Who started the adware shield "battle"-
Facebook, advertising-IT information
When you open a Web page, the ad keeps playing left and right sides of the page, you will feel a little annoyed at this time.
Many users have had such bad experiences, because some ads can seriously affect Internet browsing experience. For this reason, many users will install advertising screen in the browser plugin, to stay away from advertising harassment. But for those manufacturers who rely on advertising to make money, this is obviously not good news! Just this week, the social network giant Facebook and advertising screened plug-ins the developer of Adblock Plus staged a adware shield "battle".
Facebook announced a few days ago a new advertising measures, even if the user advertising screen plug-in is installed, will see advertising in the desktop version of the page. And just today, Adblock Plus breakthrough Facebook restrictions to block Facebook pages sidebar ads and information flow.
But Facebook said that Adblock Plus has many defects. Ad shield can block ads, but they are ' punished 'Facebook users. Because this method will not only block out advertisements, will also screen out content from friends and pages. For users, Web browsing experience will be greatly reduced.
Perhaps many users curious why Facebook did not follow the example of Google, Microsoft and other vendors, through to advertising such as Adblock Plus shielded plug-in developers paid, their domain name to a Web page to these ads, shielded plug-in whitelist?
Facebook clearly stated in the blog post:
Advertising shielded plug-in developers can indeed provide a whitelist of cases, released their previously blocked ads. But Facebook will never ban payments to these companies and the advertising (although some shielding invited Facebook advertising), we choose to control to the users and to provide them with updated preference tool.
Earlier news that needed to join the Adblock Plus whitelist is comparable to 30% not blocking advertising revenue, its mode of operation has also caused many people to question. In some ways, this is to require large enterprises to pay "protection money". However, Adblock Plus ad block plugin developers for this clear explanation is given:
Create whitelist feature, mainly in order to avoid a page filled with a lot of bad content, and encourage enterprises to slightly downplay their advertising content.
Back to the advertisement above the shield, though Facebook claimed that their ads not be "annoyed" user, and be able to provide a personalized experience for the user. But over time, Facebook ads more and more in the information flow, resulting in slower page loads, battery power consumption is increased, more traffic is consumed, and creates problems for security and privacy.
The other hand, Facebook banned advertising mask plug-in determines, but also because this kind of tool can seriously affect Facebook's source of income. The future, Facebook or to introduce new measures, protect yourself and advertising provider in a similar state of endless fighting. In our view, the best solution is to put aside their differences to discuss user-acceptable form of advertising, to meet business needs and user experience.
Between Facebook and the Adblock Plus "attack", also reflects the current Internet advertising industry has a problem. Information and privacy data breaches, exaggerated spam information, poor user experience, already makes Internet advertising a "Street rat". If it is to regain user trust, the Internet advertising industry desperately needs a radical change.
是谁挑起了反广告屏蔽“攻防战” -
Facebook,广告 - IT资讯
当你打开某个网页，页面左右两侧的小广告弹个不停，想必这个时候你会感到有些恼火。
不少用户都有这样的不愉快经历，因为有些网页广告严重影响了互联网浏览体验。为此，不少用户会在浏览器中安装广告屏蔽插件，让自己远离广告骚扰。不过对那些要依靠广告赚钱的厂商来说，这显然不是一个好消息！就在本周，社交网络巨头Facebook与广告屏蔽插件Adblock Plus的开发商上演了一场反广告屏蔽“攻防战”。
Facebook前几天宣布新的广告呈现措施，即使用户安装了广告屏蔽插件，也会在桌面版网页看到广告。而就在今天，Adblock Plus突破Facebook限制，可以屏蔽Facebook网页侧边栏和信息流之中的广告。
但Facebook指出，Adblock Plus的方法存在不少缺陷。广告屏蔽虽然可以屏蔽广告，但它们也在‘惩罚’Facebook用户。因为这种方法不仅会屏蔽掉广告，还会屏蔽掉来自好友和专页的内容。对用户来说，网页浏览体验会大打折扣。
或许很多用户会比较好奇，为什么Facebook没有效仿谷歌、微软等厂商，通过向Adblock Plus等广告屏蔽插件开发商付费，将自家的网页域名添加到到这些广告屏蔽插件的白名单中呢？
Facebook在博客文章中明确指出：
部分广告屏蔽插件的开发商确实会在提供白名单的情况下，放行它们此前屏蔽的网页广告。但Facebook从不向这些公司付款而使得广告得以解禁（尽管有部分广告屏蔽邀请过Facebook），我们选择将控制权交给用户，并给他们提供更新的广告偏好工具。
此前曾有消息称，加入Adblock Plus白名单所需要的费用相当于未被屏蔽广告带来收入的30%，因此其运作模式也引发了不少人质疑。从某些方面看来，这有点像是在要求大企业上缴“保护费”。不过Adblock Plus广告屏蔽插件的开发商对这一行为给出了明确解释：
白名单功能的创建，主要是为了避免网页中充斥着大量不良广告内容，同时也鼓励企业稍微淡化自己的广告内容。
回到广告屏蔽问题之上，尽管Facebook宣称自己的广告不会“惹恼”用户，并能为用户提供个性化体验。但过去一段时间，Facebook信息流中的广告越来越多，导致页面加载速度变慢，电池耗电量增加，消耗了更多流量，并且给安全性和隐私保护造成了问题。
另一方面，Facebook封杀广告屏蔽插件的决定，也是因为这类工具严重影响了Facebook的收入来源。未来，Facebook或将推出新措施，避免让自己以及广告提供商陷入类似的无休止争斗之中。在我们看来，最好的解决方案就是放下分歧，共同探讨用户能接受的广告形式，从而满足企业商业需求和用户浏览体验。
Facebook与Adblock Plus之间的“攻防战”，其实也折射出当前互联网广告行业存在问题。信息和隐私数据泄露、夸大其词的垃圾广告信息、糟糕的用户浏览体验，早已让互联网广告成为了“过街老鼠”。若想重新赢取用户的信任，互联网广告行业亟需一场彻底的变革。