Chinese-made high-end phone blowout, smiled Qualcomm-Qualcomm and vivo, patent-IT information

Share of China-made mobile phones in the high-end market, to further improve, as the baseband chip manufacturing and mobile communications Qualcomm patent double boss has also, patented "Reaper" recent jobs all the time.

A few days ago, and Vive Qualcomm announced mobile communications limited (vivo) reached a new 3G and 4G Chinese patent license agreement . In accordance with the terms of the agreement, Qualcomm grant vivo development, manufacturing and sales in China 3G 4G LTE and WCDMA and CDMA2000 (including "tri-mode" GSM, and TD-SCDMA and LTE-TDD) in complete equipment pay patent licensing.

Since last year, China's national development and Reform Commission released results of antitrust investigations of Qualcomm, Qualcomm handset makers licensing the new round of talks with China to restart, including Huawei, Lenovo, phone makers, millet signs patent agreement with Qualcomm. "And as the OPPO, VIVO patent agreement signed, marked China's major mobile phone manufacturers have already signed a licensing agreement with Qualcomm, Qualcomm patents after China's entry into the antitrust phase. "Mobile phone League Secretary General Wang yanhui told the newspaper reporters.

Starting from the first half of this year, China-made mobile phones as well as expanding the global market share in the domestic market. Global research firm IDC data show that, in relation to shipments, Huawei, OPPO and vivo have squeezed into the world's top five, another research company TrendForce reported in the second quarter, market shares of the three companies in the China market has been 44.1% of the, and did well in the high-end mobile phone market in China. Wang yanhui believes that this round of Qualcomm patents to be signed behind the Chinese-made mobile phones in the high-end market as well as one or two tier collective rise.

Shake hands with the mainstream manufacturers

As the chip giant of the mobile communications industry, Qualcomm has impressed industry logo, are located in the United States in San Diego (San Diego) headquarters, hung has more than 1000 more than one certificate of "patent wall". But on the walls show the number of patents, Qualcomm patent pool 1/10 is less than a whole, that's what made high-throughput in the mobile industry in a pivotal position.

In the layout 3G, 4G communications has a strong patent, coupled with near-monopoly Android camp the high-end chip market, regardless of whether or not to use Qualcomm chips, Smartphone manufacturers are unable to bypass the Qualcomm patents. Currently, patent licensing revenues and chip sales two pillars constitute high revenues.

Reporter according to a document received on August 8, Senior Vice President of Qualcomm technology licensing and business (Qualcomm Technology Licensing), Alex Rogers, General Manager of collaboration with vivo means "happy", he said: "Qualcomm is committed to supporting the wireless industry's continued success in China, is pleased to be able to with in vivo long-term cooperation on the basis of signed a new licensing agreement. ”

Vivo Shi Yujian, Vice said that Vivo is a technological innovation as the core competitiveness of enterprises, has a high degree of recognition and respect for the protection of intellectual property, the patent licensing agreement will enable vivo high throughput up-to-date technology.

According to press reports, Qualcomm 53% last fiscal year's revenues come from the Chinese market, a portion of its profits from technology licenses. The company last year reached with China's national development and Reform Commission, China's antitrust settlement, agreed to pay $ 975 million in fines, and renegotiate licensing agreements with Chinese customers. Now, Qualcomm has worked with include Huawei, millet, from more than 100 Chinese mobile phone manufacturers to sign license agreement.

"Vivo amount very quickly, especially in one or two cities, signing of the agreement is also expected, Qualcomm now has signed an agreement with all the mainstream manufacturers in China. "Wang yanhui told reporters, this round of China-made mobile phones market share global" blowout "case, Qualcomm is undoubtedly the biggest beneficiary.

At present, the Apple while purchasing a high-pass part of the baseband processor, but its core application processor, is developed, commissioned by Samsung and TSMC Foundry manufacture a series of processors. While China has plenty of high-end mobile phones purchase mycophenolate mofetil Dragon processor of Qualcomm. In vivo products X7&X7Plus, Xplay5, and Qualcomm have a depth of technical cooperation.

Strategy Analytics showed that the second quarter of this year, VIVO's market share in China for the first time the top three 12%, 7% market share increased significantly than last year. A week ago, OPPO signs patent agreement with Qualcomm in 2016 to 15.2 million units in shipments of smartphones in the second quarter, 14% per cent of market share in China, an increase of 108%.

Patent price

"China's national development and Reform Commission to pass antitrust investigation into Qualcomm patent income lost 30%, but if we can gain from prior licensing of manufacturers authorized Qualcomm patent licensing revenue decline is not much. "Wang yanhui, told reporters in the past, many manufacturers for Qualcomm's patented" overlord "terms are not clear, but can only be accepted and after rectification of terms, although some advocates the complete abolition of the whole billing model range, but Qualcomm also includes paying fines, reduced patent fees and other concessions.

Has message said, in new of terms Xia, for oriented in China sales using of brand equipment of 3G, and 4G necessary China patent of authorized, Qualcomm will on 3G equipment (contains more die 3G/4G equipment) charged 5%, and on not implementation CDMA or WCDMA network agreement of 4G equipment (contains 3 die LTE-TDD equipment) charged 3.5% of patent fee, each a patent fee of charges based is equipment sales net of 65%.

But compared to more independent negotiating space, this year China's domestic mobile phone brand, accept Qualcomm negotiated agreements, more are awakening on the value of patents.

"Obviously, the value of the handset market is from price war to war. This helps to improve the image of Chinese-made mobile phones in the global market, but also adapted to the general trend of China's economic transition to innovative economy. "Gong bin Booz consultancy Managing Director told reporters.

As we all know, kill competition in the international arena in the past love, Motorola, HTC, BlackBerry, Nokia, Samsung, Apple lawsuit between has been the norm. Groups of enterprises accompanied by fierce battles, succumbing to, or even disappear. Apple in the global prosecution of companies such as Samsung, Motorola, HTC for patent infringement, an important criterion for selection, is market share. And these indicted bosses, each patent in hand reserve is several orders of magnitude than domestic brands. But when China-made mobile phones at a low price, small profit in order to survive in the market, some manufacturers in Qualcomm's "free reverse authorized" umbrella, continues to market-oriented corporate strategy.

But right now than imagined fierce market competition, especially in entered the era of replacement, consumer demand for products is no longer stuck in the "value for money" on it.

"Vivo construction of sustainable competitive advantage, the key point is to sustain consumer insights and research findings as a starting point of adherence to product and technology innovation. Maintain accurate direction and focus, technological innovation can be focused and effective. The more accurate insight into due to the consumers ' needs. "Vivo fen Lei, Deputy Chief, told reporters.

In pictures algorithm research and development, for example, VIVO optical laboratory and United States Arcsoft Corporation, the X7 algorithm of beauty innovations, create a second generation of compound eyes blur reduction night scene and enhance. While cooperation with Qualcomm allows their photography skills in night scene mode, you can instantly do night synthesis of 10 frames. It is reported that at present, including engineers, testers, VIVO has more than 2000 Professional quality control team to complete an "X7" all tests consume at least 45,000 people work.

" China's national development and Reform Commission antitrust investigation of Qualcomm curtain started on the objective of intellectual property protection in China, and patent protection consciousness and international standards, can not only upgrade China-made mobile phones overall innovation capacity, rival manufacturers to enter the global is also greatly improved. "Wang yanhui said.

中国国产中高端手机井喷，高通笑了 - 高通,vivo,专利 - IT资讯

随着中国国产手机份额在中高端市场上的进一步提升，作为基带芯片制造和移动通信专利双料老大的高通也有所行动，专利“收割机”近期作业不停。

日前，高通宣布与维沃移动通信有限公司(vivo)达成新的3G和4G中国专利许可协议。按照协议条款，高通授予vivo开发、制造和销售在中国使用的3G WCDMA及CDMA2000和4G LTE(包括“三模”GSM、TD-SCDMA和LTE-TDD)完整设备的付费专利许可。

自从去年年初中国国家发展改革委员会发布对高通的反垄断调查结果，高通与中国手机厂商新一轮专利授权谈判重新启动，目前包括华为、联想、小米在内的手机厂商纷纷与高通签署专利协议。“而随着OPPO、vivo专利协议的签署，标志着中国主流手机厂商都已经与高通签署了授权协议，高通专利授权在中国进入后反垄断阶段。”手机联盟秘书长王艳辉对《第一财经日报》记者表示。

从今年上半年开始，中国国产手机在国内市场以及全球市场份额不断扩大。全球调研公司IDC数据显示，就出货量而言，华为、OPPO和vivo已经挤进全球前五，另一家调研公司TrendForce报告显示，二季度中上述三家厂商的市场份额已占据了中国市场44.1%的份额，并且在中高端中国国产手机市场表现出色。王艳辉认为，此轮高通专利集中签署背后折射的也是中国国产手机在中高端市场以及一二线城市的集体崛起。

与主流厂商握手

作为手机通信行业的芯片巨头，高通曾让业内印象最深的标志，是其位于美国圣地亚哥(San Diego)的总部中，一面挂有1000多张证书的“专利墙”。但墙上展示的专利数量，还不及整个高通专利池的1/10，这也造就了高通在手机行业举足轻重的地位。

由于在3G、4G通信领域具有强大专利布局，加上近乎垄断安卓手机阵营高端芯片市场，不管是否使用高通芯片，智能手机厂商都无法绕过高通专利。当前，专利授权收入和芯片销售收入共同构成高通营收两大支柱。

本报记者8月8日收到的一份文件显示，高通高级副总裁兼技术许可业务(Qualcomm Technology Licensing)总经理Alex Rogers对与vivo的合作表示“很高兴”，他称：“高通致力于支持中国无线产业的持续成功，很高兴能够与vivo在长期合作的基础上签订新的许可协议。”

vivo副总裁施玉坚则表示，vivo是一家以技术创新为核心竞争力的企业，对知识产权的保护具有高度的认可和尊重，该专利许可协议将使vivo获得高通最新的技术。

据记者了解，高通上财年53%的营收来自中国市场，其利润的相当一部分来自技术许可。该公司去年与中国中国国家发展改革委员会达成反垄断和解协议，同意支付9.75亿美元罚款，并与中国客户重新谈判许可协议。目前，高通已与包括华为、小米等中国100多家手机生产商签署许可协议。

“vivo的量上得很快，特别是在一二线城市，签署协议也是在意料之中，高通目前几乎已经与所有的中国主流厂商签订了协议。”王艳辉对记者表示，在此轮中国国产手机市场份额全球“井喷”的情况下，高通无疑是最大的受益者。

目前，苹果手机虽然采购了高通的部分基带处理器，但是其核心的应用处理器，仍是自行开发、委托三星电子和台积电代工制造的A系列处理器。而中国大量的中高端手机采购了高通公司的骁龙处理器。此前vivo产品中的X7&X7Plus、Xplay5等均和高通有深度的技术合作。

Strategy Analytics显示，今年第二季度，vivo以12%的中国市场份额首次挤进前三名，比去年7%的市场份额大幅增加。而在一周前，与高通签署专利协议的OPPO在2016年第二季度智能手机的出货量达到1520万部，占中国市场份额的14%，同比增长108%。

专利明码标价

“中国国家发展改革委员会对高通反垄断调查使高通损失了30%的专利收入，不过如果能从之前没有专利授权的厂商中获得授权，高通专利授权的整体收入其实下降并不多。”王艳辉对记者表示，在过去，很多厂商对于高通的专利“霸王”条款并不清晰，但只能接受，而整改后的条款，虽然和部分企业主张的完全废除整机计费模式有距离，但高通也做出包括缴纳罚金、降低专利费等多项让步。

有消息称，在新的条款下，对于面向在中国销售使用的品牌设备的3G、4G必要中国专利的授权，高通将对3G设备(包含多模3G/4G设备)收取5%、对不执行CDMA或WCDMA网络协议的4G设备(包含3模LTE-TDD设备)收取3.5%的专利费，每一种专利费的收费基础是设备销售净价的65%。

但相比于更加自主的谈判空间，这一年对于中国国产手机品牌来说，接受高通的谈判协议，更多的还是对专利价值的觉醒。

“很明显，手机市场正在从价格战走向价值战。这有助于提高中国国产手机在全球市场的形象，也适应了中国经济向创新型经济转型的大趋势。”博思咨询董事总经理龚斌对本报记者表示。

众所周知，在过去相爱相杀的国际竞争舞台上，摩托罗拉、HTC、黑莓、诺基亚、三星、苹果之间的互相诉讼已是家常便饭。一批批企业伴随着激烈厮杀，败下阵来，甚至销声匿迹。苹果曾在全球起诉三星、摩托罗拉、HTC等企业专利侵权，选择的重要标准，就是市场份额。而这些被起诉的大佬，每家手里的专利储备都远超国内品牌几个数量级。而彼时的中国国产手机还在低价微利的市场中求存，一些厂商在高通的“免费反向授权”保护伞中，继续着以市场营销为主的企业战略。

但眼下的市场竞争远比想象中激烈，特别是在进入换机时代，消费者对于产品的需求已经不再停留在“性价比”上了。

“vivo对于可持续的竞争优势的构建，最核心的一点就是以持续对消费者的洞察和研究结果为起点的对产品和技术创新的坚持。保持方向的准确与专注，技术创新才能聚焦和有效。而这其中的准确则更多源自于对消费者需求的洞察。”vivo副总裁冯磊此前对记者说。

以拍照算法研发为例，此前vivo光学实验室曾经与美国Arcsoft公司合作，对X7的美颜算法进行了革新，创造第二代复眼防抖和夜景加强算法。而与高通的合作则让其拍照技术在夜景模式下，可以瞬间做到10帧夜景合成。据悉，目前包括工程师、测试员等在内，vivo拥有超过2000人的专业品质管控团队，完成一部“X7”的全部测试至少消耗45000个人工时。

“中国国家发展改革委员会对高通的反垄断调查客观上启动了中国知识产权保护的大幕，而专利保护意识与国际接轨，不仅可以提升中国国产手机整体创新能力，对手机厂商进军全球也是极大的促进。”王艳辉对记者说。