2016 Q2 smart phone shipments in China: Huawei, OPPO, VIVO top three, millet fell 38%-Huawei, millet, OPPO-IT information

IT information news on August 16, a few days ago, market research firm IDC released its second quarter of 2016 Smartphone shipments in China report. According to second quarter of 2016, China's Smartphone market in the first three big manufacturers followed by Huawei, OPPO and vivo, occupies a total of 47% market share of the three. In first quarter of 2015 and 2016, then occupied by the former big three market share were 43% and 45%.

Specifically, the second quarter, the company shipped 19.1 million, market share is 17.2%, shipped 18 million rose 15.2%;OPPO, 16.2% market share, shipped 14.7 million rose 124.1%;vivo, 13.2% market share, rose 74.7%.

In addition, the millet shipped 10.5 million units in the second quarter, market share is 9.5%, down 38.4%, fourth; Apple shipments is 8.6 million units, market share is 7.8%, down 31.7%, ranked fifth in the market.

IDC noted that Huawei and OPPO marketing focuses on one or two key performance, helping them win the market. Leica lenses of Huawei's emphasis on mobile, OPPO his rapid charging technology. OPPO with vivo offline channels continue to send, which invited celebrities marketing are other manufacturers follow suit.

2016年Q2中国智能手机出货量：华为、OPPO、vivo居前三，小米暴跌38% - 华为,小米,OPPO - IT资讯

IT资讯讯 8月16日消息，日前，市场调研机构IDC发布了2016年第二季度中国智能手机市场出货量报告。数据显示，2016年第二季度，中国智能手机市场的前三大厂商依次为华为、OPPO和vivo，三者共占据47%的市场份额。而在2015年和2016年第一季度，当时的前三大厂商所占据的市场份额分别为43%和45%。

具体来说，第二季度，华为的出货量为1910万部，市场份额为17.2%，同比增15.2%；OPPO的出货量为1800万部，市场份额16.2%，同比增124.1%；vivo的出货量为1470万部，市场份额13.2%，同比增74.7%。

此外，小米在第二季度的出货量为1050万部，市场份额为9.5%，同比下滑38.4%，位居第四；苹果的出货量是860万部，市场份额为7.8%，同比下滑31.7%，在市场中排名第五。

IDC指出，华为与OPPO在营销上聚焦于一两样关键性能，帮助他们夺取了市场。华为强调手机的徕卡镜头，OPPO宣扬自己的快速充电技术。OPPO与vivo的线下渠道持续发力，其邀请明星代言的营销方式也正在被其他厂商效仿。