Japanese media: "1 billion users" is a watershed for the Internet-
Facebook,
Google-IT information
Japan Economic News reported on August 3, with advertising as the main income source of the United States Internet company's pattern of survival of the fittest more obvious. Google and Facebook are included in "better business", because other companies have 1 billion users. More people use, greater value service, which is called the "network effect". Can generate "network effect" business and unable to produce "network effects" of the enterprise between "1 billion users" walls.
"Facebook now 1.7 billion worldwide monthly active users, of which 1.1 billion people use Facebook every day", on July 27, the world's largest social-networking site Facebook Mark Zuckerberg, Chief Executive, expressed confidence in a 2016 second-quarter earnings release.
Facebook caught the tide of global popularity of smartphones, people expanded to 2.3 times in 5 years. Facebook cleverly Gets the advertising needs of businesses to promote their products and services, each user of the advertising revenue of $ 3.83, 3 times increased from 5 years ago.
Facebook to "1 billion users Club" service not only social networking site. On July 21, the subsidiary of Facebook chat software "Messenger" monthly active users to top 1 billion. In February, another chat software "WhatsApp" monthly active users to top 1 billion mark.
More than Facebook is the United States arm of the Alphabet Google. Google's business covers the search engine, maps, e-mail and video site "YouTube", mobile operating system, "Android", a browser "Chrome" app stores "Google Play" and so on, with 7 "more than 1 billion users" service.
On July 28, Google reported 4-6 month, service users of smartphones and tablet computers to increase, boosted sales hit an all-time high. Google CEO sangdaer·pichayi said, "we are in the full enjoyment of the ' network transition to mobile ' place to dividends".
On July 26, the United States communications giant Verizon Communications (Verizon) CEO luoweier·maikeyadang said, "If you can and (its) AOL combination will become very competitive digital media enterprise." Verizon has decided to purchase United States Yahoo Internet services with the intention of "AOL Yahoo Alliance" to build for and against Google and other companies.
In the world of the Internet, network effects are easy to play, it is difficult to quickly narrow the gap began.
In June, the United States led the British (LinkedIn) decided that sold itself to Microsoft. Twitter since the beginning of 2015 monthly since more than 300 million users, has been at a standstill. Threat to Internet "double strong" status of only 760 million monthly active users of "micro" operators Tencent, Tencent services are largely confined to China.
If a user set, ads will be concentrated. United States Internet advertising market to Google and Facebook monopoly State 55.
United States research firm eMarketer thinks 2016 global social network advertising is expected to exceed $ 30 billion, with nearly 70% will go on Facebook family.
日媒：“10亿用户”是互联网企业分水岭 -
Facebook,
谷歌 - IT资讯
《日本经济新闻》8月3日报道称，以广告为主要收益源的美国互联网企业的优胜劣汰格局愈发明显。谷歌和Facebook之所以被归入“优胜企业”，是因为具有其他企业所没有的10亿用户服务。使用的人越多，服务的价值越高，这就是所谓的“网络效应”。在能够产生“网络效应”的企业和无法产生“网络效应”的企业之间横亘着“10亿用户”的高墙。
“目前Facebook在全球有17亿月活跃用户，其中11亿人每天都在使用Facebook”，7月27日，全球最大的社交网站Facebook的首席执行官马克·扎克伯格在2016年二季度财报发布会上自信地表示。
Facebook赶上了全球性的智能手机普及大潮，用户人数在5年内扩大至2.3倍。Facebook巧妙获取了企业推广产品和服务的广告需求，每一个用户的广告收益达3.83美元，增至5年前的3倍。
Facebook进入“10亿用户俱乐部”的服务不仅只有社交网站。7月21日，Facebook旗下的聊天软件“Messenger”的月活跃用户突破10亿人。2月，另一个聊天软件“WhatsApp”的月活跃用户也突破10亿人大关。
超过Facebook的是美国Alphabet旗下的谷歌。谷歌的业务涵盖了搜索引擎、地图、邮件、视频网站“YouTube”、移动终端操作系统“安卓”、浏览器“Chrome”和应用程序商店“Google Play”等，拥有7个“超过10亿用户”的服务。
7月28日，谷歌的4-6月财报显示，受智能手机和平板电脑的服务用户增加的推动，销售额创出了历史新高。谷歌CEO桑达尔·皮查伊表示，“我们正处在能充分享受‘网络向移动过渡’红利的绝佳位置”。
7月26日，美国通信巨头威瑞森通信(Verizon)CEO罗威尔·麦克亚当表示，“如果能与(旗下的)AOL组合，将成为极具竞争力的数字媒体企业”。威瑞森已决定收购美国雅虎的互联网业务，有意将“AOL雅虎联盟”打造为能够与谷歌等进行对抗的企业。
在互联网的世界，网络效应易于发挥，而拉开的差距很难迅速缩小。
6月，美国领英（LinkedIn）决定将自己卖给微软。Twitter自2015年初月度用户人数超过3亿人以来，一直处于停滞状态。能够威胁“互联网双强”地位的只有每月7.6亿活跃用户的“微信”运营商腾讯控股，但腾讯的服务基本上仅限于中国国内。
如果用户集中，广告也将随之集中。美国互联网广告市场形成了谷歌和Facebook五五开的垄断状态。
美国调查公司eMarketer认为，2016年全球社交网站广告有望超过300亿美元，其中近70%将流向Facebook一家。