Shopping sites take longer to load, but half of them only 3 seconds-shopping Web site, e-commerce-IT information
On August 19, according to a BBC report, when you open the shopping site, wait for it to load the contents of time how long? 10 seconds? 20 seconds? Digital performance management platform Dynatrace study found that nearly half the people up to 3 seconds. If your website cannot be loaded in 3 seconds, many people will lose their patience and turned quickly to other Web sites. For these retailers, which means a significant loss of business.
Dynatrace also found that, for online retailers, and even speed up half a second page load speed will help its sales growth 10%. However it is regretted that, although speed is generally fast, but in the last 1 years, global retail Web site's loading speed is slow, not faster.
Dynatrace company Vice President of marketing, Dave Anderson (Dave Anderson) explains: "this is mainly because almost all third-party connection through Google, Facebook and Twitter, and chat features on those platforms have led retail sites has slowed, particularly Australia Web site. Because the data in the United States and Australia between the transmission distance is too far, causing delays. ”
Dynatrace study shows Australia Retail Web sites on average 5.4 seconds of loading time from 2015 to 2016 in 8.2 seconds, prompting shoppers to become more impatient. Known as the birthplace of the United States, page late last year to extend the average response time of 3.4 seconds, 3.9 seconds. From a global perspective, extend the average loading time of 4.2 seconds a page to 4.5 seconds.
Irony is that retailers are also struggling to provide more attractive, personalized multimedia online experience, including a 360-degree panoramic photos and videos, leading to longer page load times, called "the foot".
AppDynamics performance monitoring company yuehan·lakeweisiji, Director of technology strategy (John Rakowski) said: "by using tools such as Google search, consumers have become accustomed to lightning speed, for which expectations are higher than ever. This means that, when confronted by the smallest mistake or delay, will make them feel discontent. Today, consumers could easily turn to competitors, to persuade them to return more difficult. ”
However, the one-second delay would have such a big impact? I was, indeed. Fashion retailer Nordstrom found in North America, website response time half a second delay only, their online sales declined by 11%. The company in the United States and Canada a total of 121 shop, revenues reached 14 billion dollars a year. This means that Web site response delay led to the loss of hundreds of millions of dollars.
Nordstrom senior applications architect gepaer·bulujialite (Gopal Brugalette) said that the larger digital files, page loading time is longer. Innovative "network changing room" seems like a very good idea to impress consumers. But the results are unsatisfactory, because it will lower the site speed, reduced sales.
Bulujialite also said that page load time depends on the type of consumers are looking for products, network speed, the device they are using, as well as their distance from the retail store from a network server. He said: "many factors are out of our control, no consumer can access the same Web experience, because color clothes load time longer than monochrome. ”
For online retailers, and provide faster, more stable and easier to use website or application, but also has a rich visual content, and integration with social media, it is almost mission impossible. And to make matters worse, many online retailers do not even know their website is running slowly because their IT team to focus more on maintaining services running speed and performance.
Online shopper wants to rapid, simple and reliable shopping experience, also wanted interesting multimedia experience. Even though from a technical perspective is difficult, but retailers can provide these services, can certainly be a big winner.
购物网站加载时间越来越长，然而半数人只等3秒 - 购物网站,电商 - IT资讯
8月19日消息，据BBC报道，当你打开购物网站时，等待其加载内容的时间有多久？10秒？20秒？数字性能管理平台Dynatrace研究发现，近半数人最多等3秒。如果购物网站不能在3秒内加载完内容，许多人会失去耐心，立即转向其他网站。对于这些网络零售商来说，这意味着损失大量业务。
Dynatrace还发现，对于网络零售商来说，网页加载速度哪怕加快半秒钟，都会帮助其销量增长10%。然而令人感到遗憾的是，尽管网速普遍提速，但在过去1年中，全球零售网站的加载速度都在变慢，而非越来越快。
Dynatrace公司营销副总裁戴夫·安德森（Dave Anderson）解释称：“这主要是因为几乎所有第三方连接都需要通过谷歌、Facebook和Twitter进行，这些平台与聊天功能都导致零售网站速度减缓，特别是澳大利亚网站。因为数据在美国和澳大利亚之间的传输距离太远，导致延迟。”
Dynatrace研究显示，澳大利亚零售网站平均加载时间从2015年的5.4秒增加到2016年的8.2秒，这促使购物者变得更加不耐烦。被称为电商发源地的美国，去年下半年网页平均响应时间也从3.4秒延长至3.9秒。从全球范围看，网页平均加载时间从4.2秒延长到4.5秒。
令人感到讽刺的是，零售商们还在竭尽全力提供更具吸引力、个性化的多媒体在线体验，包括360度全景照片和视频，导致网页加载时间更长，堪称“搬起石头砸自己的脚”。
性能监测公司AppDynamics的技术战略主管约翰·拉克维斯基（John Rakowski）说：“通过使用谷歌搜索等工具，消费者已经习惯了闪电般的速度，为此期望值比以往更高。这意味着，当遭遇到最小的失误或延迟时，都会让他们感到不满。今天的消费者很容易就会转头向竞争对手，要想说服他们回归变得更加困难。”
可是，一秒钟的延迟真会造成如此大的影响吗？的确如此。北美时装零售商Nordstrom发现，网站响应时间延迟仅半秒，它们的在线销售就下降了11%。该公司在美国和加拿大共有121家网店，每年总收入达到140亿美元。这意味着，网站响应延迟导致其损失数亿美元。
Nordstrom高级应用架构师戈帕尔·布鲁加利特（Gopal Brugalette）说，数字文件越大，网页加载的时间就越长。创新式的“网络更衣室”看似非常绝妙的创意，给消费者留下深刻印象。但实际上效果并不理想，因为它会导致网站速度下降，销量减少。
布鲁加利特还称，网页加载时间还取决于消费者正在寻找的产品类型、网络速度、他们正在使用的设备以及他们距离零售店网络服务器的距离等。他说：“许多因素是我们无法控制的，没有任何消费者同时能获得相同的网络体验，因为多颜色衣服比单色衣服加载的时间更长。”
对于网络零售商来说，提供更快、更稳定、容易使用的网站或应用，同时还要拥有丰富的视觉内容、且与社交媒体整合，这几乎是不可能完成的任务。更糟糕的是，许多网络零售商甚至不知道他们的网站运行缓慢，因为它们的IT团队更专注于维护服务的运行速度和性能。
网络购物者既想要快速、简单、可靠的购物体验，同时还想要有趣的多媒体体验。尽管从技术上来看很难，但是能够提供这些服务的零售商，肯定能成为大赢家。