India people spending money used to charging flow, Coca Cola, Nestle is very depressed-India, Nestle, coke-IT information

According to foreign media reports, cheaper smartphones rises rapidly in recent years to help many India users with the shock of the Internet for the first time, this change so that they enjoy a better education, seeking better opportunities for work and play. However, there is also a marketing enterprise in the field of headache for this change was, that consumer products company.

At present, including Nescafe, Coca Cola and other well-known consumer brands have already strongly has 1.2 billion people, India market. But the company recently found, as this is not rich India consumers start buying more Smartphone data plan, they used to buy snacks, drinks and shampoo in a sharp decline in spending . This is mainly because most of India still make ends meet, there is no way to meet all his needs.

Nestle India spokesman Sanjay-Julia (Sanjay Khajuria) says: "to move data, the more spending and rapid growth in the number of mobile users India users increased spending on mobile phones, but they all reduce spending on consumer goods. ”

Judging from the current situation, the trend seems to be more and more obvious. As local consumer spending on mobile data continues to grow, some of the largest consumer goods company in the area of revenue growth has fallen to its lowest level in two years.

"With our competition for consumers ' wallets is not just another beverage company and consumer brands, and intelligent mobile data services. "Coca Cola India and Southeast Asia Managing Director wenkateshi-Guinea (Venkatesh Kini) said.

Generally speaking, India consumers cannot afford the monthly data, so they only when you have extra money on the Internet. For example, if they want to occasionally visit Google or Facebook, Vodafone offers a minimum of 15 cents each data access services, is equivalent to the price of a bag of salty potato chips. Moreover, local users can purchase street-side shops selling snacks to the packet.

Runs a shop owner in New Delhi Anup-Kapoor (Anup Kapoor) said: "in the past, the children are here to buy potato chips and chocolate, but now they will spend all the money to purchase the data package. ”

Initially, Kapoor had refused to sell these packets, although other stores are beginning to offer such a service. But as these services become more attractive in recent years, Kapoor chose the concessions. At present, data and voice packages occupy his daily turnover of about 70%.

Moreover, the mobile operator on the India Street shop the competition is fierce. They usually provide sponsorship to the shop in the operator signs hanging in the store to let them be and let people know what shops sell not only coke and candy. For example, Kapoor's store on the hoisting of the Vodafone ad and pasted posters with 3 other operators on the shelves.

Consumer goods company lay down guns

Reveal partly Kapoor stopped outside the shop, in order to have more time to use mobile data services, they have reduced spending on consumer goods.

Last year, a lakeshi m-kumali (Lakshmi Kumari) local user just purchased my first smart phone. Soon after, monthly income is only $ 100 she stopped buying the habit of Hair Conditioner.

"Conditioner is additional spending enough shampoo I use. No conditioner too much of a problem, but not without a mobile phone, so that I, I can't listen to music, surf the Internet and chat with friends. "Kumali said.

Sure is, so changes in spending habits is definitely bad news for the consumer products company. What's more, dry weather of the past two years has led India sharp decline in the purchasing power of farmers. In addition, because of the slowdown in us and European markets, these consumer products companies are pinning their hopes on India market has become a new source of growth.

Opportunity

However, despite the rise of the smart phone at a local poses some problems, but it may also become part of the consumer products company's future solutions.

Mumbai consumer goods company Godrej Consumer Products Ltd sells mosquito water, hair dye, all kinds of goods. Starting from this year, the company began recording via mobile phone calls to consumers in the form of beauty and hair tips, while consumers answering the phone will have a chance to win a free smart phone.

Day one of the industry leaders, Unilever (Unilever PLC) hope to use India's explosive growth in the mobile phone market to promote the company's numerous personal care products.

Already have a cell phone, but have not yet been upgraded to support data services India mobile phone users, Unilever also has created a free mobile radio users you can listen to calls of Bollywood songs. But point is that these spots between songs for Lux SOAP and "bulukebangde tea" (Brooke Bond tea) Unilever products, such as advertising.

In fact, Unilever began as early as last year to encourage own cell phones and Internet access India middle class registered with the company's new service, which is a meeting on how to improve English level providing tips, how to choose clothes for interviews, which you can download via the Internet.

As with other consumer products companies, Unilever faces India consumer demand and sales slowdown problem. In the year to June 30, in the first quarter, Unilever India business revenue rose a meager 3% growth, 10% growth well below two years ago.

By contrast, India's largest mobile operator Bharti (Bharti Airtel Ltd) revealed that the company user data, consumer spending up to 3 times over the same period. Moreover, even in the case of a data plan prices begin to fall, buddy the average user spending still increased by 45%.

In this regard, the Unilever India CEO Sang Jifu-maita (Sanjiv Mehta), "said Smartphone consumers along the new direction. For us, we need to make sure to win this world, namely new interconnected world. "

印度人零花钱用来充流量，可口可乐、雀巢很郁闷 - 印度,雀巢,可口可乐 - IT资讯

据国外媒体报道称，近年来廉价智能手机的快速崛起帮助大量印度用户首次同互联网触电，这一变化让他们享受到了接受更好教育、寻求更好工作和娱乐的机会。不过，也有一个市场领域的企业对于这一变化感到头疼不已，那就是消费者产品公司。

目前，包括雀巢、可口可乐和其他知名消费品品牌都已经大力进军了拥有12亿人口的印度市场。但这些公司近来发现，随着本就不算富裕的印度消费者开始更多地购买智能手机数据套餐，他们用于购买零食、饮料和洗发水的支出却出现了大幅下降。这主要是因为大部分印度人仍然入不敷出，没有办法同时满足自己的全部需求。

雀巢印度地区发言人桑杰-卡朱莉亚（Sanjay Khajuria）表示：“对移动数据的更多支出以及移动用户数量的快速增长导致印度用户在手机上的支出增多，但他们在消费品上的支出却所有减少。”

从目前的情况来看，这一趋势似乎正越来越明显。因为随着当地消费者移动数据支出的不断增长，该地区部分最大消费品公司的营收增长却降至了两年来的最低点。

“同我们争夺消费者钱包的不仅仅是其他饮料公司和消费品牌，还有智能手机数据服务。”可口可乐印度和东南亚市场总裁文卡特什-基尼（Venkatesh Kini）说道。

通常来说，印度消费者负担不起数据包月套餐，因此他们只在有闲钱时上网。比如，如果他们希望偶尔访问谷歌或Facebook的话，沃达丰就提供了最低每次15美分的数据接入服务，就相当于一袋咸薯片的价格。而且，当地用户可以在销售零食的街边小店就购买到这样的数据包。

在新德里经营一家小店的店主阿努普-卡普尔（Anup Kapoor）表示：“过去，孩子们来这里是为了买薯片和巧克力，但现在他们却会花光所有钱来购买数据包。”

一开始，卡普尔曾拒绝代售这些数据包，虽然当时其他小店已经开始提供这一服务。但随着近年来这些服务越来越有吸引力，卡普尔也选择了让步。目前，数据和语音包大约占据了他每天营业额的70%。

而且，移动运营商对这些印度街边小店所展开的争夺非常激烈。他们通常向这些小店提供赞助以让它们将运营商标志悬挂在店面中，并让人们知道小店销售的不只有可乐和糖果。举例来说，卡普尔的小店就悬挂了沃达丰的广告，同时还在货架上贴有3家其他运营商的海报。

消费品公司躺枪

部分在卡普尔小店外驻足的消费者透露，为了有更多时间使用移动数据服务，他们已经减少了在消费品上的支出。

去年，一名名为拉克什米-库玛里（Lakshmi Kumari）的当地用户刚刚购买了自己的第一部智能手机。不久后，每月收入仅为100美元的她便停止购买了护发素的习惯。

“护发素是额外支出，洗发水已经足够我用了。不要护发素也没什么问题，但没有手机可不行，那样我就我没法听歌、上网和朋友们聊天了。”库玛里说道。

可以肯定的是，这样消费习惯的转变对于消费品公司来说是一个绝对的坏消息。更何况，过去两年的干旱天气本就已经导致印度农民的购买能力大幅下降。此外，由于欧美市场的增速放缓，这些消费品公司都寄希望于印度市场成为新的增长来源。

契机所在

不过，尽管智能手机在当地的崛起带来了一些问题，但这也有可能成为消费者品公司未来解决方案的一部分。

孟买消费品公司Godrej Consumer Products Ltd销售包括驱蚊水、染发剂在内的各类商品。而从今年开始，该公司开始通过手机录音通话的方式向消费者提供美容和染发小建议，而接听电话的消费者则将有机会赢得一部免费智能手机。

日化行业领军企业之一的联合利华（Unilever PLC）则希望利用印度手机市场的爆发式增长来推广该公司为数众多的个人护理产品。

针对已经拥有手机，但尚未升级至支持数据服务的印度手机用户，联合利华还打造了一个免费的移动广播电台让用户可以通过拨打电话的方式收听宝莱坞歌曲。但重点在于，这些歌曲之间会插播关于力士香皂和“布鲁克邦德茶叶”（Brooke Bond tea）等联合利华产品的广告。

事实上，联合利华早在去年就开始鼓励拥有手机和网络接入的印度中产阶级注册该公司的全新服务，那就是一个会就如何提高英语水平、如何选择面试着装提供小建议的应用，而这一应用则可以通过网络进行下载。

同其他消费品公司一样，联合利华也面临着印度消费者需求下降、销售增速放缓的问题。在截至今年6月30日的这一季度中，联合利华印度业务的营收同比仅迎来3%的增长，远低于两年前10%的增速。

相比之下，印度最大移动运营商巴蒂电信（Bharti Airtel Ltd）则透露，公司用户数据消费支出同期提升至了此前的3倍。而且，即便在数据套餐价格逐渐下降的情况下，巴蒂用户的平均支出仍然增加了45%。

对此，联合利华印度CEO桑吉夫-麦塔（Sanjiv Mehta）表示，“智能手机是消费者前行的新方向所在。对我们来说，我们需要确保能赢下这一世界，即一个全新的互联世界”。