中国市场的占有率却一直徘徊不前。

2012年微软就在除中国内地之外的全球范围内整合MSN,即逐步将MSN用户迁移到Skype的Messenger服务上。

2013年3月,微软宣布即将关闭MSN,由于Skype在中国由合资公司运营,微软当时没有整合中国用户,而是让MSN在中国继续运营。

2014年3月,微软正式宣布关闭MSN软件,并将MSN的1亿多名用户整合到Skype的网络中去。

2014年10月31日,MSN服务正式关闭。

点评:MSN的关闭主要源于其始终没有将产品“中国化”,还出现了无法登录、频繁掉线以及传输文件速度缓慢等诸多问题,加之腾讯QQ、腾讯微信、阿里旺旺、飞信等本土即时通信软件的崛起,MSN市场占有率日渐萎缩。

【Web 2.0时代本土群雄并起】

MySpace聚友网

2007年4月27日,曾是全球第二大社交网站的MySpace成立中国分站,正式进入中国互联网市场。

2011年6月,在MySpace被媒体和广告公司Specific Media以3500万美元收购后默认放弃。

2011年11月,聚友网第二任CEO陈鹏飞接手4个月后,在董事会授权下关闭了聚友网,另起炉灶开始新的创业项目,对外则以聚友网“故障”回应。

点评:国内开心网、校内网、微博等本土社交网站的兴起,给国外进入者极大的竞争压力,MySpace在美国的发展不顺也使其无暇顾及中国市场。

Groupon高朋

2011年2月,美国团购鼻祖Groupon与腾讯、云峰基金合作的方式进入中国市场。

2011年8月,高朋中国区秦皇岛、烟台、南宁等13个地方分站整体被撤,上海、杭州、佛山等18个分站进行了裁员,裁员总人数超过400人。

2012年5月,高朋与国内团购网站F团整合,同年8月整合完成,原高朋的20多名外籍员工仅保留了两名。新公司股权比例为:腾讯30%,Groupon 10%,联想投资占到近10%,剩余40%左右股份为管理层持有。

点评:Groupon的疯狂扩张模式带来隐患,在未对国内团购市场进行充分调研的基础上,照搬美国模式,混乱的管理以及不断受损的品牌形象,导致高朋在华无法立足。

【电子卖场难撼国美、苏宁】

百思买

2003年,百思买在上海设立了办事处。

2005年,百思买在中国的采购量占其全球采购的72%,海信、海尔、长虹、厦华等都是它的重要供货商。

2006年5月,百思买以1.8亿美元的代价控股五星电器,开启中国市场的双品牌道路。

2011年2月,百思买关闭在中国大陆的9家门店,宣布退出中国。

2014年,百思买卖掉所持五星电器的股权彻底退出了中国。

点评:2005年中国家电连锁完成在中国的布局,2006年百思买再进入中国已经失去先发优势,所以一直被国美、苏宁等国内大连锁压制。另外,百思买坚持的“买断经营”模式,推高了运营成本,在于本土卖场的竞争中失去价格优势。

【倒在中国市场的现实面前】

Adobe

1998,Adobe进入中国市场,中国市场热门的图形处理软件Photoshop、PDF阅读器AdobeReader、二维动画制作软件Flash、音频处理软件Audition等都是由Adobe研发制作。

2006年10月,Adobe中国研发中心正式揭幕,Adobe称,此举是为了加速在中国和亚洲市场的产品本地化,并提供针对性开发。

2014年9月,Adobe中文官方微博上表示,将撤销并关闭其在中国的研发分公司,Adobe中国公司关闭后,约400名员工将从10月底开始陆续被遣散,未来只保留销售部门。

点评:定价策略死板,软件售价在中国能买一部iPhone,而且购买旧版本后,仍然需要花一千多元更新新版本,而且破解Adobe系列软件非一般的简单,导致盗版横行,在中国市场业绩不理想。






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