Chinese game industry cottage rife: letter of rights made by the game company to soft-gaming, fake-IT information
In the field of gaming, corporate demand for IP and dependence is enormous.
Classic games most of the IP is in the research and development company, conversion of low cost, high recognition, game companies can manipulate space. Should not be overlooked is that classic game IP access is extremely difficult, even is the scarce resource. It can be said that IP is important means for game companies to build competitive advantage and game companies for IP competition is intense.
However, the game industry's most severe problems in addition to premium IP, there is the proliferation of fake games.
Alexa believes that knowledge, the root causes of proliferation of copycat games, game developer creativity is not high of copyright issues as well as domestic governance is still not mature enough. In order to solve these problems, more game developers game developer training efforts developed to give players a fresh landmark work, and relevant departments of the State shall adopt laws and regulations to prevent copycat behavior .
Game companies compete for high quality IP
According to 2016 out burning General Advisory Chinese IP industry blue book of China game IP market size of 630 million Yuan growth from 2011 to 2015 in 4.93 billion yuan, a compound annual growth rate of 67.4%, is expected to grow further, by 2020 about 18.87 billion yuan.
Game companies in the IP action repeatedly. Game industry's rising star 37 mutual Entertainment acquired in 2015 of the King of the IP owners--Japan famous SNK games manufacturer; in March this year, Ali game releases "t-plan" to support developers, its film and television drama, network, animation, and other types of IP resources, and these IP resource providing free orientation to developer.
Is not to be ignored, the game IP issues that arise more and more. According to Zhu Yue of claims, game IP of development main exists two a problem: while, game for its huge of generation into sense and continued sex, attract has large players, and through game adapted of other entertainment form often not has such of features, so hard long time attract user; on the, launched a paragraph is welcomes of game IP adapted of derivative entertainment products, often on issued business formed larger difficult. High loyalty of older people to play the game, for adapted products, in the drama, people are very picky on details such as, which have high demands on the adaptation.
Game company rights record
Another harsh reality is that fake games one after another. After 2013, almost every explosive products are fake copy classical IP is constantly being made similar games, homogeneity is very serious.
Experienced Internet lawyer Zhao occupied earlier told reporters that the game industry also belong to the cultural and creative industry, IP is the game the core competitiveness of enterprises, if counterfeit games run amok, rampant private clothing store, will weaken the competitive advantages of game products, affect the interests of game companies. IP protection is important for game companies .
For rights of Shanda games was also a record: has issued 200 activist letters a day.
Starting in 2013, Shanda games in succession against Kai ying network involved in operating the dragon war, flames and other variety of torts games bring tort suits; the end of 2014, Shanda games is a sigh of relief, some 200 human rights letter to the alleged violations of the legend, involving nine tour Apple, UC, pea pods, synchronized push about 20 companies.
Hand in the legend to be announced, Shanda games has not been idle. On May 1, 2015, companies such as Shanda games to Ling Feng network issued a lawyer's letter, referring to the infringement procedures and access to justice rights ' of the legend.
Tan Yanfeng, Deputy Chief of Shanda games, told the daily news, "has established the IP and development as the core of development strategies, want to open and share of mind, with extensive and flexible team of professionals in various fields of cooperation, further develop the game IP and has introduced more new IP. ”
Tan Yanfeng said IP development is not simply to transplant the IP resource of the game adaptation or external authority but from copyright protection, copyright, planning, market research, dispersing to finished production systems engineering, and many other areas. For a game company, a game on the IP represented not just an additional program, arts, creative elements such as games, even means game over the years accumulated a large number of players and Word of mouth influence, this is the best value for the IP.
"Here you can see why Grand game's IP rights protection operations at various times. "Tan Yanfeng stressed that in recent years, appeared on the market a lot of fraudulent use of other IP launch copycat games, these games are shoddily built, not only mislead and cheat the majority of gamers, also undermines the overall planning of the IP owner, disrupted the market order, illegal is damage to the game industry as a whole .
"The shanzhai phenomena of the current game is serious, excellent IP tends to be a lot of developers into other games, but these games are often content, plot, and original are very similar, and shoddy. Long term, copycat game is not conducive to the game development of the IP market. "Zhu Yue added.
中国游戏行业山寨成风：正版游戏公司发维权函到手软 - 游戏,山寨 - IT资讯
在游戏领域，企业对于IP的需求及依赖程度极大。
经典游戏IP大多掌握在研发公司手中，用户转化成本低、认同度高，游戏企业可操纵空间大。不容忽视的是，经典游戏IP的获取也极为不易，甚至堪称稀缺资源。可以说，IP即游戏企业构筑竞争优势的重要手段，而游戏企业对于IP的争夺也相当激烈。
不过，游戏行业最为严峻的问题除了优质IP，还有山寨游戏的泛滥。
灼识咨询认为，山寨游戏泛滥的根源，在于游戏开发商的创造性不高以及国内对版权问题治理仍不够成熟。为了解决这些问题，游戏开发公司应该加大游戏开发人员的培养，努力开发出能让玩家耳目一新的划时代作品，同时国家相关部门也应通过法律法规来杜绝山寨行为。
游戏企业争抢优质IP
根据灼识咨询发布的2016年《中国IP行业蓝皮书》，中国游戏IP的市场规模从2011年的6.3亿元增长至2015年的49.3亿元，年复合增长率为67.4%，预计还会进一步增长，在2020年达到188.7亿元左右。
游戏企业在IP上可谓动作频频。游戏业的后起之秀三七互娱2015年收购《拳皇》IP拥有者——日本知名游戏厂商SNK；今年3月，阿里游戏发布“T计划”支持开发者，其储备了影视剧、网文、动漫等类型的IP资源，而这些IP资源以后将会免费定向提供给开发者。
不可忽视的是，游戏IP引发的问题也越来越多。根据朱悦的说法，游戏IP的发展主要存在两个问题：一方面，游戏因其巨大的代入感和持续性，吸引了大量玩家，而通过游戏改编的其他娱乐形式往往不具备这样的特征，因此很难长时间吸引用户；另一方面，推出一款备受欢迎的游戏IP改编的衍生娱乐产品，往往对发行商形成较大困难。游戏老玩家对游戏忠诚度很高，对改编后的产品，在剧情、人设等细节上都非常挑剔，这也对改编者提出了很高要求。
游戏公司维权创纪录
另一个严峻的现实情况是，山寨游戏层出不穷。2013年之后，几乎每个爆款产品都被山寨抄袭，而经典的IP也在不停地被做成相似的游戏，同质化现象非常严重。
资深互联网律师赵占领此前告诉记者，游戏产业也属于文化创意产业，IP是游戏企业的核心竞争力，如果仿冒游戏横行、私服外挂猖獗，将削弱游戏产品的竞争优势，影响游戏企业的利益。保护IP对于游戏企业非常重要。
盛大游戏为维权也在当时创下了纪录：曾一日发出200份维权公函。
自2013年起，盛大游戏陆续针对恺英网络参与运营的《龙纹战域》、《烈焰》等多款侵权游戏提起民事侵权诉讼；2014年底，盛大游戏则一口气发出约200份维权公函指控对《传奇》的侵权行为，涉及苹果、UC九游、豌豆荚、同步推等约20家公司。
在《传奇》手游即将公布时，盛大游戏也没闲着。2015年5月1日，盛大游戏向凌峰网络等公司发出律师函，指其对《传奇》侵权并进入司法维权程序。
盛大游戏副总裁谭雁峰告诉《每日经济新闻》记者，“已经确立了以IP开发为核心的发展战略，希望以开放和分享的心态，同各个领域的专业团队展开广泛灵活的合作，深入开发游戏IP，并不断推出更多新IP。”
谭雁峰称，IP开发不是简单地对游戏IP资源进行移植改编或对外授权，而是包括从版权保护、版权规划、市场调研、形象宣发到成品制作等多个环节在内的系统工程。对于一家游戏公司来说，一个游戏IP不仅仅代表着附加其上的程序、美术、玩法等创造性元素，更意味着游戏运营多年来不断积累的大量玩家和口碑影响力，这才是IP最大的价值所在。
“谈到这里就可以明白为什么盛大游戏会多次进行IP维权的行动。”谭雁峰强调，近年来，市场上出现了不少冒用别家IP推出的山寨游戏，这些游戏多为粗制滥造，不仅误导和欺骗了广大游戏玩家，也破坏了IP所有者的总体规划，扰乱了整个市场秩序，是损害游戏行业整体利益的违法行为。
“目前游戏制作的山寨现象较为严重，优秀的IP往往被很多开发商改编成其他游戏，而这些游戏往往从内容、剧情等都和原作有很大雷同，且粗制滥造。长期来看，山寨游戏不利于游戏IP市场的发展。”朱悦补充说道。